If you want to be treated as a true professional, you need to walk-the-walk and talked-the-talk.
Years ago when I was still at my grooming table every day, I was out to upgrade the image of a pet groomer. My clients were amazed when I greeted them in a skirt. My hair was done. My make-up was in place. (OK – by the end of the day it wasn’t quite as fresh as when I started out) My nails were always done professionally. (…and it hid the problems that come along with trimming toenails a tad too short!) I found lipstick that was a stain, giving my lips a hint of color instead of magnet that attracted dog hair. When I met a client for the first time – my introduction was a warm greeting, a big smile and a handshake.
I constantly looked at ways to be a more knowledgeable groomer. With a bit of effort, it didn’t take long before I honestly turned the corner from a basic groomer to a pet stylist. I made a very positive impression on my clients. I sweated the details – and it paid off ten-fold.
Sweating the details translates into all areas of your salon or mobile unit too. It will be influenced by; what your client sees, what your client hears and what your client smells.
In most professional services, you are not really selling expertise, your expertise is assumed. Generally, your prospect cannot intelligently evaluate your expertise anyway. Instead you are selling a relationship – a professional relationship. Your perspective may not know at first if you are competent at your craft.
But they do know if their phone calls are answered promptly and politely. They can sense instantly how a salon looks. Does it look crisp and clean? Does it smell bright and fresh? They know if their pet is treated with compassion. And they certainly know if they are being treated respectfully.
Your clients have four options;
- use your service
- use a competitor service
- do it themselves
- not do it at all
Give yourself the edge. Sweat the details. Take the time, and effort, to present yourself as a true professional. Make sure your personal presentation is well pulled together. Gain the skills you need to communicate effectively with your clients. Enhance your grooming techniques so you can give them the best job possible in the least amount of time. Always remember to keep the safety of both you and the pet foremost in your mind.