Edu ArteroAbout Artero: Founded in 1909 in Barcelona, family business Artero has been passed from generation to generation and with 111 years under their belts, today 4th generation owners Edu and Alex Artero are thrilled to be take their top quality products internationally around the world. With these 111 years of experience, Artero has become a reference in both the Grooming and the Hairdressing worlds. In Spain, Artero has stores in Barcelona, Madrid, Valencia, and thanks to a process of constant internationalization, Artero is now present in over 30 countries all over the globe. In 2014 ARTERO USA was created and is proving extremely successful all over the States as well as Canada and South America. Artero are delighted to open their doors in the UK in March 2020. Artero USA was awarded Barkleigh´s Best Product of the Year in 2016 (Matt-X) and Barkleigh´s Best Brand of the Year in 2019 and 2020.
In this episode, Joe Zuccarello interviews Edu Artero of Artero Grooming Products in Barcelona, Spain. Edu has joined us to discuss Artero’s journey and tips on grooming products and equipment.
– What research should you do before choosing products?
– How should you choose shears?
– What questions should you ask yourself before you begin researching?
– What should you ask the equipment providers?
– Does price of a product dictate quality?
Tune in to find out.