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Our Team

 

Meet Our Staff

The staff at The Paragon School of Pet Grooming is committed to providing students with an unsurpassed learning experience. Each instructor is highly experienced in teaching adult learners. The curriculum is direct, focused, and easy to understand. Students will learn from one of the most established training centers in the country with a strong reputation for excellence.

Meet Our Founder - Melissa Verplank, CMG, CEO

Certified Master Groomer, Video Instructor, Curriculum Development, President & Founder of Paragon

Melissa Verplank has over 30 years of experience in the pet industry. Her mastery of grooming techniques has won her numerous awards at both national & international levels. She has owned and operated multiple businesses including:

  • A fleet of mobile grooming units that serviced the greater Grand Rapids, Michigan area
  • A grooming salon that grew into The Paragon School of Pet Grooming
  • A luxury pet care facility called Whiskers Resort & Pet Spa
  • White Dog Enterprises which publishes her award winning books, Notes From the Grooming Table and Theory of Five along with other educational products for the pet professional.
  • Learn2GroomDogs.com, an on-line educational streaming video library for pet professionals.

She was involved in the ground level of the voluntary certification testing programs, earning her Certified Master Groomer title in the mid 1980s. Melissa was a member of the traveling team for GroomTeam USA – representing the United States in the World Team Competition in France in the early 90s. Later, she was the GroomTeam USA Team Coordinator, served on the Board of Directors, and currently sits on the Advisory Board. She assisted in the start-up of the International Judges Association and is an approved grooming judge with the United Showmanagers Alliance. Ms. Verplank is a highly sought-after industry speaker, contest grooming judge, author, and a two-time Cardinal Crystal Achievement winner.

Melissa remains active and very involved in many areas of the pet industry. She and her husband, Marc, spend time on their expansive Black Falcon Farm, where they enjoy spending time in the saddle with their horses. Together, Melissa and Marc enjoy all types of outdoor adventures including trail riding, kayaking, hiking, and diving. Melissa also loves healthy gourmet cooking. They share their farm with other furry family members including Maremma Sheepdogs and cats.

Joe Zuccarello, MBA
VP of Sales, Marketing, and Business Development
Joe has been in the pet industry for almost 33 years. Joe started in the pet industry as a 13-year old bather/brusher in a small grooming shop in the St. Louis area. After a few years, Joe joined the team at one of the most prestigious multi-unit pet resorts, Kennelwood Pet Resorts. There, he helped develop several cutting-edge programs and services including Deluxe all-inclusive Suites boarding, SHED-X Treatments, Doggie Day Care, an in-house grooming training school, professional consulting division, and eventually the company’s franchise offering.

When he left Kennelwood as VP of Operations and Director of Franchising in 2008, he joined the sales and product development team at TropiClean Pet Products. There he enjoyed accomplishments such as explosive sales growth with retail partners such as Petco, PetSmart, and other large chains and Distributors. He also launched products in a new sales channel at Home Shopping Network (HSN) as a guest host appearing dozens of times on television teaching home shoppers about proper pet hygiene. Joe left TropiClean after nine years to join Melissa Verplank’s team of businesses and recognizes how important Melissa’s vision of education is to the professional pet services industry. His role as VP of Sales, Marketing, and Business Development is positioned perfectly to drive new services and products to deliver on Melissa’s dream of elevating the industry.

Joe holds a Master’s Degree in Business as well as the honor of being a sought-after speaker and business consultant. He also spent several years as a Senior Lecturer and Professor at a private University in St. Louis. Joe and his wife have two amazing adult sons. Joe and Deanna live in St. Louis and share their home with their Shih-Tzu “Vinnie” who has them wrapped around his paw for sure! 

Lorri Keller, CMG
Director of Operations
Lorri graduated from Paragon in 1993. In her career spanning 25 years, she has worked in high-end salons, as well as owned and operated her own salon. Lorri also worked in corporate grooming environments, running the district of Michigan and Indiana for PetSmart Grooming.

She earned her Certified Master Groomer status through International Professional Groomers, Inc. (IPG). Lorri is an award-winning stylist in Sporting and Terrier groups and has also done a bit of conformation showing.

Lorri is a firm believer and advocate of the benefits of education and has attended many professional workshops and seminars to continue to hone her skills. She has helped create curriculum and taught students at Paragon for almost a decade.
Lorri and her husband have 3 children and 5 grandchildren. They share their home with 2 Aussies and a Welsh Terrier. Her Aussies keep her young and you can often find her enjoying the outdoors and hiking.

Kristen Smith
Business Development
Kristin spent 30 years in customer service-driven industries, developing her customer-focused mindset and communication skills. At a crossroads in her life, she chose to attend and graduate from Paragon, combining her passion for dogs, with a strong desire to be involved in the creative dog grooming industry. She is also a Certified Canine Esthetician and Certified in Canine CPR and First Aid. Joining Paragon to help others realize their dreams was, literally, a dream come true. Kristin has 2 very loved Jack Russell Terriers, and 2 miniature poodles on the way.
Sarah Sexton
Student Support and Management
Sarah’s love for animals started when she was growing up in Northern Michigan on her family’s small hobby farm. When she graduated high school, Sarah moved out to Southern California for the duration of her young adulthood. Sarah initially took interest in working for a growing marketing company but her love and compassion for animals lead her to begin working with dogs in 2008 at a high-volume salon outside of Los Angeles. Sarah started as the salon receptionist and found her way into the position of bather, then groomer.

Sarah graduated from Paragon in 2012. In 2014, she joined the Paragon customer service team. Sarah’s skillsets are diverse, which allows her to lend assistance to both the grooming and administrative aspects of Paragon. Most recently, Sarah has taken the leading role in our Admission Department. She now assists others in pursuing their career dreams.

Sarah has rescued her two dogs, Bowie and Zeke. She enjoys hiking, camping, visiting family up north, and working with challenging and geriatric dogs.

Kara Adams
Membership and Marketing Development
Kara is currently attending Grand Valley State University where she is completing her Marketing and Business degree. Her goal is to use this education in the pet grooming industry. Combined with her previous work history in service-based businesses, Kara continues to hone her customer assistance skills to help our clientele and pets have the best possible experience.

Kara began working at Paragon in early 2018. Prior to her start as a Customer Service Expert, she spent time volunteering in the veterinary field. She has also been a dog sitter and has spent her spare time learning more about her new role in the pet industry.

Kara loves the outdoors and spending time with her pets. She is a fan of classic cars and enjoys gardening. When not at Paragon you can find her at antique car shows or studying for her degree. 

Courtney Ramstack, CMG
Distance Learning Mentor

Courtney Ramstack began her career in 1998 as a bather and dog behaviorist with a large retail pet store. Courtney spent two years in the role and quickly learned her passion was in grooming and making sure all pets looked their best. Courtney was promoted to groomer and began managing a salon shortly thereafter. In late 2000, Courtney attended a corporate training program conducted by The Paragon School of Pet Grooming. Paragon was instrumental in helping develop her skills, while also teaching advanced grooming techniques. Upon successful completion of the course, Courtney was accredited as a Salon Training Director.

Courtney began competing in professional pet grooming shows where she has numerous placements and wins in the Poodle, Bichon, and Terrier classes. The highlight of her competition career was winning Best in Show and Best in Class with her poodle.

From 2000-2010, Courtney conducted numerous training sessions at three separate locations. Courtney shared her passion for grooming and advanced grooming techniques with over 150 students throughout the Midwest. Some of her students have gone on to compete and win at high-level grooming competitions. Most of her students continue to work in the grooming industry and have opened their own salons. While teaching these courses, Courtney became an IPG Master Groomer and is currently working on dual Master Stylist status with the NDGAA.

Courtney has managed several successful salons. She has had a significant impact in growing sales, and more importantly, she has been instrumental in helping clients understand the importance of proper hygiene for their pets. Most recently, Courtney has taken her exceptional grooming talents to a local veterinary clinic in Carmel, IN where she manages award-winning stylists while still finding time to groom for her huge client network.

Courtney is married and has two beautiful children that keep her very busy with activities. She has two dogs, a Miniature Poodle (Dolly) that is a Grand Champion, a rescued husky/golden retriever (Hazel) and a cat (Joy).
Courtney is a compassionate leader with a strong sense of quality and attention to detail Her salons have a reputation of beautiful work combined with outstanding customer service. She takes great pride in making her shops a fun and exciting place to work in the Indianapolis area.

Check out Courtney’s instructional videos on Learn2GroomDogs.com

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