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Paragon Mentor Suesan Watson Wins AKC Leadership Award at Barkleigh Honors Gala

You don’t need to tell Paragon students that Mentor Suesan Watson, CMG, is an inspiration! Paragon is delighted to celebrate Suesan’s recent recognition for her outstanding contribution to the grooming industry. She was feted with the 2024 AKC Leadership Award at the Barkleigh Honors gala in Hershey, PA, earlier this month.

In the words of Mark Dunn Executive Vice President of AKC:

“Leadership matters. Groomers who are educated, knowledgeable and confident can lead their clients, lead in their community and  lead in the industry. (Sue has) helped thousands of other groomers throughout her career. Her contributions have changed lives and helped shape the entire industry. She’s been a leader for more than two decades from the AKC Confirmation dog show ring to the grooming show floor. She was an original NDGA certifier. Her critiques, I am told, are always positive, uplifting and confidence-building.”

Dunn noted that the American Kennel Club has sought to improve lives of dogs and people who love dogs for more than 140 years, and that groomers play a vital role in pet owners lives by keeping pets happy and healthy. He called the award “penultimate.”

It’s a fitting award for Sue, whose career has spanned five decades. She is a double Certified Master Groomer with NDGAA and IPG who has competed worldwide, winning multiple placements along with several Best in Show and Best All Around Groomer Awards. She is a GroomTeam USA Alumni and has won three consecutive Cardinal Crystal Groomer of the Year awards and a Groomer of the Year presented by Wahl Clipper at the Westminster Dog Show. As part of the Wahl Elite Team, Sue travels to grooming shows to judge competitions and educate other groomers.

As a Paragon Mentor and Groominar® Network expert from the early days, Sue has literally helped develop thousands of individual professional groomers and groom business teams through Paragon.

“Sue possesses the perfect blend of excellence in terms of technical grooming skills and teaching skills,” said Paragon President Joe Zuccarello. “We could not be happier to have her on our team or prouder of her well-earned recognition and leadership within the industry.”

Sue, who’d just won Best-in-Class in the Model Dog division at Groom Expo, was both shocked and thrilled to receive the award.

“When I was 13 years old and groomed my fist poodle I never thought being a dog groomer could lead me to where I am today. Grooming is not just being a groomer, it’s more – you touch every animal with such care and such love – and it means so much to me,” she told the crowd. “To be in this family is such a special thing – I can’t thank you all enough for the warmth and love that you have shown me over the years!”


Paragon President Speaks at SuperZoo Pet Retail Trade Show

Paragon President, Joe Zuccarello, is scheduled to share his expertise – from perfect pricing to schedule management – during education sessions at North America’s leading pet retail trade show, SuperZoo 2024, August 13 -16 in Las Vegas.

Produced by the World Pet Association (WPA), the trade show historically attracts more than 16,000 pet professionals from 25 countries and features education, new product introductions, a grooming competition and networking events. More than 1,000 exhibitors from every pet product category participate and more than 900 products typically make their debut at the show.

As a perennial presence, Paragon brings education topics designed to help pet grooming businesses, independent and multi-store pet retail companies, and pet boarding and daycare operators discover best practices for a productive and successful pet business.

“It’s very energizing to meet with fellow pet care professionals and share our expertise to help take the headache out of grooming operations,” Joe said. He designs topics to reflect solutions to the pain points the company hears from grooming businesses of all types and sizes. As a pet business coach prior to Paragon presidency, he knows how small changes can net big effects in profitability.

Paragon’s 2024 SuperZoo Education lineup includes the following topics:

Retail Education – 4 Steps to Becoming a Competitive Employer – Aug. 13 – 8 a.m. – 9 a.m.

During this session Joe shares some techniques that business owners and managers can use to become a more competitive employer and reduce the time to qualify and hire quality candidates.

 Grooming Schedule Management – Aug. 14 – 11 a.m. – 12 p.m.

Joe explores the best way to maximize your grooming services production without underutilizing the skills of your grooming staff or overworking them toward burnout or injury. Joe demonstrates techniques for building a scheduling management approach that is customer-centric and balances staff performance.

Perfect Pricing for Grooming Services – Aug 14 – 2:30 – 3:30 p.m.

Joe unpacks how to know if you are pricing your services correctly.  Are you leaving money on the table? Do you struggle with raising prices? During this session, Joe will help business owners and managers understand how to set, raise, and correct pricing for grooming services to maximize financial rewards.

Paragon Groomer Education & Training will also be exhibiting in Booth #1739 and will welcome visits from pet businesses who want to leverage the company’s industry-leading training platform powered by Melissa Verplank’s  curriculum to produce highly skilled grooming professionals.

“We are thrilled to share ways pet retail businesses can increase their foot traffic and basket value through the development of grooming services, and to show the latest tools for training professional groomers,” said Annalisa Signorelli, Director of New Business Development.

If you or your associates plan to be at SuperZoo ’24, stop by to say hi and learn what’s new in professional pet groomer training.

Not planning to attend the show but interested in learning more about options that help petcare businesses grow their own groom teams? 

Book Some Time with our Sales & Client Relation Specialist!

 


Paragon & First Financial Bank – Teaming Up for Pet Business Solutions

Paragon (ParagonPetSchool.com) is delighted to team up with First Financial Bank (https://www.ffb1.com/) to bring continued professional education opportunities and outstanding value to aspiring and expanding professional pet groomers and pet grooming businesses. Together, these partners will ensure their respective audiences know the benefits of each other’s products and services so grooming services owners, managers, and leaders can overcome their staffing challenges and grow their businesses through financial services tailored to the pet care industry.

“We are thrilled to publicly demonstrate a strong relationship with First Financial Bank,” said Paragon President, Joe Zuccarello. “First Financial Bank makes it very easy to recommend their services because they share many of the same qualities Paragon does while serving our customers. An obvious dedication to quality, service, and attention to helping pet care businesses achieve their very best successes aligns very well with Paragon. First Financial Bank is a leader in pet business lending because their team knows the petcare industry and actively seeks to understand, meet and exceed pet entrepreneur’s goals,” said Joe Zuccarello.

Together, Paragon and First Financial Bank will help elevate the profession of grooming by connecting their audiences through shared instructional material, opportunities, and guidance for best practices. Read the rest of this entry »


Paragon & Wag’N Tails Team Up to Grow Groomers’ Businesses

Paragon (ParagonPetSchool.com) is delighted to team up with Wag’N Tails (Wagntails.com) to bring continued professional education opportunities and outstanding value to aspiring and expanding professional pet groomers and pet grooming businesses. Together, these partners will ensure their respective audiences know the benefits of each other’s products and services so grooming services owners, managers, and leaders can overcome their staffing challenges and grow their businesses by serving their customers with quality, efficiency, and safety.

“We are thrilled to publicly demonstrate a strong relationship with Wag’n Tails that has spanned for decades,” said Paragon President, Joe Zuccarello. “Wag’n Tails makes it very easy to recommend their products because they share many of the same qualities Paragon does while serving our customers. An obvious dedication to quality, service, and attention to helping their customers achieve their very best successes aligns very well with Paragon. Wag’n Tails is a leader in their area of the grooming industry and this is echoed by every customer Paragon hears from. If mobile grooming is the path pursued by a Professional Groomer, we are beyond happy to recommend Wag’n Tails,” said Joe Zuccarello.”

Together, Paragon and Wag’N Tails will help elevate the profession of grooming by connecting their audiences through shared instructional material, opportunities, and guidance for best practices. Their mission is to help groomers and pet businesses achieve their dreams.

“We’re so excited to celebrate our collaboration with Paragon Pet School. This partnership underscores our shared values and commitment to the grooming industry as a whole. Like Paragon, Wag’n Tails is dedicated to providing outstanding quality and service, ensuring that every mobile groomer is equipped with the tools they need to succeed. Wag’n Tails remains committed to leading the way in mobile pet care innovations, and with Paragon’s support, we will continue to empower them toward achieving remarkable success in their careers.” said Josh White, Chief Growth Officer.

ABOUT WAG’N TAILS
Wag’n Tails is the leader in mobile pet grooming and mobile veterinary clinic solutions. With a heritage deeply rooted in the love of pets and an unwavering commitment to their well-being, Wag’n Tails leads the global industry in mobile pet solutions. Their journey began in St. Paul, MN with a single grooming salon. Since then, Wag’n Tails has grown into a dynamic enterprise that spans across decades, delivering unrivaled quality that is as convenient as it is thoughtful. Today, from their advanced facilities in Granger, IN, they engineer and manufacture top-tier mobile pet care vans and trailers, supporting pet care professionals everywhere. Wag’n Tails’ mission, anchored in innovation and common sense, remains steadfast: empowering pet care professionals to succeed in their mobile operations.

ABOUT PARAGON
Paragon’s best-in-class Groomer Education and Training platform was built on the 30-year, time-tested curriculum developed by Melissa Verplank, author of the “grooming bible” Notes from the Grooming Table and Theory of 5. Revolutionizing online learning through guidance from professional Mentors, the program graduates thousands of Groom Techs, Pet Groomers and Pet Stylists each year for hundreds of pet care businesses and individuals looking for a career they’ll love. Paragon then provides continuing education opportunities through its Groominar® Network at Learn2GroomDogs.com, as well as support with innovations such as a DIGITAL EXPERIENCE of Notes from the Grooming Table.

For more information on our partnership, please contact:

Paragon:
Annalisa Signorelli, Director of Business Development & Innovation
(616)710-0051
[email protected]

Wag’N Tails:
Jason Mills, Director of Marketing
(574) 381-4828
[email protected]


Paragon President to Speak at GROOM’D – formerly Atlanta Pet Fair

Paragon’s Education and Training for aspiring dog groomers and dog grooming businesses stands out from other trade or vocational schools because its curriculum is developed and delivered by a team of industry experts. One of those experts, President Joe Zuccarello, will be taking his knowledge on the road March 10-12 to share with groomers across the nation at the GROOM’D – formerly known as Atlanta Pet Fair, at the Georgia International Convention Center.

GROOM’D, catering to 2,500 pet professionals and 100 exhibitors,  is one of the country’s largest trade show and conferences for professional pet stylists. At GROOM’D, talent meets technique, passion transforms into profitability and  professional groomers get the tools to stand out. The show features the latest products, education, pets and employee safety training, and networking opportunities.

Team Paragon and it’s sister division, Learn2GroomDogs.com, will be on hand with show specials and lots of tips – Come visit at booth #331!

Read the rest of this entry »


“Dogfather of Harlem” Kicks Off Global Groomer Training Quest:

Pup Relief Tour Heads to Nigeria for Intensive Dog Grooming Workshop Feb 8 – 15th powered by Paragon Curriculum

Four trainers. Twenty-five students. Eight days. Two job offers. And a lot of dogs! The inspired mind behind the national sensation of the Pup Relief Tour is going global with his quest to promote the grooming profession in an intensive skill development workshop in Lekki, Lagos, Nigeria.

Paragon School of Pet Grooming is delighted to lend professional curriculum support to Brian Taylor, aka the “Dogfather of Harlem,” and his team of volunteers as they prep to train 25 self-taught groomers who will vie for employment at a popular daycare, boarding and grooming operation. The tour kicks off February 8th, with Paragon providing the training curriculum, process and procedures.

Critters Veterinary Centre in Lekki, which also serves as a boarding and grooming facility, is hosting the workshop and supplying the dogs. In addition, Critters will offer employment to 2-3 groomers exhibiting impressive skills and potential which will significantly improve the groomers’ annual income.

“Paragon’s mission is to elevate the grooming profession, in North America, and around the world, through excellence in skill development. We’re thrilled to help Brian and his team bring the highest level of groomer training to this outreach project,” said Joe Zuccarello, President of the Paragon School of Pet Grooming.

In preparation of their departure, the volunteer trainer team brushed up their coaching skills using Paragon’s online training platform, and were supplied with additional textbooks and materials to make the most of the intensive workshop.

Taylor cited Paragon’s curriculum, textbooks, beautiful illustrations, and instructional videos as key advantages of the Paragon partnership.

“The school’s curriculum is rooted in the unmatched experience and teachings of industry icon Melissa Verplank, Certified Master Groomer, and their team is hand-picked from the best of industry experts. This is an incredible opportunity for groomers in Nigeria to access this kind of content not readily available in their country,” Taylor said.

Taylor is passionate about opening avenues to the grooming profession at home and abroad. The banker-turned-successful grooming business owner became a social media sensation during the height of the pandemic when he spearheaded the non-profit Pup Relief Tour in 15 cities across the United States. The team groomed 1918 pups whose pet parents faced financial hardships and raised awareness of pup health and well-being through grooming.

For the Nigeria venture, Taylor is joined by Pup Relief Tour Ambassadors, Labree Blaxon, Owner, Fluffy By Nature, (California), Latonya Smith, LC’s Detroit Salon, (Michigan) and Gianna Richardson, Gia Styles Grooming (Virginia). All have successful pet grooming businesses here in the U.S. and are primarily Black-owned.

Together, Paragon and The Pup Relief Tour are committed to raising awareness of the shortage of dog groomers and to help pet lovers discover the lucrative opportunity of a career in pet grooming.


Boost Your Pet Business with IBPSA FLOW Sept. 22-24 in Orlando!

Would you like less “sweat” and more “equity” in your pet business? Check out the International Boarding & Pet Services Association’s FLOW Business Conference, sponsored in part by team Paragon! Conference tickets include full access to all education sessions, workshops, roundtables, and panels; plus the IBBY Awards, Exhibit Hall, and the traditional Meet & Greet held the night before opening.

Paragon President Joe Zuccarello will lead three seminars this year on topics close the the heart of pet business owners:

  • 10 a.m. Sept 22 – To Groom or Not To Groom – Joe will discuss proven strategies on how to attract, build, and lead a team of grooming producers you are proud to serve your customers. Learn more.
  • 1 p.m. Sept 23 – Perfect Pricing – Joe will help you understand just where your prices need to be in your market, what the customer is really buying, and how to communicate pricing and price increases to your customers. Learn more.
  • 8 a.m. Sept 24 – Employ Differently – Joe will share with you FOUR key elements to positioning yourself as an employer people want to come work for and a place where they are more likely to stay longer. Learn more.

Joe will be joined by our groom-focused friends Dave Campanella at Best Shot Pet Products and Chris Miller from Boss Pet Products on topics ranging from Mastering Rebooking to Grooming at Retail insights.
We’re so excited that IBPSA will have such a strong representation in the grooming category this year. We hope you’ll join us!
Learn More & Register below!

Register Here


Come See the Paragon Team at SuperZoo in Vegas

Planning to be at WPA’s SuperZoo show August 23 – 25 in Las Vegas? Stop by and visit the Paragon & Learn2GroomDogs.com team at booth #7563! And if you own a pet business, don’t miss President Joe Zuccarello’s talk on How to Add Grooming Services to Your Retail Store to Drive Traffic and Profit!

Our partners at WPA put on a great show!

Here are some of the highlights for SuperZoo 2022:

  • 800 New Products
    See, touch and test debut products in every category to get ahead of buying cycles—and the competition.
  • 1200 Exhibitors
    Source the hottest products and trends in the marketplace to delight returning customers and attract brand new ones.
  • 20,00 Pet Pros
    Meet, mingle and talk shop with people who “get it” to generate new ideas and lasting connections.
  • 65 Education Sessions
    Uncover marketing, hiring and other business-boosting insights with SuperZoo’s industry-leading education program

Register here: https://www.superzoo.org/attendee/registernow/


Don’t Miss Artero Jornadas Grooming Show May 15 & 16

Our good friends at Artero are getting ready to host some of the most prestigious groomers from around the world in this 2-day Grooming Extravaganza May 15 & 16 in Atlanta! ARTERO JORNADAS is a unique spectacular show which has been celebrated in Spain for over 15 years.

Artero will feature 12 of the top Groomers from around the world who will share their expertise and extensive knowledge! (Several are Learn2GroomDogs.com experts, including Victor Rosato, shown above!)

The extravaganza promises to be educational, fun and interactive!

Featuring: Riza Wisnom, Lindsey Dicken, Irina Pinkusevich, Michell Evans – The Grooming Tutor, Pammie Charmichael-Hogg, Luis Martín del Río, Jessica Adorno, Fan Yu, George Goginashvili, Jay Scruggs & Sue Zecco – Super Styling Sessions

Guest Hosts: Victor Rosado & Sue Zecco

Brought to You By Edu Artero & Alex Artero.

Pssst: Paragon Students USE CODE PARAGON50 to get 50% off ticket prices!


Check out a preview of what’s in store:

https://player.vimeo.com/video/694874052


Paragon Teams Up with IBPSA Flow Conference for Pet Businesses

Save the Date for the IBPSA FLOW Business Conference!

September 22, 2022 – September 24, 2022

Rosen Shingle Creek; Orlando, Florida

Paragon is delighted to work with our partners at the International Boarding and Pet Services Association for another great FLOW Conference!

Each Fall, the IBPSA brings together business owners and decision-makers from pet care facilities and other pet care businesses such as pet sitters, groomers, trainers, and dog walkers for targeted education, trade show access, networking, and just plain fun!

This year, Paragon President Joe Zuccarello will be presenting on topics such as “To Groom or Not to Groom,” “Perfect Pricing,” and “Employ Differently.” In addition, our friends Dave Campanella from Best Shot Pet Products and president Chris Miller from BossPetEdge.com will be joining and exhibiting at FLOW. Together, the team will infuse the FLOW conference with a healthy representation of grooming industry expertise.

Conference tickets include full access to all education sessions, workshops, roundtables, and panels; plus the IBBY Awards, Exhibit Hall, and the traditional Meet & Greet held the night before opening.

In addition to the main conference, you can add on Pre-Conference classes such as Pricing for Profit, Pet First Aid & CPR, Heroes for Healthy Pets, and a Design/Build/Maintain Workshop.


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