10 Minute Tips: Grooming vs. Hygiene

What do you think about when YOU hear the term “Grooming”? What do your CLIENTS think about when they hear the term “Grooming”? I bet the two answers are similar, if not identical. Haircuts. Right? What if you had a way to introduce a new thought to your market that could increase the frequency of haircut visits, but even more rewarding, increase the number of bath visitors to your business? That’s right. The term “Grooming” doesn’t have to just mean haircuts. You can educate your existing and new customers on the importance of hygiene instead of just haircuts.

In this 10 Minute Tips video, Joe Zuccarello introduces the concept of Pet Hygiene as a way for you to relate more closely with what your customers will understand and if done correctly, could increase the number of visits from both haircut clients AND bath clients! You can increase your client base and type by attracting bath visits which require less skilled staff to perform. The lower skill work requires lower wage labor which means you make more profit!