IFI Admin, Author at Paragon School of Pet Grooming

Paragon Experts to Give Seminars at Atlanta Pet Fair

The Paragon Pet School is different than many trade or vocational schools because its on-campus and distance learning curriculum is developed and delivered by industry experts. Those experts will be taking their knowledge on the road this week to share with groomers across the nation at the Atlanta Pet Fair. Founder Melissa Verplank and VP Joe Zuccarello will make three continuing education presentations during the four-day event.

The pet fair features more than 100 exhibitors from the $70 Billion pet industry and is one of the country’s largest trade show and conferences for professional pet stylists and service professionals. The show provides grooming professionals with access to the latest products, education, pets and employee safety training, and networking to ensure they have the tools and insights to operate successful businesses. Read the rest of this entry »

Atlanta Pet Fair Features Melissa Verplank with Groomer Tips

The Atlantic Pet Fair has featured Melissa Verplank in its “Groomer’s Corner” to advance the premier pet professional event slated for March 7 -10. Held each spring, the conference draws thousands of professionals from around the world for four action-packed days of education, networking opportunities and access to more than 100 exhibitors.

In her 5 Tips, Melissa discusses the best tools and tips for successful grooming, from chunkers to specialty shampoo and spa services.
“When people ask me how they can earn more, I always remind them that time is money, and the faster you can groom a pet safely, the more money you will ultimately make. These five tips can help you groom dogs better in less time while providing great service for your customers—and adding cash to your pocket!” Melissa writes.

Check out the Five Tips here:

https://atlantapetfair.org/groomers-corner-1-great-tips-for-groomers/

Melissa Verplank Receives Pet Age’s 2019 Women of Influence Award!

Paragon Pet School is very pleased to announce that our Founder & CEO Melissa Verplank was named a recipient of the Pet Age 2019 Women of Influence Award! Now in its fifth year, the Women of Influence Awards are given by the publication to 30 deserving leaders in the pet industry.

Congratulations to the 2019 Women of Influence Award Recipients

Citing the importance of celebrating the accomplishments of females who have made a notable impact on the field in which they work, Pet Age is honoring 30 “ambitious, hardworking females who are influential in the pet industry” with its Women of Influence Award in 2019.
Read the rest of this entry »

Tricks to Keep Your Appointment Book Full – Great Ideas to Stay Busy All Year Long

When your appointment book is totally full, how does that make you feel? For most of us, it’s a sense of security. It’s a source of pride. It’s a guarantee that you are satisfying your customers’ needs. You are doing a good job.

But how do you feel when that appointment book has empty slots? Maybe you are just starting out on your own and have an open book. Maybe you are new to the salon and need to build a fresh clientele. Or maybe you have been at your salon for a while, yet you’re just not getting traction with repeat customers.

Long-time pet stylists know this unspoken rule: a full appointment book offers job security.

So if your appointment book is lighter than what you would like, how are you going to fix it?

Here are a few ideas to help you boost your number of daily grooming appointments. Read the rest of this entry »

Melissa’s Top 10 Ways to Build a Strong Clientele

A young pet grooming salon or shop owner worried about building clientele Are you thinking of opening a new shop where there isn’t a grooming salon or expanding into a new market area with your mobile unit? You are probably giddy with excitement over the prospect of all those new clients.

Watching that superstore getting ready for its grand opening? You are probably worried that you’ll lose clients.

Are you fretting over how much to raise your prices? You are probably agonizing over how many clients will look for other options to get their dogs groomed.

These are real worries.

Your current and prospective clients have four options.

Use your service
Use a competitors service
Do it themselves
Not do it at all

Sometimes the biggest challenge you have with building a clientele is not your competitors – it’s your prospects.

So how do you win clients over? Read the rest of this entry »

Get a little holiday cheer with Learn2GroomDogs.com!

Rating Dog Personalities

Photo of an irritated Chihuahua dog - angered by the pet grooming process You have a new client on the books. It’s a Lhasa/Maltese mix – or in the new world of designer dogs, it’s a “Lhatese.” The client arrives precisely 15 minutes late. She’s dressed to the nines and everything matches… even the dog.

The dog’s name?

You guessed it – Precious.

You know you’re in trouble.

If you’re a one groomer salon, you can keep the personalities of all your canine clients in your head. You know any dog named Precious is far from… precious.

But what if you start expanding your salon? What if you bring on a new bather? Maybe you have an assistant handling your appointments? Or maybe you have an inexperienced groomer joining your team?

Wouldn’t it be helpful to know the personality rating of the dogs scheduled for the day? Read the rest of this entry »

How to Get Smooth Legs on a Close Haircut – Tricks to Eliminate “Stickie-outies” on Legs

Do you struggle to get the spindly legs smooth of that clipped #5 all trim? The body comes out nice and smooth – but the legs… ugh.

Legs are always a pesky problem for new groomers. Maybe you’ve been grooming for a while, but still struggle with this area. You’re not alone. Legs should only take you a few minutes to get smooth. If you’re missing the mark, here’s some help. Read the rest of this entry »

Correcting Behavior During Grooming – Learn the 4 Keys to Successful Pet Handling

Puppy confessing bad behavior while being groomed by a professional pet groomer If you are a long time pet professional, you’ve probably mastered today’s topic. If you are fresh to the industry, you are probably struggling with it.

How do you handle the dog that does not want to cooperate with the grooming procedure?

You’ve heard me say this about dogs before – but let’s do a quick review.

They are hard-wired to think like a dog.
They are a predatory pack animal.
They are silent communicators.
They read body language.
They respond to energy.

The most over used word in a dog’s vocabulary is “no.” It’s a common enough word, but it means nothing to them. Why? They hear it all the time. Read the rest of this entry »

How to Read Classic Dog Body Language – Appropriate Composure for the Pet Professional

Photo showing aggressive dog body language
We work with pets because we are passionate about them. It’s simple: we love what we do. Yet it’s important to remember that every dog is an individual. Not only do they look different, they all have different physical and emotional characteristics. Different personalities.

Some dogs receive clear directions from their owners. They have rules and boundaries at home. This makes them very easy to work with in a professional setting. Other pets will not be well-mannered in a professional setting. The personality quirks we all experience working with pets will vary from dog to dog.

Many will be perfect angels
Others will be mildly annoying
Some will be potentially dangerous to work with for both the handler and the pet

Based on your level of pet interaction experience, you should be able to work through many of these personality quirks. Your commands to the pet need to be clear, concise, and consistent. Read the rest of this entry »