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6 Qualities Professional Dog Groomers Have In Common

By Melissa Verplank, CMG, Founder of ParagonPetSchool.com

The path of every successful bather, groomer or pet stylist is slightly different. However, there is a set of common threads that tie the most successful pet professionals together.

Here are seven common qualities that set top performers apart.

1. They are positive.
“You cannot have a positive life and a negative mind.”

~ Joyce Meyer

A positive attitude helps you deal more easily with the daily affairs. It brings brightness into your life, making it easier to avoid worries and negative thinking. When you’re positive, you have a clear, calm mind that is open to possibilities and see opportunities where others see nothing.

And as a bonus, if your attitude is strong enough, it becomes contagious. Contagious to clients. To co-workers. To Pets. Everyone. It’s as if you radiate positive energy around you.

2. They are learners.

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.”

~ Henry Ford

Wikipedia defines Lifelong learning as, “the ongoing, voluntary, and self-motivated pursuit of knowledge for either personal or professional reasons.”

It is the nonstop development of skills and knowledge of a pet professional, at any level. It occurs through experiences encountered in the course of a lifetime. These experiences could be formal (training, tutoring, mentorship, apprenticeship, etc.) or informal (experiences, situations, etc.)

Learning is the key to achieving a person’s full potential. Learn does not stop once you get out of school. Folks who continue to learn are able to transform their lives. They become more successful at home, more successful with their families, more successful at work and more successful within their salons and work environments.

3. They are always moving.

“Life is like riding a bicycle to keep your balance you must keep moving.”

-Albert Einstein

Successful pet professionals are achievers. You aren’t going to see successful pet grooming teams dragging around the shop. Nope. They are buzzing with activity. They are constantly on task, on schedule and looking for a way to shave moments off any task without sacrificing quality. Their hands and feet are never still.

They are constantly in motion. When I hear the term “occupational athletes,” highly successful team members in any grooming department typically fit that description well.

4. They are curious.

“Curiosity is one of the most permanent and certain characteristics of a vigorous intellect.”

~ Samuel Johnson

Curiosity might have killed the cat, but a new study by psychologists suggests that curiosity is very good for people. Do you want a rewarding career? Then be curious.

To have curiosity in your job can be a powerful tool. It does not matter which department you are in or if you wear all the hats in your business. If you can find different ways to stay hungry for knowledge and continue to be a lifelong learner, you will find your career to be much more rewarding.

The more curious you are, the more possibilities you will open throughout your lifetime. Open your eyes and look around.

5. They are persistent.

“Ambition is the path to success. Persistence is the vehicle you arrive in.”

-Unknown

Being persistent after it seems like everything has failed is one of the hardest things to do. You just want to give up. Give up on the dog. Give up technique. Give up on yourself.

When trying to be persistent, it is important that you have a goal in mind. Whether it’s getting that dog squeaky clean, the clipper work baby butt smooth, a velvet finish on a hand scissor dog or just trying to add an extra dog to your roster on a consistent basis, don’t’ give up. Even though you don’t see results immediately, keep trying. Keep pushing yourself. Having an end result in mind will keep you motivated, which builds persistence.

6. They are passionate.

To be successful, the first thing to do is fall in love with your work. 

~Sister Mary Lauretta

If you want to be successful at your job and move up, you need to be passionate about your work. You need to be motivated and driven to be the best you can be regardless of your work. Passionate people love their work.

Passion, motivation, drive. Call it what you want it. Bottom line, it’s that self-driven attitude towards your job and your work that can help lead you down the path to success.

Passion is an emotion that comes from within you. It’s your enthusiasm. Your motivation. Your drive.

I promise you, others will be positively impacted by your personal passion towards pets. Passion does not go unnoticed. People will see how well you do your job and your attitude towards it. They will see even if a task is hard you don’t give in, you apply yourself even more to overcome it. They will notice your drive and your motivation and consider how you would do in another position.

Becoming stagnated in a career is boring. The work gets sloppy. Customer service goes down. The wonderful part of being involved with the pet industry, there is no limit as to your personal growth. I love being surrounded by people that have these six qualities firmly developed in their lives. They are energizing and refreshing to be around. Their energy is contagious!

How many of these six traits to you have? How many do you feel you could improve on?

Help Paragon Mentor LaTonya Smith Empower Better Pet Care Worldwide!

Paragon Cares is proud to shine a spotlight on LC’s Foundation, a non-profit organization devoted to making a lasting impact on the well-being of pets and the people who care for them. Its mission is to strengthen the bond between pets and their owners through education, professional grooming, and specialized training, both in local communities and internationally.

Paragon Professional Grooming Mentor, LaTonya Smith, was inspired to create the foundation to continue earlier work in Africa with other non-profit initiatives.

“I saw firsthand the lack of pet care resources in these regions and the potential. There was a clear need for education, professional grooming, and better pet care services, and I knew I wanted to make a difference—not just in Africa, but also here in the United States,” LaTonya said.

Earlier this year, LC’s was able to provide groomer training sessions in Ghana and share professional groomer training resources from Paragon Pet School. Check out some of the pictures and video gallery below!

We hope you’ll join us in helping LaTonya & LC’s achieve their mission to:

1. Expand Educational Programs: Develop courses that empower pet owners and professionals with the knowledge they need to provide top-notch care for their pets. These programs will be offered both online and in-person, locally and internationally.
2. Offer Grooming Services to Pets in Need: Provide free or low-cost grooming to pets in underserved areas, ensuring they receive the essential care they need to stay healthy and happy.
3. Establish Global Partnerships: Collaborate with local organizations in Ghana and Nigeria to train pet care professionals, provide grooming services, and raise the standard of pet care.
4. Build a Global Network of Pet Care Professionals: By training groomers and pet care providers, both in the U.S. and abroad, we aim to create a network of experts committed to improving the well-being of pets worldwide.

You Can Help Make a Difference!

As a 501(c)(3) nonprofit, LC’S Foundation accepts tax-deductible donations that directly support its mission. These contributions allow the foundation to offer educational programs, provide grooming services to pets in need, and expand its reach to underserved communities, both locally and abroad. We hope you’ll consider visiting LC’s GoFundMe page and make a donation!

Your most valuable asset is YOU

Look in the mirror and say “I am my most valuable asset.” Tell yourself this every day! You are the most important thing about your life and your business. Despite the fact that you may think it is your car, or your favorite thinners, or even your bank account, it is YOU that is the most important part of the success equation. Without you driving the car, or using the thinners or using the money, those things are worthless.

And the part that makes you unique is your mind. Your ability to think and reason before taking action is a precious gift. And throughout life, we need to improve our thinking. The ability to improve our quality of thinking makes it easier to solve problems. Our ability to think positively lets us see opportunity around us. Negative thinking shuts doors to success.

There is increasing concern about the effects of our dependency on search engines, GPS – maybe even AI – on our recall memory – and that this dependency may make us dumber. WOW! In the ‘good old days’ you used a map and directions you wrote down to get from Point A to Point B. You may have stopped when you were lost to ask for directions. Then you had to remember those directions. But now you just program a device that tells you to turn left or right. You actually lose problem solving skills as a result.

Just think of how many people struggle to figure out math problems when they don’t have a calculator.

People used to memorize phones numbers, addresses, and birthdays. Now they are stored away as reminders in our cell phones. Sure it makes things easier, but it turns our mind to mush in the process. I have read that the brain has an unlimited ability to memorize facts. So why turn that ability off?

You need to invest regularly in self-improvement and professional development. You can open your mind to knowledge by attending a seminar at a tradeshow. Or you can exchange information in online forums and places like Facebook. You can open up a copy of the AKC Complete Dog Book and memorize facts about your favorite breed. You have to exercise your brain the same as any other part of your body.

Dedicate yourself to lifelong learning. Why stop now? I continue to learn from the top professionals around me. There are always new products and new standards to talk about. Many groomers are inventing their own products. And almost all of them are happy to share their knowledge with you.

With positive thinking and lifelong learning, you can continue to find new ways to be a value to your customers. You can jump years ahead of your competition by developing new skills that are in demand. By valuing yourself as your biggest asset, you can catapult your career and life to higher levels.

To Earn More, Learn More

To stay on top of the grooming game, professionals need to keep learning. That’s been my motto for years. It’s always worked for me. Educational opportunities were limited 20-30 years ago. Fortunately, opportunities abound today for motivated groomers.

Books: More and more grooming titles are available every day. They are being written by a wide range of authors. There are grooming guides available as well and business operation manuals.

Many include stunning images to help the reader comprehend the subject matter. Some are even available via a tablet or Kindle.

Schools: What is the primary function of a school? To give their students a head start in their careers. Most schools can take months or even years off the learning process. Professional grooming schools are cropping up everywhere.

One of the best ways to learn grooming is with hands-on training. Some training centers even offer home-study options too. Either way, schools offer a structured learning environment. Programs range widely in cost, quality, course length and grooming styles.

Videos: With methods in place to honor and identify top groomers, we are seeing many of these respected stylists share their knowledge through training videos. Top professionals are creating video lessons aimed at the beginners to advanced stylists. Many lessons are on DVDs, on-line through websites or in streaming video libraries.

Internet Searches: The internet has become an indispensable tool for the groomer looking to get ahead in their career. Never seen a Portuguese Podengo? Most professional groomers haven’t – including me! A quick search via an Internet search engine will lead you down a path of enlightenment.

How to Groom a Pet affenpinscher with Judy Hudson.

The Learn2GroomDogs.com Facebook page is a great resource for photos.

You can find breed clubs, breeders, breed history, breed standards and fabulous photos of even the most obscure breed of dog or cat. Even if you’ve never seen – or groomed a particular breed before, you can rapidly educate yourself. You’ll have the confidence – and knowledge – to talk with any owner about ‘their breed.’

Need a refresher on what a breed looks like? Jump onto the computer and do a search of Google Images. You’ll be amazed at what you can pull up. If you are looking for high quality pets, add a show title such as; ‘AKC Champion ‘ By doing this, you can filter through many of the images.

As with any internet search, you are going to find good with the bad. The more general knowledge you have about pets and grooming, the better you will be able to sort through the wealth (and garbage) typically found out on the internet.

Webinars: We are starting to see this form of learning pop up in our industry. Webinars have been around for years yet the grooming industry has been slow to embrace their power. Many technically savvy groomers are starting to share their knowledge in webinars. Some webinars are free; others charge a nominal fee to participate.

Facebook, Blogs & Online Forums: With the use of social media outlets, anyone can chat with anyone from anywhere; across the nation or around the globe. No one is worried anymore about ‘the competition.’ If you have a question, post it. If you have a fun story to share, post it.

If you need to vent (professionally please!), post it. Never before has it ever been so easy, and economical to share ideas, grooming tips and knowledge. No one should feel isolated or alone anymore. The outlets to reach out to fellow professionals are simply remarkable via the World Wide Web.

Seminars: You’ll find seminars every grooming trade show around the country. You will also find privately held seminars too. You’ll find these private seminars hosted by; distributors, product manufactures, grooming schools, grooming salons or even the professional themselves. These seminars area a great place to get your questions answered about any aspect of the grooming
profession.

Private Coaching & Clinics: Need a tutor? Need a coach? One of the best ways to perfect a skill or a trim style is with personal, hands-on assistance. Many of the top stylists are available to help you privately or in a smaller group setting. Many are well rounded in many aspects of the grooming industry. Others will specialize in trim styles, grooming techniques, sales and marketing or business operations. Many will travel great distances to set up coaching sessions.

Find a business professional you admire. Contact them and ask if they offer private lessons. Many do or they host small clinics where you can all share the cost of the session.

Trade Shows: Going to a grooming show is still one of the most refreshing ways to learn. Most trade shows have a wide variety of vendors there too so you can speak directly to the sales representative about a product or service they offer. Sit ringside at a grooming competition.

You’ll be blown away at the style and trim quality being found with high level pet stylist. Trade show promoters are always seeking out a wide variety of speakers and topics to present at their shows. Can’t get to a show? Some of the larger shows and grooming competitions are now available via streaming video on the internet.

I remember being in Croatia on a sailboat a few years back. I was able to watch the World Team Grooming Competition right from my laptop as the competition took place in Belgium. Very exciting!

Certification Programs: We are seeing more and more certification program become available whether it is for dog grooming, cat grooming, pet first aid or business management. At this point, most programs are voluntary but all are worth their weight in gold. Some of the programs can be completed in a day or a weekend. Others will take months, or even years of study and testing before successfully completing the full program. A few of the programs even have Apps set up for your technical device.

Education, skill enhancement and effective communication are the keys to a successful career. Never underestimate their importance. One of the greatest inspirations in any career is continued growth. Learning is the key to everlasting success. With learning trends today, it’s never been easier! Never stop learning.

When looking at learning opportunities, I always encourage you to research the quality of the material, the program or the lesson. You will only increase your knowledge if the information being shared or taught is from a true professional. A professional that has years of expertise and a resume to back it up!

Project K9 Hero Updates on K9 Veterans Day

National K9 Veterans Day is celebrated on March 13th on the official birthday of the US Army K9 Corps, which was formed in 1942. Joseph White, a retired military working dog trainer, originated the idea for the day.

It’s a perfect day to help out a cause with paws that’s close to the hearts of the Paragon Cares Team – Project K9 Hero. PK9H aims to ensure the best quality of life for our nation’s retired Police K-9s and Military Working Dogs by providing assistance with medical costs, prescription food, rehabilitation, rehoming, and end-of-duty services. The team operates a safe haven at its 177-acre Rehabilitation & Rehoming Facility. Paragon has helped the team creating a grooming space onsite!

Please support Project K9 Hero by MAKING A DONATION today!

Here are some other ways Project K9 Hero is putting donations to work:

New Rehabilitation Specialist:

Derek Copeland has joined PK9H to put his 20 years experience in the working dog field, as a Handler, Trainer, Kennel Master, and Program Manager within the United States Air Force and the United States Space Force to the service of retired K9s.

Derek has had advanced training and education with Canine Psychology/Cognition, which he will be applying in his daily duties at the Project K-9 Hero Rehabilitation and Rehoming Facility in Tennessee. This addition to the organization will allow the team to work with each Hero in our care, and manage the triggers that led them to the Project in a positive manner, to accelerate the rate in which we can find their forever home. This will allow PK9H to take in more deserving Heroes annually, who may not have a safe place to retire in, or be facing euthanasia.

Your Donations Help Find Happy Homes for Heroes

Example: Military Working Dog “Johny” (Y065), was medically retired from the U.S. Army MWD Program in December of 2023. At that time, Johny was facing euthanasia, due to a history of aggression and unwarranted bites on his handlers. After rehabilitation at the PK9H facility in Tennessee, Johny was re-homed to a couple who are active Police K-9 handlers in Lansing Michigan.
“Paige and Luke have done an absolutely AMAZING job with Johny getting him acclimated to their home, and both of their Police K-9s.”
PK9H will continue to pay for his medical care, prescriptions, office visits, and any surgeries he may need for the remainder of his life.

Introducing K9H Scholarships

High School students may apply to the Jodi Johnson Memorial Scholarship, which was created to remember the life of founder Jason Johnson’s sister. Jodi was a smart and outgoing woman who excelled in athletics, academics, music and community involvement. Jodi was also a lifelong animal lover who was an outspoken supporter for our work at Project K-9 Hero.

The Veterinary Medicine Scholarship was created to support graduate students who are in their second year or beyond at the University of Tennessee College of Veterinary Medicine and who support the mission of helping retired Police K-9s and Military Working Dogs.
Applications may be submitted until June 15th, 2025.

Maximizing Your Grooming Schedule: Practical Tips for Busy Groomers

Guest article from MoeGo

As a groomer, you’re no stranger to the daily hustle of managing appointments, handling client expectations, and dealing with unexpected changes. While your love for furry clients keeps you motivated, the reality of schedule management can often feel overwhelming–and you are not alone. By implementing smart strategies and tools, you can transform your scheduling challenges into a streamlined, stress-free process that benefits both you and your clients.

Core Scheduling Challenges for Groomers

Whether you own a grooming salon or mobile grooming business, effective schedule management is vital for running a successful business, but it comes with its fair share of challenges. Common issues include:

No-Shows and Late Cancellations: These disrupt your day and leave gaps in your schedule.
Overbooking: While trying to accommodate every client, overbooking can lead to burnout and rushed services.
Underbooking: Empty slots in your day can result in missed revenue opportunities.

Recognizing and addressing these pain points is the first step toward optimizing your schedule and creating a better experience for both you and your clients.

Tips for Better Schedule Management

1. Use Smart Scheduling Tools

Leverage technology to keep your calendar organized and efficient. Digital scheduling tools can automate appointment reminders to reduce no-shows, allow clients to book recurring appointments, and enable customization of booking windows based on your service durations, service type, and availability. By incorporating technology into your business, you can reduce the manual, time-consuming tasks while still providing a best-in-class experience to your clients.

2. Establish Clear Booking Policies

Set clear expectations with your clients by introducing booking policies. In order to increase booking reliability, save a credit or debit card on file before confirming appointments. In addition, you should implement a cancellation fee for last minute cancellations, typically within 24 hours of the scheduled appointment. And most importantly, communicate these policies upfront during the booking process to avoid confusion or pushback.

3. Plan Your Day Strategically

A well-planned day ensures you maximize productivity while avoiding burnout. To achieve this, schedule high-revenue services during peak hours to make the most of your busiest times. Reserve specific time slots for walk-ins or last-minute appointments to accommodate client needs without disrupting your workflow. And finally, include buffer times between appointments for breaks or to manage unexpected delays, ensuring you maintain the quality of service throughout the day.

4. Embrace Online Booking

Online booking offers clients the convenience of scheduling appointments at any time while saving you the time it takes to respond to all appointment requests, create new client profiles, and determine your availability. To make the most of this option, choose a platform with a user-friendly interface to simplify the booking process for clients. Regularly updating your availability ensures that clients can easily find open slots that fit their schedules. Additionally, highlighting add-on services during the booking process can help increase revenue while providing a seamless experience for your clients.

Building Client Relationships Through Scheduling

Effective scheduling isn’t just about filling your calendar—it’s a way to build lasting relationships with your clients. By maintaining constant communication with your clients, with the support of automation technology, you can use appointment reminders and follow-ups to show you care about their experience and create repeat customers. You can reward those loyal clients by offering them priority access to their preferred time slots.

Staying Flexible and Adapting to Change

No matter how well you plan, unexpected changes are inevitable. Here are some ways to stay flexible:

Have a clear process for handling last-minute cancellations or rescheduling requests.
Leverage technology to notify clients of open slots and offer special promotions to encourage repeat bookings.
Use downtime to catch up on administrative tasks, cleaning, or preparing for upcoming appointments.

Conclusion

Mastering schedule management is more than just keeping your calendar full; it’s about reducing stress, increasing revenue, and delivering top-notch service to your clients. By leveraging smart tools, setting clear policies, and prioritizing relationships, you can create a seamless scheduling process that works for you and your business.

Ready to elevate your scheduling game? Discover how MoeGo’s all-in-one pet care software empowers you to manage your schedule with ease, allowing you to focus on what matters most–growing your business. As a proud partner of Paragon, we’re here to help you succeed at every step.

How Groomers Can Help Maintain Pet Dental Health

While February is the “official” month of Pet Dental Awareness, keeping canine (and feline) teeth clean and breath fresh is a year-round proposition. That’s because poor oral hygiene can cause a number of issues for dogs and cats — and they can’t tell us when it hurts. Approximately 84 percent of dogs and 70 percent of cats in the U.S. will develop some form of periodontal disease by the time they’re three years old, experts say.

The trouble begins with gingivitis, an inflammation of the gums caused by a buildup of plaque. If it is not removed, tartar begins to form, and over time, advances under the gum line, resulting in periodontal disease. Periodontal disease doesn’t just affect the pet’s mouth, it can also affect the heart and other organs of the body, and possibly shorten the pet’s life expectancy.

Dog Groomers First Line of Defense Against Dental Disease

Groomers can be the first line of defense to help pet parents stay ahead of pet dental discomfort and disease:

• When grooming, look for signs of red swollen gums and tartar accumulation and point these out to pet owners. Report any sensitivity or signs of mouth pain in the pet.

• Encourage the pet parent to seek veterinary assistance for a deep cleaning in obvious cases. Educate pet parents about the risks of deferred treatment, which can include abscess, infection, bone loss and heart disease (endocarditis).

• Use the “sniff test” as a quick way to identify bad breath in the pet. If a dog or cat’s breath smells really bad, he or she may have an oral infection that requires inspection or treatment by a veterinarian. But if the pet simply smells ‘fishy’ from food, you can freshen their breath to a more kissable standard and win the loyalty of pet parents in the process.

• Offer a brushless cleaning service, dental care products, and dental chews as add-ons in your pet business to give clients convenient access to oral care products.

TropiClean Fresh Breath Program for Pet Business

Our friends at TropiClean have developed a program for groomers to use — and resell — their Fresh Breath treatment line. It’s a great way to help educate clients about pet dental health care and encourage daily maintenance. It’s also a good way to generate additional business revenue. Benefits of the Fresh Breath program include:

Easy, 2-step process
Oral gel reduces plaque and tartar
Foam fights bacteria and freshens breath
Get 20% Off Groomer Program bundles of the Fresh Breath Line – just tell them Paragon sent you! Learn More at TropiClean’s Groomer Center.

TropiClean also features its “Enticers” line of flavored dental chews and gel products with a 10% case discount for Paragon people. Learn more here: TropiClean Enticers.

Click on the image to download Fresh Breath program posters for use in your pet facility:

Adding Dental Health Services & Products to Boost Your Business

– By Joe Zuccarello, Paragon President

Originally published by our partners at IndiePet.

Chew on this! Did you know, according to the American Veterinary Medical Association, it is estimated that by the age of two 80 percent of dogs and 70 percent of cats have some form of periodontal disease? Further, periodontal infections have been linked to diabetes, heart attacks, strokes, kidney disease and other life-threatening disorders.

WOW! What are you doing about this? As a Pet Professional, we have an obligation to the Pet Parents who trust us with their pets’ care to inform them of the severity of this problem.

Most Groomers believe they can only make more money if they take an extra dog on the books, or raise prices, or do more big dogs. All of these methods will work, but what about working smarter and not just harder. How?! Recommend extra services that not only generate extra revenue but also educate the Pet Parent and benefit the pet in one way or another. Oral Care services are a perfect add on which satisfies all of these criteria.

If the business has only Groomer they can groom 8 dogs per day and they make a concerted effort to ask every person who comes through the door if they would an oral care service for their pet, (we’ll talk about services choices in a minute) and only 20% of the clients accept, that can equal an average of $20-$30 extra in revenue per day. $30 per day multiplied by seven days per week generates over $11,000 per year in incremental revenue. What if you had more people working in your salon? What if three or four out of every ten clients accepts?

Now that I have your attention (money always works!), let’s talk about the choices you have in service offerings. First, traditional teeth brushing. Depending on the toothpaste and toothbrush (human toothbrush or finger brush) you use, this service can be easy to start and a fair number of dogs will let you brush their teeth while others will not. Another choice is dental wipes. Yet another choice is the best way of addressing the pet’s oral care needs and that is a variety of products engineered to make the entire process easier for the Groomer and the pet. Based on a “no brushing necessary” position, products such as dental gel, breath sprays and foams, water additives, and a variety of treats and chews not only give you more options to address the concern of periodontal disease, but also gives your clients a choice of products to use at home on a regular basis.

Dental products are perfect additions to your services offering, plus they are a great addition to your retail offering. Many Groomers will say dental services offered in salons on a “once a month” basis has very little effect on the pet’s dental health. I beg to differ. I can tell you from experience you WILL sell oral care services by simply asking everyone who enters your business and you WILL sell oral care products to Pet Parents who wish to take better care of their pet’s teeth since you have brought it to their attention that they should be. The products you carry should make it as easy for the Pet Parent as possible. If the product is hard to use or the process is hard to do, they simply won’t do it.

Additional Resources:

Hey Joe Podcast – “Dental Awareness with Guest Josh Meyer, TropiClean”

Article – How Groomers Can Help Maintain Dental Health

About Joe Zuccarello
With a long career in the pet industry, spanning over 35 years, Joe began his career in the services sector. Leading a team of over 250 employees and all operations efforts at a multi-unit luxury pet resort, spa, daycare, and training facility for nearly 20 years. He then shifted slightly to begin a 10 year position as Director of Innovation and Product development for TropiClean. Joe now leads the team at the undisputed leader in professional pet grooming education, the Paragon School of Pet Grooming and Learn2GroomDog.com providing career training solutions.

How to Encourage Cold Weather Appointments

Dog running in snow depicting how professional dog grooming businesses can encourage cold weather appointments Do you live in a climate where you have seasonal changes in the weather patterns? For many groomers, the number of grooming appointments dips with the temperature. This can be a real problem if you rely on your grooming income to pay your bills!

How do you combat that problem? Encourage pre-booking.

It always amazes me how many clients have no idea what their pet needs in terms of coat care when the temperatures plummet.

Professional pet grooming is service driven. That means you must be a problem solver – even when your clients don’t know they have a problem! Thus, you become not only the problem solver but also the educator!

Just prior to some of the coldest weather of the season in the northern hemisphere, we have one of our busiest seasons – the holidays. Take advantage of your good fortune.

Here are 6 of the most common problems associated with colder weather:

Pet Hygiene: regular bathing is essential for pets that share our lives – and our homes.
Regular Brushing: keeps the tangles away along with other benefits such as distributing oils through the coat and promoting circulation of the skin.
Nails: they need to be trimmed and/or filed all winter.
Feet: many breeds need the hair between the toes trimmed to keep them comfortable while outside.
Coat Growth: it does slow down but trimming is still essential.
Dryness & Static: both the skin and the coat can dry out – special shampoos and conditioners can combat the both dryness and static.

As you check out every pet, assume the client is going to rebook in 4 to 6 weeks. Let them know that most pets benefit from regular grooming – even in the winter. It can be very helpful to have a marketing piece outlining the benefits of cold-weather grooming ready to hand out. Focus on the six items outlined above.

Always suggest the ideal time frame between appointments based on their dog’s coat type. Let them know you’ve saved a particular date just for them. If you know the client well enough, you’re going to know what they prefer for an appointment time. Offer that time to them.

If your clientele is price sensitive, try sweetening the deal. Offer a special winter incentive to book within 6 weeks of their last appointment date. 10 – 20% off their normal grooming price is a common enticement to get them back on the grooming table.

Oops. You didn’t ask your clients to re-book?! Now what?

If you didn’t ask every one of your customers to rebook when they were in for their holiday appointment, don’t despair. For many grooming businesses, it is a bit slow right after the holidays. Take that down time to simply pick up the phone – or use your automation software to reach out to recent appointments.

Systematically go through your appointments starting in the end of November and work your way to Dec 24^th. Make a simple and friendly “courtesy call” or message to get their pet set up for their next appointment. Don’t forget to include your special discount for booking within 6 weeks of their last appointment.

4 Typical Cold Weather Issues Associated with Grooming

It’s important to remember that coats and sweaters continually rub against a dog’s fur, constantly causing friction against the hair. If the coat is fur is longer, this can lead to mats and tangles. It’s best to remove doggie garments before they come inside. Remember, most of us don’t wear our heavy coats indoors. The same should happen with our pets. If they need a little added warmth, most folks opt for an indoor sweater. They can do the same with their dog.
For dogs that are very short coated or the coat is very thin, doggie garments for both outside and inside are great options. However, constant sweater wearing leads to doggie odor, dry skin, and lots of static. All problems that can be addressed with regular professional grooming.
If the dog normally gets a haircut, many owners enjoy a slightly longer style in the winter. Many of these longer styles are still low maintenance and easy to care for – especially if the dog is going out into the snow for a romp.
Some owners extend the time between haircuts. If their pet has the type of coat that could easily get out of control without regular brushing, you’ll definitely want to encourage maintenance appointments between full haircuts. Maintenance appointments would include a bath using a moisturizing shampoo and conditioner, a full brush out, minor trimming around the eyes and feet, and sanitary areas. Nail trimming, ear cleaning, and fresh bows or bandanna are nice touches. Generally, these types are booked every 2 or three weeks and offered at a reduced rate.

Still slow? Plan for it. (Okay, maybe NEXT year plan for it…) But for now – bask in the glory of a little time to yourself! Use the time to dig into those shop projects you’ve been putting off. Shorten your workweek to 4 days or knock off a tiny bit early on select days. Or best yet – schedule your OWN vacation!

Happy Trimming!

~Melissa

Will You Be Busy in January & February?

Melissa Verplank, CMG and founder or Paragon Pet School Most grooming salons in America are feeling the post-holiday slowdown after the Holidays. Your appointment book is extremely light with bookings. The phones are quiet. You’re worried.

For those of you that live in warm climates, you don’t have the same problem those of us that live in a snow-belt area.

Typically, a grooming appointment book is very light during this timeframe. Owners just don’t feel it’s necessary to have their dogs groomed when there’s cold outside or there is snow on the ground. But with a little education you can turn the tide.

There are two plans of action that work well. One is education. The other is a special offer if a client rebooks within six weeks.

Even though the weather might be cold, it doesn’t stop the pet from needing to be groomed. Remember you are a problem solver. These are typical problems most people experience what their pets during the winter.

Education:
1. Dry, flaky skin.
a. Offer a moisture enhancing treatment to combat dry, itchy and flaky skin.

2. My pet will get cold.
a. Many owners put sweaters and jackets on smaller pets during the colder months. If they’re wearing coats and jackets, it’s important to maintain a regular grooming schedule to keep the fur mat and tangled free.
b. Opt for a longer trim style. This allows the dog to maintain a little bit more coat and the owner can enjoy a fuller trim but still keep the dog looking great
c. Opt to do a bath and brush in-between grooming’s. This is a great problem solving solution. Not only will you see the pet regularly but you’ll be able to package together a number of services to keep the dog skinning coat in top condition. You can offer a moisture enhancing shampoo and conditioner along with thoroughly brushing the coat, nail trimming, ear cleaning and minor trimming to keep your client’s pet in top condition.
d. Moisture + Long Fur = Mats. Snow is moisture. If the pet is romping in the snow and their coat is long, they need to be bathed and thoroughly brushed out on a regular basis so they don’t turn into a matted mess.

3. My pet doesn’t need a haircut and the winter
a. During the colder months, the coat growth does slow down. Bump the client’s appointment out a week or two beyond what they normally do and opt for a bath and brush in between haircuts.

Offer a Special:
1. If your clientele is price-sensitive, offer a discount off the pets grooming service if it’s booked within six weeks.

2. Offer something free like an upgraded spa service. Place a value on it so the client knows what type of monetary value they would be getting. Limit the offer to 6 weeks out from the date of the current appointment.

Take a lesson from the fast food chains – they always ask. The worst the client can say is, “No thank you.” You’re not being pushy. You’re just looking out for the best interest of the pet.

No matter which angle you opt to go for, it will be critical that you reach out and ask each and every one of your customers if you didn’t already ask the last time there were in. Better yet, make a rebooking incentive plan for your next busy season to proactively combat the lull.

Yes, in the snow-belt areas, your appointment book will be a little bit lighter. But if you are proactive, you’ll have plenty of dogs to groom. There is nothing like having an appointment book that is 40% to 60% pre-booked. That’s job security.

Happy Trimming!
~Melissa

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