I love this time year. There is so much to do. So many details to attend to. So many opportunities to visit with friends and family. So many thoughtful gifts to give and receive. Everything revolves around people we love and appreciate – including our clients.
For many of us in the pet grooming business, this is one of the busiest times of year. The fur is flying, clippers are clipping, scissors are sculpting, and festive bows adorn most pets as they walk out the doors.
This is also the time year that clients can be extremely generous with gifts. Do you have a special gift ready to reciprocate?
When I ran my mobile grooming business of 6 vans, we gave bags of assorted dog biscuit treats. Even though we packaged up the bags a day or two ahead of time, gift-giving for all our clients had become quite the chore.
At that time, a good friend lived with me. She was a fashion designer and has since gone on to become a very successful stylist for photo and video shoots. Her attention to detail was immense. She watched me early one morning as I was assembling the gifts. The kitchen was totally lined with white – individually decorated – paper lunch bags. There must have been at least 40 of them. I had CASES of biscuits lining the edges. “After all, each gift had to have a wide assortment…” or so I thought.
I would grab a large scoop of one variety of biscuits and start dropping a few into each bag. I would make my way around to every bag. Then I would move to the next variety of biscuits and do the same. Then, the next type of crunchy treat. The process seemed to go on forever until the bag was about half full. I would then fold the tops over and staple each of them.
My friend watched with her steaming cup of coffee for multiple days before she finally said to me, “Melissa, there’s a better way to do this. The gift is not about the size of the package – it’s about the presentation.”
“Really,” I said with raised eyebrows.
She came into the kitchen, opening the drawer that held my plastic baggies. She grabbed a plastic bag, a pair scissors and some pretty ribbon. She proceeded to drop 4-5 biscuits into the corner of the plastic bag. She tied the bag off with a pretty ribbon in a simple knot and trimmed the edges at an angle. Finally, she cut the excess off of the plastic bag top.
She had created a gorgeous gift in no time. It was simple. It was elegant. It was classy. It was a gift that was easy to give and receive.
I must have learned that lesson almost 30 years ago. I still carry it with me today. The gift isn’t necessarily about the size of the gift or the cost. It’s about the presentation.
It did not take us long to graduate from the small plastic baggie. The generic baggies required trimming to make it appear presentation worthy. We quickly discovered you can order bags and a wide variety of custom sizes.
Today we look at the items we need to package. We order plastic bags that are appropriately sized to custom fit whatever we need to package. Dog biscuits gift bags to welcome packages and everything in between.
We have used this principle over and over again in all of my companies with great success. The next time a client gives you a generous tip – or a plate of holiday cookies – you’ll have something worthy to hand them in exchange.
Here is the new video from Learn2GroomDogs.com!