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How to Make Learning Something New Stick in Your Mind

Do you enjoy learning something new? Figuring out how to do something easier. Faster. Give you a more satisfying result? Expand your knowledge base. Build your confidence.

Sure you do. We all love learning when it’s easy right? But most of the time learning takes work. Effort. And sometimes it’s difficult and confusing.

I mean – really learn. Absorb it. Get it. Can do it and achieve results you are happy with?

So, what’s the best way to learn?

There are lots of different learning methods, but most fall into two categories. Passive or active learning.

What’s the difference?

Passive learning is when communication is mostly one-way for the sole purpose of gathering information.

Active learning includes doing anything interactive with the content to enhance your understanding of the topic and/or skill.

Passive learning examples:

  • Listening to a lecture
  • Reading
  • Audio visual
  • Watching a demonstration
  • Watching a video

Active learning examples:

  • Group discussions
  • Practice by doing
  • Hands-on workshops
  • Visualization
  • Activities apply the new material
  • Present the freshly learned material to others

Which is best? It depends on what you are doing and how you need to apply the information.

Not everyone learns at the same pace. Nor does one technique work the best for everyone. Learning is a personal effort. Your level of involvement combined with a variety of learning techniques will greatly influence your long-term results.

Think back to a time when you learned something.

I’m talking about a time when you were curious about something. You wanted to know more. You researched it. Maybe you watched a few videos on the topic. Talked to people. If it was a skill, you tested it and practiced it, right?

You thought about the topic a lot. You wondered how it related to you or how you could apply it in your life. As you explored, you uncovered more and more on the topic. Connections were made. Dots were joined. You discussed the topic with friends and co-workers. You strengthened your understanding even further.

When it comes to learning retention, hands-down active learning is far more effective than passive learning. However, both have their place in your learning toolbox. Personally, I like to use more passive methods of learning first to familiarize myself with a topic. However, I almost always tuck a bit of active learning into it to ensure I can recall the information more readily.

Active learning promotes a deep, understanding of a topic. For most people, this is how we learn the best. In an active learning environment, you are engaged, empowered, and excited to learn.

Active learning occurs through collaboration, discussion, critical thinking, problem-solving, and connecting new knowledge with your own world.

Passive learning is all around us. But it’s not the best way to truly understand a topic or test your skills.

8 Learning Methods to Turn Passive Learning into Active Learning


1. Highlighting & Write Comments

While reading, you can highlight, tab important passages, take notes, or write your own comments. When you do this, it becomes more of a two-way conversation in your head instead of passively reading the material.


2. Take Time to Question

After learning, take some time to think about how you can apply the information. Ask yourself questions to obtain the most out of what you just learned. Here are a few thoughts to get started with to help cement the learning in your own mind.

  • “How could I apply this?”
  • “What benefit would it give me?”
  • “Why would it help me?”
  • “What would it look like if done perfectly?”

3. Tracking Your Progress

When you are working on a new skill, break down the steps. Think about how you could follow you progress. Track you progress by simply jotting it down, use an app or create a spreadsheet to monitor your progress.

This is a great way to improve your speed, track your progress when mastering a new skill or learning a new breed, or ensure the effectiveness of new sales techniques. You could even make a game out of the learning.


4. Immediately Apply What You Learned

The sooner you can apply a new skill or technique, the better. Test it out while it is still fresh in your mind.

Studies show even within 20 minutes of learning something new, you will forget about 40% of the details! After 2 days, you will forget up to 70% of what you learned.

The saying, ‘Use it or lose it’ certainly applies when learning a new skill!

  • If you have just listened to a lecture – Have an immediate follow-up discussion with your friends, co-workers or colleagues.
  • If you have just read a book – Highlight the pages and make detailed notes. Discuss what you have just learned with others. Imagine yourself applying the skill successfully.
  • If you have just watched a video – Make notes as you watch. Stop and listen to important points again. Or following along by DOING the skill as the teacher teaches.
  • If you attend a dog show or grooming contest – Sit ringside. Focus on the best in the ring. Study what it looks like when done right. Take photos. Take detailed notes. Critically analyze how YOUR work or knowledge stacks up against what you are seeing.

5. Work with a Coach or a Mentor

Coaches or mentors can help you fast track your learning.

Why?

Because they give you instant feedback helping you improve your skills immediately. A great coach will help you take years off the learning process verse trying to learn on your own.

  • Attend hands-on workshops and clinics
  • Study firsthand with someone more skilled than yourself
  • Train with a master
  • Shadow a master as they work
  • Work with a virtual mentor or coach

6. Create a Vision Board, Notebook or Collection

If the learning revolves around a skill, a technique or a thing – collect images of what it looks like when done correctly. Assemble the images into a grouping you have easy access to. Actively work on building your collection. As you add images, think about HOW the results were achieved and visualize yourself achieving similar results.


7. Test Yourself by Explaining

To find out if you have really absorbed the knowledge, explain it to someone else.

Go step-by-step. Describe the details of the lesson. Keep it streamlined and simple so whomever you are talking with can absorb correct information.

If you struggle anywhere, go back and review where there are gaps in your own understanding. Continue to share with others your new knowledge until you can explain the topic confidently and the listener understands clearly.


8. Validation

To verify you have positively progressed in your learning or mastered a skill, go for validation. How? There are many ways.

  • Graduate from an established training program
  • Earn promotions at work
  • Aim for certification testing via recognized national organizations
  • Enter grooming contests
  • Exhibit at canine or feline conformation events

You need discipline and nerve to admit what you don’t understand. What you find hard to do.

Ignoring those things is the worst mistakes a learner can make. You’ll need a strong foundation before you move on to a more advanced level.

When you’re self-learning, you’ve got to go the extra step to gauge yourself. It’s the only way you can learn improve and develop faster. Validation is how you’ll find your strong and weak points, so you know what to focus on.


Learning a subject or skill takes time and effort. You will never thoroughly understand something if you only use passive learning.

By utilizing a few of the active learning method outlined above, you will create shortcuts to your own growth. Mix and match these methods based on the skill or subject you want to learn – or come up with other ways to retain new information.


8 Reasons Dog Grooming is the Perfect Second Career

By Team Paragon

If you’re ready for a fresh start in a career that offers flexibility, creativity, and real job satisfaction, professional dog grooming could be your perfect second act. Many people are discovering that grooming provides the freedom and fulfillment they’ve been seeking — without years of retraining or costly education.

1. Fast Training, Faster Transition

Unlike careers that require years of schooling, professional grooming skills can be learned in a matter of months through reputable training programs such as Paragon Pet School. Many second-career students start earning an income while still completing their coursework, making it a practical and efficient pivot.

2. Flexible Work That Fits Your Life

Groomers can work in salons, mobile vans, pet spas, or even from home-based studios. Whether you want part-time hours to balance with other commitments or the excitement of running your own business, grooming lets you tailor your schedule to your lifestyle.

3. Creative, Hands-On Work

Grooming is a beautiful blend of art and science. From sculpting a perfect poodle trim to safely de-shedding a husky, every day offers a chance to create transformations you can see and feel. For those leaving desk jobs, the hands-on, active nature of grooming is a refreshing change.

4. High Demand and Job Security

The U.S. Bureau of Labor Statistics projects a 16% growth in the animal care and service industry between 2022 and 2032 — much faster than average. The surge in “designer” breeds like doodles, which require regular grooming, means a steady stream of repeat clients. In short: pets keep growing hair, and they’ll keep needing skilled groomers.

5. Recession-Proof Industry

The pet industry is unique in its resilience to economic recessions and downturns. In comparison to other consumer goods and services, the pet industry has held up remarkably well during recent market declines. Despite the financial crisis of 2008, the pet industry experienced a 5.1% growth in sales. During the more recent 2020 COVID-19 recession, sales of pet products and services continued to grow at a faster rate than the overall U.S. economy, with a 16.2% growth compared to 4.3%.

6. Emotional Rewards

Few careers allow you to directly improve a living being’s comfort and happiness. Groomers form long-term bonds with their furry clients and their owners. Many say that seeing a wagging tail or a happy pet parent is the best part of the job.

7. Scalable Earnings Potential

Entry-level groomers can expect to earn $30,000–$35,000 annually, with experienced groomers and salon owners earning $60,000+ depending on clientele and specialization. Adding skills like cat grooming, hand-stripping, or creative grooming can increase your rates and income.

8. A Career You Can Grow With

Whether you’re looking for a fulfilling part-time role or dreaming of owning your own grooming business, the skills you gain will serve you for years. Dog grooming isn’t just a job — it’s a lifelong trade.

Ready to explore a career that’s as rewarding as it is sustainable?
Our professional training programs are designed for beginners and career changers alike. In just months, you could be building a flexible, creative, and profitable second career you’ll love. Start here!

 


Listen In: Paragon Pet Pro Coach Joe Zuccarello Interviewed on the Pet Boss Podcast

Paragon Pet Coach Joe Zuccarello just had an incredible conversation with Candice D’Agnolo, aka @petbossnation on the Pet Boss Podcast!

Candice of Pet Boss Nation went on an incredible journey from struggling pet retail store owner to respected industry leader. Her journey shows what’s possible with the right support and strategies, and is now a sought-after speaker and consultant in the pet industry. Visit PetBossNation.com to get the full scoop! Read the rest of this entry »


Build Your Dream Team: The Power of Growing Your Dog Groomers

Infographic with icons demonstrating why growing groomers is beneficial for salon leaders from paragon's online dog grooming schoolIn today’s dog grooming industry, salons that thrive aren’t just those with skilled individuals — they’re the ones that grow skilled teams. As a salon leader, one of the smartest investments you can make isn’t in more marketing or equipment—it’s in growing your salon’s dream team.

When you take time to train a student groomer, you’re not just helping them—you’re building a stronger, more resilient salon. Here’s why training students isn’t extra work—it’s a winning strategy for long-term success:

It Elevates Your Leadership

Leadership isn’t about doing it all yourself—it’s about helping others rise.

Being a skilled groomer is important, but real impact comes when you guide and grow those around you. When you invest in a newer groomer’s development, you’re not just shaping their future—you’re strengthening your team, building trust, and creating a lasting legacy. That’s the kind of leadership that sets you apart and fuels long-term success.

Groom Techs & New Dog Groomers Lighten Your Daily Load

Students who are training as Certified Groom Techs and Pet Groomers can assist with bathing, prep work, drying, and cleaning—giving you more time (and energy) for complex grooms, higher-ticket services, or even a well-deserved break. A well-prepared student doesn’t slow you down—they support your salon’s flow.

It Creates Your Dream Team

Let’s face it—hiring isn’t getting easier. While Paragon handles the technical grooming training, you have the unique opportunity to shape your student into a future team member who aligns with your salon’s culture and standards.

Want a team you can count on? Start by recruiting individuals who show up with the right attitude, reliability, and professional appearance—then let us take care of the grooming skills.

It Helps You Plan for the Future

Rather than scrambling when someone leaves or retires, you’ll have a pipeline of trained talent ready to step up. Every student you support is one more layer of protection against staffing shortages and turnover. You’re not just grooming dogs—you’re grooming salon stability.

It Allows You to Hire for Time Blocks

Do you have hours in the day when tables sit unused? Bringing in a grooming student or entry-level team member for those specific time blocks can be a smart move. Hire someone for attitude, appearance, and availability—not just experience. If they’re available when your salon is underutilized, you have the perfect opportunity to train them while generating additional revenue. It’s a win-win: you grow a future groomer while making the most of your schedule and space. And you’re not letting a table go “cold.”

The Bottom Line?
When salon leaders support students, everyone benefits. You sharpen your leadership, reduce burnout, and build a team that’s equipped to grow with you.

 


Learning is a 50-50 Responsibility


In this video, Certified Master Groomer Melissa Verplank discusses the importance of “bringing your game to the table” when you’re learning to groom dogs. Selecting the best program, instructors, and mentors is half the task. The other half comes from focusing on the instruction you’re given and committing to ongoing improvement. Education is everything! It’s the key to building a successful career in the pet grooming business.

Want to enhance your techniques? Even experienced groom techs and groomers can “level up” at Paragon with an advanced level course through its Certified Professional Grooming Programs. Get $100 off Tuition with code LUCKYDOG.

Want to sharpen your skills with access to detailed “how-to” videos every day, all year? Join our GroominarNetwork.com pro membership community for unlimited access to more than 1,000+ in-depth videos on every breed in the book.

Transcript
Melissa V: Hi guys, Melissa here. Today I want to talk about how to grow your career, or how to learn. Learning, there’s a lot to it. I don’t care whether you go to the best school available to you, or whether you are self taught, learning takes focus, and it takes dedication.

I always say you can only be as good as who your instructors are. If you are self taught, you’re going to be looking at books, today you’re going to be looking at videos. You can teach yourself. You can learn on YouTube. I mean, how many of us jump onto YouTube when we have a question about something, and we need to figure it out? Yeah, we jump on YouTube.

But I’m going to tell you when it comes to dog grooming, that can be a little bit dangerous because what is out there and available on the Internet, come on, everything is the truth and everything is right on the Internet, right?

Be careful what you look for, and who you follow. It’s not to say that free education isn’t good, but more than likely you’re going to have to pay a little bit of money to get the best teaching, to get the best coaching, whether it be through videos or books or programs, or maybe you go to a formal educational type school. Be careful. Check out your schools that you’re attending, look at what the instructors are because you will only be as good as what your instruction is.

But there’s another side of this, because learning is a 50/50 gig. It doesn’t matter how good your instructors are if you, the learner, don’t bring your full game to the table. If you aren’t dedicated, if you aren’t focused, there is no way that even the best teacher can teach you. You’ve got to be in the game. You’ve got to be there and focus on what you’re dealing with, and learn and absorb it.

Everybody learns at a little different pace. Dog grooming isn’t for everybody, but if it is for you, it’s really a rewarding career, but you’re going have to work at it. There are very few people out there that are just naturally talented, that can just pick up the clippers and sheers and go to town, and do a really good job straight out the gate.

Every school system, every training program has it’s A, B, C, D, and what do we do with those other type students, you know? Even if maybe you weren’t the strongest student in school, it doesn’t mean that you can’t go on and continue your education and get better.

One of our top trainers that we have at the school, and she’s been with me on and off since the early ’90s, I still remember when she was in school and she was … It was a 600 Clock-Hour program she had signed up for, and she was really close to graduating. I happen to walk through the bathing room, and she had a golden retriever on the table. As I walk by, I noticed that the dog was still really sopping wet.

I have always had a phrase that I want the towels to do a large portion of the work before you even begin to turn on the high velocity dryer. So what it told me is that she hadn’t listened throughout the course of the lessons. I mean, here she is close to graduating and as I walk by the golden retriever, I just run my hand down the dog’s leg and I pick up the foot and I give it a soft squeeze and the water literally just runs off the foot into a pool on the table.

I didn’t have to say a word. I know, and she shared with me later, that that was a really hard blow. That was something that she remembers still to this day, years and years later, and she remembered that.

We fast forward another year or two down the road, and I’m looking for an instructor and she comes in and she applies, and I’m thinking to myself, “Oh yeah, she could barely even graduate and here she is applying for an instructor position.” I got to tell you, during her working interview, she blew me away. She worked on a little black and white Shih Tzu in a fuller guard comb type trim, and she absolutely crushed it. That dog was so cute, so well done, that I was amazed. I said to her, “What has happened, what has changed?”

She realized that when she was in school, she really didn’t focus as much as she should have. And when she got out there into the real world, that’s when her real learning started.

Whether you do it in school, which is actually where I would suggest you try because you’ve got your trainers right there, but no matter what, learning is a 50/50 choice. It’s going to 50% be where your instruction comes from, and 50% of what you bring to the table.

Just because you’re at the best school or have the best books or have the best videos, you still have to put it together. It comes from here. It comes from what you bring to the table and what you can do for the dog, how you apply what you have learned.

Gang, I’m going to tell you, it does take practice, practice, practice. And it never stops, you can continue to learn, and it doesn’t necessarily mean just dog grooming. I continue to grow my career. I have books like crazy. I highlight, I tag them. If I flip open my books, they’re all marked up.

No matter what you’re dealing with, mark your books up. I personally am not a fan of the digital books because I can’t mark them up, I can’t write in the margins, I can’t tag the pages.

To really cement something in your mind, one of the best things you can do is write it out longhand for yourself. They say, if you ink it, you think it, and that is so true. For me, that really helps sink a thought, sink the idea in. But I’m always reading with highlighters, I’m always making notes in margins. It doesn’t matter whether I was reading a grooming book, or whether I am working on some other aspect of what I need to learn to run my businesses.

Focus, focus, focus, and always remember, the learner brings half of it to the table. So just think about that when you go in and you learn and realize that some people, learning comes easier than others. And if you’re one of those folks, kind of like what I am, I’m not the fastest study out there, and I really have to work at learning and work at getting it embedded into my brain.

But stick with it, you can do it. But just know, half of it is going to be from the instruction that you receive, and the other half is going to be what you bring to the game to make that lesson stick in your mind.


ICYMI: MoeGo x Paragon: The KPIs Every Grooming Business Needs to Track

 
“If you don’t know what to measure in your business, it’s sort of like driving down a freeway without your headlights on at night, right? There’s a good chance you’re eventually going to run in either off the road or hit something really hard that’s going to cause you a lot of pain.”

This is how important tracking pet grooming business KPIs is to Joe Zuccarello, President of Paragon School of Pet Grooming, who’s been working in the pet industry for over 40 years. Yet, shockingly, most pet grooming businesses operate this way, and they are missing out on thousands in hidden revenue and burning out teams with guesswork.

In our recent joint MoeGo x Paragon webinar, we cracked open the key performance indicators (KPIs) that separate thriving salons from those stuck in the “hamster wheel” cycle. Below, we break down the exact metrics to track, how to calculate them, and why one tweak could double your profit margins.

KPIs 101: Why “What Gets Measured Gets Done”

At its core, KPIs are your business’s vital signs. They reveal:

  • Whether you’re profitable (or just busy).
  • Which groomers are overachievers (and who needs support).
  • If clients secretly love you (or are about to ghost).

5 Grooming KPIs that Expose Hidden Profit (and Danger Zones)

Joe highlighted several key benchmarks that healthy grooming businesses typically achieve:

  1. Revenue Per Station: The $150k Benchmark
    Target: 125k–150k/year per station.
    Why It Matters: A 3-station salon hitting this range = 375k–450k/year.
    Fix Low Numbers: Optimize pricing, reduce no-shows, or add mobile services.
  2. Gross Profit: Gross Profit Margin: The 60% Rule
    Formula: (Revenue – Operational Costs) ÷ Revenue x 100.
    Goal: Strive to keep 60% of the money that comes in as gross profit.
  3. Add-Ons: Your Secret Money Machine
    Target: 75%+ clients buy extras (nail filing, teeth brushing, etc.).
    Tip: Use tools to streamline the upselling opportunities during online booking, and train staff to recommend add-ons during check-in.
  4. Staffing Efficiency: The 80% Sweet Spot
    Goal: Groomers at stations 80% of open hours.
    Tip: Stations sitting empty? Adjust schedules or offer walk-in promotions.
  5. Average Ticket Price: Know Your Average Ticket Price
    How: It’s calculated by dividing the total grooming revenue from full-service appointments by the number of those appointments, or check report & insights for real-time visibility.

How to Track Grooming Business Metrics for Success

While the above are key end-result KPIs, Joe also discussed the crucial data points you need to track to ensure you’re on the right path:

  • Staff Efficiency: 1.25 hours on average per full-service groom = industry avg. Slower? Invest in training.
  • Client Retention: Track cancellations/no-shows. A spike = service issues.
  • Cost Per New Client: Divide marketing spend by new clients acquired. Understand how much you’re spending to attract new customers.

How to Set Goals that Actually Work

When setting goals, avoid simply “plucking a number from the air” based on historical data. Instead, consider a capacity-based approach. Factor in:

  • Your staffing levels (80% target utilization).
  • The number of grooming stations.
  • The average number of appointments per station per day (based on groomer efficiency).
  • Your average ticket price.

For example, based on the capacity-based formula, you can:

  • Calculate Max Capacity: Stations x Workdays/Month x Avg. Appointments/Day (e.g., 3 stations x 22 days x 6 dogs = 396 appointments).
  • Apply 80% Utilization: 396 x 0.8 = 317 realistic appointments.
  • Multiply by Avg. Ticket Price: 317 x $75 (e.g., $75 as average ticket price) = $23,775 monthly revenue goal.

Turn Your Team Into Profit Rockets (Without Micromanaging)

To measure your team’s productivity, you need four key pieces of data:

  • Appointments completed
  • Revenue generated
  • Hours worked
  • Wages paid

You can then calculate their efficiency, or simply check the KPI dashboard for real-time metrics with ticket-level details.

Joe also recommended brief, monthly one-on-one meetings (around 10 minutes) with each team member to discuss these metrics. Focus on identifying areas for improvement and collaboratively addressing any obstacles.

In addition, while commission-based pay naturally rewards productivity, you can also create incentives for employees across team.

  • Hourly staff: Bonus for hitting add-on targets.
  • Receptionists: Reward for rebooking rate.
  • Team: Group bonus if the business hits the gross profit goal.

key performance indicators in a grooming salon depicted by showing a graphic of MoeGo software interface

Want more information? Connect with MoeGo today!


Beyond Haircuts: The Bath-First Strategy to Grow Your Grooming Business

In case you missed it, check out this Free Webinar hosted by our friends at The Daily Groomer.
Paragon President Joe Zuccarello shares real, actionable strategies to boost revenue in ways that don’t burn out your team or frustrate your clients.

Here’s what you’ll learn:

“Add-Ons” That Work: The most profitable (and simple!) upgrades you can offer—think nail trims, specialty shampoos, or custom packages.
Upselling That Feels Good: Learn how to give clients more choices without feeling pushy or sales-y.
A Mindset Shift: Move beyond the usual advice and discover creative ways to grow income.
Success Stories: Real-world examples from salons just like yours who are already crushing it.

Want help building your Groom Tech team? Book some time to discuss your needs or Get Started by setting up your Employer Account today!


How to Give A Dog A Facelift

ParagonPetSchool.com founder Melissa Verplank demonstrates how to give a dog a facelift in a blog depicted by her holding a small dogIn our salons, one of the most popular head styles is round. Especially when it comes to Doodles, mixed breeds of all sorts, lots of drop-coated breeds plus a few others.

Did you know there is an easy way to make any dog look younger? More perky?

And the best part – it’s SIMPLE!

Shorten the ears and the muzzle.

Long ears and muzzles drag a dog down, making them look older. It also detracts from a bright expression.

Plus, all the excessive coat is a dirt magnet. It’s constantly getting dragged through their food and water dishes. Longer fur drags on the ground as they pick up all their ‘doggie messages.’ (that’s gross!) Unless it’s being washed almost daily, it gets dirty, stinky and oily. And the potential for mats and tangles is increased the longer the coat.

How short do you go? That’s up to you and the owner.

Whatever the look, it should complement the trim and the dog. It needs to balance with the overall haircut.

Read the rest of this entry »


Doodles are Job Security


In this video, Certified Master Groomer Melissa Verplank celebrates the business-building blessing of the Doodle. These coat-carrying mixed breeds might be controversial creations among breed purists, but they provide an excellent opportunity to educate pet parents and help them understand the not-insignificant hygiene demands to make Doodles look and feel their best.

Want to learn more Doodle-Dos, like how to make them look like a Portuguese Water Dog? Join Paragon’s GroominarNetwork.com, the internet’s best groom instruction video resource and community.

Want to advance your Doodlin’ skills? Level 3 of Paragon’s Professional Pet Stylist Certification Program will help you kick it up a notch!

Transcript
Melissa V: Hi guys, Melissa here. I want to talk to you a little bit today about the Doodles. There are so many Doodles. They come in a wide variety of shapes, sizes, coat types. There isn’t a whole lot of consistency with a Doodle other than it is almost any purebred mixed with a Poodle. You can have the Labradoodles, the Goldendoodles, the Aussiedoodles, the Bernedoodles. Anything can be mixed with a poodle and it comes out as a Doodle, and with the Poodles, we’ve got such a variety of sizes with the Poodles, we are seeing the Doodles coming out now being small, medium, large. So, they really are running a gamut. But, what I want you to stop and think about, because I know a lot of time when people mention the word Doodle in a professional setting, it brings out probably not the best qualities of us as professionals. I see a lot of frustration, a lot of anger coming out when we start talking about Doodles. And I kind of take a little different stance on it, because I’m really thankful that the Doodle has become some popular. Because, gang, it’s a groomable breed. They require regular maintenance to keep the dogs looking and feeling their best.

If you take a look at the top breeds for the past number of years in the AKC in the United States, folks, most of the dogs that are in the top 10 don’t carry a lot of coat. They aren’t necessarily groomable breeds that require regular haircuts. Yes, the Poodle is in there. Thank heavens the Poodle is in the top 10. The Yorkie is also in the top 10, but I mean, come on. The Yorkie is a little tiny guy. At least the Poodle we’ve got the toy, the miniature, and the standard so we’ve got some variety going on there. But, the point is that, when we’re looking at purebred dogs and when you’re seeing so many in the top 10 that are short coated, and that is also transferring over to many of the mixed breeds. They’re short coated. They don’t require a whole lot of professional grooming in the form of haircuts. So, to have such a wide variety of Doodles with a lot of coat, it’s a blessing to us. I mean, honestly gang, it’s job security. Thank heavens we have these dogs.

But, what I will say is, where the frustration is coming in, at least this is my take on it, is the frustration is coming from the fact that breeders are really preying upon owners being gullible. They’re mixing anything with a Poodle and calling it a Doodle and they’re just riding this wave of this popularity craze, and that drives us crazy. Especially if you are used to dealing with purebreds and very conscious breeders that are trying to improve and enhance a breed. And breeders of Doodles just really don’t seem to ride that same wave. So, to me, that definitely is a frustration point. And I get it. You know, that part drives me a little crazy. It drives me crazy that owners are going to be so gullible and so naïve and they’re just going out and they’re not really researching what they’re getting. You know, you almost have to do more research, because not only do you need to research the Poodle, but you need to research whatever other breed these dogs are being mixed with because now you’ve got that combination of personalities. What are you really getting, and is it going to fit into a family lifestyle that the owners need it to fit into?

To me, that’s where some of the frustration points are. But, I also see it as being an opportunity, because the other thing that breeders don’t seem to do a really great job with consistently, and I’m not saying all breeders, but come on, we see it enough that it poses frustration from a professional standpoint, is breeders aren’t being totally honest with the new pet parent of what kind of maintenance that dog is going to take from a hygienic standpoint. From a brushing, a bathing, and a grooming standpoint. All of a sudden, they’re saying oh, they only need to be groomed once a year or twice a year and we know as pros that are dealing with coat that that is so far from the truth. So, now we’ve got a situation where who does the owner truly trust? The breeder that they just purchased the dog from or the groomer who’s telling them this dog is going to need to be groomed on a very frequent basis? And most of the time, a lot of the Doodles are good size, so this isn’t a small price point for them. And these dogs really need to be groomed every four to six weeks.

So, you got a little bit of an uphill battle, but if you approach it properly and with compassion with the owner and towards the dog, many times you can re-educate and you have an opportunity to turn the Doodle owners into phenomenal clients. Because, come on, these guys are furry. And, whether it be a wire coated type Doodle or a Doodle, I mean, the breeders are saying hey, they’re hypoallergenic. But, come on. You know, they don’t shed. Yeah, how many times have you heard that? Yeah, depending again what they’re mixed with, that’s not necessarily true. So, you’ve got to go in and really be open and honest and caring with the owner and make sure that they understand that you are looking out for the best interest of the pet and the best interest of the owner based on what their lifestyle is and how much they are willing to do in between groomings. I mean, this is no different than any other haircut breed that we do. So, take the time to educate those owners. Turn your frustration into an opportunity to help the pet, to help the pet parent, and be thankful that we are seeing so many Doodles coming through, because almost all of them truly need professional grooming to look and feel their best. And honestly gang, it is job security, number one, for all of us.


6 Qualities Professional Dog Groomers Have In Common

professional certified dog groomer graduate from paragon pet school depicted by young woman holding a terrierBy Melissa Verplank, CMG, Founder of ParagonPetSchool.com

The path of every successful bather, groomer or pet stylist is slightly different. However, there is a set of common threads that tie the most successful pet professionals together.

Here are seven common qualities that set top performers apart.

 

1. They are positive.
You cannot have a positive life and a negative mind.

~ Joyce Meyer

A positive attitude helps you deal more easily with the daily affairs. It brings brightness into your life, making it easier to avoid worries and negative thinking. When you’re positive, you have a clear, calm mind that is open to possibilities and see opportunities where others see nothing.

And as a bonus, if your attitude is strong enough, it becomes contagious. Contagious to clients. To co-workers. To Pets. Everyone.  It’s as if you radiate positive energy around you.

2. They are learners.

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.”

~ Henry Ford

Wikipedia defines Lifelong learning as, “the ongoing, voluntary, and self-motivated pursuit of knowledge for either personal or professional reasons.”

It is the nonstop development of skills and knowledge of a pet professional, at any level. It occurs through experiences encountered in the course of a lifetime. These experiences could be formal (training, tutoring, mentorship, apprenticeship, etc.) or informal (experiences, situations, etc.)

Learning is the key to achieving a person’s full potential.  Learn does not stop once you get out of school. Folks who continue to learn are able to transform their lives. They become more successful at home, more successful with their families, more successful at work and more successful within their salons and work environments.

3. They are always moving.

“Life is like riding a bicycle to keep your balance you must keep moving.”                         

-Albert Einstein

Successful pet professionals are achievers. You aren’t going to see successful pet grooming teams dragging around the shop. Nope. They are buzzing with activity. They are constantly on task, on schedule and looking for a way to shave moments off any task without sacrificing quality. Their hands and feet are never still.

They are constantly in motion. When I hear the term “occupational athletes,” highly successful team members in any grooming department typically fit that description well.

 

4. They are curious.

“Curiosity is one of the most permanent and certain characteristics of a vigorous intellect.”

~ Samuel Johnson

Curiosity might have killed the cat, but a new study by psychologists suggests that curiosity is very good for people. Do you want a rewarding career?  Then be curious.

To have curiosity in your job can be a powerful tool. It does not matter which department you are in or if you wear all the hats in your business. If you can find different ways to stay hungry for knowledge and continue to be a lifelong learner, you will find your career to be much more rewarding.

The more curious you are, the more possibilities you will open throughout your lifetime.  Open your eyes and look around.

5. They are persistent.

“Ambition is the path to success. Persistence is the vehicle you arrive in.”

-Unknown

Being persistent after it seems like everything has failed is one of the hardest things to do. You just want to give up. Give up on the dog. Give up technique. Give up on yourself.

 

When trying to be persistent, it is important that you have a goal in mind. Whether it’s getting that dog squeaky clean, the clipper work baby butt smooth, a velvet finish on a hand scissor dog or just trying to add an extra dog to your roster on a consistent basis, don’t’ give up. Even though you don’t see results immediately, keep trying. Keep pushing yourself.  Having an end result in mind will keep you motivated, which builds persistence.

 

6. They are passionate.

To be successful, the first thing to do is fall in love with your work.

~Sister Mary Lauretta

If you want to be successful at your job and move up, you need to be passionate about your work. You need to be motivated and driven to be the best you can be regardless of your work. Passionate people love their work.

Passion, motivation, drive. Call it what you want it. Bottom line, it’s that self-driven attitude towards your job and your work that can help lead you down the path to success.

Passion is an emotion that comes from within you. It’s your enthusiasm. Your motivation. Your drive.

I promise you, others will be positively impacted by your personal passion towards pets. Passion does not go unnoticed. People will see how well you do your job and your attitude towards it. They will see even if a task is hard you don’t give in, you apply yourself even more to overcome it. They will notice your drive and your motivation and consider how you would do in another position.

 

Becoming stagnated in a career is boring.  The work gets sloppy. Customer service goes down.  The wonderful part of being involved with the pet industry, there is no limit as to your personal growth. I love being surrounded by people that have these six qualities firmly developed in their lives. They are energizing and refreshing to be around. Their energy is contagious!

How many of these six traits to you have? How many do you feel you could improve on?