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Selling a Service Equals Selling a Relationship

In this video, Master Groomer and savvy entrepreneur Melissa Verplank discusses the importance of building a trusting relationship with your clientele as the foundation of a thriving salon.

Want more tips on increasing your client retention rate? Check out another article on this topic here.

Would you like to train new staff with Melissa’s curriculum? Check out Paragon’s Salon Distance Learning packages here.

Want access to hundreds of grooming business and technique videos for busy professionals? Visit Learn2GroomDogs.com


Westminster 101: Guide for Student Dog Groomers

What is Westminster?

The Westminster Kennel Club is America’s oldest organization dedicated to the sport of purebred dogs.  Established in 1877, Westminster’s influence has been felt for more than a century through its famous all-breed, benched dog show held every year at New York City’s Madison Square Garden. Today, America’s dog show has expanded into Westminster Week which includes the Masters Agility Championship at Westminster and the Masters Obedience Championship at Westminster. More than 3,000 dogs entered from around the world make Westminster Week like no other. As Master Groomer and our founder, Melissa Verplank pointed out in her videolog this week, watching Westminster is a great way for new groomers to improve their pet trims! We’ve highlighted information to help you tune in.

Learn more @ Westminster

How a Dog Show Works

Each dog at a dog show is presented to a judge by either its owner, breeder, or a hired professional. This person is known as the exhibitor or the handler of the dog.

The purpose of conformation shows (also known as dog shows) is to evaluate breeding stock. Judges select winners based on their ability to contribute and improve the next generation of dogs. Dogs start out in the classes competing for points toward their AKC championship title. Dogs win points based on the number of dogs defeated. The more dogs entered, the more points per win. It takes fifteen points, including two majors (wins of three, four or five points), awarded by at least three different judges, to become an American Kennel Club champion.

Breed Groups judged to the AKC Breed Standard include the Working, Herding, Sporting, Hound, Terrier, Toy, Non-Sporting and Herding.

Learn more, including judging criteria, a glossary and terminology, at Westminster Dog Shows 101 

This Video By Purina Pro Plan Describes the Show Mechanics:

Additional Shows During Westminster Week:

For information on the Masters Agility Championship Sat. Feb. 9, follow this link.

For information on the Masters Obedience Championship, Feb. 11, follow this link:

The Schedule – 143rd WKC Dog Show

Monday, February 11, 2019

  • Daytime Session (8 am – 4:30 pm)
    • Breed Judging across Hound, Toy, Non-Sporting and Herding groups
    • Junior Showmanship preliminaries
      For more information about Junior Showmanship, click here. 
  • Dog Show 101 (12pm- 1pm)
    • Pier 94, Ring 10
      For more information about Dog Shows, click here. 
  • Evening Session (7:30 pm – 11:30 pm) Doors open at 6 pm for Best of Breed benching area
    • Group Judging across Hound, Toy, Non-Sporting and Herding groups (begins at 7:30 pm)

Tuesday, February 12, 2019

  • Daytime Session (8 am – 4:30 pm)
    • Breed Judging across Sporting, Working and Terrier groups
    • Junior Showmanship preliminaries
  • Dog Show 101 Presentation (12pm- 1pm)
    • Pier 94, Ring 10
      For more information about Dog Shows, click here. 
  • Evening Session (7 pm – 11:30 pm) Doors open at 6 pm for Best of Breed benching area
    • Junior Showmanship Finals (begins at 7:00 pm)
    • Group Judging across Sporting, Working and Terrier groups (begins at 7:30 pm)
    • BEST IN SHOW!

Links for Viewing:

Weekend Television/Streaming Schedule

Monday Television/Streaming Schedule

Tuesday Television/Streaming Schedule


Get Ready for the Westminster Dog Show

 

Master Groomer Melissa Verplank explains why you should save the date to watch the Westminster Dog Show, America’s oldest institution for purebred conformation. Spawned in 1877, Westminster’s all-breed show is a source of inspiration for great grooms as breeders and owners show their top dogs.

See the “stack” of the 204 eligible breeds across every group and variety as the best-in-breed and best-in-show are selected Monday, Feb. 11 and Tuesday, Feb. 12. Check out the Masters’ Agility competition starting on Saturday, Feb.9 and Sunday, Feb. 10. Visit Westminster for the full schedule to tune-in: https://www.westminsterkennelclub.org/plan-your-visit/general-info

Whether you’re just learning to groom or striving to improve your repertoire, don’t miss this chance to study top dogs!

Want to brush up on your AKC standards? Look into our advanced education opportunities at https://www.paragonpetschool.com/home-study.

Want to pick up new tips on the fly? Check out https://www.Learn2GroomDogs.com, where our library of great grooming videos can help you level-up.


Anatomy: The K9 Blueprint

Do you know your croup from your withers? In this video, master groomer Melissa Verplank discusses the vital role of canine anatomy knowledge in successful grooming. Great grooms flow from a solid understanding of the structure and kinetic capabilities of your subject.

Want to bone up on your canine anatomy? Check out Melissa’s definitive Notes from the Grooming Table at the Paragon Pet School bookstore: https://paragonpetschool.com/product/notes-from-the-grooming-table-second-edition/

Want to take a course? Explore your distance learning options at Paragon: https://paragonpetschool.com/home-study/

Transcript

Too Busy? What Now?

What do you do in a service-based industry like pet grooming when you’re too busy and booking way out? You have two choices: trim your clientele or expand your team. Melissa Verplank shares her secrets for balancing your workload. In this video, she’ll help you weigh the pros and cons of growth. How do you find a great groomer to grow your business? What are the pitfalls of trimming your clientele?

Want to read more about hiring professional groomers? Check out the Melissa Verplank library using this search.

Want to train a promising apprentice? Check out Paragon’s Distance Learning Program, where you can sponsor an employee to get the best pet grooming education available in the industry: Distance Learning

Transcript

California Fire Victims Update

From November 16 – December 31, The Paragon School of Pet Grooming took the revenue from a groom a day and donated a total of $1,350 to the California Professional Pet Groomers Association (CPPGA).

Having experienced a devastating fire herself, Melissa Verplank realizes the importance of giving back when able, and challenges The Paragon Team and other business owners to do the same!

Below is a special update from Melissa Verplank on Paragon’s impact on the California Fire Victims:


Maintaining Mental Control


Pet Groomers in California Need Our Help

Our fellow pet groomers in California need our help! Join us and make a donation to the California Professional Pet Groomers Association (CPPGA). This organization will help fund those in need and distribute the funds that come from your generous donations.

We have accepted the “Groom One for California” challenge of sending the proceeds from one grooming per day and we are asking you to do the same. Any amount helps!

Below is a special message from Melissa Verplank and the link to make your donation: https://www.paypal.me/CPPGA


The Paragon School of Pet Grooming Introduces the NEW Distance Learning Program


Blast from the Past! An interview with Melissa Verplank and Colin Taylor


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