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3 Things You Need to Know to Groom Any Breed (What You Need to Do If a New Breed of Dog Lands on Your Grooming Table)

It’s a day like any other when you get a phone call from a client:

“I have a (insert breed here). Do you know how to groom them correctly?”

Um…

You’ve never groomed this breed before. In fact, the closest you’ve come to one is seeing it at a dog show. Maybe you’ve never even heard or seen the breed before.

“Why yes, Mrs. Jones, we certainly can make your Bedlington look like a Bedlington!” you say confidently as you book the appointment for the following day.

You hang up the phone and reality sets in. You’ve never seen this type of dog cross your grooming table. You don’t have a clue how to actually groom it correctly. What do you do?

The first thing I would tell you is – don’t panic!

Here are three core strategies you need to groom any breed of dog.

Have strong technical skills. If your clipping, guard comb work, scissoring, blending, and basic hand stripping skills are good, you should be able handle this without much of a problem.
Have a solid understanding of canine anatomy. If you understand how bones and muscles create a sound dog, it becomes even easier.
Know how to translate a breed standard. If you can interpret the written breed standard into a visual, you’re golden.

So what is your next step? How are you going to be confident when that client walks in the door tomorrow?

Your next step is to look up the breed in reference books. If you have an American Kennel Club (AKC) Complete Dog Book (or a similar book from your country), start there. This will give you the official breed standard. Review the breed profile. Read about the history of the dog to gather clues about the dog. After a quick scan, you I have a good idea of the size, temperament, and structure of this new dog. Most books will also have photos that accompany each breed. If you don’t have an official breed standard book handy, you can always look it up online.

Once you have become familiar with the breed itself, take a look at your grooming books. Review the instructions. Compare the instructions to what you have read and saw in the breed standard.

The Internet is an invaluable research tool. Use it wisely. Most breeds will have a parent club that hosts an official site for the breed. Spend a few minutes reviewing images of top winning dogs in their galleries. With a little luck, you may even find grooming directions or links to grooming directions from dedicated breeders.

As groomers and stylists, we are a visual bunch. “A picture is worth a thousand words.” This is so true for us. I love to do Google image searches of breeds I’m not familiar with. Here’s a tip to finding good images. When you enter terms in the search bar, add keywords like: AKC Champion Bedlington Terrier or UKC Champion Fresian Water Dog. There is a big difference if you type into your search engine, “images of Miniature Schnauzers” verses “images of AKC Champion Miniature Schnauzers.” You will pull up a WIDE assortment of images. Some will be great. Others not so great. Some will be worthless. And others will be totally off the mark. You need to have enough knowledge to filter through the images, finding the best images to suit your needs.

Use a little caution when looking up information online. Always remember – not everything posted on the internet is correct or presents the best image of a breed. Make sure you use all your resources to gather the most accurate information possible.

Watching videos on the breed in question is also a great option. Again, a word of caution – not every “how to video” on the internet will be beneficial. Today, anyone can post a video online. Unfortunately, there is a lot of poor quality grooming being featured – especially if it is free. Go to trusted sources like Learn2GroomDogs.com that are truly qualified to demonstrate how to groom a particular breed.

Yes, you need to do a little research. Will it require a little effort? Yep.

However, if you have those three nuggets of knowledge, you will have the foundation skills to groom any breed.

strong technical skills
solid comprehension of canine anatomy
ability to interpret the breed standard

With those 3 skills, you can groom any breed of dog that comes your way.

If you are a newer stylist or just don’t have the time to do all the research, there is a shortcut. Notes From the Grooming Table will allow you to fast track your knowledge. Simply grab the book and turn to the breed you have a question about. We are just about to release the fully updated Second Edition of Notes From the Grooming Table. Keep your eyes open for how to get this revised edition – announcements on how to get yours will be available soon.

As pet groomers and stylists, we get to see plenty of dogs. It’s rare and exciting to get a breed you are not familiar with. Most of us pros enjoy the challenge of learning about a new breed. Figuring out what we will need to do to make the dog look like it should – or could – look like if the owners allow you to groom it correctly.

I know, I know… many owners just want the hair shaved off once they walk through your door. Or the dog is in such poor condition, the only humane option is to shave the coat off and start over. That’s always a disappointment once you’ve put in effort to educate yourself. Hopefully, the new client motivated you to learn few new things you can add to your knowledge toolbox even if you didn’t get to execute the trim!

Happy Trimming!

~ Melissa

P.S.

Did these tricks help? Go online and tell us what you think on the Learn2GroomDogs Facebook page.

4 Reasons Why You Need the Updated AKC Complete Dog Book

Have you seen the new American Kennel Club Complete Dog Book? It’s mammoth! When I grabbed mine, I questioned if I needed a roller cart just to carry it. (Just kidding… but the thought crossed my mind!)

I have been purchasing AKC Complete Dog Books since I first started my career almost 35 years ago. With each edition, the number of pages has increased. Breeds have been added. The covers have been yellow, red, green, and blue. Other than that, few major modifications had been made within the pages of the book.

That’s all changed.

The new AKC Book has been fully reformatted and published in full color! Even the hard cover of the book has a stunning image of a dog on it!

This latest edition features:

Official standards for every AKC-recognized breed
All the newest breeds accepted into the AKC
Seven varieties : Sporting, Hound, Working, Terrier, Toy, Non-Sporting, and Herding Groups – plus the Miscellaneous Class
Freshly written breed histories
Breed overviews created by the parent club of each breed
Over 800 color photos showcasing young and mature dogs (good photos too!)
The year the breed was recognized by the AKC
Name and website of every AKC recognized parent club
Enlightening personality traits and maintenance of each breed
Overview of the American Kennel Club itself
Images and descriptions of canine anatomy
Glossary of canine terminology
Information that potential dog owners need to know when selecting a quality puppy
The Sport of Dogs: an outline of sports, competitions, and events held for the purebred dog

It’s been almost nine years since the last edition was published and quite a bit has happened during that time. There have been approximately 50 new breeds recognized. A few of the standards have been modified. Plus, the AKC has a number of new events and programs that are spotlighted in this new addition.

Weighing in at over 5 pounds, the 912-pages are filled with profiles of all 200 AKC breeds, which boast four or more pages on each. After years of seeing only black and white images, it’s refreshing to see each breed showcased in color. Even though the book is huge, the layout of the breed groups is well done and easy to digest.

Content from previous editions has been removed. I miss the information that was in the previous book(s) on what constitutes a healthy dog, basic nutrition, common illnesses, and simple first aid – but there are plenty of books about that – and this one is hefty enough already!

So, as a pet groomer/stylist – why do you need this massive book taking up space on your bookshelf?

1) Breed Identification

To me, being a “professional” means you are can identify your subject matter. Breed Identification is an elementary skill we all need when it comes to professional pet grooming. If you can’t instantly visualize a breed of dog as you speak to a prospective client on the phone, you can’t even begin to address their needs or questions about the services you can offer to groom their pet.

2) Terminology

Every field has its own language. It’s the parlance of the industry. You need to learn it. Embrace it. Use it. It’s just like learning any new language. If you immerse yourself in the culture and apply yourself, you will learn it out of necessity. Learning the language of dogdom is critical to your success in any aspect of working professionally with dogs.

3) Comprehension of the Breed Standard

Every purebred breed has a written ideal standard. It describes what the “perfect” specimen would look like – if it existed. You need to be able to read that standard and understand it. That takes work. It takes study. But if you can’t understand what makes up the “ideal” breed, you will never be able to do justice to any purebred dog and make it fit the breed profile.

4) Knowledge of Your Subject Matter

Every breed was developed for a purpose. They all have individual personality traits. They all have unique physical characteristics that set them apart from other breeds. In the world of the purebred dogs, there is a bounty of information. The more you know about a breed’s history, what its original function was, and what it is like to live with a particular breed, the stronger your professional presence will become.

For those of us “in dogs” this is definitely a book to add to your professional reference collection.

It has been a long time since the last edition. With the AKC approving new breeds at a breakneck pace, it is nice to have an up-to-date (at least for the moment) reference. The AKC Complete Dog Book is the foundation of all great pet groomers and stylists. In comprehensive grooming schools around the country, it is the groundwork for the curriculum. It is at the root of every grooming competition. It is the foundation of every voluntary grooming certification program.

If you take your career seriously, and I hope you do, this is a professional reference guide you cannot be without. If you have an old edition of the AKC Complete Dog Book – fabulous. However, I encourage you to invest in yourself by getting the latest copy of this amazing reference manual.

How often do you refer to the AKC book? Do you use it at all? Why or why not? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~Melissa

3 Things You Need to Know to Groom Any Breed

What Do You Do When You Have to Groom an Unfamiliar Breed?

A client calls stating they own a breed that you have never groomed before. You’ve seen it at dog shows but have never had an opportunity to groom one. Or maybe you’ve never even heard of or seen the breed before.

The conversation goes something like this:

“I have a Bedlington*. Do you know how to groom them correctly?”

“Why yes, Mrs. Jones,” you say with confidence. “We certainly can make your Bedlington look like a Bedlington!”

You book the appointment for the following day, but once you get off the phone, panic sets in. You’ve never seen this type of dog cross your grooming table. You don’t have a clue as to how to actually groom it correctly. What do you do?

The first thing I would tell you is – don’t panic!

Here are three core strengths you need to have in order to groom any dog breed.

Strong technical skills – If your clipping, guard comb work, scissoring, blending, and basic hand stripping skills are good, you should be able handle this without much of a problem.
A solid understanding of canine anatomy – If you understand that bones and muscles create a sound dog, it becomes even easier.
Know how to translate a breed standard – If you can interpret the written breed standard into a visual – you are golden.

So what’s next? How are you going to be confident when that client walks in the door tomorrow?

Your next step is to look up the breed in reference books. If you have an American Kennel Club (AKC) Complete Dog Book (or a similar book from your country), start there. This will give you the official breed standard. Review the breed profile. Read about the history of the dog to gather clues about the dog. After a quick scan, you will have a good idea of the size, temperament, structure, and coat type of this new dog. Most will also have photos that accompany each breed. If you don’t have an official breed standard book handy, you can always look it up online.

Once you have become familiar with the breed itself, take a look at your grooming books. Review the instructions. Compare the instructions to what you have read in the breed standard.

As groomers and stylists, we are a visual bunch. As the saying goes, a picture is worth a thousand words. This is so true for us. I love to do Google image searches of breeds I’m not familiar with. Here’s a key to finding good images. When you enter the words in the search bar, add words like this: AKC Champion Bedlington Terrier or UKC Champion Fresian Water Dog. There is a big difference if you type into your search engine, “images of Miniature Schnauzers” verses “images of AKC Champion Miniature Schnauzers.” You will pull up a WIDE assortment of images. Some will be great. Others not so great. Some will be worthless. And others will be totally off the mark. You need to have enough knowledge to filter through the images, finding the best images to suit your needs.

Watching videos on the breed in question is also a great option. Again, a word of caution – not every ‘how to video’ on the internet will be beneficial. Today, anyone can post a video online. Unfortunately, there is a lot of poor quality grooming being featured – especially if it is free. Go to trusted sources that are truly qualified to demonstrate how to groom a particular breed.

Yes, you need to do a little research. Will it require a little effort? Yep.

I know, I know… Many owners just want the hair shaved off their dogs once they walk through your door. If the dog is in poor condition, the only humane option is to shave the coat off and start over. That’s always a disappointment once you’ve put in effort to educate yourself. But hopefully, the new client spurred you to learn few new things you can add to your knowledge toolbox even if you didn’t get to execute the trim!

What do YOU do to prepare? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~Melissa

*insert random breed here

6 Qualities Successful Pet Grooming Professionals Have in Common

The path of every successful bather, groomer, or pet stylist is slightly different. However, there are common threads that tie the most successful pet professionals together.

Here are the six common qualities that set top performers apart.

1. They are positive.

A positive attitude helps you deal more easily with daily affairs. It brings brightness into your life, making it easier to avoid worries and negative thinking.When you’re positive, you have a clear, calm mind that is open to possibilities and see opportunities where others see nothing.

And as a bonus, if your attitude is strong enough, it becomes contagious. Contagious to clients. To co-workers. To pets. Everyone. It’s as if you radiate positive energy around you.

2. They are learners.

Wikipedia defines lifelong learning as, “The ongoing, voluntary, and self-motivated pursuit of knowledge for either personal or professional reasons.”

It is the non-stop development of skills and knowledge of a pet professional, at any level. It occurs through experiences during a lifetime. These experiences could be formal (training, tutoring, mentorship, apprenticeship, etc.) or informal (experiences and situations).

Learning is the key to achieving a person’s full potential. Learning does not stop once you get out of school. Folks who continue to learn are able to transform their lives. They become more successful at home, more successful with their families, more successful at work, and more successful within their salons and work environments.

3. They are always moving.

Successful pet professionals are achievers. You aren’t going to see successful pet grooming teams dragging around the shop. Nope. They are buzzing with activity. They are constantly on task, on schedule, and looking for a way to shave moments off any task without sacrificing quality. Their hands and feet are never still.

They are constantly in motion. When I hear the term “occupational athletes,” I think of highly successful team members in any grooming department.

4. They are curious.

Curiosity might have killed the cat, but a new study by psychologists suggests that curiosity is very good for people. If you want a rewarding career – be curious.

Curiosity in your job can be a powerful tool. It does not matter which department you are in or if you wear all the hats in your business. If you can find different ways to stay hungry for knowledge and continue to be a lifelong learner, you will find your career to be much more rewarding.

The more curious you are, the more possibilities you will have throughout your lifetime. Open your eyes and look around.

5. They are persistent.

Being persistent after it seems like everything has failed is one of the hardest things to do. You just want to give up. Give up on the dog. Give up on a technique. Give up on yourself.

When trying to be persistent, it is important that you have a goal in mind. Whether it’s getting that dog squeaky clean, the clipper work baby butt smooth, a velvet finish on a hand scissor dog, or just trying to add an extra dog to your roster on a consistent basis, don’t give up. Even if you don’t see immediate results, keep trying. Keep pushing yourself. Having an end result in mind will keep you motivated, which builds persistence.

6. They are passionate.

If you want to be successful at your job and move up, you need to be passionate about your work. You need to be motivated and driven to be the best you can be. Passionate people love their work.

Passion, motivation, drive. Call it what you want. Bottom line: it’s that self-driven attitude towards your job and your work that can help lead you down the path to success.

Passion is an emotion that comes from within you. It’s your enthusiasm. Your motivation. Your drive.

I guarantee that others will be positively impacted by your personal passion towards pets. Passion does not go unnoticed. People will see how well you do your job and your attitude towards it. They will see when a task is hard and you don’t give in – when you apply yourself even more to overcome it. They will notice your drive and your motivation and consider how you would do in another position.

Becoming stagnant in a career is boring. The work gets sloppy. Customer service quality goes down. The wonderful part of being involved with the pet industry is that there is no limit to your personal growth. I love being surrounded by people that have these six qualities firmly developed in their lives. They are energizing and refreshing to be around. Their energy is contagious!

How many of these six traits to you have? How many do you feel you could improve on? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~Melissa

Why Get Certified?

Anybody that knows me knows that I’m a huge advocate of continuing education for professional pet groomers and stylists. I firmly believe there are no limitations on how far advanced training can take your career.

Just like anything else, if you want to excel at it, you need to work at it. Remain focused. Have a goal. Have a plan mapped out to reach the target. Get that plan on paper. Then, just do it.

In our profession there is very little regulation or mandatory testing. I wish it wasn’t true, but it is. Anybody can pick up a pair of clippers or scissors and start whacking hair off of a dog and call themselves a professional pet groomer the second they take money for it. They don’t even need to have any type of formal training. Heck, they don’t even have to like dogs that much!

And we wonder why this profession is not taken seriously?

When I first started working with pets, I’m sure my parents thought it would just be “a phase.” They were positive I would go on to college and get a “real job” once I graduated. Ha! Little did they know I had my sights totally focused on a pet-centered career.

My career started just about the same time one of the first voluntary certification organizations was launched in the late 70’s or early 80’s. I had no formal training. The groomer at the kennel that I was working at in my late teens was fired. The next day I became the groomer – with six dogs on my roster – and no clue how to groom them. It was truly on-the-job training!

Well, I got through that first day. I got through the next weeks and months. I actually enjoyed it.

Did my early attempts at grooming look good? Not a chance. I had a few photos of my early work. You don’t take pictures of dogs that you are not proud of. As I look at those photos today I’m horrified!! High water Poodle feet. #15 blades on the backs of English Cockers. Schnauzers with hourglass head styles. Razor sharp lines on Sporting breeds and Terriers. Hula skirts. Oh my…

I was fortunate. The woman that owned the kennel was pretty progressive for the time period. She got the trade magazines of the era and never threw them out. They were neatly organized on the shelves in the storage room. Whenever had an opportunity, I would sneak off and thumb through those magazines behind closed doors. I felt like I was thumbing through Playgirl! What an education.

It did not take me long to realize that there were tradeshows with grooming competitions that I could attend. The closest one was in Chicago – right in my backyard!

I also learned that there was a new organization being formed – one of the first certification testing programs. I had no idea what it entailed but I knew I wanted to do it. After all, I was doing a fabulous job on all the dogs that were coming in! My customers kept coming back. Clients loved my work. I was fabulous. I knew passing a grooming test was going to be a breeze.

National Dog Groomers Association of America, Inc. (NDGAA)

Then reality set in. I got all the information available about voluntary certification testing. This was not a single test. Oh no. This involved multiple tests that were both written and practical – on multiple types of dogs – using many different techniques. The study material? It wasn’t even a grooming guide…

It was the daunting (and huge) AKC Complete Dog Book!

This was going to be a challenge. Luckily, I like challenges. I dug in and set to work studying. I also realized I was going to need some hands-on help. I signed up for a hands-on certification testing workshop.

The first workshop was an eye-opener. I wasn’t going to be able to just waltz in, do the testing, and succeed. Far from it.

International Professional Groomers, Inc. (IPG)

At that workshop, I had my grooming skills critiqued for the first time. I was able to compare my work, up close, to other professional groomers. I had to swallow my pride. I was way off base. My work was horrible and I knew it. But instead of getting angry or frustrated or tucking tail and running the other way, I was inspired. I wanted to become a Certified Master Groomer more than ever. But to earn it, I was going to have to work hard for it – very, very hard.

If I remember correctly, it took me two to three years before I earned my Certified Master Groomer status. By that time I had started my own company, Four Paws Mobile Grooming. I was in my early 20’s and hiring my first employees. My reasons for certification testing changed. As an employer, I needed to have industry knowledge and respect of my staff. Certification testing was one way to do it.

International Society of Canine Cosmetologists (ISCC)

At the time, I was clueless at how much certification testing would help me. In my gut, I just knew it would be beneficial. Today, I realize certification testing was the launching pad of my career. It opened up countless doors of opportunity. It gave me the confidence to take charge of my own destiny. It allowed me to travel the globe both as a competitor and an educator. I’ve had the chance to work with amazingly talented people. I have never felt like I was stuck in a rut with my career choice.

It also taught me that I will never totally master my trade. There will always be new things to learn – new challenges to conquer. The doors of opportunity will continue to open as I learn new skills. The saying, “The more you learn the more you earn,” is so true.

PetTech (CPR and First Aid for Pets)

Today there are many voluntary certification organizations that put your skills to the test. I would encourage anyone to seek them out and go through the training.

There are many more voluntary testing organizations available. Whether you are seeking to learn more about pet handling, first aid, obedience – and so much more – there is something out there for everyone. Be sure to check with trusted sources to be sure that the organization you’ve found is reputable and qualified.

Why would you want to do this? The reasons are almost countless but there is not a single reason not to go through the educational and testing process!

Here is a short list of the benefits:

Become more knowledgeable
Improve your skills
Advance your career
Increase confidence and self esteem
Verification of your skills
Increase your earning potential
Gain respect from your peers
Increase your professional credibility

Even if you are in a small town and deal primarily with shave-downs, seeking out certification testing will only enhance your career. Who knows, if you get a little advanced training, the next shave-down could turn into a stylized haircut!

Remember, there are no limitations on how far you can advance your career by continuing your training. You just have to put your mind to it and do it!

We’d love to hear why YOU got certified. Please jump on the Learn2GroomDogs.com Facebook page and tell us why you feel certification testing is important. Don’t forget to tell everyone which organization(s) you are certified with!

Happy trimming!

~Melissa

P.S.

Did you know that Learn2GroomDogs.com Training Partner, Michell Evans is one of the very few stylists to be certified with all three voluntary certification organizations?

Click here to find out why she thinks certification is so important.

Making the Most of a Seminar

With the Atlanta Pet Fair just around the corner, I thought it would be a good time to revisit one of my favorite topics: getting the most out of a seminar.

When you attend trade shows and clinics, preparing in advance can help you make the most of this experience. Seminars are a great way to improve your skills and recharge your batteries. Meeting your mentors and soaking up their knowledge is a fantastic opportunity, and if you can see and hear them in action, it maximizes the experience. When you know what you need and what you hope to get out of the session, you can better prepare yourself to squeeze out as much as you can from your time together.

1. Step into the session with a very open mind.

If you are young and fresh to the industry, the amount of information that you get can be intimidating. Listen, take notes, and soak up every bit of knowledge that you can. Sometimes that may mean suspending what you know in order to make room for something new. Trying new techniques or ideas can be uncomfortable just because you’ve never tried it before. Keeping an open mind enables you to break from your routine to get different results. With time and practice, the awkwardness goes away and you become more efficient. Remember: having more tools, techniques, and knowledge allows you to have multiple approaches to a problem.

2. Make efficient use of the time available.

Many trainers at these sessions have limited time. They are often rushing from one obligation to another – judging competitions, speaking in seminars, or providing hands-on clinics. If they can, many will take the time to answer your questions. If you know what you need to ask, it helps you make the best use of the brief time you may have together. Be prepared – write down your questions in advance so you don’t forget something important or stumble over your words. Being ready to participate in the learning experience helps you make the best use of the session – and the presenter will respect you for it.

3. Don’t be nervous – plan ahead.

With so much to see and do at trade shows, it’s easy to feel overwhelmed. Break out the catalog and study the floor plan before you arrive. Map out your plan of attack to make sure you get to everything you need to see. Some shows have free apps you can download to help make the most out of your experience. Know the schedule of events so you don’t miss that speaker you’ve been hoping to see. Sometimes it’s good to go to shows like this with a friend – divide and conquer, then compare notes later.

As your knowledge and skills advance, the clinics won’t be as daunting. They will become a great way for you to fine-tune your skills. You can begin to network and exchange thoughts with others in the industry who can provide insight when you need it. Plus, these types of functions are a great way to invigorate your career.

These principles remain valid for many forms of advanced learning in the pet grooming industry. Maybe you don’t have the opportunity to do a hands-on training session. There is a wealth of information to learn from these all-star pet stylists. You might be in the audience at a trade show, pet grooming competition or watching a grooming video lesson featuring one of these top stylists. The better you can execute the core skills with your everyday grooming, the easier it will be to successfully transfer their lessons to your own grooming table.

If you are not as accomplished as these award-winning and highly successful pet groomers are — take note. You can learn a lot from their well-developed skills. Learning new skills, tips, and tricks make grooming pets all that more fun!

Click here to see a seminar in action!

Happy Trimming!

~ Melissa

What do YOU want most from a seminar?

Time = Money in a Pet Grooming Salon

Time is money in our business. Sure, we love pets. I don’t know anyone who gets involved in this career who isn’t passionate about animals. Still – time is money. And in this fast paced world, it never seems any of us have enough of either!

My goal is always to turn a small to medium-sized pet in an hour or less; bathe, dry, haircut, and/or finish-work on a bath and brush style pet.

If you are not turning at least a dog an hour, you have an issue somewhere in your routine.

Here are some ideas/methods that allow seasoned pet professionals to hit that goal. Take a read and see if you can identify ideas you can try to help increase your speed in the grooming department. The times given are for small to medium-sized pets.

Prep-Work: 5 – 15 minutes

Get the dog to the tub as quickly as possible. In the case of a 6 week or less small pet, 5 minutes would be enough time to do the nails, ears, and privates.
On a six-week or more pet, you may take up to 15 minutes to do the prep work. Quickly knock off the bulk of the coat to minimize wash and dry time. But still, no more than 15 minutes.
Leave loose matting alone. Soap, lather, conditioners, and high velocity dryers are magic on a clean coat. It will be much easier to remove in the bath and blow out stage.
If water cannot penetrate the mat or tangled coat, it needs to be removed prior to bathing.
Notice trouble areas whether it be dirt, oil, or matting. Pay attention to those areas when you move through the grooming process and handle them when it would be most effective.

Bathing Time: 5 – 10 minutes

Let gravity do the work when wetting a dog down. For smaller dogs, stand them up and let the water run from their shoulders.
Don’t worry about getting them TOTALLY soaked if you dilute your shampoo. Diluting shampoo allows for the water to act as a distributing agent of the shampoo, allowing for even saturation.
If you are working with a shampoo dilution ratio of 15:1 or more – skip wetting the dog down all together prior to applying shampoo. Just apply the shampoo and water together at the same time.
Apply shampoo in the same order, every time. Let gravity do the work. Start at the back, down the legs, under the tail, ears, and face.
Use a scrub brush or a rubber curry on very dirty dogs . This works well in exceptionally dirty areas to enhance speed, thoroughness, and ease of cleaning.
If washing twice, don’t worry about getting every trace of shampoo from the coat on the first rinse, only enough to remove the bulk of the dirt build-up.
If dealing with exceptionally dirty areas, let ‘em soak a bit before you handle them. Coated faces often have hardened food in them. Tackling them before the food has time to soften causes you too much work and discomfort for the pet. Use a bristled brush, toothbrush, or even a slicker brush for really tough, stuck in food particles.
If dealing with major mats, utilize a slicker brush in the tub. Just be sure to protect the skin while brushing through the matted coat. The shampoo will aid in making the coat slippery, much like getting a stubborn ring off a finger.
Use the correct shampoo for the job, especially in the “problem areas.”
Utilize some sort of squeegee to aid in the speedy and thorough removal of shampoo.
If the coat does not feel “squeaky clean,” it’s not rinsed well enough. Double check the area for soap residue or cleanness. Unclean coats appear oily when dry and will never allow for a quality finish in the final product. Soap residue can also lead to skin irritation.
Have a routine that you use to wash every dog and follow it every time. Repeating the same method EVERY TIME builds consistency, effectiveness, thoroughness, and speed.

Drying Time: 5 – 10 minutes

Squeegee and squeeze as much excessive water off as possible in the tub.
Utilize a towel magnet to take off the majority of the moisture.
Use a second towel to wrap the pet. Hold off on areas that do not lend themselves to wrapping. You will not be as effective as possible if there is any water dripping off any portion of the pet, feet, ears, tail, etc. You will also be ineffective if there is a visible spray of water coming off the pet when you do use the high velocity dryer with a condensing cone.
Turn on your dryer to let it come up to running temperature a few minutes prior to drying the pet.
If the pet is new to you or seems nervous, introduce the pet to the dryer slowly.
Once the pet has accepted the dryer, start at either the base of the tail or the withers. Where you start depends on how you want to set up the coat for finish work. Blow the coat so that it lies close to the skin (example: many Terrier or Sporting dogs) or fluffed up for clipper work (most haircut type trims). Next, move to the legs and finally the chest. If the dog allows it, work the head quickly as well. Go over the entire pet first with a condensing cone to remove loose water. Cover every inch of the pet in this manner. If there is a fair amount of moisture still retained in the coat during this process, hold a towel just ahead of where you are working to catch the spray, minimizing how much moisture is passed on to other areas.
If you are dealing with a curly coated dog, leave the condensing cone on to straighten the coat out, working the shortest areas first, moving into the longer areas and finishing with the head, ears, and tail. Do not move out of a small area until the coat is perfectly dry and fluffed.
If dealing with a shedding dog or a slightly matted dog, leave the condensing cone on, working in the same order as described earlier. Once the bulk of the moisture is removed, start again at the rump and work small areas until dry and loose coat is no longer coming out. Keep the air flow as close to the body as possible without folding the coat back onto itself.
If dealing with mats or tangles, use the force of the air to move the mats away from the skin. Stay in one area and move the air slightly, pushing the mats out. Watch the area closes to monitor the progress. It will look like a spider web as you loosen the tangle.
If dealing with a slightly wavy or straight coated dog, once the bulk of the moisture is removed, remove the condensing cone and hold the nozzle right next to the skin allowing for maximum temperature and lift of the coat.
If the pet has a long, shedding type coat, remove the condensing cone and place the air close to the pet’s body. Use a heavy brush where the air is flowing to “boost” the rest of the loose, spider webbed, coat out of the pet.
If dealing with longer coat that will need to be scissored or trimmed with a long guard attachment, “stretch drying” will be needed for additional lift and straightening of the coat. Use a heat dryer and a brush. With very light and rapid strokes, brush only where the air is blowing on the pet. Work against the grain if lift is needed for fullness. Work with the grain if a close lying coat is desired. Use caution – too much heat applied to an area can be painful or even burn the pet. In many cases, only sections will need to be attended to in this manner for optimum quality.
If you noticed mats still in the coat, finish with stretch drying the areas. Utilizing a heavy brush. Use line brushing techniques from the toes up the leg. Work with very small sections at a time and keeping the touch of the brush very light. Rapidly pat and pull the coat where the air is flowing over the area. Very little heat is needed for this method.

Clipping Time: 20 – 30

You are never done clipping until there is not anymore coat coming off when the coat is properly set up.
Three pass passes over the pet and you should have the coat super smooth… anything less than that will reduce time.
Minimize the amount of movement around the pet. Arrange the pet on the table so that the loop is taut but not tight. Place a small pet crosswise on the table minimizing groomer stretch and maximizing comfort.
Start your clipper work by standing behind the dog and pull the clippers towards you starting from the neck or withers. If you are reverse clipping, reverse the process by starting at the rear or the dog and work towards the head.
Handle the bulk of the body first, including the underside if that is to be clipped as well.
Lift the pet from the haunches to effectively get the undercarriage while still standing behind the pet.
Move to the side of the pet and work the neck and shoulder areas. Return to the rear of the pet and back brush the entire dog. Repeat process a second time. Back brush once again and check for high spots or rough spots.

Attitude

Work methodically; be friendly but aloof with the pet. Correct any undesirable action before it becomes a major problem. Accept what you cannot correct and work with it in a calm, cool, and collected manner. Once the job is complete, they you can snuggle with the pet and let it know how much you enjoy your job.
Always remember the “Three Cs” – Calm, Cool, and Collected. Whenever you forget them, you are wasting time and energy.

Just like pennies add up to dollars, seconds add up to minutes and hours. Anywhere you can save time without making a major sacrifice in safety or quality, it’s a skill or technique worth learning.

The most indispensable thing any of us can have it time; when it’s gone, it’s gone – never to be retrieved.

Here is a graphic breakdown of how long each phase of grooming should take. Print off a copy and keep one by your work station to help keep you on track. Click here to download the PDF: Time Frames for Procedures.

Happy trimming,

~Melissa

P.S.

Click here to see the latest video available on Learn2GroomDogs.com.

5 Steps for Setting Goals in Your Grooming Department

Last night I was sitting with Misty Fowler, our grooming department manager at one of my companies, Whiskers Resort & Pet Spa. It was our annual Christmas party.

Our conversation touched on the amazing growth that company had accomplished in the past few years. Misty beamed as she reported, “The grooming department is only $2,800 short of achieving our annual goal. And we still have the entire month of December to go!”

I was intrigued. She went on to explain how they did it.

A year ago she determined what she wanted for a growth rate in the grooming department. She figured out what that number would be based on the current year’s annual sales for the grooming department.

Once she had her annual target, she divided it by 12 to give her a monthly goal. Taking it one step further, she divided that monthly number by 4.3 to give her a weekly goal to aim for. Finally, she divided that weekly number by six to give her a daily target. She now had a clear road map. She, and her team, knew what they had to do to reach their annual goal.

As we go into the early part of December, most grooming salons have a lull during these few weeks. This is a great time to set some goals for the following year.

Misty’s numbers were broken down annually, monthly, weekly, and finally daily. You can do the same thing for any financial goal you want to track.

Take a moment to think about what you want to do next year financially for your business and/or for yourself. Figure out a goal. Map out a plan. And follow the written road map to your goal.

So here’s the 5 step formula.

Look at the previous year’s sales.
Work out a realistic growth rate for your situation. Do it in a percentage format.
Times last year’s annual sales by that percentage to come up with an amount. Add that amount to last year’s sales give you a solid goal amount to aim for. Take that total goal amount for the year and divide by 12. That will give you a monthly goal.
Take the monthly goal amount and divide by 4.3, the estimated number of weeks in each month.
Finally, divide your weekly amount by the numbers of days you work or your salon is open.

Now you have your own custom road map to follow to achieve your personal financial goals. Keep it in an area where you can see it all the time. Refer to it regularly to ensure you are on the correct path.

This is what it would look like if we put real numbers to the formula.

last year’s sales	$100,000.00
next year’s increase target -8%	0.08
total amount of annual increase in dollars	$8,000.00
total annual sales goal for following year	$108,000.00
divide total annual sales goal by 12 months	$9,000.00
divide total monthly goal by 4.3 weeks	$2,093.02
divide weekly goal by 5 days for daily sales goal	$418.60

(Note: if you take a two-week vacation and your salon does not stay open, drop the weeks to 4.2 for a closer calculation)

By breaking the numbers down to a weekly target, the easier it will be to follow. If you are wavering off the path, your daily and weekly targets will make it easy to recognize. You’ll be able to realign yourself before you go too far off base.

As Brian Tracy says, “Goals give you that sense of meaning and purpose, a clear sense of direction. As you move toward your goals you feel happier and stronger. You feel more energized and effective. You feel more confident and confident in yourself and in your abilities. Every step you take toward your goals increases your belief that you can set and achieve even bigger goals in the future.”

So what do you hope to achieve financially for your business or career next year? Take the time to set the goals and create a step-by-step map to achieving YOUR personal goals, today.

Here’s more from Misty from our YouTube channel:

[youtube]http://youtu.be/E1AvS2WH8ls?list=UU6QEPG7JG7exQRpEr9e_nHA[/youtube]

Happy Trimming,

~Melissa

Customer Service Basics

This is the time of year when we think a lot about being grateful. As someone who works with people every day, I often think about customer service and how much of it makes an impact on our business and ourselves.

It’s easy to take your customers for granted when your shop is booked out several weeks in advance – or if you’re the only game in town. Sooner or later, another business like yours is going to spring up nearby. Are you ready? If all things are equal…

convenience
location
quality
price

…what do you do to set yourself apart? When your clients have coffee with their friends do they say, “They aren’t that great, but they’re so close to my house…” OR “I have to drive out of my way to get there, BUT IT’S WORTH IT.”

I’ve been to many businesses, large and small, corporate and home-grown, where the service has been so great that I was already making plans to come back before I even left the store. And it wasn’t even that they did something over the top for me – you know the stories:

The guy who wanted a lemonade with lunch but the restaurant didn’t have it, so a server ran to the store next door and bought one for him.
The store clerk who gave out the wrong change and walked to the customer’s house to correct the situation. (Yes, that WAS Abraham Lincoln.)

I’m not only a customer service provider, I’m also a customer.

I always think about both sides of each business transaction when I’m eating in a restaurant or picking out new pens at the office supply store. I expect to be noticed when I enter a business establishment, be treated fairly by someone who doesn’t treat me like an interruption, and helped to get what I need in the most efficient manner possible so I can get on with my day.

While the stories above are nice, I would never expect someone to go so out of his way that it makes the next customer in line wait (I’m not the only person in the store, nor am I more important than anyone else.) Or have the rest of the staff have to work extra hard to cover everything because one of their co-workers was being monopolized. I personally believe that when I enter a store as a customer, I am entitled to the services and products they provide. I do not believe I am entitled to receive a custom order every time I walk through the door.

With that being said, I do have standards and expectations for how I treat customers and for how I expect to be treated. When I feel I’ve received great service, it’s because:

I was greeted with enthusiastic and authentic friendliness as soon as I walked through the door. Did they stand up and come to me instead of shouting across the lobby? Which makes you feel more welcome?
They knew about their products and could help me find and choose the right one for my needs. I felt confident about my purchase.
The business was clean, organized, well-lit, and smelled nice. ‘Nuff said.
The employees were well-groomed, easily identifiable as staffers, and seemed to like their jobs. (I don’t expect business suits. I expect clean and neatly kept hair and beards, clean clothes appropriate for the business, and appropriate language being used.)
There were enough employees to handle the workload. I don’t mind waiting, especially if they’ve acknowledged me. A quick smile and a look that says, “I see you – I’ll be with you as quickly as I can,” is enough. Ignore me – I’m gone, no matter how fast my money is burning a hole in my pocket.
The parking lot, sidewalks, and exterior were neat, well-lit, and safe. Nothing fancy – just clean.
My transactions were completed correctly and I was treated like a valued guest even as I walked through the door. Nothing gives you buyer’s remorse faster than staffers high-fiving and congratulating themselves on the sale before the door even closes behind you.

These are the basics, folks. We can go on and on about more possibilities and in greater detail, but the bottom line is this: great service is what brings people back. It should be the reason people come to your business, not the reason they don’t.

Remember, even if you are booked for an entire year in advance, there’s no excuse for taking your client for granted. Be thankful – this is the time of year when we think about this the most! After all, just because they have a recurring appointment in 6 weeks doesn’t mean they’ll keep it if you don’t treat them well.

Being busy does not excuse rudeness with clients – it’s not their fault that you don’t have enough people to handle the workload, even if it’s just for that afternoon. Your problems are not their problems – sharing your burden is not the service they were hoping you’d provide. Believe me when I say I understand about staffing budgets… sometimes you can’t afford to hire anyone – I’ve been there.

Do your best for each client.

Be present.

Be nice.

And above all…

SMILE… and be thankful.

You just might find that you enjoy your day a little more.

~Joelle Asmondy

Learn2GroomDogs.com has hundreds of videos to help you become the groomer and businessperson you’ve always wanted to be. Check out one of our videos here:

[youtube]http://youtu.be/alZtP-F7yDk?list=UU6QEPG7JG7exQRpEr9e_nHA[/youtube]

Surviving the Holiday Rush

After working professional in the pet grooming industry over 35 years, the only time I worry about dealing with clients is the Christmas holiday season.

The two weeks preceding the actual day can be a chaotic mess. With Christmas shopping, decorating, baking, family gatherings, holiday socials to attend, and every regular client you have wanting to be booked as close to Christmas as possible . . . phew! December can be an exhausting month!

But, wait – t doesn’t have to be! Christmas organizing all year round will let you create that picture perfect holiday without nearly the stress.

Getting Organized & Ready

The Salon

Is it clean – really clean? Floors, walls, kennels?
Is the lighting up to snuff?
Are your laundry machines working properly?
Are the tubs draining?
What are the conditions of your pet dryers?
Are your blowing fuses on a regular basis in one outlet?
Does your computer need to be de-bugged for a glitch free running machine?
Do you have a stock pile of all the office supplies you’ll need?
Are your blades shears all sharp and ready to go?
Are your clippers operating smoothly?
What is your stock level of all your dispensable products? Shampoos, conditioners, cologne, flea foggers, cotton balls, ear cleaner, etc.
Are there plenty of towels on the shelves?

The Holiday Image

Are your holiday decorations fresh and up-to date for your salon? Keep it simple and easy… pick a simple theme and work with it.
Do you have your client’s gifts ready to go so they can easily be passed out when the client is having their pet groomed? Remember, expense isn’t the key, packaging is. Pay attention to the details.
Have fun with festive accessories. Head gear, costume jewelry – anything that can bring a smile to someone else is a good thing.
Are all your holiday bows special and pre-tied? Are bandanas ready to be attached to the pet?
Do you have red and green nail polish that is actually usable? What about other colors?
Do you have plenty of air freshener to lend a sparkle to the air without being overly powering?
Music is everywhere – is your holiday collection handy or is there an ‘all Christmas’ station you can tune into?
Have you brought extra clothing or makeup to freshen up after work before heading out?
If you’re worried that you’ll be slow after the holiday season, do you have any grooming promotions for January and February that you can be handing out now?

$$ Saving Tip: Buy all your holiday items the day after the holiday to save up to 50% the retail price; fabric for bandanas, decorations, Christmas cards…

Getting Through the Dogs

What are the pros and cons of working extra hours?
Should you take on new clients?
Make sure all your regular clients have their holiday appointments BEFORE taking on new clients or ‘non- regulars.’
Hiring extra help – is there something you can easily delegate with some basic training that would free you up to deal with clients? Cleaning? Answering the phone? Taking out the trash?
Have you worked out a system to maximize the types of pets you take per stylist?
Work out a drop-off and pick-up schedule that allows you to stay focused on grooming pets.
Stay calm, cool, and collected no matter what happens during the course of the day.
Set realistic time goals that push you, but stay on target. Use an egg timer if necessary or place a clock where you can’t miss it – no matter what.
Use every speed trick in the book from prepping – to bathing – to drying – to trimming.
When clients pick up their pet, are you offering a promotion to assist in re-booking 6 weeks down the road when it can traditionally be really slow?

Organization on a Personal Level

Do you have a master list of all the things you need to do for the holidays? Is it broken down into smaller do-able chunks? What about a master gift list that’s simply updated year to year? Master Christmas card list? Weekly meal planner? Regular shopping tick-sheet list? For great inspiration go to www.organizedchristmas.com
Are you are a store, catalog, or Internet shopper? Are you prepared to have ALL your holiday gift shopping done by December 15? What about the wrapping?
As time gets closer, demands get greater and healthy meals go by the wayside… If you are in a city, do you have a full selection of menus at your fingertips? Who has great take-out that you quickly sweep in and grab on the way home or while you are at the shop? If you are a country dweller, is your freezer packed with great frozen meals that only require reheating whether homemade or store-bought.
Does a messy house stress you out? Before is gets really busy, clean and organize the house or hire someone to help you… (or if you have kids, enlist their help.) Also think about having carpets cleaned, windows washed, or dropping you heaping laundry off at a laundromat, letting them do it for you.
Do you need a masseuse or chiropractor to help you stay loose and limber ? If you do, book your appointment early.

After the Holiday?

Take the week off! Trust me – your clients don’t need you for the week between Christmas and New Year’s! Take that time and spend it on yourself and your loved ones! You’ve earned it.

With a little bit of pre-planning, you’ll be breezing through the holiday. It’s so much more enjoyable for everyone to be in a festive spirit instead of being the Grinch. Put some effort into setting yourself up to enjoy the best of the season – it makes the time fly by. And you might even get a few moments to relish this time of year!

Happy trimming!

~Melissa