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News & Events

Check out our latest company news!

Paragon School of Grooming and our parent company, Melissa Verplank Enterprises, are innovators who bring new products and service to market for the grooming community.

Boost Your Pet Business with IBPSA FLOW Sept. 22-24 in Orlando!

Would you like less “sweat” and more “equity” in your pet business? Check out the International Boarding & Pet Services Association’s FLOW Business Conference, sponsored in part by team Paragon! Conference tickets include full access to all education sessions, workshops, roundtables, and panels; plus the IBBY Awards, Exhibit Hall, and the traditional Meet & Greet held the night before opening.

Paragon President Joe Zuccarello will lead three seminars this year on topics close the the heart of pet business owners:

  • 10 a.m. Sept 22 – To Groom or Not To Groom – Joe will discuss proven strategies on how to attract, build, and lead a team of grooming producers you are proud to serve your customers. Learn more.
  • 1 p.m. Sept 23 – Perfect Pricing – Joe will help you understand just where your prices need to be in your market, what the customer is really buying, and how to communicate pricing and price increases to your customers. Learn more.
  • 8 a.m. Sept 24 – Employ Differently – Joe will share with you FOUR key elements to positioning yourself as an employer people want to come work for and a place where they are more likely to stay longer. Learn more.

Joe will be joined by our groom-focused friends Dave Campanella at Best Shot Pet Products and Chris Miller from Boss Pet Products on topics ranging from Mastering Rebooking to Grooming at Retail insights.
We’re so excited that IBPSA will have such a strong representation in the grooming category this year. We hope you’ll join us!
Learn More & Register below!

Register Here


Come See the Paragon Team at SuperZoo in Vegas

Planning to be at WPA’s SuperZoo show August 23 – 25 in Las Vegas? Stop by and visit the Paragon & Learn2GroomDogs.com team at booth #7563! And if you own a pet business, don’t miss President Joe Zuccarello’s talk on How to Add Grooming Services to Your Retail Store to Drive Traffic and Profit!

Our partners at WPA put on a great show!

Here are some of the highlights for SuperZoo 2022:

  • 800 New Products
    See, touch and test debut products in every category to get ahead of buying cycles—and the competition.
  • 1200 Exhibitors
    Source the hottest products and trends in the marketplace to delight returning customers and attract brand new ones.
  • 20,00 Pet Pros
    Meet, mingle and talk shop with people who “get it” to generate new ideas and lasting connections.
  • 65 Education Sessions
    Uncover marketing, hiring and other business-boosting insights with SuperZoo’s industry-leading education program

Register here: https://www.superzoo.org/attendee/registernow/


Don’t Miss Artero Jornadas Grooming Show May 15 & 16

Our good friends at Artero are getting ready to host some of the most prestigious groomers from around the world in this 2-day Grooming Extravaganza May 15 & 16 in Atlanta! ARTERO JORNADAS is a unique spectacular show which has been celebrated in Spain for over 15 years.

Artero will feature 12 of the top Groomers from around the world who will share their expertise and extensive knowledge! (Several are Learn2GroomDogs.com experts, including Victor Rosato, shown above!)

The extravaganza promises to be educational, fun and interactive!

Featuring: Riza Wisnom, Lindsey Dicken, Irina Pinkusevich, Michell Evans – The Grooming Tutor, Pammie Charmichael-Hogg, Luis Martín del Río, Jessica Adorno, Fan Yu, George Goginashvili, Jay Scruggs & Sue Zecco – Super Styling Sessions

Guest Hosts: Victor Rosado & Sue Zecco

Brought to You By Edu Artero & Alex Artero.

Pssst: Paragon Students USE CODE PARAGON50 to get 50% off ticket prices!


Check out a preview of what’s in store:


Paragon Teams Up with IBPSA Flow Conference for Pet Businesses

Save the Date for the IBPSA FLOW Business Conference!

September 22, 2022 – September 24, 2022

Rosen Shingle Creek; Orlando, Florida

Paragon is delighted to work with our partners at the International Boarding and Pet Services Association for another great FLOW Conference!

Each Fall, the IBPSA brings together business owners and decision-makers from pet care facilities and other pet care businesses such as pet sitters, groomers, trainers, and dog walkers for targeted education, trade show access, networking, and just plain fun!

This year, Paragon President Joe Zuccarello will be presenting on topics such as “To Groom or Not to Groom,” “Perfect Pricing,” and “Employ Differently.” In addition, our friends Dave Campanella from Best Shot Pet Products and president Chris Miller from BossPetEdge.com will be joining and exhibiting at FLOW. Together, the team will infuse the FLOW conference with a healthy representation of grooming industry expertise.

Conference tickets include full access to all education sessions, workshops, roundtables, and panels; plus the IBBY Awards, Exhibit Hall, and the traditional Meet & Greet held the night before opening.

In addition to the main conference, you can add on Pre-Conference classes such as Pricing for Profit, Pet First Aid & CPR, Heroes for Healthy Pets, and a Design/Build/Maintain Workshop.


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