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The Eighth Annual IBPSA Pet Care Services Conference & Trade Show

THIS EVENT HAS EXPIRED. SORRY WE MISSED YOU! KEEP AN EYE OUT FOR FUTURE WEBINARS

Join our very own Paragon Vice President, Joe Zuccarello, at the IBPSA Pet Care Services Conference and Trade Show for two of his webinars!

“Grooming 101 – Part 1; People Potential”

Wednesday, September 30, 2020
3:45pm-4:45pm

Having a hard time finding people to staff your grooming business?  So is everyone else!  The good news is, there’s a solution and it is better than trying to find and hire Groomers!  Joe will break down the roles associated with a successful grooming business that will cause you to look at your Grooming Team in a much different way than you ever thought you would!  Everyone plays a role in a successful grooming business and Joe will demonstrate how you can have the best blend of talent that generates the best culture and best results!

“Grooming 101 – Part 2; Profit Potential”

Wednesday, September 30, 2020
5:00pm-6:00pm

Can a grooming station generate $100k in revenue?  YES!  Can a grooming business be profitable?  YES!  Joe will tackle the difficult topics like compensation, pricing, and productivity.  Done right, the right equation can result in much bigger profit potential than you ever thought!

Join Joe at this year’s IBPSA virtual conference will be held September 29-October 1, 2020.

Pricing:

  • IBPSA Members: $199
  • Non-Members:     $249

Register Now


Webinar Series: GROOMING IS BOOMING

THIS EVENT HAS EXPIRED. SORRY WE MISSED YOU! KEEP AN EYE OUT FOR FUTURE WEBINARS

Grooming has exploded ever since the COVID pandemic hit.  Nationwide, pet care facilities are reporting  extreme surge in in demand for grooming services that has yet to decline.  NOW is the time to re-think Grooming, whether you currently offer the service or not!

Our  very own Joe Zuccarello has partnered with National Kennel Sales and Appraisals to bring this virtual learning course about how to add a profitable grooming service to your facility or how to re-structure your existing one to make it easier to manage and again, PROFITABLE!  This is an incredible opportunity to learn how to provide Grooming in the right structure and avoid (or stop!) all the headaches typically associated with this service.

If you’re wondering whether to attend or not, consider these questions:

  • Do you have a grooming business, but, it seems to give you more problems than profit?
  • Do you see potential in a grooming business but just don’t know how to launch?
  • Are you paying more than 40% in grooming wages?
  • Do you know what the best compensation method is?  Salary?  Hourly?
  • Are you comfortable with ’selling’ or struggle with the stigma?
  • Would you like to generate 20%, 30%, 40% or more in profit?

A “YES!” answer to any of these questions is your reason to attend this 3 session course!

SESSION ONE: To Groom or Not to Groom?! Thursday, August 20th

The Revenue Potential for Grooming Services
How to launch
Stopping problems, adding profits
The formula for a profitable grooming business
Key ingredients of success
The impact of grooming on your business during the pandemic

SESSION TWO: Recommending with Conviction  Thursday, August 27th
Overcoming the stigma of ’selling’
How  to generate 20%, 30%, 40% or more in profits
Selling add-on services to Grooming

SESSION THREE: Profit Power of Grooming   Thursday, September 3rd
Staff Roles and Compensation
Methods and rates of groomer compensation
Analyze groomer talents and how to best use them
How to find, and grow, groomers

Register Now


Webinar: The Power of the Bath Ft. Joe Zuccarello & The Dog Gurus

Who knew there was a way to GROW your grooming business AND your grooming team that was MUCH easier than looking for groomers?!

Well, there IS! And you have the chance to learn how.

  • Shouldn’t grooming help you grow your overall pet care business
  • Shouldn’t grooming be more profitable?
  • Shouldn’t grooming be easier to staff?

The answer to all of these questions is YES! It should! Join us for our grooming webinar workshop and learn how YOU can have a stronger grooming business.

Normally $99, this workshop is now only $79, but hurry….space is limited.

*SORRY WE MISSED YOU! KEEP AN EYE OUT FOR MORE WEBINAR EVENTS!

Register Now


Paragon is Going National

The Paragon School of Pet Grooming is excited to announce a new era of educational excellence. We have transitioned to a totally digital learning platform!

Together, with our membership platform, Learn2GroomDogs.com, Paragon will expand online learning resources for professional pet groomers across the globe.

The move is a natural extension for us. In 2008, Paragon introduced our first home study program. In 2018, innovative changes were made to those programs to improve and enhance the learning experience.

Today, students learn online with Paragon’s structured training system. The Paragon team works closely with individuals. Salon owners. And corporate stores. The programs have received impressive reviews. We have helped hundreds of students learn how to groom, while never leaving their hometown.

Established in 2011, Learn2GroomDogs.com has a robust video library. Currently, we have over 1,000 streaming lessons taught by top grooming experts. Whether you are a beginning groomer or a seasoned pro, the library has something for everyone.

The on-campus division of Paragon was closed due to the COVID-19 pandemic. During this time, a difficult decision was made. We have permanently closed our hands-on training center in Jenison, Michigan.

We have loved our “face-time” with the West Michigan community. We’ve enjoyed pampering local pups in the training of our talented alumni.

Thanks to Paragon’s rich history, there are plenty of skilled groomers in West Michigan. They are well-equipped to assist clients who frequented the school for their pet’s grooming needs.

According to Joe Zuccarello, Paragon’s Vice President, “By concentrating on our digital platforms, we feel we can best serve today’s learner.”

“Closing the physical campus of the Paragon Pet School is bittersweet. It has been the foundation – and progression – of our curriculum for 28 years,” said Melissa Verplank, our Founder. “However, the move makes sense. It highlights our commitment to our goals for digital expansion.”

If you are interested in learning how to become a professional pet groomer, we invite you to explore the Paragon Distance Learning Program. Current groomers should watch for opportunities to build your knowledge and grow your skillset through video lessons, virtual short-courses, workshops, and webinars.


Grooming Education Awards Announced – Multiple Award Winner

Paragon Is Voted Top Dog in Pet Grooming Industry Educator Awards


Grand Rapids, MI – The Paragon School of Pet Grooming is humbled to be voted #1 in three categories and nominated in a fourth for its contribution to education in the Pet Grooming Industry.


#1 Grooming School: Paragon School of Pet Grooming

Paragon received top honors for its professional pet grooming training program.


#1 Grooming Book: The Theory of Five by Melissa Verplank

Melissa Verplank’s innovative guidebook took first place in the Grooming Book category. Learn More


#1 Grooming Webinar: Learn2GroomDogs.com Member Webinars

Membership-based webinars at Learn2GroomDogs.com were recognized for their excellence. Learn More


The team for the “Hey Joe!” pet professional podcast hosted by Paragon VP Joe Zuccarello was also delighted to receive the acknowledgment of nomination in its inaugural year.

“We live and breathe for the advancement of professional groomer education so we are deeply honored to receive this recognition from our peers in the industry,” said Melissa Verplank, founder of Paragon companies and esteemed author of The Theory of Five and Notes from the Grooming Table.

“Each and every nominee should be proud of the work they’re doing to elevate our profession across North America. We are united in our passion for professionalism.”

Verplank’s own quest for the highest level of professionalism has lead her on a 30-year journey in pet grooming where she’s won numerous national and international awards, including competitor and director status at GroomTeamUSA. She has founded and owned multiple companies, including a fleet of mobile groomers, Whiskers Pet Resort and Spa, the Paragon School of Pet Grooming and its related companies, Learn2GroomDogs.com and White Dog Enterprises. Both her trials and her triumphs as a self-taught groomer have inspired her quest to share knowledge and accelerate professionalism and respect for the pet grooming industry around the world.

“I am so happy to see the grooming community come together in the Pet Grooming Industry Educator Awards to acknowledge the efforts of the many talented people who have taken up the cause,” she said.

We love helping people improve their grooming skills and turning their dreams into reality… There is nothing more inspiring than watching people find their success.

The Pet Grooming Industry Educator Awards

The awards, introduced earlier this year, are determined by crowd-sourced polling within the pet grooming industry. They are designed to recognize fellow industry educators who invest in the lives and livelihood of others.

In addition to the awards in the Grooming School, Book and Webinar categories, Paragon is especially proud of its Learn2GroomDogs.com Training Experts, who independently were voted #1 in the following categories:


#1 Livestream: Colin Taylor

London-born Colin Taylor has a long history of being an international super star in the world of professional pet grooming. Colin is certified by the United Kingdom City and Guild plus a Certified Master Groomer in the United States. His accomplishments and influence in the pet industry is beyond impressive. Visit Learn2GroomDogs.com to learn more about Colin.

Colin’s Bio


#1 On-Site Skills Classes: Lisa Leady

Lisa Leady is a third-generation groomer, with over 25 years experience. She is also a clinician, speaker, Certified Master Groomer, and Certifier for IPG. She has many Best All Around and Best in Show placements. Lisa is a multiple Cardinal Crystal Achievement Award nominee and was the recipient of the 2003 Congeniality Award. Visit Learn2GroomDogs.com to learn more about Lisa.

Lisa’s Bio


#1 On-Site Educational Classes: Dave Campanella

Dave is an informative and entertaining seminar speaker, contributing trade columnist and genuine grooming enthusiast. He is Best Shot Products’ sales and marketing Director and has over 25 years of pet industry knowledge and experience. Visit Learn2GroomDogs.com to learn more about Dave.

Dave’s Bio


Education is Everything

Professional development is the unifying mission across Paragon’s various educational platforms, including its Online professional groomer programs, it’s publications through White Dog Enterprises, and its membership-based video streaming community at Learn2GroomDogs.com, where groomers can be coached by the best the industry offers.

“We love helping people improve their grooming skills and turning their dreams into reality. We love helping others become more efficient. Become smarter business owners. Become better managers. There is nothing more inspiring than watching people find their success,” said Verplank.


About the Pet Grooming Industry Educator Awards:
For a complete list of nominees and winners, visit: https://www.facebook.com/PhoenixEdAwards/

About The Paragon School of Pet Grooming:
Online School Programs: Visit https://paragonpetschool.com/home-study/

About The Theory of Five:
Visit https://paragonpetschool.com/product/theory-of-5/

About Learn2GroomDogs.com:
Visit: https://www.learn2groomdogs.com/

About “Hey Joe!” A Podcast For Pet Professionals, By Pet Professionals:
Visit: https://paragonpetschool.com/resource-center/podcasts/

Contact Information:
Paragon School of Pet Grooming
Learn2GroomDogs.com

Joe Zuccarello, Vice President
(636) 577-8772
joez@petsmv.com


Paragon School of Grooming Teams Up with Pet Connections Expo

Free educational offerings include Adding Grooming Services, Hiring, and Training Groomers

Pet Connections Expo & Paragon Pet School announced today that they will be partnering for the Pet Connections Expo 2019 show, October 15-16 in NJ. The expo sets itself apart by providing free education exclusively for pet retailers to grow their business and be able to compete with the larger retailers and online pet stores. Paragon will serve as the educational partner, with a free seminar by Paragon VP Joe Zuccarello, floor sessions plus a VIP coffee chat.

“We were thrilled to get the call from Pet Connections Expo, inviting Paragon to be the exclusive pet grooming education partner at this year’s event! We will have lots of opportunities at the event to meet retailers and show them this solution first hand,” says Joe Zuccarello, Vice President of Paragon and Host of “Hey Joe!” a podcast created by pet professionals for pet professionals.

Joe Zuccarello will be delivering a presentation on Tuesday morning entitled Build Your Retail Business by Finding and Keeping Good Groomers. In addition to this mainstage presentation, Paragon will be delivering sessions for retailers from their booth on the show floor throughout the two days of the show. These topics include:

  • Getting the Most Profit Out of Your Grooming Service
  • How Do I Find Groomers
  • Creating a Culture Employees Don’t Want to Leave
  • How to Make Grooming Services and Retail Work Together
  • Customer Experience Factor – Beyond the Product

 

Bill Doherty, Pet Connections Expo Show Director states, “We are excited to be working with Paragon on these educational offerings that are very important for independent retailers to stand out from their competition and gain market share. In addition, all retailers that register for Pet Connections Expo will receive a voucher to use towards Paragon’s Distance Learning Program.”

In addition to the sessions at the show, Paragon will also be holding a VIP Coffee Chat on Wednesday morning before the Retailer Boot Camp kicks off. This will be an informal discussion with a limited number of retailers that will address the realities of grooming services. Representatives from Paragon will share first-hand experiences and stories of retailers who have successfully planned, launched, and grown their grooming businesses and how they did it. This VIP Coffee Chat is limited to only fifteen retailers so it is recommended to register early.

Register Now

 

About Paragon School of Grooming

Paragon School of Pet Grooming sets the bar when it comes to excellence in pet grooming education. While Paragon has served thousands of On-Campus students in the last 30 years, our new approach called the Distance Learning Program captures the on-campus experience and delivers it to students all across the world. Blending technology, a proven curriculum, and support by world-class mentors, more students are graduating and starting their careers than ever before. This program is especially attractive to pet supply retailers who are looking to bolster their grooming services offering, but who continue to struggle with finding groomers and managing their salons.

 

About Pet Connections Expo

In its third year, Pet Connections Expo is a trade-only event for pet professionals, offering free, educational sessions that help independent retailers compete with the larger brick and mortars, as well as the online giants. Buyers and suppliers from around the country attend to buy and sell products, just in time for the holiday rush, network with partners, pitch and exchange ideas, and so much more. For more information, visit www.petconexpo.com, https://twitter.com/PetConExpo, and https://www.facebook.com/Petconexpo.

 

About ICDevents
International Conference Development, LLC (ICDevents) produces high-quality conferences and tradeshows in a broad range of industries. Utilizing intensive, detailed market research, ICDevents creates targeted events designed to encourage companies to send their entire teams to problem-solve, network, and brainstorm with other industry leaders, consultants, and suppliers. To learn more, visit www.ICDevents.com.

 


How to Become a National Certified Master Groomer – What Aspiring Dog Groomers Need to Know

Paragon Pet School is a partner with the National Dog Grooming Association of America’s Workshop and Certification Program.

Hours and hours of practical work have led to this day. A staggering amount of study material has been reviewed and reviewed again, with detailed written exams – comprised of hundreds of questions on canine anatomy and covering all breed standards – completed. Groomers get their dogs to the table, ready to show their grooming prowess to judges, who are selected from nationally renowned master groomers. The goal? To sufficiently impress the judges with their technique to win the coveted designation of National Certified Master Groomer.

Welcome to the world of NDGAA Certification. Paragon is honored to be a workshop and certification partner of the National Dog Grooming Association of America, which hosts certifying and workshop events throughout the country. The organization was established in 1969 to create a forum of educational exchange and industry standardization. Read the rest of this entry »


Paragon Hosting National Dog Groomers Association Workshop

Judy Hudson and Melissa Verplank welcoming CMG Candidates at a past NDGAA workshop.

Watch the Masters at Work!

Paragon is delighted to be co-hosting the National Dog Groomers Association Workshop and Certification event Saturday, May 4th and Sunday, May 5th at Paragon’s Pet Grooming School in Jennison, MI. You do not need to be a member of NDGAA to participate in the Saturday workshop, where NDGAA Certifiers Judy Doyle Hudson and Sue Zecco will be demonstrating on a sporting breed, poodle, short-legged terrier, and long-legged terrier. We’re looking forward to seeing two of our favorite GroomTeam USA cohorts!

If you’re an aspiring groomer and want to see the masters at work, sign up by April 19th to get the best discount.

Pre-Register at NDGAA

Read the rest of this entry »


Try Out Paragon Pet School’s New Shed Control Program

Paragon Pet School is delighted to announce our New Shed Control Program for West Michigan pet parents! Using a blend of tools, techniques, and products, we’ll remove the vast majority of your pet’s shed coat, making them more comfortable with the change in weather and reducing the amount of hair in your home.

During a full-service visit, you can add our de-shedding program to your pet’s standard bath and brush service, where we work to get most of the shedding hair out of the coat. Then, all you have to do is bring your pet in again within two weeks for a quick followup. Here, we will remove any shed hair that has fallen out after your first appointment using a shorter, “mini-version” of the same process.

To read more about our new shed control program, Click Here, or schedule your treatment today and leave the fur with us! Call (616) 667-7297 or Contact Us for more info.


Paragon School of Pet Grooming Launches New Online Pet Grooming Program

Newly Designed Website and the launch of the Paragon Distance Learning Program

Jenison, MI, October 2, 2018– The Paragon School of Pet Grooming has just launched its new Distance Learning Grooming School Program (www.ParagonPetSchool.com) featuring an enhanced state of the art user interface and comprehensive grooming education platform. This proven Michigan-based grooming school is now bringing the On-Campus experience to students everywhere!

Paragon’s “Synergistic Learning Experience TM” includes a combination of one-on-one attention from an assigned Mentor, textbooks and grooming guides authored by industry icon Melissa Verplank, dozens of embedded tutorial videos, quizzes and tests all delivered in an easy to follow, step by step, mobile-friendly, web-based program.

This affordable option is the perfect solution for individuals looking to enter into the professional grooming industry. Paragon’s Distance Learning Program is very attractive to Salon Owners or Managers who find it challenging to recruit groomers to work in their salons.

Now, Salon Owners and Managers can hire people who they feel are a good fit for their business. They are offering them a proven training program to help them acquire the skills they will need to become a productive member of the team! Many employers are even offering sponsorships or scholarships to pay for the entire costs of the program.

Paragon’s Distance Learning program goes well beyond grooming training. It also instructs on important topics such as professionalism, safe pet handling, sanitation, customer service and satisfaction, and much more. Paragon believes a person’s success in pet grooming also depends on their ability to represent themselves and this industry in a professional manner.
“Education is Everything. We are not just training groomers, we are creating Pet Professionals.”

Contact us to learn more.


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