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What Are They Really Buying? Episode 4 – Expertise

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When was the last time you didn’t know what you were talking about? It happens to the best of us, but how can you build up that institutional knowledge so it happens less? How can you show proof to your customers you are providing the same ongoing development for your staff?

In this JZ10 Groomer Business Tip, Paragon president Joe Zuccarello talks about the importance of expertise and how you must always keep learning. Your customers like seeing tangible proof of our continuing education, such as a certificate on the wall to show you stand out from the competition. Watch for a few ways you can cultivate a culture of learning and harmony among your staff, producing the expertise you are looking for.

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