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Learn how to improve your skill set or discover the latest news in the grooming industry.

Melissa’s Tips: New Year’s Resolutions are Dreams with Deadlines

Fuel a prosperous New Year and create a dream with a deadline! A recent study divided people who made New Year’s resolutions into two groups.

• Those who made New Year’s resolutions and wrote it down.
• Those who made a New Year’s resolution but neglected to write it down.

You know what? The results were amazing. For the group that did not write down their New Year’s resolution, only 4% of them kept their resolution. However, for the people that wrote down the resolution, a whopping 44% of them had kept their New Year’s resolution.

Increase Your Odds

“You can’t hit a target you can’t see” says motivational speaker Brian Tracy. And he is so right. A dream is a wish. Most people don’t write down their wishes – Thus, most wishes don’t come true.

Another one of his famous quotes is, “Goals in writing are dreams with deadlines.”

So have you made your New Year’s resolutions yet? Have you put pen to paper or your fingers to keyboard? If you’ll just take a few minutes and get your dreams down on paper, your odds for success are going to increase tenfold. Let’s get started!

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Create a Culture Employees Don’t Want to Leave

If you’re a salon owner, do you struggle with keeping employees? Have you created a culture that employees don’t want to leave? Paragon VP Joe Zuccerello is a regular speaker on this topic, and shared his insights with Profit Network Members during a private session to launch the @The Dog Gurus Business Breakthrough Workshop. You can download free highlights of his talk at by entering your information below.

Download Your FREE Employee Culture Highlights for Joe’s Talk!



    Sign up for periodic emails from Paragon to see the offer from this podcast, as well as other updates and announcements.

    Paragon’s Online Dog Grooming Program Welcomes Courtney Ramstack to Mentor Team

    Paragon People bring passion to the art of grooming instruction to help our students succeed. That’s why we’re delighted to welcome award-winning competitive groomer and instructor Courtney Ramstack, CMG, to our DLP Online Grooming Mentor team! Courtney has trained more than 150 students throughout the midwest, coaching them through grooming competitions and successful salon management. Her own rise from bather to industry-leader came through her strong sense of style, attention to detail and outstanding customer service. We’re delighted to have her on board!

    Read the rest of this entry »

    Plan Now for a Successful Holiday Dog Grooming Season!

    The autumn leaves may still be turning, but the sweet jingle of the Holiday Rush cash register will soon ring out across the land. Are you — or your salon — ready for the holiday rush? In this excerpt, CMG Melissa Verplank outlines tips and questions to ask yourself to ensure a smooth holiday season. If you need to hire help, train them now with Paragon’s Groomer Education & Training Program, and you’ll be set to ring in the New Year with record profits!

     

    Ten Tips & Questions to Help You Get Through the Dogs During the Holiday Season

    1. What are the pros and cons of working extra hours? Do you have enough staff to handle the volume?
    2. Should you take on new clients?
    3. Make sure all your regular clients have their holiday appointments BEFORE taking on new clients or ‘non- regulars.’
    4. Hiring extra help – is there something you can easily delegate with some basic training that would free you up to deal with clients?  Cleaning? Answering the phone?  Taking out the trash? (Or adding a bather/stylist who has completed level 1?)
    5. Have you worked out a system to maximize the types of pets you take per stylist?
    6. Work out a drop-off and pick-up schedule that allows you to stay focused on grooming pets.
    7. Stay calm, cool, and collected no matter what happens during the course of the day.
    8. Set realistic time goals that push you, but stay on target.  Use an egg timer if necessary or place a clock where you can’t miss it – no matter what.
    9. Use every speed trick in the book from prepping – to bathing – to drying – to trimming.
    10. When clients pick up their pet, are you offering a promotion to assist in re-booking 6 weeks down the road when it can traditionally be really slow?

    Correcting Behavior During Grooming

    Correcting Behavior During Grooming – Learn the 4 Keys to Successful Pet Handling

    If you are a long time pet professional, you’ve probably mastered today’s topic. If you are fresh to the industry, you are probably struggling with it. How do you handle the dog that does not want to cooperate with the grooming procedure?

    Read the rest of this entry »

    Canine Influenza Revisited – Tips for Salon Management

    As summertime approaches, so does the anniversary of the worst outbreak of Canine Influenza the country has seen. In the summer of 2018, numerous pet care facilities in Paragon’s home state of Michigan closed temporarily, required vaccinations and/or orchestrated mass vaccination efforts to slow down the spread of Canine Influenza H3N2 strain, including our own Whiskers Pet Resort and Spa. Is your facility ready for 2019?

    By now, you have probably heard about the newest illness threatening our pets. Canine influenza (CI), or dog flu, is a highly contagious infection that can have serious implications not only for our pets, but for your business and our industry.

    Read the rest of this entry »

    How to Build your Bath and Brush Business

    In this video, Certified Master Groomer Melissa Verplank talks about ways you can be proactive in maintaining the volume of pets in your grooming business. In order to keep your business volume consistent and growing you need to deliver a service that goes beyond what customers can do at home or at a self-wash. Learn ways to set your service apart!

    Get more great grooming business tips from www.GroominarNetwork.com.

    Want to advance your training? Check out our advanced levels at Paragon Pet School’s Professional Dog Grooming Certification Program.

    Transcript
    Melissa V: Definitely this type of breed, even though people don’t think of it as needing a whole lot of grooming, they definitely need grooming. When I’m working with those tight-coated breeds, one of the tools that I really love to get them squeaky, squeaky clean and to help eliminate the shedding, because even though they’re a tight-coated breed, and whether it be a tight-coated breed like the pointer, or whether it’s going to be more a short-coated breed like your labs, they still shed. And that kind of coat can really weave into fabric, and it’s hard for a roller tape to get that picked up because that coat is tight. It’s hard, and it just weaves into the fabric.

    It’s our job as the professional pet groomer to be able to minimize that for the client, and one of the tools that I really love is these types of rubber curries. They actually have an incense cone type tooth on them, and they’re super flexible. You can really take these to the bathtub and really scrub with them. They do a good job getting right down to the skin. They do a great job releasing a loose coat, pulling that debris right up to the surface, and it feels good. It’s like a massage. You just can’t hurt them.

    That’s one of the things that I would really encourage you to utilize and pay attention to those details, is get them squeaky, squeaky clean. Use a great shampoo that has a nice fragrance to it, not overly heavy, but fragrance so that when that dog goes home, they know it’s clean. It smells good. It smells fresh, and when you pull that dog out of the tub, you want it to squeak, squeaky, squeaky clean. Whether it be the really tight-coated breeds, or whether you’re dealing with a lab, or the French bulldogs. You know, they’ve got a little bit more coat. Get them squeaky, squeaky clean.

    Now, the other thing to look at is, like with the shepherds and the golden’s and any breed that has got that type of coat is, are you providing a shed-less type program? I live with Maremma sheepdogs. Maremma sheepdogs are like oversized white golden retrievers, and they shed. And we have instituted a shed-less program, and it has been amazing. The revenue generation that we have been able to come up with just by providing a service like that. So think about what types of services you can do. What are the problems that the clients have at home?

    With these breeds, even though they don’t have a lot of coat, they don’t require haircuts, they definitely shed. And they get dirty, so figure out things that you can do to help solve that problem easily for the client. Again, like I said, pay attention to details. Make sure those ears are super clean. Not only trim nails, but what about utilizing a Dremel to file those nails so that they’re nice and smooth and they don’t have sharp edges on them. A client’s not going to be able to, number one, generally trim dog’s nails at home, nor will they file them. That’s a great service that you can offer. For many salons, they might trim nails and offer the filing as an upsell. We personally do a buck a paw, so it’s a four dollar upsell. Super easy to do.

    Another thing that you can do with these dogs that don’t require full haircuts, and you can do it with full haircut dogs as well, but do you have any kind of breath freshener or teeth brushing or something that you can add orally to enhance the client’s experience with their dog at home? Again, it’s an easy upsell, and it’s something that generally clients don’t do for themselves at home with their dog. Being able to offer those types of things, just really pay attention to it.

    With that doberman that we had years ago, most of the time she would come home not only with her nails filed, but they’d also be painted. And okay, every once in a while they were a crazy color, especially around the holidays, that would happen, but most of the time they were just painted black. It just gave a nice shine to the nail. It was a part of the detail that the client isn’t going to do for themselves. Did it make or break the groom? No, but it was just one of the those things that you noticed. It was in those details. Bows on collars, bandanas, the collar frills that you can get. Bardel Bows has got all kinds of really fun things. If you don’t like dealing with bows and bandanas, there’s companies out there like Bardel Bows that are going to have those things.

    And my goal with a customer is always to bring the dog in, to treat it with respect and love and compassion, but when that client picks up their dog, when that dog goes home, what I aim for is to see a smile. When that client sees their dog, and not only a smile because they’re happy to see their dog, but a smile because the dog looks amazing. And again, if you’re dealing with a short and tight-coated dogs, you’re not going to see that big transformation that you see when you’re dealing with a haircut type dog. But there’s subtle differences that you can do to make that client go, “Wow. That was the best he’s looked. It’s the best he’s smelled. It’s the best he’s felt.” Those are the types of things that you’re going for.

    What you want to do is bring those bath and brush dogs in on a really regular basis. Ideally, I love to see them every two or three weeks. That really helps keep the shedding under control. It keeps the film, the dirt on their coat down, and it keeps them smelling great. If you can encourage those customers to come in on a really regular basis and provide those services that they are not going to do themselves, if they bathe the dog in their driveway or in their bathtub, or they take that pet to a self-service facility. You are going to be able to do such a better job, and it goes without saying too, you’ve got the high velocity dryer. They don’t, and we all know how important that tool is.

    And again, whether you’re dealing with a tight-coated dog, a short-coated dog, or a bath and brush type dog like the shepherd or the golden retriever, the high velocity dryers are going to be absolutely critical to doing a really knockout job on those dogs. Get those bath and brush dogs coming in. They are massive to what you can do with your bottom line, with a revenue generation. They are some of the easiest dogs that you’re going to do, but they really have a huge impact on your bottom line. And that’s what we’re in business for. We are in business to make a profit, to provide a service for our customers that they’re going to appreciate. So pay attention to the details and get those bath and brush dogs coming back in on a regular basis to you.

    Education is Everything

    By Melissa Verplank, CMG

    We have a motto within my companies when it comes to learning:

    “Education is everything.”

    It is at the very core of everything we do. Why?

    I see learning as never-ending. It does not matter what stage you are in your career. Or what stage you are in your life. Continued learning offers positive opportunities around every turn.

    I was never a great student in school. Traditional academics did not excite me. But once I got into dog grooming, now that was a different story.
    I became passionate about learning. About growing my career. I didn’t seek out traditional methods. Most of my learning was self-directed. Something much more challenging before the age of the Internet! I quickly understood the wealth of benefits continued education unleashed.

    Read the rest of this entry »

    5 Steps to Visualize a Goal

    By Melissa Verplank, CMG

    Reaching your goals, especially if they are lofty, is always easier said than done. It does not matter whether they are personal goals. Career goals. Health goals. Financial goals. Or goals in any other area in your life. Achieving goals is hard work. It takes planning, focus and action.

    What if I told you there’s a shortcut when it comes to achieving goals?

    What is it?

    Visualization.

    Personally, I’ve used this technique repeatedly to achieve my goals. I first started hearing about it in the mid-1980s. Since then, I’ve used it for both large and small goals in all areas of my life with great success. Read the rest of this entry »

    What Do Clients Mean When They Ask for a Puppy Cut?

    “Give my dog a puppy cut.”

    Ask 10 customers or groomers to describe this style and I bet you get 10 different answers. One one hand, it’s a great conversation starter! On the other, it’s a quick way to discover how easy it is to misunderstand one another.

    The puppy cut is popular because it works well on a wide variety of pets. Almost any breed that grows longer coat can be done in this easy-to-care-for style. Yet, the puppy cut is also the most misunderstood haircut in grooming salons around the country. Why? There are no clear directions of what this trim actually is or how it should be done. It’s left up to individual personal interpretation by owners, groomers, or talented pet stylists.
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    Tale of Two Students – Mother & Daughter Duo Learn Professional Grooming Online with Paragon Distance Learning Program

    Mother and daughter duo, Lisa and Taylor Worden, chose Paragon’s Distance Learning Program to launch their family businesses in tandem. Worden’s Pet Resort and Taylor’s Tubs & Tails in Big Rapids, MI launched in December. Lisa had a vision of a pet resort with grooming available, and Taylor had a love for grooming. Together, their businesses are ramping up.

    “Things are fantastic…people are very excited to have boarding and grooming together,” said Lisa, who added that word-of-mouth and social media have helped get her pet boarding facility up and running. Read the rest of this entry »

    7 Speedy Grooming Tips for a Happier Pet

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    Speedy pet grooming is one of many ways we show compassion for the animals in our care. Grooming efficiently doesn’t mean you care less about their needs. You can groom a pet quickly while still being gentle, respectful, and without sacrificing quality and thoroughness.

    I understand this not only as a groomer, but from personal experience with my own fur family. I have Maremma Sheepdogs, two of which are over 10 years old. They are heavy, double-coated, large dogs. At one time, they had the physical strength to endure longer grooming sessions. However, as they’ve aged, grooming has become more uncomfortable to tolerate.
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