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What does it take to go from “just a dog groomer” to a true professional? In this episode of Groomer’s Choice Hey Joe Podcast, past Paragon president and current Groomer’s Choice VP Joe Zuccarello sits down with Brandy Reese, CMG, to explore how mindset, skill development and professionalism can elevate your career and income. With 30+ years in the industry, Brandy has worked as a salon manager, mobile business owner and now runs Canine Design Nashville, specializing in precision scissor work and hand stripping for terriers and sporting breeds. Today, as a Mentor and Account Rep, she helps aspiring groomers find their fit at Paragon.  Tune in to learn how higher-level skills, consistent clients and a professional approach can help you grow your business.

One of the most powerful ways to grow your salon is by making it easier for people to find you and easier for happy clients to talk about you.

When pet parents are searching for a new groomer, they are looking for two things almost immediately: visibility and trust. They want to find a salon quickly, and they want to feel confident they are making the right choice.

That trust is often built before they ever walk through your door. It happens through Google reviews, strong social proof, and the way your salon shows up online.

The good news is that this does not need to happen by chance. Just like every successful service in your salon, reviews and organic traffic should be built through systems.

Start with the Experience Worth Talking About

Before asking for reviews, make sure you are consistently creating moments clients naturally want to share.

A fresh-smelling dog, a beautifully finished groom, clean ears, smooth nails, a bandana or bow, and a happy pickup experience all create the kind of emotional response that leads to word-of-mouth marketing.

People do not leave 5-star reviews simply because the groom was completed. They leave reviews because the experience made them feel confident, relieved, and impressed.

The goal is to create a pickup moment where the client says, “Wow”, which is the exact moment your team should be trained to ask for a review.

The Best Time to Ask

The best moment to ask for a review is at pickup, when the client is seeing their pet freshly groomed and already expressing excitement. If they say something like, “She looks amazing,” or “This is the best he’s ever looked,” that is your opening.

Your team can naturally respond with:

“That means so much to us. If you have a moment, we would love if you shared that in a Google review. It really helps other pet parents find us.”

The wording should feel warm, easy, and never pushy. The key is to ask while the positive emotion is still present.

Use Verbiage That Feels Natural

The truth is salon teams avoid asking because they do not know what to say. Combat this by giving them a simple script they can use confidently.

Here are a few examples:

“We’re so happy you love today’s groom. If you’d be willing to leave us a quick 5-star review, it really helps our small business.”

“The best way you can support our salon is by sharing your experience in a review.”

“If _____ groom made your day, we’d love if you shared that online so other pet parents can find us.”

Keep it conversational and kind, be open to a “no” and never lose your smile.

Use Physical Signs at the Counter

One of the easiest ways to increase review volume is to place physical reminders at checkout. This can look like a small acrylic sign or framed countertop card works beautifully.

Consider simple messaging such as: Love your groom today? Help other pet parents find us by leaving a 5-star review on Google.

Adding a QR code that links directly to your review page removes friction and makes it incredibly easy for clients to respond while standing at the counter.

The simpler the process, the more likely people are to follow through.

Follow Up After the Appointment

Not every client will leave a review in the moment, and that is perfectly okay. A short text message or email later that evening or the next day can work extremely well.

Example text:

“We loved seeing ______ today. Thank you for trusting us with his groom. If you loved your experience, we’d be so grateful if you left us a quick review here.”

You can even pair your text with a cute photo that the groomer took of their pet after the pet’s groom was complete!

Encourage Photo Sharing and Tags

Organic traffic does not only come from Google. Social media tags and shares are incredibly valuable. Encourage clients to post pickup photos and tag your salon.

A simple sign at checkout that says:

Tag us in your fresh groom photos!

can help generate ongoing organic exposure.

Those client-generated posts build trust faster than traditional advertising because they come from real people.

Respond to Every Review

Reviews should never be a one-way conversation. Responding to every review, especially positive ones, reinforces trust and shows potential clients that you are engaged and attentive.

Mention the pet’s name when possible and thank the client warmly. This makes your salon feel personal and relationship-driven.

The Bigger Picture

Organic traffic and reviews grow when clients consistently have experiences worth sharing and when your team makes it easy for them to do so.

Small touchpoints like signage, QR codes, warm scripts, and thoughtful follow-up can make a significant impact over time.

The salons that grow the fastest are often not the ones spending the most on ads. They are the ones creating systems and experiences that turn happy clients into vocal advocates.

Each year, the AKC releases its list of the most popular breeds, and many of those dogs are not haircut breeds. That raises an important question for salon owners: how do you proactively maintain volume when fewer dogs in your market need full haircuts? The answer is simple. You build your bath and brush business, and one of the smartest ways to do that is through a strong shed management service.

Bath and brush dogs can have a huge impact on your bottom line, with incredible potential for repeat revenue and client retention. These are the dogs that can help stabilize your schedule, fill slower gaps in the week, and create a predictable stream of appointments that keeps your salon thriving.

To encourage pet parents to come in regularly, you need to provide a better experience than what they can achieve at home or at a self-wash. That means delivering noticeable results, solving real problems, and creating a service that feels worth coming back for.

When you are working on short-coated and smooth-coated breeds, you may not see the dramatic visual transformation you get with a haircut dog. But the transformation is still there. The coat should look cleaner, feel softer, smell fresher, and shed less. The client should immediately notice that this is the best their dog has looked, smelled, and felt.

Solve Client Problems with Shed Management

Now let’s talk about one of the biggest opportunities in your salon: heavy shedding breeds.

Shepherds, Golden Retrievers, Labrador Retrievers, Huskies, Border Collies, and many mixed breeds with double coats all present a tremendous opportunity for repeat service.

These clients are not simply looking for a bath. They are looking for relief from the hair all over their home. This is where a structured shed control service becomes one of the most valuable solutions you can offer.

What you want to do is bring these bath and brush dogs in on a very regular basis. Ideally, every six to eight weeks. This schedule helps keep shedding under control, reduces the buildup of oils and dirt on the coat, and keeps the dog smelling and feeling fresh.

More importantly, this schedule creates repeat business. Instead of waiting until the client becomes frustrated with the shedding at home, you create a predictable maintenance system that keeps them coming back.

That repeat frequency is what turns a simple service into a thriving revenue stream and a strong client relationship.

Your High Velocity Dryer Is Your Secret Weapon

Whether you are working on a short-coated dog, a smooth-coated breed, or a dense double-coated dog like a Shepherd or Husky, your high velocity dryer is one of the most important tools in this service.

Done correctly, the dryer removes the bulk of loose undercoat before brushing even begins. This improves efficiency, protects the coat, and creates noticeably better results.

The finished coat should be glossy, clean, and move freely as the dog walks. It should feel irresistible to the touch. That mixed with minimal shedding result will keep the client coming back.

Turn the Service Into a Revenue System

A strong shed control service should do more than solve a client problem. It should strengthen the financial health of your salon.

Once the service is established operationally, the next step is to evaluate it as a business system. This means looking at profitability, labor efficiency, repeat booking potential, and long-term client value.

The goal is not simply to add another line item to your service menu. The goal is to build a repeatable revenue engine that helps your business thrive.

Start with the Revenue Formula

Every service in your salon should be measured by one of the most important business formulas:

Revenue Per Hour = Total Ticket ÷ Appointment Time

For example, if your bath and brush base price is $60 and your shed management add-on is $25, your total appointment ticket becomes $85.

If that appointment takes 60 minutes, the formula looks like this:

$85 ÷ 1 = $85 per hour

If it runs 90 minutes:

$85 ÷ 1.5 = $56.67 per hour

This is why service timing matters just as much as pricing. If the service takes too long without the correct price structure, it can quietly hurt profitability.

Every salon should know its minimum target hourly production number. For many salons, that target falls between $65–$90 per labor hour, depending on team structure and overhead.

Build Pricing from Margin Backward

Pricing should never be based on what “feels right.” Instead, work backward from your desired margin.

Use this formula:

(Labor Cost + Product Cost + Overhead) ÷ (1 – Target Margin) = Service Price

Example:

• Additional labor time: $18
• Product usage: $5
• Allocated overhead: $4
• Target margin: 65%

Formula:

($18 + $5 + $4) ÷ (1 – .65) = $77.14

In this case, the service should be priced at approximately $75–$80.

This ensures the service remains profitable while supporting labor costs and business growth.

Track Rebooking Performance

One of the most important business metrics for this service is going to be the rebooking rate.

Use this formula:

Rebooking Rate = Rebooked Clients ÷ Total Shed Clients × 100

Example:

38 rebooked clients ÷ 50 total = 76% rebooking rate

A healthy target is:

• 70% = good
• 80%+ = excellent
• 90% = membership-level performance

Market the Outcome, Not the Process

Clients are not buying a “deshed blowout.” They are buying less hair on the couch, fewer tumbleweeds on the floor, and a dog that smells and feels amazing.

Market the results:

• less shedding around the home
• cleaner coat for longer
• better-smelling dog
• healthier-looking coat

The Bottom Line

When built with the right pricing, rebooking structure, team support, and client messaging, a shed control program becomes one of the most dependable growth engines in your salon.

This service creates repeat revenue, improves retention, stabilizes the schedule, and turns bath and brush dogs into a thriving part of your business model.

For those who feel called to work with animals, choosing the right career path is both an exciting and deeply personal decision. Two professions often rise to the top for animal lovers seeking meaningful work: veterinary technology and professional pet grooming.

At first glance, these roles may seem similar. Both involve hands-on work with pets, a strong foundation in animal care, and the opportunity to improve the quality of life for the animals you serve. However, the reality of each path is very different in terms of education, daily expectations, long-term growth, and the type of fulfillment each career provides.

Understanding these differences is one of the most important steps in discovering where your strengths, interests, and passions truly align.

The Veterinary Technician Path

Veterinary technicians play a critical and highly respected role in clinical animal care. Working alongside veterinarians, they help support the medical side of pet wellness and treatment.

Their responsibilities often include assisting during examinations and surgeries, administering medications, monitoring anesthesia, collecting laboratory samples, taking radiographs, and helping track a patient’s recovery progress.

This career path is ideal for individuals who are drawn to medicine, science, and structured clinical environments.

Because of the medical nature of the role, this path usually requires formal education and certification. For many, this is a highly meaningful career because it allows them to directly support medical outcomes and animal health.

The Professional Grooming Path

Professional pet grooming offers a different, but equally meaningful, way to work with animals. Rather than focusing on medical treatment, groomers focus on preventative wellness, hygiene, comfort, coat care, and the overall appearance and well-being of the pet.

This profession combines animal care with hands-on technical skill, creative problem-solving, and craftsmanship.

Groomers work closely with pets on a routine basis, often seeing the same dogs every four to eight weeks. This consistency allows groomers to build trust not only with the pet, but also with the pet parent. Over time, many groomers become an essential part of a dog’s overall care routine.

More Than Bathing and Haircuts

One of the most common misconceptions about grooming is that it is simply bathing and trimming hair.

In reality, professional grooming is a highly skilled trade that requires education, repetition, patience, and a deep understanding of both animal behavior and coat structure.

A groomer must learn:

• safe animal handling techniques
• bathing and drying systems
• skin and coat assessment
• clipper and blade knowledge
• scissoring techniques
• breed-specific trims
• deshedding systems
• finishing work and styling
• client communication

Every dog presents a new opportunity to learn, refine technique, and build confidence in your
craft.

Where Grooming Stands Out

One of the most significant differences between veterinary technology and professional grooming lies in career flexibility and growth potential.

As your skills develop, so does your earning potential and your ability to shape the type of career you want.

• advanced breed-specific styling
• hand scissoring specialties
• deshedding expertise
• salon leadership roles
• mobile grooming
• education and mentorship
• independent salon ownership

For many groomers, this profession becomes far more than a job. It becomes a long-term career with room for financial growth, flexibility, and entrepreneurship.

A Career That Grows With You

One of the most powerful aspects of professional grooming is that the career can evolve alongside your personal goals and lifestyle.

Some groomers thrive in team salon environments, while others dream of opening their own boutique business or working in mobile grooming.

As your skills grow, your ability to control your schedule, client load, and income often grows as well.

Choosing the Right Fit

Choosing between veterinary technology and professional grooming is not about deciding which career is better. It is about understanding which environment, skill set, and future path align most closely with who you are and what kind of life you want to create.

If you are seeking a hands-on career that blends animal care, creativity, flexibility, meaningful relationships, and long-term growth potential, professional grooming offers an incredibly rewarding path forward.

Shed control is one of the most valuable, yet most misunderstood, services within the grooming industry. It is often seen as an optional add-on, a quick upgrade, or something casually included within a bath and brush. In reality, shed control is a natural process that requires a clear understanding of coat function, hair growth cycles, product interaction, and consistent scheduling in order to be performed correctly.

When we treat shed control as a complete system instead of a one-time service, the results become more consistent, the work becomes easier to manage, and business becomes stronger over time. This mindset creates a true professional coat management system.

Shed control is not only about removing hair, it is about managing a natural process in a way that supports the health of the pet, improves the client’s experience, and allows you to work efficiently and effectively.

Shedding Is Not a Problem. It Is a Biological Function.

Shedding is a completely normal and necessary process in all coated animals. It promotes new hair growth, removes old or damaged coats, and allows the coat to adapt to seasonal and environmental changes.

One of the most important concepts for both groomers and clients to understand is that shedding cannot be stopped. There is no product, tool, or technique that will eliminate shedding entirely. What can be done, however, is to manage shedding in a way that reduces accumulation, improves coat function, and maintains balance within the hair cycle.

When shed control is positioned as management rather than elimination, expectations become realistic, and results become measurable.

The Hair Growth Cycle: The Foundation of Shed Control

Every hair on a dog’s body exists within a continuous cycle made up of three distinct phases: anagen, catagen, and telogen. Understanding this cycle is essential for effective shed control.

The anagen phase is the active growth phase, during which the hair is forming and lengthening. The catagen phase is a transitional stage where growth slows and eventually stops. The telogen phase is the resting stage, where the hair is naturally released and replaced by new growth.

This cycle does not occur uniformly across the coat. Instead, it follows what is known as a mosaic pattern, meaning individual hairs are at different stages at any given time. If all hairs entered the telogen phase simultaneously, the dog would lose its entire coat at once. Instead, shedding is continuous and staggered.

For a visual representation of this process, reference the diagram below:

Shed control services are designed specifically to remove hair that has already entered the telogen phase. In other words, the hair is already on its way out. The groomer is simply assisting in that release.

Seasonality, Daylight, and Environmental Influence

Shedding is influenced heavily by environmental factors, particularly temperature and daylight. Most dogs experience increased shedding during the spring and fall as they transition between seasonal coats.

As temperatures rise and daylight hours increase, dogs shed their dense winter undercoat to prepare for warmer weather. Conversely, as temperatures drop and daylight decreases, the body responds by producing a thicker, more insulating coat.

Daylight exposure plays a particularly important role. Longer days signal the body to reduce coat density, while shorter days signal the need for increased insulation. This is why indoor dogs, exposed to artificial lighting and climate control, may shed more consistently throughout the year.

Additional variables such as genetics, hormones, diet, stress levels, and overall health also influence shedding patterns, which is why no two dogs present exactly the same.

Understanding Coat Structure: Why Some Dogs Shed More Than Others

To manage shedding effectively, it is necessary to understand how different coat types function. Unlike humans, who grow a single hair per follicle, dogs can produce multiple hairs from a single follicle. This creates a more complex coat system with multiple layers and functions.

Most shedding-related challenges are associated with double-coated breeds. These coats consist of:

• Primary hairs (guard coat): Longer, protective hairs that shield the skin from moisture, UV exposure, and environmental elements
• Secondary hairs (undercoat): Shorter, softer, denser hairs that provide insulation

The undercoat is responsible for the majority of shedding. It has a shorter life cycle and is designed to be replaced more frequently, particularly during seasonal transitions.

Examples of heavy shedding breeds include:

• Golden Retrievers
• German Shepherds
• Labrador Retrievers
• Border Collies
• Great Pyrenees
• Pomeranians
• Husky
• Rottweilers

These breeds often shed continuously throughout the year, with increased intensity during seasonal coat changes.

In contrast, breeds with longer hair growth cycles, often referred to as “low shedding” or “hypoallergenic,” such as Poodles, Bichon Frise, and Yorkshire Terriers, retain hair longer but require maintenance to prevent tangling and matting.

The Role of Sebum and Coat Chemistry

The skin produces a natural oil known as sebum, which plays a critical role in maintaining coat health. Sebum protects the hair shaft, helps repel water, and maintains moisture balance within the coat.

However, sebum also attracts dirt, debris, pollen, amongst other debris. Over time, this combination contributes to buildup within the coat, particularly when shedding hair is not properly removed.

What Happens When Shed Control Is Not Performed

When shedding hair is not removed, it does not simply disappear. It becomes trapped within the coat, leading to compaction. This compacted coat restricts airflow to the skin, traps heat and moisture, and creates an environment where irritation and matting can develop.

Over time, this buildup increases the difficulty of grooming services, extends appointment times, and creates discomfort for the pet. What appears to be “excessive shedding” is often simply accumulated shedding that has not been properly managed.

Executing Shed Control: Where Knowledge Meets Technique

Understanding the science behind shedding is only the first step. The true effectiveness of shed control is determined by how that knowledge is applied in the salon. Technique, sequencing, and attention to detail are what transform theory into results.

Shed control is not achieved through force or excessive brushing. It is achieved through preparation, product interaction, and proper use of tools. When the process is executed correctly, the coat releases efficiently with minimal stress on the hair and skin.

The Role of Proper Bathing

Every successful shed control service begins with a thorough bath, as this step creates the foundation for everything that follows.

The shampooing process is essential because it removes dirt, debris, excess oils, and built-up sebum that can trap loose hair close to the skin. When the coat is fully cleansed, it is better able to release shedding hair during the drying and brushing stages.

If this step is rushed or left incomplete, much of the loose coat will remain trapped, reducing the effectiveness of the rest of the service.

The goal is not simply to make the dog look clean. The true purpose is to create a healthy, clean foundation that allows the coat to function properly and release shedding hair efficiently.

Conditioning: An Important Step in Shed Control

Conditioning is often underestimated, yet it is one of the most critical steps in shed control. By restoring moisture and closing the cuticle, conditioners reduce friction between hair strands and allow the shedding coat to slide free more easily.

Proper conditioning also improves coat porosity, strengthens the hair shaft, and enhances manageability. This reduces the need for excessive brushing and protects the integrity of the coat.

In many cases, ineffective shed control can be traced back to insufficient conditioning.

The High Velocity Dryer: The Primary Shed Control Tool

The high velocity dryer is the most powerful tool available for shed control. When used correctly, it removes the majority of loose undercoat before brushing even begins.

The force of the air separates the coat, lifts shedding hair, and removes it efficiently. This reduces the need for excessive brushing, which can cause unnecessary stress and damage to the coat. Mastery of the high velocity dryer is essential. Airflow direction, nozzle control, and coat sectioning all play a role in achieving optimal results.

Brushing: Refinement, Not Replacement

Brushing should be viewed as a refinement step within the shed control process, not a replacement for proper preparation.

For heavy-coated breeds in particular, line brushing plays an important role in working methodically through the coat to ensure loose undercoat is fully released without causing unnecessary stress to the skin or coat. By working in sections from the skin outward, groomers can maintain control, protect coat integrity, and more effectively assess remaining density.

However, brushing should not be used to compensate for incomplete bathing, drying, or de-shedding preparation. If excessive brushing is required, it is often a clear indicator that earlier steps were not performed as effectively as they should have been.

The goal at this stage is to remove any remaining loose hair, refine the finish of the coat, and ensure the pet is comfortable throughout the process, all while preserving coat health and structure.

Product Support: Enhancing Efficiency

De-shedding products and finishing sprays play a supportive role by coating the hair shaft and reducing friction. These products allow shedding hair to release more easily and improve the overall efficiency of the service.

When used correctly, they reduce effort, improve results, and enhance the finish of the coat.

Structuring a Shed Control Program

Shed control is not a one-time event. It is an ongoing process that must be managed through consistent scheduling and structured services. A well-designed shed control program aligns with the natural hair cycle and prevents accumulation before it becomes a problem.

Full-Service Shed Control Appointment

The foundation of the program begins with a full-service bath and brush appointment that includes:

• Thorough cleansing and conditioning
• Extended high velocity blowout
• Detailed brushing and combing
• Additional time allocation (typically 15–20 minutes depending on coat volume)

This service focuses on removing as much shedding coat as possible while restoring balance within the coat.

Mini Shed Control Treatment (1–2 Weeks Later)

Because shedding continues after the initial service, a follow-up appointment is necessary to remove newly released hair.

This service includes:

• Lightly moistening the coat
• Application of de-tangling or shed control spray
• High velocity blowout to remove loose coat
• Brushing and combing to refine the finish

This appointment must occur within one to two weeks of the initial service. Beyond that timeframe, the coat begins to accumulate again, reducing the effectiveness of the process.

After the mini service, the cycle resets with another full-service appointment.

Why Timing Matters

Timing is one of the most important elements of a shed control program. If appointments are spaced too far apart, the coat returns to a state of accumulation, requiring more time and effort to correct.

Consistent scheduling maintains coat balance, reduces workload, and improves overall results.

Important Service Guidelines

Shed control should never be performed on heavily soiled coats. Brushing dirty hair increases friction, leading to breakage and damage. Additionally, groomers must communicate that shedding will continue after the service. This is not a failure of the process, but a reflection of the ongoing hair cycle.

Client Communication and Expectation Setting

One of the most important aspects of shed control is educating the client. Without proper understanding, clients may expect shedding to stop completely, leading to dissatisfaction.

It is essential to communicate clearly:

• Shedding cannot be eliminated
• Shed control reduces shedding, it does not eliminate it
• Consistency is required for the best results

Explaining the “why” to your clients behind your recommendations will build deeper trust in your expertise. Said trust will then lead to a higher retention and commitment to a schedule that produces better results.

Shed Control as a Business System

From a business perspective, shed control programs create structure, consistency, and opportunity.

Bath and brush dogs represent a significant portion of the grooming market. When supported by a shed control program, these services become predictable, repeatable, and highly profitable. Regular scheduling increases client retention, stabilizes revenue, and reduces seasonal fluctuations in grooming time.

Team Utilization

Shed control services can be performed by Professional Groom Techs, allowing groomers to focus on higher-skill services such as haircuts. This improves efficiency, increases appointment capacity, and maximizes revenue potential across the business.

Pricing Shed Control Services

Shed control requires additional time, product usage, and technical skill. Pricing should reflect these factors.

A common and effective structure includes:

• Full-service shed control: additional charge or bundled pricing
• Mini shed control service: approximately half the base bath price

However, there is no universal pricing model. Each salon must determine pricing based on their time, overhead, and service quality. The key principle is that pricing should align with the work being performed.

Final Perspective

Shed control is an essential part of coat care that supports the natural biology of the pet’s health while creating a better overall grooming experience.

When approached as a structured program rather than a one-time service, consistent shed control improves coat health, delivers more predictable results, strengthens client trust, and can help reduce appointment times over time, all of which support a stronger, more sustainable business.

It is not simply about removing more hair. It is about understanding how the coat naturally functions and working with its growth and shedding cycles, rather than against them.

Establishing appropriate pricing within a six-dog-per-day model requires a clear understanding of time, capacity, and financial requirements. Groomers working at this pace are typically prioritizing quality, consistency, and sustainability over high-volume output. As a result, pricing must be structured to ensure that fewer appointments still generate sufficient revenue to cover expenses, provide income, and produce profit.

Understanding Capacity and Annual Output

A schedule of six dogs per day creates a defined ceiling for how much revenue can be generated through labor alone. Assuming a five-day work week and four working weeks per month, this results in approximately 120 dogs per month, or 1,440 dogs per year. This number becomes the foundation for all pricing calculations, as it represents the total number of opportunities to earn revenue within a year.

Because this capacity is limited, each appointment must carry an appropriate portion of the business’s financial responsibility. Underpricing within this model quickly leads to income gaps that cannot be recovered through volume alone.

Calculating Overhead Per Groom

Overhead remains constant regardless of how many dogs are groomed each day. If total monthly expenses equal $8,000, those costs must be distributed across the 120 dogs serviced each month. Dividing $8,000 by 120 results in an overhead cost of approximately $67 per groom.

This figure represents the baseline cost required to operate the business for each appointment. It includes all operational expenses such as rent, utilities, supplies, equipment maintenance, insurance, and administrative systems. Accurately calculating this number is essential, as it ensures that each service contributes to keeping the business functional.

Incorporating Income into Each Groom

In addition to covering overhead, each groom must contribute to the groomer’s personal income. If the desired annual income is $65,000 and the groomer completes 1,440 grooms per year, each groom must generate approximately $45 in income. This calculation ensures that compensation is evenly distributed across all services rather than treated as an afterthought.

When combined with the overhead cost of $67, the base price per groom becomes $112. This amount represents the minimum required to both operate the business and provide a consistent income.

Applying Profit Margin for Sustainability

To support long-term growth and financial stability, a profit margin must be added to the base price. Applying a 20 to 30 percent margin ensures that the business can reinvest in equipment, education, and overall improvements. Using a 25 percent margin on the $112 base price results in a target average price of approximately $140 per groom.

This target represents the average revenue needed per appointment across all services. Some grooms may fall below this number, while others must exceed it to maintain balance.

Time as a Primary Pricing Factor

With a six-dog-per-day schedule, time management becomes a critical factor in pricing. Assuming an eight-hour workday, each groom must average approximately 1.25 to 1.5 hours, allowing for transitions, cleaning, and client communication. This structure naturally establishes an hourly rate when revenue goals are divided by total working hours.

If the target is $140 per groom and each groom averages 1.5 hours, the effective hourly rate is approximately $93 per hour. Any service that requires additional time due to coat condition, size, or behavior must be priced accordingly to maintain this hourly standard.

Distributing Pricing Across Services

Once the target average price is established, it must be translated into a pricing structure that reflects the variability of grooming services. Smaller or low-maintenance dogs may be priced slightly below the average, while larger, high-maintenance, or time-intensive grooms must be priced above it.

This approach ensures that the overall daily revenue remains consistent, even as individual service prices vary. Groomers should avoid flat pricing models that fail to account for differences in time and labor, as these often result in undercompensation for more demanding work.

Market Awareness and Positioning

Pricing must also align with the expectations and economic conditions of the surrounding market. Groomers should evaluate local pricing trends while maintaining a focus on value rather than competition. A six-dog-per-day model often reflects a higher standard of care, allowing for more individualized attention, which can justify mid-range to premium pricing.

Clear communication with clients is essential in reinforcing this value. When clients understand the time, skill, and care invested in each appointment, they are more likely to accept pricing that accurately reflects the service provided.

Ongoing Evaluation and Adjustment

Pricing should be reviewed regularly to account for changes in expenses, demand, and professional growth. As skills improve and schedules fill more consistently, rates should be adjusted to reflect increased value. Additionally, rising supply and operational costs must be incorporated into pricing updates to maintain profitability.

Gradual and consistent adjustments are generally more sustainable than infrequent, large increases. This approach allows the business to remain financially stable while maintaining strong client relationships.

Conclusion

Operating within a six-dog-per-day model requires precise and intentional pricing. By calculating overhead, defining income goals, and applying a structured profit margin, groomers can establish rates that fully support their business and their professional well-being.

When each appointment is priced with purpose, groomers gain control over their schedule, their income, and the quality of care they provide, creating a business that is both sustainable and professionally rewarding.

The grooming industry has evolved significantly over the past decade. Client expectations are higher, breed-specific styling is more refined, and efficiency matters more than ever inside busy salons. At the same time, the traditional path to education has not always been realistic for adult learners. Many aspiring groomers cannot afford to leave a steady paycheck to attend a full-time program, and salon owners often cannot afford to lose reliable team members for months at a time.

Online education has created a practical solution that supports skill development without disrupting employment. At Paragon School of Pet Grooming, our goal is not simply to deliver information digitally. Our mission is to produce capable, confident pet groomers who can perform in a real salon environment while they learn.

A Structured Pathway for Groomers

Professional grooming is a hands-on trade that requires repetition, technique refinement, and guided correction. Our online program combines theoretical instruction with practical application, along with constant support from our mentors.

Students study core concepts at the beginning such as canine anatomy, coat types, breed profiles, safety protocols, and equipment handling through organized coursework. These lessons are then applied directly to dogs through graded assessments. Immediate implementation reinforces retention and builds muscle memory more effectively than passive learning alone.

Because the curriculum is progressive, each skill builds upon the last. Students do not move forward until foundational techniques are demonstrated correctly. This ensures that speed never replaces safety and that confidence is rooted in competence.

Training Without Leaving the Grooming Salon Floor

For aspiring groomers currently working as bathers or assistants, online education offers a clear advancement path. Rather than stepping away from employment to attend school full time, they continue contributing to the salon while expanding their technical ability.

This model benefits three key groups.

• For the student: It provides financial stability while training. Income continues, schedules remain intact, and learning fits within existing responsibilities.
• For salon owners: It allows them to invest in their team without losing productivity. Employees develop higher-level skills while remaining active contributors to daily operations. As their ability increases, so does the salon’s service capacity.
• For the industry: It strengthens the overall standard of care. Groomers are not rushed through training or left to learn solely by trial and error. They receive structured guidance and professional oversight while gaining hands-on experience.

Grooming Mentorship That Elevates Technique

A critical component of successful online grooming education is mentorship. Access to experienced instructors provides direction, accountability, and constructive feedback. Students submit photos and practical assignments for evaluation, ensuring that technique is corrected early rather than reinforced incorrectly.

This process mirrors traditional apprenticeship while adding curriculum structure. Mentors identify areas for refinement in scissoring balance, pattern placement, clipper control, and finishing work. Over time, students develop a trained eye alongside technical precision.

The result is not just a groomer who can complete a haircut, but one who understands why specific techniques are applied and how to adjust for coat type, structure, and client request.

Designed for Career Changers and Working Professionals

Many individuals entering grooming today are not recent high school graduates. They are parents, second-career professionals, and individuals seeking a trade that offers creativity and financial growth. Flexibility is essential.

Online learning allows coursework to be completed during evenings, weekends, or scheduled study blocks. This adaptability increases completion rates and reduces the stress associated with rigid academic timetables. Students are able to integrate education into their lives rather than restructuring their lives around education.

For salon owners, this flexibility also makes it possible to create internal career ladders. A bather can transition to groomer-in-training without leaving the team. Turnover decreases when employees see a clear path forward.

Building Measurable, Repeatable Skill

Professional grooming requires more than enthusiasm. It requires repeatable processes that produce consistent results. Structured online programs emphasize systems that improve efficiency without compromising quality.

Over time, consistent training produces measurable growth. Groomers become more confident in consultations, more efficient in time management, and more capable of handling diverse coat types. Salon owners benefit from increased service offerings and stronger brand reputation.

Grooming Education That Strengthens the Entire Salon

When education is accessible and structured, it becomes a growth strategy rather than an interruption. Groomers expand their earning potential. Aspiring professionals enter the field with clearer expectations and stronger foundations. Salon owners develop skilled teams without sacrificing operational stability.

Online learning, when executed thoughtfully in the way we have, does not dilute standards. It reinforces them by combining structured curriculum, hands-on repetition, and professional mentorship.

The future of grooming depends on accessible, high-quality training models that reflect the realities of today’s workforce. With our framework, groomers do not have to choose between earning a living and building a career.

Still unsure if this path is right for you? Take a moment to learn more about choosing a career in pet grooming. 

If you’ve ever dreamed of working with animals every day, creating beautiful transformations, and building relationships with pets and their people, grooming can seem like a dream career. But like any profession, the reality is more complex than the cute photos of perfectly trimmed pups you see online. Before you take the leap, here’s what no one tells you about becoming a groomer, and why, despite the challenges, it’s worth it.

1. It’s Physically Demanding

Many aspiring groomers underestimate the physical toll of the job. You’ll spend long hours standing, bending, reaching, and lifting dogs of all sizes. Over time, your muscles and joints feel it. But here’s the upside: grooming keeps you active, builds strength, and develops stamina you wouldn’t get in a desk job. And nothing beats the sense of accomplishment after a full day of work, knowing you’ve transformed dozens of pets with skill and care.

2. Patience Isn’t Optional

Every animal comes with its own personality. Some are nervous, some are wiggly, and some test boundaries just to see how far they can go. Grooming is as much about psychology as it is about scissors and clippers. Learning to read body language, calm nerves, and create trust takes time but mastering patience is what sets a great groomer apart. The reward? Building bonds with animals and owners that last a lifetime.

3. It’s Emotional Work Too

You’ll form attachments to the pets you groom. Sometimes, pets are sick, anxious, or neglected, and handling these situations can be tough emotionally. But this emotional investment is also what makes the job so meaningful. Every wagging tail, every delighted owner, and every pet who leaves your table healthier and happier is a direct result of your care. Few jobs allow you make such a tangible difference in another life every day.

4. Continuous Learning Is Key

Grooming isn’t static; breeds, styles, and techniques constantly evolve. Even after formal training, there’s a lifetime of learning ahead, from mastering new tools to understanding behavior challenges. Embracing this growth keeps the work exciting and ensures you’re always improving. For those who love learning and creativity, grooming offers endless opportunities to develop your skills and express artistry in every coat you touch.

5. It’s Not All Glamour

Grooming involves more than fluffy transformations. You’ll deal with fur everywhere, occasional accidents, and pets who aren’t always cooperative. But this “messiness” is part of the charm. Overcoming these challenges develops resilience, problem-solving, and adaptability. Every tough day makes the successful ones even sweeter, and every transformation, no matter how small, is a victory you can see with your own eyes.

6. You Make a Real Difference

Despite the physical, emotional, and logistical challenges, grooming is profoundly rewarding. You improve pets’ lives, help owners care for their animals, and provide comfort and confidence to pets who might be nervous or neglected. The gratitude from both animals and owners is immediate and genuine, creating a sense of fulfillment few other careers can offer.

Becoming a groomer isn’t just about cutting hair, it’s about care, patience, artistry, and heart. If you’re ready to embrace both the challenges and the rewards, this profession can be one of the most fulfilling paths you’ll ever take. Every messy, exhausting, emotional, and beautiful moment is worth it when you see a pet leave your table healthier, happier, and more loved than when they arrived.

Pet grooming is often talked about in snapshots, a fluffy face, a clean outline, a satisfying before-and-after. However, the reality of grooming as a profession lives in the in-between moments. The routines, the judgment calls, and the patience required when things don’t go exactly as planned.

For professional groomers, no two days are ever the same. Still, there is a rhythm to the work, one built on preparation, awareness, and care that extends far beyond what most people see.

Before the First Dog Arrives

A grooming day usually begins before the first appointment checks in. There’s a quiet window where tools are inspected, stations are reset, and schedules are reviewed. Notes about coat condition, age, behavior, and health considerations guide how the day will unfold.

A dog flagged for skin sensitivity or stress may require a slower pace. A senior pet may change how many dogs can be comfortably scheduled that day. These early decisions matter. Starting calm helps the entire day run more smoothly and animals respond to that energy.

Intake Is More Than Check-In

When clients arrive, grooming begins long before a bath or clipper touches the coat.
Intake is where professional judgment comes into play. Groomers assess matting, observe movement and posture, and read body language that isn’t always obvious to pet parents. This is also where expectations are set. Sometimes that means explaining why a requested style isn’t safe or realistic for a pet’s coat or condition, other times its saying “alright” when they let you know to do “whatever needs to be done”.

The Grooming Process: Skill Meets Adaptability

Once grooming begins, the work becomes a balance of technical skill and real-time problem-solving. Coat texture affects how blades perform. Behavior influences handling choices. Time management matters but rushing is never the goal.

Experienced groomers make dozens of small adjustments throughout a groom. They notice changes in skin or coat, and adapt scissor work when a dog shifts its weight or energy. The dog with a bad left hip may require special adaptions in this manner. These details aren’t always visible in a finished photo, but they define professional-level work, and create happy clients.

The Emotional Side of the Day

Grooming is as mentally demanding as it is physical.
In a single day, a groomer might help a puppy through its first experience, work patiently with a dog who struggles with handling, or feel genuine pride when a difficult groom shows progress. There are moments of satisfaction and moments of frustration, sometimes back-to-back. Your books will probably have a few Doodle’s coming in back to back.

Feeling tired at the end of the day doesn’t mean something went wrong. More often, it means the groomer stayed present, attentive, and responsive to each animal’s needs.

Caring for the Groomer, Too

Standing for hours, repetitive hand movements, lifting, and noise all take a toll over time. Professional groomers learn that career longevity depends on caring for their own bodies as intentionally as they care for pets.

Small habits matter, such as adjusting table height, stretching between dogs, pacing the schedule realistically, taking that bathroom break, and actually drinking water. These are professional practices that will keep you feeling your best.

The In-Between Moments

Between appointments, groomers most often reset. Tools are cleaned, stations are prepped, and there’s often a brief mental pause before the next dog. These in-between moments help prevent mistakes and burnout. Many seasoned groomers will say the quality of a day depends just as much on how you handle transitions as how you perform the groom itself.

Closing Out the Day

When the last pet goes home, the work isn’t quite finished. Tools are sanitized once more, notes are updated, and the next day is mentally mapped out. There’s often a quiet sense of accomplishment, the kind that comes from knowing you showed up fully, even when the day was demanding.

A Profession Built on Care and Growth

Pet grooming isn’t just about appearance. It’s about trust, animal welfare, and continuous learning. It’s a career that rewards patience, preparation, and adaptability.

We believe education should prepare groomers for the full reality of the profession; the rewarding moments, the challenging days, and everything in between. Because understanding the work is the first step toward building a career that lasts.

Ready to get started on your career? Visit our Enrollment Center. Need to talk it through? Let’s Chat!

What Is the Westminster Kennel Club Dog Show?

• Conformation judging (the main event, where dogs are evaluated against AKC breed standards)
• Masters Agility Championship (timed obstacle courses)
• Obedience and other specialty events

For professional groomers and aspiring groomers alike, Westminster is ground zero for seeing elite grooming executed live on the biggest stage.

Why Groomers Should Watch Westminster

Every year, thousands of groomers around the world tune in and here’s why you should too:

1. See Breed Standards Come to Life

Westminster dogs are judged against extremely specific AKC breed standards, not just how cute they are, but how true they are to an ideal. Watching these dogs perform helps groomers understand how coats are meant to flow, balance, and accentuate structure according to the standard.

Understanding these standards helps groomers:

• Make breed-appropriate grooming decisions.
• Communicate better with clients about style choices and maintenance.
• Break down why certain trims look better and score higher.

2. Learn Styling & Preparation Tips

World-class handlers and groomers prep dogs for months and the results are educational:

• How to shape silhouettes to breed standards.
• Techniques for coat texture, layering, feathering, and toplines.
• How to keep high-maintenance coats flawless under bright ring lights and long show days.

Watching the meticulous work behind the scenes (such as washing, stripping, clipping, brushing, & fluffing) provides real examples of professional workflow and attention to detail you can bring back to your salon or mobile route.

3. Expand Your Grooming Vocabulary

At Westminster, you’ll see terms and concepts you might only read about in books:

• Breed-specific trimming techniques
• Structured silhouette shaping
• Strategic drying and coat setting
• Handling for show presentation
• This deepens your practical knowledge and helps salon clients
• understand why particular techniques are used.

4. Track Trends in Grooming & Styling

While Westminster sticks to AKC standards, the world of grooming evolves.

Trends groomers should look for in 2026 include:
🔹 Skin-kind & eco-conscious products: products that are gentle, sustainable, and built for sensitive skin are becoming industry norms.
🔹 Groomers as health advocates: more professionals are positioning themselves as part of canine wellness, not just cosmetics.
🔹 Educational visibility: More than ever groomers are finding their voices online and becoming influencers.

What to Watch For

Whether you’re streaming from home or attending in person, here’s what to pay attention to:

• Conformation Ring Grooming
  • See how different coat types are prepared for the ring, from plush coats to sleek, short hair. Daily Paws
  • Notice subtle differences in trimming that highlight muscle structure, movement, and breed silhouette.
• Agility & Obedience EventsEven in agility, clean grooming affects performance: a mat-free, well-conditioned coat moves more efficiently and reflects quality care.
• How Handlers Present Dogs
  Handlers choose outfits, grooming prep, and final ring touches that complement the dog, a professional skill set groomers can learn from too.
• Grooming Tools & Products
  Watch what brands and techniques handlers and backstage groomers use, these are often ahead-of-trend tools that trickle down into everyday salons.
• How Westminster Affects Your Craft
  • Sharpen Your Eye: Seeing optimal grooming live teaches you the decisions top professionals make, from coat prep to show presentation.
  • Boost Confidence with Clients: When you can speak the language of breed standards and show examples from Westminster, clients trust your expertise more.
  • Inspire Your Own Work: From trimming patterns to coat conditioning, Westminster isn’t just a competition, it’s a masterclass in canine presentation.

Expand Career Opportunities

Understanding show grooming opens doors for:

• Show-style grooming services
• Breed-specific styling classes
• Backstage or entry grooming at events
• Social media content that positions you as an industry thought leader

How Westminster Works: Quick Breakdown

• Dogs compete within their breed first. Winners go on to group judging.
• The seven group winners compete for Best in Show.
• Grooming and presentation impact how judges view dogs in terms of health, structure, and adherence to standard.

Where to Watch & When

How Grooming Salons Can Build Loyalty, Attract New Clients, and Create a Strong Online Brand

Social media is one of the most powerful tools grooming salon owners have to retain loyal clients, attract new ones, and build a recognizable brand online when it is used with intention.

Platforms like Instagram, Facebook, and TikTok are constantly changing. New features, algorithms, and trends roll out regularly. Instead of chasing every update, successful salon owners focus on what does not change: their values, their expertise, and the experience they provide to pets and clients.

A busy neighborhood salon may use social media to educate pet parents on maintenance grooming, realistic timelines, and coat care between appointments. A private, one on one salon might highlight a calm environment, personalized care, and trust based relationships. Different approaches can all be successful as long as the message is clear and consistent.

Create Three Content Pillars for Your Grooming Salon

One of the most effective ways to create clarity on social media is by establishing three content pillars. These pillars define what you want your salon to be known for and help guide every post you create.

A mentor once shared this reminder: when you talk to everyone, you are talking to no one. Content pillars allow you to speak directly to the clients you want to attract. Common Content Pillars for Grooming Salons:

• Education
  • Coat care tips
  • Grooming frequency by breed
  • Matting prevention
  • What to expect during appointments
• Behind the Scenes
  • A day in the salon
  • Staff spotlights
  • Tool prep and safety practices
  • Working with nervous or senior pets
• Results and Community
  • Before and after photos
  • Client testimonials
  • Dog of the week
  • Local pets and partnerships

When your content fits within these pillars, your brand feels focused, trustworthy, and intentional. To know your audience and local community is best, when you are trying to talk to everyone, you are talking to no one.

Understanding who you are speaking to is just as important as knowing what to post. Your social media should reflect the clients walking through your doors, not a generic salon you see online. Consider your surrounding area, common breeds, and the needs of your pet parents. For example:

• A family focused salon may share puppy first groom education and desensitization tips
• A high volume salon may highlight efficiency, consistency, and seasonal deshedding services
• A boutique or private salon may focus on individualized care and low stress environments
• When your content mirrors your real clientele, it builds faster trust and stronger loyalty.
• Trends Can Help, but Timing Matters

Looking for Viral and Trends

Trends can be useful, but they should never be the foundation of your social media strategy. If you are seeing a trend repeatedly on your feed, you have likely missed its peak. Evergreen content will always outperform trend chasing over time, especially for service based businesses like grooming salons.

• Examples of Evergreen Content
• Educational posts
• Client success stories
• Before and after transformations
• FAQs and myth busting content
• These posts continue to provide value long after a trend fades.
• Be Authentic and Show Real Proof

Clients do not connect with perfection. They connect with people. Authenticity is what turns followers into loyal, long term clients. Showing real pets, real outcomes, and real experiences builds trust far more effectively than trying to mimic another salon’s online presence.

• High trust content includes:
• Before and after photos with permission
• Client testimonials and reviews
• Team highlights and milestones
• Honest conversations about challenges and growth
• Your story is your brand advantage.
• Visual Consistency Builds Recognition

Visual quality plays a major role in how your salon is perceived online. You do not need expensive equipment, but you do need intention. Consistent visuals help clients recognize your content instantly. Focus on:

• Good lighting, natural light when possible
• Clear, high quality images
• A consistent color palette
• Light branding such as logos, fonts, or watermarks
• Recognition builds familiarity, and familiarity builds confidence in your salon.

Social media does not have to be loud, trendy, or exhausting to be effective. When grooming salon owners focus on clarity, consistency, and authenticity, their online presence becomes an extension of the salon experience itself.

By defining what you want to be known for, speaking directly to your local audience, and showing real results, social media becomes a powerful tool to retain loyal clients, attract new ones, and grow a strong, recognizable grooming brand.

How Salon Owners Can Attract, Connect With, and Retain Top Industry Professionals

Hiring in the grooming industry has completely shifted, job boards alone are no longer enought to attract the high qaulity candiates you want to be seeing. Many of today’s best groomers are not actively job hunting, so how do you attract them to your business?

Social media has become one of the most effective tools for salon owners to attract talent, but only when it is used intentionally. Your social presence is often the first impression a potential employee has of your business. It should reflect not only what you do, but what it is like to work for you.

Social Media Is Your Digital Culture Preview

Before applying, candidates are asking important questions. Is this salon supportive? Is the environment healthy? Are expectations realistic? Do employees feel respected? Social media answers these questions before an interview ever happens.

A salon that regularly shares team wins, continuing education, and daily behind the scenes moments signals a culture of growth and professionalism. A salon that only posts finished grooms may attract clients, but not necessarily team members. Showing how you operate matters just as much as what you produce.

• Define Your Employer Brand Clearly
• Just like client facing content, hiring content needs clarity. A salon cannot attract every groomer and should not try to. You want someone who would fit into your teams culture.
• A mentor once shared a reminder that applies here as well. When you talk to everyone, you are talking to no one.
• Ask yourself what you want to be known for as an employer. Is it mentorship? Flexible schedules? Structured education? Work life balance? High volume experience?
• Your content should consistently reflect those values so the right candidates recognize themselves in your brand.
• Show the Real Work Environment

Top talent is looking for transparency.

Overly polished content or only stock imagery without context can feel unrealistic. Showing real moments builds trust and attracts professionals who align with your standards. Effective hiring content includes:

• A day in the life of your salon
• How dogs move through your workflow
• How new hires are trained and supported
• Team interactions and communication styles
• Cleanliness, safety, and organization standards
• These details help candidates self qualify before they ever apply.

Salons that attract strong talent often position themselves as educators and leaders within the industry. Sharing educational content signals professionalism and long term growth opportunities. Consider content such as:

• Grooming technique breakdowns
• Tool care and safety practices
• Coat type education
• Business insights and salon standards
• When groomers see your salon teaching, they see a place where learning is valued.
• Make It Easy to Apply and Easy to Ask Questions

Many potential candidates will not apply immediately.

They may follow quietly, watch your content, or send a casual message before taking the next step. Ensure your social media bios and posts clearly explain how to connect with you. Helpful details to share:

• A clear “We’re hiring” highlight or pinned post
• How to apply or reach out
• What level of experience you are seeking
• Whether mentorship or training is available
• Clarity reduces hesitation and increases qualified inquiries.
• Feature Your Team, Not Just Your Open Positions

One of the strongest recruiting tools you have is your current team. Featuring groomers, bathers, and support staff shows what growth looks like inside your salon and reinforces a sense of belonging. Content ideas include:

• Team spotlights and introductions
• Celebrating certifications or milestones
• Sharing career progression stories
• Highlighting continuing education or mentorship
• When candidates see people thriving, they imagine themselves there too.
• Consistency Builds Trust With Future Hires

You do not need to post “We’re hiring” every week. In fact, constant hiring posts can signal turnover. Instead, consistent culture driven content builds trust over time so that when a position does open, the right candidates are already paying attention. At the end of each caption, include a call to action to apply and join the team.

The goal is to build a team that aligns with your salon’s values, standards, and long term vision. When salon owners use social media to show culture, values, education, and support, they naturally attract professionals who want to grow, learn, and stay. The salons that succeed at hiring are not shouting louder. They are communicating more clearly.

By using social media intentionally, you do not just find talent. You attract the right talent.