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Blog » Pet Salons 101

Canine Influenza Revisited – Tips for Salon Management

As summertime approaches, so does the anniversary of the worst outbreak of Canine Influenza the country has seen. In the summer of 2018, numerous pet care facilities in Paragon’s home state of Michigan closed temporarily, required vaccinations and/or orchestrated mass vaccination efforts to slow down the spread of Canine Influenza H3N2 strain, including our own Whiskers Pet Resort and Spa. Is your facility ready for 2019?

By now, you have probably heard about the newest illness threatening our pets. Canine influenza (CI), or dog flu, is a highly contagious infection that can have serious implications not only for our pets, but for your business and our industry.

Read the rest of this entry »


What Do Clients Mean When They Ask for a Puppy Cut?

“Give my dog a puppy cut.”

Ask 10 customers or groomers to describe this style and I bet you get 10 different answers. One one hand, it’s a great conversation starter! On the other, it’s a quick way to discover how easy it is to misunderstand one another.

The puppy cut is popular because it works well on a wide variety of pets. Almost any breed that grows longer coat can be done in this easy-to-care-for style. Yet, the puppy cut is also the most misunderstood haircut in grooming salons around the country. Why? There are no clear directions of what this trim actually is or how it should be done. It’s left up to individual personal interpretation by owners, groomers, or talented pet stylists.
Read the rest of this entry »


Remember: Clients Have Options

In this video, Master Groomer Melissa Verplank discusses the importance of remembering that clients have options. Thinking about this from your client’s perspective helps build your relationship. A dissatisfied customer might decide to DIY or call your competitor, or simply not have their dog professionally groomed. Each of these scenarios can affect your salon, and possibly the health and safety of the pet.

Want more great grooming business tips? Sign up to www.Learn2GroomDogs.com to access hundreds of videos on any device. Use code LUCKYDOG to get 50% Off your first month.

Interested in training staff or learning to become a professional dog groomer online? Check out Paragon’s Distance Learning Program. Use code LUCKYDOG to get $100 off tuition.

Transcript
Melissa: Hey guys, Melissa here, and with this session, I want to talk to you a little bit about what your clients’ options are as far as it comes to having their dog groomed professionally, and hopefully having it groomed professionally by you. But even if you are the only game in town, you’re the only salon, just always remember that clients still have options. To me it’s really important to not only provide a quality service that is warm, compassionate, friendly, and it’s going to yield a quality product, but it is to build a relationship with that customer so that they never even remotely think about exercising any of their other options.

But have you ever thought about what options your clients actually have? I mean, sure, they can use you, which is what you’re hoping for, but you know, they could also, if your service slips a little bit, if they have a bad experience with you, they’re going to pick up the phone and they’re going to call a competitor. You certainly don’t want that to happen.

Another option that they have is maybe they start wanting to groom the dog themselves. Boy, how many of us have had that happen to us, and then all of a sudden the client realizes that it’s a lot harder to groom their own dog than what they thought, and they ultimately end up coming back to us. But others, maybe they find they enjoy grooming their own dog, but no matter what, you’ve lost that client and so that is revenue not coming into your pocket, so you don’t want that to happen either. You don’t want them grooming their dog themselves.

Then the final option, the fourth option that clients have is they just don’t do anything. They don’t have the dog professionally groomed, and we all know for the hygienics side of things and for the pet’s well-being, it’s really important to have the dog groomed. Not only are we giving them a bath and probably a skin conditioning treatment, a haircut or maybe just a really good brush-out, but we’re also trimming nails and we’re also cleaning ears. We go over that dog from the tip of their nose to the tip of their tail, so we are very experienced, almost trained observers, and we’re going to notice anything unusual.

One of the things that I always think about as a pet professional is that I want to work in harmony with the owner, with the veterinarian to keep that dog in the best condition and the healthiest and happiest that it can be. So I want to see that client on a very regular basis, and I just don’t ever want to give that client the option to look for something else, to exercise one of those three other options. I mean, they’ve got the four options: use you, use your competitor, do it themselves, or not do it at all. I certainly hope that you are looking to really cement that relationship with that client so that they never exercise those other three options, because if they’re exercising those other three options, you’re not going to be in business very long.

So always think about how you can work in harmony with your clients to maintain that positive relationship and to do a great job on every dog that walks into your salon, or cat, dogs and cats. Make sure that you do everything in your power to make your clients come back because that’s the name of the game, repeat business.


Make Time For Yourself

In this video, Master Groomer Melissa Verplank talks about the importance of taking time for yourself to maintain and improve your performance. From focus to stress-reduction, she discusses six ways that time off the job makes you better on the job.

Want more tips to supercharge your grooming business? Join www.Learn2Groom.com and access hundreds of videos on any device. Use code LUCKYDOG to get 50% Off your first month!

Need to train staff, or looking to become a professional dog groomer? Check out Paragon’s Distance Learning Program for a curriculum built on Melissa’s award-winning material, and delivered by top industry professionals. Use code LUCKYDOG to get $100 off tuition.

Transcript
Melissa V: Hi guys, Melissa here. I’ve just come back from an amazing vacation, and I want to talk to you guys a little bit about that. Not necessarily my vacation, but do you take a vacation? Vacations are so important to your overall wellbeing, they are almost to me as important as a well-balanced diet and getting exercise. I want to kind of talk to you about that.

You don’t necessarily need to take a wild, exotic, expensive vacation to get the benefits of it. Some of the best vacations, and I’ve done a lot of these myself, is stay at home vacations where you don’t necessarily go anywhere but you do different things, you plan it out. That’s the key to any vacation is that you want to plan it out so that everything goes the way that it should, and you’re going to get a break from your everyday routine because that’s what makes a vacation really wonderful and special, is that you’re taking a break from your routine.

What are some of the benefits? Why should you stop? The daily grind? Why should you really invest in yourself, and why should you invest in that downtime? Here are some six different things that I really see when I take time for myself, what it helps me achieve. Number one, it really helps minimize stress. Stress, as everybody has it, it doesn’t matter where you’re at, what stage of life, what stage of your business you’re in, I think everybody today has to manage stress and to do it well. Vacations can really help that.

Focus. I get so distracted when I get overloaded with too much work. To take a break from that allows me to maintain that focus and it makes me a lot happier when I come back. My team is going to notice that I come back with a totally different attitude. I’m just a much better person to be around than somebody who’s just having to deal with the daily grind.

Years ago, it was not uncommon for me to put in 60 plus hours a week, I mean that was just, that was normal operating procedure for me. When I tell you that it really makes me happier, trust me, it does make me happier. Also, I don’t get nearly as sick as often when I take time for myself. Again, it’s just giving you that time to reboot yourself and to take time to reenergize. I think a lot of illnesses brought on definitely just from your mental state of mind, and so a vacation is going to help boost that area.

If you’re in any kind of a relationship with your family, with your friends, with your partners, husbands, wives, what a great way to rekindle and to reconnect with those that we love the most, is just taking time and taking your focus off of work and spending it with those people that you really love and care about.

Finally, when you do come back from vacation, the payback sometimes can be a little challenging, it takes a lot to get back into the groove, but ultimately, you’re going to be so much more productive. I come back, I am energized, I am ready to hit the ground running. During that downtime, maybe I was doing some different things but I was still thinking about business, and I was still thinking about what I could do. When I come back I am just that much more productive and ready to hit the ground running.

I asked you guys, when was the last time that you took a vacation for yourself where you could just decompress, that you could just be, that you could take care of yourself, your heart, your mind, your physical being. I really, really encourage you to think about it and think about it for your staff too. If you’re an employer out there and asking your team to put in the same type of crazy hours that you might put in, I would rethink that.

I have gotten to be a real component of making sure that my team takes time for themselves because I really understand the value that it puts on every single team member. Think about where you want to go, what you want to do. If you don’t have a big budget, do a stay at home vacation, they can be wonderful, they can be just as energizing, and knock some things off your bucket list.

You guys, if you don’t have a bucket list of things that you’ve never tried before and you want to try, create that list. I know the last vacation that I just got back from, I had two things on my bucket list, crazy, but I’d never done them before. I had never done an airboat ride through the everglades, I was able to do that. I had never been out deep sea fishing, I was able to do that. Those are just some of the things that I was able to do that got me excited, and jazzed up, and who knows, I might have a new hobby, might be fishing, like I need another hobby.

Bottom line, take that time. I encourage you to find and schedule the downtime. It doesn’t have to be a big, long two-week vacation, it can be a day, two days, whatever amount of time that you can squeeze out of your schedule. Do it for yourself, you really, really deserve it.


10 Things That Take Zero Talent but Earn 100 Percent Respect

Certified Master Groomer Melissa Verplank discusses the power of 10 simple best business practices that will command client respect and build your business.

Want more business inspiration to fuel your grooming salon? Check out these articles. MelissaVerplank.com/blog/?s=tips+on+building+repeat+clients&submit=Search

If you’ve mastered the art and want to bone up on your own technical skills, check out Learn2GroomDogs.com

Want to train your staff to perform at the highest skill level? Check out Paragon’s Distance Education program for Grooming Salons. ParagonPetSchool.com/product/studio-enrollment-bundle/

Transcript
Melissa: Hi Guys, Melissa here, and I want to talk to you about something, whether you be an employer or whether you are an employee, it’s not gonna matter, and this is something that doesn’t take any money whatsoever. Totally zero. It’s 10 things, and a lot of you have probably seen this list before, but it’s 10 things that require zero talent, zero money, but it is going to give you 100% respect.

Melissa: And so I just wanted to talk a little bit about these 10 different items and how it applies to what we do as professional pet groomers. The first thing, and this is just such a huge one for me, but being to work on time. Being done with your dog when you tell your customer, when you promised it, and anytime that you can’t uphold that, whether you’re running late to work or whether you’re running behind on a dog, let either your employer know or let your customer know that things might have changed a little bit.

Melissa: If you just can’t get up in the morning because you just can’t get up, change something, get up earlier, see if maybe your employer is willing to have you start on a later time during the day versus first thing in the morning. When I had all of my mobile stylist, I had early birds and I had folks that were just couldn’t get up in the morning, and we customized their schedule for them. I had some of my drivers, they were arriving to base at 6:30 in the morning, sometimes even earlier than that.

Melissa: Sometimes they were on their client’s doorstep at 6:00 AM, but they were also done and they were out at the beach by 2:00 in the afternoon. I had other stylists that were rolling in maybe at 10 o’clock and that was fine. As long as we knew, but whatever the time you set be on time. Number two, have a great work ethic. A work ethic will get you so far and it doesn’t matter what you’re doing, whether you are an employer or an employee, whether you are a coach on some type of a team, whatever it is, wherever it is in your life, a strong work ethic will always earn you respect.

Melissa: The next one would be effort, and effort and work ethic to me go hand in hand. When we’re dealing with brand new students, they’re not going to get it perfect straight out the gate. One of the best teachers is experience, and making mistakes is a fabulous way to learn as long as you can minimize the mistakes and hopefully most mistakes are correctable with a little bit of adjustment, but if somebody comes in with a strong work ethic and effort, oh my gosh, they are going to go so far with me and in their life. Guarantee that is going to get them somewhere in their life.

Melissa: The next thing is body language. If you can smile, the smile totally comes right through, whether you’re working on a dog, whether you’re talking on the phone, whether you’re dealing with a customer, it doesn’t matter, whether you’re dealing with your staff members or the staff members dealing with anybody else on the team. If you’re sitting there going, “Nope, I don’t want to do it,” or “Gosh, I’ve never done it, but let me try it.”

Melissa: There’s different way that that body language came through where one person was workable and the other wasn’t, and body language and energy and positive energy. There’s that phrase out there that says, “Is your attitude contagious?” “Is it worth catching?” And I love that image where there’s a whole bunch of matches lined up and there’s one match and they’re getting ready to ignite just that whole row.

Melissa: Energy is absolutely fabulous. And dogs also, they read energy. So if you come into the salon and you’re in a grumpy, nasty mood and your body language is not positive, you just don’t want to work. You don’t want to be there, you don’t want to put forth the effort. Well, you know what, your day is going to get even worse because that energy is transferred right over to those dogs. And so it’s really important to have positive energy and have that great attitude coming in.

Melissa: Not only is your day going to go smoother, but every coworker that you have, their day is going to go smoother and the dogs are gonna respond in a much more favorable way when you’ve got that positive attitude, the positive energy coming into work, and you’re going to get that respect from your coworkers and your customers and also from the dogs. Passion is right in there.

Melissa: I still remember my high school teacher, and I was definitely not the best student. I mean if I was pulling a C average, I was lucky and if it was Spanish, it was something else altogether. But I had a counselor at this little tiny high school that I went to in Colorado, and I’m still in touch with her today and she believed in me so much and she said, “Melissa, when you find what you’re passionate about, nobody is going to be able to stop you.”

Melissa: And so passion is critical. If you want to succeed in your job and in your life, you’ve got to be passionate about what you’re dealing with. And again, it’s just gonna make your life be a lot more fun, a lot more enjoyable. Be coachable. If I sat there and said, “Nope, I know it all. I don’t need to learn anything,” I’m just not gonna get anywhere. And that’s one of the things with this particular industry, with professional pet grooming, you can never know it all. So always stay open, always stay coachable, always think about what you can learn more and be humble at the same time.

Melissa: That’s not on the list, but humble to me is be coachable and be humble and that will gain you respect, hands down, over and over again. Another thing is do something extra, go a little bit more. No one is going to criticize you for doing something a little bit up and beyond what they expected, and that’s what makes people talk about you.

Melissa: With a service space business, if you want to really go far, you want to be able to do something extra to get people talking about you because people don’t talk about boring services, they talk about things that excite them and referrals are the number one way that grooming salons grow. And so you want to do something a little bit extra to get those customers talking. They will love you for it and you will earn the respect.

Melissa: And the last thing on the list of 10 is be prepared. Be prepared for whatever you’re going to be dealing with. If you come skidding into work at the last minute, you’re running late and your workstation isn’t set up. If your stuff isn’t ready to go, you’re not prepared for your day, your day is going to tumble in a downward fashion pretty quickly. And so it really pulls all of the 10 together, is be prepared.

Melissa: If you do these 10 things, you are going to earn the respect of your employer, of your clients, of your boss, all the way around you’re going to earn respect and you will also have respect for yourself. And so I really encourage you to think about these items that absolutely cost zero intake, zero talent to just do.


Selling a Service Equals Selling a Relationship

In this video, Master Groomer and savvy entrepreneur Melissa Verplank discusses the importance of building a trusting relationship with your clientele as the foundation of a thriving salon.

Want more tips on increasing your client retention rate? Check out another article on this topic here.

Would you like to train new staff with Melissa’s curriculum? Check out Paragon’s Salon Distance Learning packages here.

Want access to hundreds of grooming business and technique videos for busy professionals? Visit Learn2GroomDogs.com

Transcript
Melissa: Hi guys. Melissa here, and today I want to talk to you about what we do every single day, and that’s grooming. And grooming is a service based business, and it’s a little bit different than if you were able to pick up a widget and test it and look at it and try it out, and then make the decision whether you’re going to buy it or not. When we are grooming dogs, we’re selling a service. And a client isn’t going to know whether they like that service or not, most of the time until after you have finished. And so people that are calling us as a professional pet groomer, they are assuming that we’re talented, that we’re skilled, that we’re trained.

Melissa: It’s the same thing if you need to hire an attorney. Unless you have a great referral, you don’t know whether you’re hiring the best attorney for your particular situation. You don’t know when you go to the doctor whether you truly have the best doctor for the situation, whether you’re getting the correct diagnosis for what is ailing you. Taxes, shoot. How do you pick somebody to do your taxes? And if you have a complicated return, how do you know whether somebody is really doing a good job for you? You don’t. You don’t know it until after the fact. And that’s the same thing with dog grooming.

Melissa: Our customers don’t know whether they’re going to get an excellent grooming, or they’re not, until after it is done. But you know the one thing that customers can really tell, and you think about the services that you go to, they can tell whether they feel valued, whether they feel like it’s a good relationship. You just get that gut feeling that you like that person. And clients can tell when phone calls are returned, when they’re treated politely, when their pets are being treated with compassion, they can tell that.

Melissa: And so bottom line, when you’re selling services, you’re basically dealing with a popularity competition. And the winners of that competition are the ones that make those customers feel valued. That is absolutely key with what you’re dealing with. Just remember when clients and prospective clients call to see what you offer, they are going to assume that you know what you’re doing, that you know how to trim their dog the way that they think it should be trimmed. And so it’s really important that you get at least to that first base, and you’re being able to communicate with that customer and make them feel amazing.

Melissa: And you know through years and years of experience, I have found the stylists that have full books sometimes aren’t the most talented stylist. But they are the groomers and the stylists that make that customer feel important. They are the ones that make up with that dog, and that client feels comfortable leaving their beloved little fluffy with you for the day. And so that’s really, really critical, is make that customer feel valued, feel important, and build that trust so that customer keeps coming back to you over and over again.


Bubble Baths and the Holiday Grooming Rush?

If you have a reasonably busy salon and have been at this for a few years, you know the holidays mean crunch time. You’ll be grooming most of your regular clients in days instead of weeks. Do you have control of your schedule?

You may find yourself racing to juggle the demands of your business and your family. Keeping your customers happy is crucial to the health of your salon, but not at the expense of those you love. Don’t let the insanity of the holiday season put a damper on your festive mood.

I learned the hard way. Grooming super long hours up to 14 days straight before Christmas left me totally exhausted and spent. I was definitely a Scrooge throughout the entire holiday season. I knew I had to make a change when one Christmas I literally slept through the entire day.

Here are a few ideas from myself and my team of seasoned grooming pros to help you make the most of the holiday rush. Read the rest of this entry »


Thinning Shears are the Pet Stylist’s Eraser

Are you thinking about upgrading any of your pet grooming tools? For many dog groomers, The Groom Expo in Hershey, PA that is coming up later this month is a perfect time to see and test new items for your tool kit. If you are saving your tip money to buy new thinning shears, this blog is for you!

pencilThinning shears (or blending shears) are the best-kept secrets in the grooming world. Used properly, they can make mistakes much less noticeable. For a new stylist, this is one of the first shears I always recommend upgrading in your toolbox.

It doesn’t matter how long you’ve been grooming or how talented you are as a pet stylist – sometimes you just need a little help. An “oops” can occur at any time. Mistakes happen.

Maybe there is a spot on the coat that you just can’t get smooth. Maybe there is tracking in the coat from the clippers or guard comb. You may have left scissor marks in the coat – or a hole in the coat you accidentally made with clippers or scissors. You might even be working with a dog that will not hold still long enough to work safely with clippers or scissors – leaving the coat rough and jagged.

Thinning shears can be your savior. They erase rough spots. They blend out jagged edges. They smooth out transition areas. They fix mistakes.

The difference between a good stylist and a great stylist can be determined by how much value they place on their blending shears.

ToolboxStylists that understand the value of this type of shear will invest in multiple pairs. Just like straight edge shears, there are wide varieties from which to choose. Some are for more general use while others have more specific usage. The key is to know how you want to use the shear. Do you need it for light wispy coats? Drop coats? Terrier styling? Working around the head or eye area or dealing with large surface areas? There is a blender to fit every single one of these needs.

I always suggest you personally try out thinning shears before you purchase them. Just like Colin Taylor says, shears are like shoes. You need to find the ones that fit you! They have to fit properly as well as cut smoothly and run effortlessly in your hands.

So how do you narrow down your choices? Ask. Find out what other groomers and stylists are using. Determine which thinning shears they rely on every day in their salons. Believe me, they have opinions! There are lots of fabulous thinning shears out there – but there’s also a lot of junk.

Most high quality blending shears will have an average cost of $150 – $350. Of course, you can spend more if you like. Your equipment is an investment in your career. You may not need the Rolls-Royce when you first start out – but you do need something that is reliable and dependable. Luckily, there are many styles and varieties from which to choose.

royale-double-teeth-thinning-shear-bladesThe difference between a good stylist and a great stylist is that they know how to fix mistakes. Every one of us makes them. Having a nice collection of thinning and blending shears will be the erasers you need when that “oops!” happens.

What are your favorite shears? What do you look forward to shopping for when you go to Hershey? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~ Melissa


Surviving the Holiday Rush

After working professional in the pet grooming industry over 35 years, the only time I worry about dealing with clients is the Christmas holiday season.

christmas-dog-wallpaperThe two weeks preceding the actual day can be a chaotic mess.  With Christmas shopping, decorating, baking, family gatherings, holiday socials to attend, and every regular client you have wanting to be booked as close to Christmas as possible . . . phew!  December can be an exhausting month!

But, wait – t doesn’t have to be!  Christmas organizing all year round will let you create that picture perfect holiday without nearly the stress.

Getting Organized & Ready

The Salon

  1. Is it clean – really clean? Floors, walls, kennels?
  2. Is the lighting up to snuff?
  3. Are your laundry machines working properly?
  4. Are the tubs draining?
  5. What are the conditions of your pet dryers?
  6. Are your blowing fuses on a regular basis in one outlet?
  7. Does your computer need to be de-bugged for a glitch free running machine?
  8. Do you have a stock pile of all the office supplies you’ll need?
  9. Are your blades shears all sharp and ready to go?
  10. Are your clippers operating smoothly?
  11. What is your stock level of all your dispensable products? Shampoos, conditioners, cologne, flea foggers, cotton balls, ear cleaner, etc.
  12. Are there plenty of towels on the shelves?

The Holiday Image

  1. Are your holiday decorations fresh and up-to date for your salon?  Keep it simple and easy… pick a simple theme and work with it.
  2. Do you have your client’s gifts ready to go so they can easily be passed out when the client is having their pet groomed?  Remember, expense isn’t the key, packaging is. Pay attention to the details.
  3. Have fun with festive accessories.  Head gear, costume jewelry – anything that can bring a smile to someone else is a good thing.
  4. Are all your holiday bows special and pre-tied?  Are bandanas ready to be attached to the pet?
  5. Do you have red and green nail polish that is actually usable?  What about other colors?
  6. Do you have plenty of air freshener to lend a sparkle to the air without being overly powering?
  7. Music is everywhere – is your holiday collection handy or is there an ‘all Christmas’ station you can tune into?
  8. Have you brought extra clothing or makeup to freshen up after work before heading out?
  9. If you’re worried that you’ll be slow after the holiday season, do you have any grooming promotions for January and February that you can be handing out now?
$$ Saving Tip: Buy all your holiday items the day after the holiday to save up to 50% the retail price;
fabric for bandanas, decorations, Christmas cards…

Getting Through the Dogs

  1. What are the pros and cons of working extra hours?
  2. Should you take on new clients?
  3. Make sure all your regular clients have their holiday appointments BEFORE taking on new clients or ‘non- regulars.’
  4. Hiring extra help – is there something you can easily delegate with some basic training that would free you up to deal with clients?  Cleaning? Answering the phone?  Taking out the trash?
  5. Have you worked out a system to maximize the types of pets you take per stylist?
  6. Work out a drop-off and pick-up schedule that allows you to stay focused on grooming pets.
  7. Stay calm, cool, and collected no matter what happens during the course of the day.
  8. Set realistic time goals that push you, but stay on target.  Use an egg timer if necessary or place a clock where you can’t miss it – no matter what.
  9. Use every speed trick in the book from prepping – to bathing – to drying – to trimming.
  10. When clients pick up their pet, are you offering a promotion to assist in re-booking 6 weeks down the road when it can traditionally be really slow?

Organization on a Personal Level

  1. Do you have a master list of all the things you need to do for the holidays?  Is it broken down into smaller do-able chunks?  What about a master gift list that’s simply updated year to year?  Master Christmas card list?  Weekly meal planner? Regular shopping tick-sheet list?  For great inspiration go to www.organizedchristmas.com
  2. Are you are a store, catalog, or Internet shopper?  Are you prepared to have ALL your holiday gift shopping done by December 15?  What about the wrapping?
  3. As time gets closer, demands get greater and healthy meals go by the wayside…  If you are in a city, do you have a full selection of menus at your fingertips?  Who has great take-out that you quickly sweep in and grab on the way home or while you are at the shop?  If you are a country dweller, is your freezer packed with great frozen meals that only require reheating whether homemade or store-bought.
  4. Does a messy house stress you out?  Before is gets really busy, clean and organize the house or hire someone to help you… (or if you have kids, enlist their help.)  Also think about having carpets cleaned, windows washed, or dropping you heaping laundry off at a laundromat, letting them do it for you.
  5. Do you need a masseuse or chiropractor to help you stay loose and limber ? If you do, book your appointment early.

After the Holiday?

  1. Take the week off! Trust me – your clients don’t need you for the week between Christmas and New Year’s!  Take that time and spend it on yourself and your loved ones!  You’ve earned it.

With a little bit of pre-planning, you’ll be breezing through the holiday.  It’s so much more enjoyable for everyone to be in a festive spirit instead of being the Grinch.  Put some effort into setting yourself up to enjoy the best of the season – it makes the time fly by.  And you might even get a few moments to relish this time of year!

Always remember, to be successful – to thrive – you need to put forth effort today so that your future will be bright.

Happy trimming !

~Melissa


Clocks Are Your Score Keepers – It’s time to revisit an important topic!

We once asked a salon owner about her biggest challenge. The answer was simple – speed.

Most of her staff struggled to get even the simplest trims done in under an hour. That included bath, blow dry, and haircut. Even a basic #7F all trim on a smaller drop coated breed was daunting to some of them.

clockWe walked in and saw a well-organized salon. It was bright. It was clean. The layout allowed for efficiency. The equipment was all top-notch.  Hmmm, we wondered. Why was turning a small to mid-sized dog such a challenge for them?

Then it hit us. There were hardly any clocks around. We only spotted one clock in the main room. It was a smaller digital wall clock set on military time. The owner of the salon was a career military gal who is now retired. I understand why she opted for that style of time keeper, I’m just not so sure that style of time keeping is the right one for a staff of non-military groomers.  Plus, when I was across the room, I could barely read it clearly. The clock was just too small!

If you want to be a successful groomer who can pay your bills while bringing customers back again and again – you need to embrace time.

Watch the time.

Track the time.

Race against the time.

Everything we do with professional pet grooming involves time. You need to be highly aware of every hour, minute, and second. Ideally, a professional groomer should be able to turn a small- to medium-sized simple trim in an hour or less. That includes the bath, the dry, and the trim.

The first thing we suggested to this team was: GET CLOCKS! Nothing fancy, they just needed to be large enough to be easily seen from across the room. The simpler, the better. Every room in the salon needed one hung on the wall. By having a clock in every room, it makes it easy for the groomers to track their own time with just a quick glance. But clocks aren’t enough. Every person working on the pets needs to have a watch on, too.

For those individuals that are really looking to increase their speed, having a timer at their stations can be really beneficial. Before you can start timing yourself, it’s helpful to know what your starting point is.

Break the groom down into sections. Bathing. Drying. Clipping the body. Trimming the feet. Rounding the feet. Scissoring the legs. Styling the head. If you don’t know how long it takes you to do each one of these items, you’ll never be able to improve upon your “best time.”

And it’s far easier to break it down into segments than to look at the dog as a whole. After all, who doesn’t want the opportunity to win at even one or two smaller segments than to get frustrated when they don’t hit the time goal with the overall trim?

Once you know how long it takes you to do each segment, you can set goals and objectives to beat your “best time.” Push yourself. Make a game out of it. The clock will be your score-keeper. Each time you gain even a few seconds, you’ve won a mini victory!  But you’ll never be able to do that unless you can easily watch the clock. Even with all the clock watching, always remember, speed and efficiency can never come at the sacrifice of quality or safety.

2015-10-28_1529rrWhat are your time saving tricks? Jump over to the Learn2GroomDogs Facebook page and tell us.  You can even click here for a quick lesson in how to use the site.

FREE TIME SAVING LECTURE HANDOUT

Click here for a complete video list to make searching even easier!
 

Happy trimming,
~Melissa


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