In this video, Master Groomer Melissa Verplank talks about the importance of taking time for yourself to maintain and improve your performance. From focus to stress-reduction, she discusses six ways that time off the job makes you better on the job. Read the rest of this entry »
Blog » Business
Are you trying to grow your grooming business? Master Groomer Melissa Verplank shares her tips for selecting the right team members to scale your business. She also discusses staff turnover and positive ways to think about and manage the lifecycle of relationships with team members.
Want to train staff to grow your business? Check out our Distance Learning Program and leverage Melissa’s outstanding educational curriculum.
Want to help your staff get a specific breed groom just right? Check out www.Learn2GroomDogs.com, where members have more than 600 grooming tutorials at their fingertips.
Certified Master Groomer Melissa Verplank discusses one of her favorite keys to success: focus. Focus during a grooming session is critical for safety, technique, and style. Maintaining focus will also help improve your efficiency. Read the rest of this entry »
For those who want to become a professional pet groomer, but have difficulty attending a physical grooming school, Paragon’s Distance Learning Program offers more options. In this video, Melissa Verplank shares an update on the Paragon Pet School’s Distance Learning Program. Not only has this home study program proven itself effective for training people entering the industry, but it’s also being embraced by grooming salons of all sizes too!
If you want to learn the skills necessary to become a professional pet groomer at home, or you need help training your grooming staff, check out Paragon’s Distance Learning Program. Visit ParagonPetSchool.com today and use the promo code “LUCKYDOG” and get $100 Off your tuition!
Check out Certified Master Groomer Melissa Verplank’s discussion on the value of trade shows as a source of professional development and networking. A self-professed “trade show junkie,” Melissa will be one of the guest speakers at the Atlanta Pet Fair slated for Thursday, March 7th through March 10th.
Love learning new grooming tips? Check out Learn2GroomDogs.com.
Do you know someone who wants to get started in a pet grooming career? Check out Melissa’s online curriculum at Paragon Pet School’s Distance Learning Program: ParagonPetSchool.com
Planning to go to Atlanta? Stop by the Paragon booth!
Certified Master Groomer Melissa Verplank discusses the power of 10 simple best business practices that will command client respect and build your business.
Want more business inspiration to fuel your grooming salon? Check out these articles. MelissaVerplank.com/blog/?s=tips+on+building+repeat+clients&submit=Search
If you’ve mastered the art and want to bone up on your own technical skills, check out Learn2GroomDogs.com
Want to train your staff to perform at the highest skill level? Check out Paragon’s Distance Education program for Grooming Salons. ParagonPetSchool.com/product/studio-enrollment-bundle/
In this video, Master Groomer and savvy entrepreneur Melissa Verplank discusses the importance of building a trusting relationship with your clientele as the foundation of a thriving salon.
Want more tips on increasing your client retention rate? Check out another article on this topic here.
Would you like to train new staff with Melissa’s curriculum? Check out Paragon’s Salon Distance Learning packages here.
Want access to hundreds of grooming business and technique videos for busy professionals? Visit Learn2GroomDogs.com
What do you do in a service-based industry like pet grooming when you’re too busy and booking way out? You have two choices: trim your clientele or expand your team. Melissa Verplank shares her secrets for balancing your workload. In this video, she’ll help you weigh the pros and cons of growth. How do you find a great groomer to grow your business? What are the pitfalls of trimming your clientele?
Want to read more about hiring professional groomers? Check out the Melissa Verplank library using this search.
Want to train a promising apprentice? Check out Paragon’s Distance Learning Program, where you can sponsor an employee to get the best pet grooming education available in the industry: Distance Learning
Check out this flashback interview from 2016 with Melissa Verplank and Colin Taylor. Join these two friends as they talk their passion for education and their books Notes from the Grooming Table (Second Edition) and What Would Colin Do?
Let’s face it, many salon owners aren’t charging as much as they feel they should. Local competition and price-sensitive clients are two strong reasons why. In some cases, grooming rates are already as high as considered possible without losing customers.
In most service-based businesses, payroll is the highest expense. A typical grooming business pays out more than 50% to 60% in payroll, alone. When salons are paying out those percentages, raises are rare.
We’ve talked to lots of groomers. It’s no surprise that one of the main complaints with their jobs is not making enough money. It’s not all about the money but having fair compensation for the work we do is not unreasonable!
When people come to me and ask how they can earn more, I always remind them that time is money – regardless of how you are paid. The faster you can get through a pet safely, the more money you will ultimately make.
5 Easy Ways to Give Yourself a Raise
Use Guard Combs
Guard combs are one of the easiest ways to speed up your grooming. They allow you to set consistent length over the dog quickly. With the variety of lengths, it’s easy to customize the haircut just by switching out the guard comb. When working with guard combs you don’t need the time it takes to get a beautiful scissor finish. This is a much safer option that also minimizes the stress large amounts of hand scissoring can cause.
Invest in Chunkers
This scissor style is taking the industry by storm. Chunkers are oversized thinning shears or blending shears with wider teeth. In some cases, they can be used for the entire groom. Chunkers give a beautiful natural finish in no time.
Some stylists choose to use them in conjunction with scissor or guard comb work. When used in this manner, they dust the top of the coat, removing any imperfections swiftly. There are plenty of styles to choose from with a wide price point based on the quality of the shear. Talk to other pet stylists before you invest in a pair. Find out which chunkers are their favorites and then try them out before you buy them.
Pet parents are spending more on their dogs. Many clients love a little bling – and it doesn’t always have to be shiny! It’s easy to upsell special accessories:
- special bows
- feather extensions
- nail wraps
- temporary color
- pup tattoos
- jeweled neckwear
- bow ties and ties
- temporary body bling
- feather eyelashes
There is no limit to the creativity you can have – as long as it is safe for the pet. It’s a fun way to add a little extra revenue and get people talking!
Up-Grade Specialized Shampoos or Services
Every salon has its favorite economical go-to shampoo. But what if your clients had a choice? For some clients, nothing is too good for their pets. Many spa lines of pet shampoo do a fabulous job getting the dog clean and smelling fabulous. There are many specialty shampoos that treat special skin and coat conditions. Most of the time they cost a little bit more than your everyday shampoo. There’s no reason to charge the same. Some specialty shampoos need to sit on the pet a little bit longer to be effective (if it takes extra time it should also add a little more cost). Consider these liquid tool gold mines:
- blueberry facials
- anti-itch shampoos
- odor neutralizing treatments
- skin and coat remoisturizing treatments
- deshedding shampoos
Try a paw-i-cure instead of just trimming the nails. This type of service is a package deal. It includes:
- filing nails with a Dremel to get them smooth and short
- trimming the coat between the pads
- sometimes a skin soothing ointment is even included for rough foot pads.
Many of these upsells don’t take any more time to do yet add more income to you or the business.
Don’t get distracted. Most small to medium-sized basic grooms should take about an hour to do. If someone else is bathing for you, the finish trimming should only take between 20 to 30 minutes for the same sized basic groom. Minimize the idle chitchat with your coworkers. Put your cell phone on silent and deal with it when YOU have time. Keep your station highly organized. Create a routine for everything you do from start to finish. The more dogs crossing your table translates into more money going into your pocket. Sometimes it’s in the form of a paycheck, sometimes it’s in the form of tips.
It doesn’t matter if you are commission or hourly. The efforts you put out will create faster grooms, higher-quality trims, delighted customers, and repeat business. Applying these five tips can help you groom dogs better in less time while providing great service for your customers – while adding cash to your pocket!
What are some ways that you’ve tried? What works for you? Go to our Facebook page and chat with your Melissa Verplank family!