dog grooming Archives - Page 3 of 9 - Paragon School of Pet Grooming

The Secret to Handling Challenging Dogs

Dollarphotoclub_57676672 In my years of teaching new pet groomers, I’ve seen hundreds of dogs take advantage of a new students. Dogs pull, squirm, whine, snarl… and bite. I’ve seen many students frustrated to the point of tears.

Then a miracle happens.

An instructor will walk over to the pet and gently take over for the student. Suddenly, this challenging pet turns into a perfect angel. The students’ jaw drops. A moment in stunned silence passes before the student exclaims, “How did you do that?!” The answer is simple:

Energy.

Dogs have keen senses and an uncanny ability to pick up on our energy and our confidence. They read us clearly even when we don’t think we are connecting to them. In the example above, the dog picked up on the instructor’s energy without a word having to be said.

Dogs are primarily nonverbal communicators. They have a language of their own. They are very clear in the messages that they give us. It is up to us to be able to interpret that language.

The #1 rule when working with pets is to remember the three C’s. As a professional you must remain: Calm, Cool, and Collected in ALL circumstances. The second you step out of this energy mode, the dog pet will know it.

Dogs are hardwired to think like dogs. They need a pack leader. If you do not exude the three C’s, dog language translates that to “poor leader.” The pet will not follow you. It will not cooperate with you.

So how do you gain the upper edge in this situation? Believe it or not, it all starts with your BREATHING.

I know it sounds far-fetched. How could something we do without conscious thought help in this situation?

To create a calm, cool, and collected energy, you need to be cool, calm, and collected. Deep breathing allows you body to channel that calm and focus. To make it happen, your breaths need to be deep and saturating. Breathe in slowly and deeply through your nose. Draw in the air and feel it fill your lungs. Now exhale slowly through your mouth. The most important part of deep breathing is to regulate your breaths. Three to four seconds in. Three to four seconds out.

Try it. You will feel the oxygen saturating your body. Tension begins to leave your shoulders. You will start to feel more relaxed almost immediately.

Screen-Shot-2015-11-05-at-4.08.52-PM Deep breathing can release stress and provide other noticeable health benefits. You will likely feel calmer after performing deep breathing exercises, and may trade feelings of anger or fear for a focused, relaxed state of mind. Most dogs will totally gravitate to this energy in a very positive way.

I firmly believe that 98% of all dog bites are preventable by reading the animal correctly and taking the appropriate precautions to protect yourself while gaining humane control over the pet. Your hands are your livelihood. You must take utmost care not to let your hands become injured.

Every pet is an individual with different physical and emotional characteristics. Some dogs receive clear directions and boundaries at home, making them very easy to work on in a professional setting. Other pets will not have the skills necessary to be well-mannered candidates in a professional grooming setting.

The personality quirks that you’ll experience while working professionally with pets will range from dogs that are perfect angels, to dogs that are mildly annoying, to dogs that could be potentially dangerous to work on for both the handler and to the pet itself.

Whenever working with pets it is always critical to remember the 3 C’s. As a professional you must remain calm, cool, and collected in all circumstances. And don’t forget to BREATHE.

Whenever you have a dog on a table or in your grooming facility, you must use humane, respectful, and consistent training messages. The more you can learn about dog psychology and combine it with actual experience, winning the control and the respect over the dogs will become second nature.

Always remember that dogs are primarily silent communicators. Excessive talking or giving of commands is not necessary to effectively communicate with them. Much of your control can come from maintaining the Three C’s – Always remain Calm, Cool, and Collected while working with any animal.

Any time you feel you are losing control of the three C’s, it’s time to step away from the grooming table and take a break. Breathe. Only when you can totally regain your composure is it time to step back and begin your work again.

There are many videos on Pet Handling in the Learn2GroomDogs library. Also my blog on Rating Dog Personalities is very helpful when determining how to rate personality and behavior in dogs.

Happy trimming!

Melissa

What did you think about these ideas? What do you do that works great for you? Jump on the Learn2GroomDogs.com Facebook page and tell us about it.

What Type of Grooming Do You Do?

My educational team recently visited a local grooming salon. When they came back, they shared a comment made by the staff of the salon.

“We don’t do show grooms, it’s not what our customers want.”

I thought to myself, “Okay, but I don’t do ‘show grooms,’ either.” I never have. Nor do I teach show grooming. Very few of my products showcase show grooming – not the books, the Distance Learning Program, The Salon Mentoring Program, or the on-site programs taught at the Paragon School of Pet Grooming. None of them focus on show grooming. 90% of the videos from Learn2GroomDogs.com showcases every day grooming jobs – from shave downs to highly stylized pet trims.

…But the comment got me thinking. What determines the type of grooming we do? It boils down to one thing: the needs and demands of our clients.

Our clients will either make us strive to new heights or allow us to settle into a less demanding routine. I see this play out clearly between two of my companies.

When I started the Paragon School of Pet Grooming in the early 90’s, the Jenison community was a perfect fit for a school. At the time, I was running a fleet of six mobile vans. We catered to the upper echelon of the community. Our prices were higher than average salon prices for the premium front door service. That clientele appreciated and was willing to pay for this type of service.

The Jenison market was on the outer edge of our service area. Occasionally, we would dip our toes into that market. We quickly learned that the Jenison market valued economy. They wanted short, no-nonsense haircuts. They were amazingly frugal – and they were always on the lookout for a deal!

The Jenison market was a perfect place for a grooming school with discounted grooming prices and basic trims! For 27 years, The Paragon School has been in this location. This community takes excellent care of its pets, but it doesn’t step far outside the realms of fancy haircuts. Short, low maintenance trim styles are what this clientele wants.

The other side of town has a totally different story. When we first started talking about opening a luxury pet resort, I knew exactly where we needed to go: right to the heart of where most of our mobile clientele lived. In 2007, we opened Whiskers Resort and Pet Spa.

Our first groomers at the resort were high-end pet stylists. They were Certified Master Groomers and awarding-wining contest stylists. They set the stage for a high-end thriving grooming department. The trims were more upscale and so was the average price. Upscale grooming comes at an upscale price.

Today, Whiskers has seven grooming stations and business is booming. Rarely do we see a short, low maintenance all-trim come through the doors.

At Whiskers, the team specializes in more complex haircuts. The team does lots of breed profile trimming using pet grooming techniques. They use special products to accentuate the coat type. They hand strip. They hand scissor. They do pet trims. They even do a few show grooms. They see oodles of Doodles and lots of “designer dogs.” Don’t get me wrong, about half of the grooming jobs are still bath and brush dogs. They handle plenty of Labs and Golden Retrievers! Plus, the Whiskers grooming department sees the new, different, and unusual when it comes to breeds. This team must be on their toes. Our stylists need to be up-to-date and highly educated to meet the needs of the clientele. They do a lot of fancy haircuts!

Both businesses cater to a different clientele. They are on different career paths both for the people within the teams as well as the businesses themselves. Both businesses are successful.

Most pet grooming businesses do a bit of a crossover between no frills, low maintenance haircuts and the fuller, fancier trim styles. The personal motivation of the salon owner, local competition, as well as the clientele will ultimately dictate the type of grooming styles leaving each business.

I know many salons that specialize in low maintenance, easy trims combined with bath and brush type pets. Even though they don’t do fancy trims, they are still highly successful.

Other salons cater to a more discerning clientele. They need to have a higher skill set to stay competitive and thrive in that setting. The more knowledgeable and skillful they are, the more likely they can satisfy their clients.

Other stylists cross over into the show world where the understanding and application of structure and movement combined with sculpting the coat is critical to being in the ribbons.

Regardless of where you fall on the scale, if you are a professional pet groomer/stylist, grooming is a career. It’s not a hobby to you. You might be doing low maintenance trims that don’t require a whole lot of advance study – that’s okay! Not everybody has to do fancy trims. Each grooming business will have a signature style.

You might be at a salon where if you’re going to thrive, you need to be able to satisfy a more demanding client. You have clients who are educated and know what their dogs are supposed to look like – or WANT them to look like! Being able to apply pet grooming techniques to enhance a particular breed or an individual dog is just good business.

It’s important to remember that owners have pets for different reasons. Not all owners want a “show dog” look. They simply want a handsome family pet that is clean and well-groomed. Sometimes that means a no-frills type trim – other times, it’s a much fancier haircut.

Whatever YOUR signature style is – do it to the best of your ability with kindness and respect for the pet. It’s our job to assist the owner to care for their pet in a manner suiting the pet and their lifestyle.

Happy trimming!

Melissa

What does your clientele want? Jump on the Learn2GroomDogs.com Facebook page and tell us about it.

How to Scissor a Leg in Under 2 Minutes

Grooming systems allow us to go on autopilot. When we’re on autopilot, we can focus on the thing that matters the most – pets!

Think about the things you do every day. I’m sure you use systems all the time. I know I do.

I have a system for making coffee. I have a system for doing my makeup. I have a routine I follow when I exercise. I have a system when I get into the car to go somewhere. I have a routine I follow every night before I go to bed.

I bet you have a lot of routines, too.

When I follow my systems and routines, I don’t have the think about what I’m doing – I just do it. The beauty about routines is they become automated – and efficient.

How does it feel when you don’t follow your routine? What happens when you get interrupted? Do you lose your place? Do you have to stop and think about where you left off? Do you feel lost? What happens to your time?

I know when I’m interrupted, I lose my place. I get off track. I lose precious time. If it continues to happen, I get frustrated.

My guess is you’re just as busy as I am. We have places to go and things to do. Wasting time drives me nuts. How about you?

So, how do you apply this concept to dog grooming? Each phase of the grooming process can be broken down, systematically. For now, let’s talk about a routine for scissoring a leg in less than two minutes.

Now, I’m not talking about an 80-pound Doodle. I’m not talking about a dog you haven’t seen for months. I’m not talking about a dog that comes in matted to the hilt. I’m talking about average, everyday regular clients. Small and medium sized pets that have a bit of style to the haircut.

To become highly efficient with scissoring legs, there’s a secret.

It’s all in the set up BEFORE you pick up your shears.

Let’s break this down.

Let’s say you have a Shih Tzu that comes in every six weeks. It’s heavy coated and gets a medium guard comb on the body with fuller legs and a round head style. When it’s done, it’s so cute it looks like it should be a stuffed animal. The entire trim, prep, bath, fluff dry, and haircut should take 60 minutes or less.

First things first. The set up before you pick up your shears is critical. You’ll give yourself a huge head start if you do a few things beforehand.

All equipment needs to be sharp. Your blades need to be able to glide through the coat like a hot knife through butter. Your shears need to cut effortlessly with precision. Your thinners should run smoothly, without catching. Your Greyhound comb as well as your favorite slicker brush should be within easy reach.

Here’s my basic grooming routine on all my six-week or less clients who get a fuller styled leg trim.

trim nails and clean ears
bath
towel dry
hi-velocity fluff drying
double-check coat for any mats or tangles prior to beginning the haircut
trim the pads and round the feet at the same time with a #40 blade*
Sani-work with a #10 (eyes, tummy, and under tail)
guard comb work on the body*
scissor the legs
style the head
style the ears
style the tail
apply bows and cologne based on client preference

I rarely break from this routine. This system allows me to go on to autopilot and focus on the pet and the quality of my work.

Notice the two stars in that list of 13 steps (6 and 8). Those are key areas when setting in the haircut to get legs done in less than two minutes. Those are your “cheat” areas.

What do I mean by “cheat”? Use your clippers. The clipper will remove the bulk of the hair. Any time you can remove excess coat with a clipper, you’re ahead of the game. It minimizes how much you must think about what you are doing while reducing the risk to the dog. #10’s, #40’s or guard combs rarely nick the body of the dog. Scissors? That’s another story. If you’re working with a quality pair of shears, they’re razor-sharp. It only takes one miscalculated move – one tug from the dog – and you have a potential injury that might require stitches. That’s not something any of us want.

Here is my step-by-step guide for this style of haircut focusing on the steps.

(Note: I always work around the dog in the circle.)

Body:

I brush downward over the leg and the foot with a slicker brush. With my less dominant hand, I slide my hand down the leg, with my finger and thumb closest to the table. When I get close to the foot, I gently ask the dog to lift its foot. I lightly clip the pads with a #40 blade (a #30 blade will work, too).
Once the pads are clipped, I let my hand slide over the foot with my fingers wrapping around the edge of the dog’s foot. Any coat hanging over the edge of the foot, I quickly remove with my #40 blade. I repeat this process on all four feet.
Once the pads and feet are trimmed, I turn my attention to the guard comb work on the body. In the pattern transition areas, I let my guard comb skim off the longer hair on the thighs, rump, and the shoulders. I’m thinking about parallel lines.
When I stand back and look, I want the lines to drop from the widest points on the shoulders and hips to the table. Since the feet have already been trimmed, once you blend the coat at the transition areas, there’s very little left to hand scissor. Normally it’s just an area between 2-3 inches wide.
Once my clipper work is done on the body and I have smoothly transitioned the short coat into the longer fur on the legs – I’m ready to pick up my shears.

Legs:

(In this scenario, I’m starting with the front leg and moving to a rear leg but you can use whatever order works best for you – or the dog. As I work around the dog, I complete each leg before moving to the next one.)

I start with the front legs. I fluff the coat up, gently holding the dog’s foot in my fingers then give the leg a little bit of a shake. The leg is positioned as close to the table top as I can while still elevating it slightly. With straight shears, I box the outside and inside leg lines. (Creating a box is much easier than trying to create a cylinder when setting in the lines.)
Next, I let the dog stand naturally in a square position. I trim a straight line from the elbow to the table with the dog standing squarely. While the dog is standing, I eyeball the front of the front leg making a mental note how much coat needs to come off to create a straight line.
I recomb the entire leg, give it a little shake, and begin my final scissoring. With the dog standing, remove the corners and any longer hair falling over the boxed-in area, creating a nice straight cylinder. I then pick up the foot and detail the cylinder shape.
I quickly give the leg another comb-up and do the final detailing with my thinning shears. I remove any of the high spots or rough patches.
As I get close to finishing shaping the leg, I slide my fingers in around the top of the elbow, and give a gentle squeeze. This hold stabilizes the dog and naturally makes them point their toes so I can focus on the foot. I give the foot a quick fluff with my comb. Picking up my thinners, I remove any rough edges falling outside of the nice rounded foot blending into the sidelines on the leg. I never cut on the underside of the foot from this position.
I put the foot down and let the dog stand naturally. I double-check my work between the large pad of the foot and the stopper pad. I re-trim that area if it needs it.
To double-check the pad area, I brush the coat down and trim any stray hairs with small detail shears – always working around the outside area of the foot pad.
I double-check all my work before I move on to the rear leg.

The rear leg will be the same (with a few variances) to help establish the angles of the rear assembly. When doing the guard comb work, I sweep the clipper over the hip and rump area and feather off towards the stifle. This helps establish the angulation on the rear leg.

On the rear legs, I fluff the coat up. Gently holding the dog’s foot in my fingers, I give the leg a little bit of a shake. With the dog standing squarely, I scissor the outside of the leg in a straight, parallel line to the table.
Next, while standing directly behind the dog, I scissor a straight parallel line on the inside of the leg.
I re-fluff the leg and let the dog stand naturally. I scissor in the front of the rear leg, accentuating the curved angle from the stifle to the hock and then straight down to the rounded foot. I will often switch to curved shears for this section.
Finally, I fluff the rear portion of the leg. Using curved shears, I scissor in the angles over the rump and down the rear section of the back leg, accentuating the angulation.
I quickly give the leg another comb-up and remove any of the high spots or rough patches with thinners.
I slide my hand around the thigh, lifting the foot slightly off the table, focusing now on the foot. I give it a quick fluff with my comb and pick up my thinners to remove any rough edges falling outside the lines of the nice rounded foot. I blend the foot into the sidelines on the leg. I set the leg down and double-check the hock.
I fluff the leg one more time and do one of two things:
1. Lift the dog so it is standing on its hind legs. With the dog lifted in this manner, I get a clear view of the inside of the rear legs. I look for rough spots needing to be smoothed out – or –
2. Gently pick up the one of the rear legs. Lift it only as high as the dog is comfortable (most of the time allowing the dog to bring its leg into its body a bit). I double-check the inside of the rear leg and smooth out any rough spots with thinners.
To double-check the pad area, I brush the coat down and trim any stray hairs with small detail shears, always working around the outside area of the foot pad.
I double-check all my work before I move on to the next leg.

Have you ever timed yourself? If you haven’t, I encourage you to do so. You can’t improve what you don’t track. It’s important to know how long each step of the grooming process takes you. If you are not being able to get legs scissored on a relatively simple trim quickly, I encourage you to grab a timer or watch the clock. Play the time game with yourself. It’s fun. If you work on the system, you will be able to complete a leg in under two minutes.

When grooming pets, I love to automate what I do. It allows me to give the client a consistent haircut every time. It allows me to be efficient. It allows me to minimize the amount of time I spend on each task. I love how having systems in place allows me the freedom to focus on what is important – the pet.

Being efficient allows you to do more pets per day while enjoying your job. It doesn’t mean that you’re working harder, it just means you’re being productive. Think about all the things you do where you have a system or a routine in place. Thorough systems and routines allow you to get through the process effortlessly. And who doesn’t like that?

Creating routines and systems will also increase your revenue generation. I have yet to find anybody who does not appreciate being able to earn more money without having to work harder for it.

Jump on the Learn2GroomDogs.com Facebook page and tell us your tricks and tips for scissoring legs and saving time.

Do I Need More Clients?

Have you ever sat down and thought about what your clients are worth to you?

Go beyond each individual appointment.

Sure, the individual price for the grooming is important. If you are doing six pets a day at $50 a groom, it starts to add up. $300 in sales not including tips – that’s not bad! Bump it up to eight dogs or more a day and it gets even better. Or raise the price a little bit higher than $50 per groom. Both scenarios raise your bottom line.

But let me ask you this…

Can you consistently maintain 6 or 8 dogs a day?
Do you know what it costs you to get a new client?
Do you enjoy working with dogs that aren’t in the best condition?
Do you always know how much time to set aside for each new pet?

Bottom line – constantly working with new clients can be trying, time-consuming – and expensive.

There is a better way.

Instead of looking for more clients, why not concentrate on getting more out of the clients you already have? It all starts with having a great conversation on the importance of proper pet hygiene.

Back It Up with Stats

There are an estimated 183.9 million dogs and cats in the United States. Over 68% (107 million!) of all households have at least one pet. In 2017, about $6.1 billion will be spent on services like grooming and boarding.*

Over 62% of owners consider their pets family. At one time, dogs had a purpose to make our lives easier. They kept our livestock safe. They brought the flocks in to the barnyard. They helped us hunt and retrieve game for a table. They guarded our property. They were on varmint patrol. Most of these dogs spent much of their time outdoors. They were not the pampered house pet of today.

As their roles changed, so did their grooming needs. Today, most of our four-footed clients share their lives, homes, and even beds with their owners. As we invited dogs indoors to share homes, their grooming needs increased.

Keeping them well-groomed on a regular basis is crucial to making them enjoyable companions.

So how does this translate into creating a thriving grooming business?

**Focus on grooming frequency.**

Check this out. I’ve factored in two weeks’ vacation time for you. I’ve also bumped the client up so they get primped for all holiday festivities (wink).

Here’s how the math works if all your clients go 6 weeks between appointments:

$math 4$
A busy groomer working full-time doing 6 dogs a day only needs 167 pets to keep their books full. Whoa! That’s not a lot of clients. Most of us could find that many clients just through friends and family!

But let’s take it a bit further. Let’s figure out the value of a client.

If you educate your clients (while providing quality service), you’ll keep them coming back. Repeat business is the heart of a thriving business. Don’t look at each pet as just a $50 appointment ($50 is just an example – use whatever price tag is best for you and your salon). It’s better to see the larger picture. Look at the value over a year, then push it out even further by looking at the value of a client over the lifetime of the pet.

Example:

Times per Year	Annual @ $50.00 each Visit	Over 10 Years
13	4-week client = $650.00	$6,500.00
10	5-week client = $500.00	$5,000.00
9	6-week client = $450.00	$4,500.00
7	7-week client = $350.00	$3,500.00
6	8-week client = $300.00	$3,000.00

Wow, right? With each weekly bump-up in frequency, you get to pocket an extra $50! Who wouldn’t want to work on a 6-week pet versus an 8-week one? Or a 4-week client over a 6-week client? Not only is it good for your bottom line, the grooming gets easier and easier on the pet. Plus, the more often it’s groomed, the pet is cleaner and more enjoyable for the family.Let’s kick this out even further. Let’s look as what happens if you increase the frequency while REDUCING the cost. I call this our Coat Maintenance Program.

Coat Maintenance Program
17 @ $40.00	3-week client = $680.00	$6,800.00
26 @ $28.00	2-week client = $728.00	$7,280.00
50 @ $22.00	1-week client = $1,100.00	$11,000.00

Earning NEW clients always costs more than maintaining existing customers. Simply boosting the grooming frequency of your current clientele solves light booking issues and grows your sales.

Over 60% of owners think of their pets as family. What people love, they take care of. It’s up to you as the professional to educate your clientele about the hygiene needs of each individual pet based on their lifestyle.

The value of any grooming business is not in how large the client file is. It is in frequency level clients rebook their pets next appointment. And remember, sometimes having a higher average ticket price isn’t the best solution. Lowering the price and increasing the frequency helps everybody – the pet, the owner, … and the groomer.

Happy trimming!

~Melissa

P.S. Has this helped? Let us know if there are other topics you’d like us to explore. Jump on the Learn2GroomDogs.com Facebook page and tell us what would help you.

*2017-2018 National Pet Owners Survey, The American Pet Products Association (APPA)

I Want a “Puppy Cut”

Don’t you love it when an owner walks into a salon and ask for this trim by name? They actually think this is a universal standard trim that all groomers and pet stylists should know how to do. When we start asking them questions, they get all huffy, thinking we don’t know how to do our jobs. Frustrating!! You and I know there isn’t a consistent right way to do a “puppy cut.” There are many – many variations!

The puppy cut is one of the most popular haircuts. It works well on a wide variety of pets. From Shih Tzus to Doodles. From Pomeranians to Bichons. Almost any breed that grows longer coat can be done in this easy-to-care for style.

Yet, the puppy cut is also the most misunderstood haircut in grooming salons around the country. Why? There are no clear directions of what this trim actually is or how it should be done. It’s left up to individual personal interpretation by owners, groomers, or talented pet stylists.

The puppy cut started out as a trim style for Poodles. The puppy cut is a specific trim used on young Poodles in the dog show world. Once the puppy turns a year-old, they are put into the elaborate adult haircut for the conformation ring.

Today, the term “puppy cut” is used very loosely. It can apply to a wide variety of different breeds. It’s highly adaptable to any size of dog. Coats can be curly, wavy, or straight. Almost any purebred or mixed breed that grows hair looks appealing in a “puppy cut.”

Many owners love this style of trim. It can be very cute. It’s easy to care for. It’s highly versatile. That’s a win-win-win for any busy family! The dog does not drag in dirt and debris from outdoors. Their ears do not drag in the food or water dish. The need for brushing between grooming appointments is minimized. And on smaller pets, bathing between grooming appointments is a breeze. When done well, it can be extremely attractive, to boot.

So what is it?

Essentially, the puppy cut is one length all over. The most common length is between 1-2 inches over the body, legs, tail, head, and ears. Typically, it’s done with a clipper fitted with a long guard comb over the blade. There should not be any clipper marks, uneven coat, or sharp edges left in the fur. Next to a powerful clipper, high quality blenders are your best friends when doing this trim. Everything is soft and plush, like a fluffy puppy.

The term “puppy cut” can be tricky. In some circles the puppy cut can also be known as the “teddy bear trim”, “summer cut”, or “kennel cut.” I’ve even seen some salons turn their version of the trim into their “signature haircut.” So the puppy cut becomes “The Posh Pet Special” (brilliant marketing by the way!) Generally, the only things that change between theses trims are the names and the length of coat.

It’s important to keep this in mind, too: one person’s interpretation of a puppy cut might be that of a smooth-coated puppy. Think Boxer, Pug, or Beagle. Another person’s interpretation would be that of a fluffier breed like a Shih Tzu, Bichon, or Poodle. There’s also a big difference between a four-week old puppy and a ten-week old puppy in terms of coat growth.

With all these interpretations, there is a wide variance of what each individual dog will look like and what each owner expects their dog to look like. If an owner is requesting this trim for the first time, be prepared to discuss the trim in detail with the owner. DO NOT ASSUME YOU ARE BOTH ON THE SAME PAGE! Communication is the key to a happy customer.

Here is a great tip to remember when talking with clients: whoever is asking the questions controls the conversation. As groomers and pet stylists, we are problem solvers. Uncover the problems in five simple steps.

Observe the pet as the client walks through the door. Let common sense guide your line of questions.
Find the problem. Ask basic questions like, “Were you thinking of a short and smooth style or something a bit fluffier?” Letting the client talk will help uncover problem areas.
Gather clues from what the client tells you and what you observe.
Offer limited choices as you help the client solve the problem.
Guide the questions in five areas of the pet: overall body – head – ears – legs/feet – tail.

Here is a list of talking points when a new client request a “puppy cut.”

In general, what is the look they are hoping for? Something smooth and sleek so it’s easy to care for? Or something that makes the dog look slightly fluffy, plush, and super cute?
What is the lifestyle of the dog? Active? Sedentary? City dweller? Enjoys outdoor activities?
What is the texture and coat density of the dog? Fine, thin coats will looks shorter than dense coated dogs even with the same length clipper blade.
How much length do they want left on the body? What about on the legs? Feet?
What type of head style would they prefer?
Depending on the pet’s ear set, ear styles can change dramatically (dropped ear or pricked and pointed). How do they want them styled? Long? Short? In-between?
Do they want a long coat left on the tail or trimmed down to match the body? Or something in-between?

It’s important to have a thorough conversation with the owner when considering this haircut. There are so many variances with a puppy cut. Simply having the client state they want one is not specific enough.

Advise the client about trim options that would work best for their dog. Based on the condition of the coat and your pet’s body structure, you will be able to offer some valuable suggestions. A skilled pet professional will know how to make minor changes to the trim enhancing the pet’s appeal. Maybe the pet’s coat is too tangled to do the longer trim today. You’ll be able to suggest alternatives on how to modify a trim that works best as you discuss options for future trims.

Educating clients on proper pet hygiene is a valuable service most salon offer for free to their clients. In order to keep the dog looking its best, you can advise the client on how to best maintain this haircut between grooming appointments. At home brushing and bathing can make a big difference in how they look and smell, too. You can also make suggestions on how often the trim should be done based on the pet’s life style and coat texture. Maybe you suggest they get a full haircut every 4-6 weeks. Or maybe a maintenance program would be better suited for the client when you see them for weekly or bi weekly appointments.

Always remember, your clients are the lifeblood of your business. Taking a little extra time up front for a warm and welcoming pet consultation will go a long way toward building a solid relationship with them.

There is a good reason why the “puppy cut” is one of the most popular trims in grooming salons around the country. There are many – many variations!

What is YOUR first thought when you hear this term? How do you address this issue? Jump over to the Learn2GroomDogs.com Facebook page and tell us about it!

Happy trimming,

~Melissa

P.S. You can make this and ALL grooming conversations easier and more successful.

Take charge of the conversation and win over your clients by using The Theory of Five!

This is a great tool tool for getting the conversation started in a way that is easy for you to explain and for the client to understand. The photos and drawings make it even simpler! Try it the next time you talk to your guests. Even better? Use this as a teaching/training tool for your staff so you are all consistent in the ways you speak to your clients. Once everyone on your team knows how to discuss the essential parts of the pet, they’ll sound more knowledgeable, your clients will feel more comfortable, and you’ll waste less time (and possibly profits) correcting “guess work!”

How to Use Anatomy to Groom the English Setter

Anatomy is the Foundation of All Grooming

You’ve heard me say this before:

All dogs – whether a Yorkshire Terrier, a Great Dane, a Bulldog, or a Dachshund – possess identical bone and muscle structure. Fundamentally, they all are the same.

Excellent grooming starts always starts with a firm understating of canine anatomy. It is the FOUNDATION of all grooming.

Basic pattern lines are set based on the muscle and bone structure.

Depending on how physically active a dog is, the muscle structure may be very prominent. It could be lurking under a layer of fat. It may also be poorly developed due to age or lack of physical activity.

Nonetheless, those muscles are there. They will help you set symmetrical and correct pattern lines.

The bones are there, too. Whether the dog is anatomically correct when compared to the breed standard is something else altogether when we are dealing with pet dogs. Understanding what a physically sound dog is will help you immensely. When you know the difference between good and bad structure, you’ll be able to hide many faults.

When we combine all the layers of the dog – the bones, muscles, the skin and the fur – we will be able to mold and shape the coat to highlight the dog’s best features and downplay the others. If the bone structure is a little less than perfect, you can use the hair to camouflage those defects.

Before you begin grooming any dog, get your hands on them! Close your eyes. Feel the structure under the coat. Sink your fingers deep in the fur. Pay close attention to the muscle groups highlighted in color in these diagrams.

The Essence of the Breed

Before you start grooming any dog, you need to familiarize yourself with the breed and understand its essence.

The English Setter is a Sporting dog of great style. It should be physically fit and structurally sound to work long hours in the field flushing game. The general outline of the English Setter will be rectangular. The shoulder lay back and the angles of both the front and rear assemblies should allow for adequate reach and drive.

The coat is silky, flat, and should lay close to the body. English Setters have longer feathering on the ears, chest, abdomen, underside of thighs, back of all legs, and on the tail. The longer coat should not be so long as to hide the true lines of the dogs, movement, or the function of field hunting.

Landmarks for Grooming & Styling

When it comes to grooming, let’s work around the dog using its anatomy as a reference.

When done “correctly,” Setters are hand stripped for a very natural look. However, in pet grooming circles, it is common to see the pattern clipper-cut or styled using a combination of clipping and stripping to save time. Regardless of the method you chose, the anatomy reference points – or landmarks – will remain the same.

Setting the Throat: Feel for the muscles at the sides of the neck to set the throat pattern line. A visual clue to this area is at the “frill” or cowlick line running down the sides of the neck. The throat area is directly below the jaw, inside the muscles running down the outside of the neck. The shape is generally a soft “U” shape. The lowest part of the “U” stops a few fingers above the prosternum bone.

Body: The jacket coat on the bulk of the body is shorter and lays flat on dog. Follow the natural lay of the coat when working this area.

Shoulder: Use the turn of the muscle at the shoulder to set the jacket pattern on the body.

Elbow: The turn of the shoulder will also tell you the location of the elbow. This is the general location of where to start the pattern on the body, sweeping back and upwards towards the flank of the dog.

Spring of Rib: The turn of the ribs will help set the pattern line separating the dog’s body jacket which consists of much shorter coat, blending invisibly into the longer feathering found on the lower portion of the dog’s body.

Undercarriage: The undercarriage line creates a focal point for balance of the overall dog. The highest point of the graceful sweep will be directly under the last few ribs.

Flank: Moving into the flank area, the thigh muscle should be exposed to help accentuate a physically fit and muscular dog.

Tail: For balance, the tail should reach to the hock and be a triangular flag. There is a slight gap of fur on the underside of the tail at the base. This slight space separates the longer rear furnishings with the feathering on the tail.

Topline: The top line maybe level or slightly sloping from the withers to the tail.

Neck: The long graceful neck is well muscled and slightly arched.

Head: The lines of the skull are parallel with a well definite stop.

Ears: Set well back and low, even with or below the level of the eye.

All these areas are natural landmarks used as reference points on any breed. When you combine anatomy with the official breed standard for any purebred dog, you have knowledge. You can use this understanding to accentuate the proper structure of the English Setter.

Always remember, all transition lines should be invisible. Ideally, the English Setter should look totally natural when finished – as if the coat simply grew that way.

Combining the use of these anatomical landmarks and skillful technical skills, a talented pet stylist can easily create a symmetrical, stylish, and well-balanced trim on any dog – purebred or mixed breed.

Happy trimming!

~Melissa

P.S. Has this helped? Let us know if there are other topics you’d like us to explore. Jump on the Learn2GroomDogs.com Facebook page and tell us what would help you.

The 2017 Westminster Kennel Club Dog Show is Almost Here!

This time of year I always get excited. The 141st Annual Westminster Kennel Club Dog Show is just around the corner! For almost as long as I can remember, I have firmly planted myself in front of the TV for two nights. I would watch the show in its entirety. Why?

Because, the Westminster Kennel Club Dog Show is the “Superbowl” of the dog world. It is the best way to stay up to date with the latest trends and styles. I would throw a Westminster party. I loved inviting my entire grooming team over to be glued to the TV for two nights as the show aired. For days after the show, we would talk about the newest breeds that had been accepted by the AKC. The unique haircuts we saw. The latest style trends on established breeds.

The show was important for me. I was actively competing in the pet grooming contest arena. In the old days, we would record the show on VCR tapes. I can’t tell you how many times I would review those tapes before I stepped into the contest arena. Today, you can stream videos to any device or save it on DVR systems. By watching some the most spectacular dogs in the country compete at this level, I was able to get a clear image etched in my mind before I stepped into the ring at a grooming competition. Visualization is a key to success.

Secondly, I used the Westminster Dog Show as a way to help keep my grooming staff up-to-date with the latest styling trends. Once I opened The Paragon School of Pet Grooming, we continued to use the show as a key learning tool for students. The annual dog show was instrumental for students learning breed identification and trim styles.

Tune in this year and enjoy the 2017 show. The Westminster Dog Show airs Monday, February 13 LIVE ON Nat Geo WILD from 8-11 p.m. and Tuesday, February 14 is LIVE ON Nat Geo WILD from 8-11 p.m. For streaming videos of each individual breed class, click here.

Happy Trimming!

~Melissa

P.S. Do you watch? Jump on the Learn2GroomDogs.com Facebook page and tell me your thoughts about how to use this show or other resources to inspire yourself and your team.

Top Five Reasons I Don’t Allow Blue Jeans at Work

I know I’m going to ruffle a few feathers with this blog. But… my blog – my opinions. It’s ok if you don’t agree with me, but this is how I feel.

Call me old-fashioned. Call me a stick in the mud. Call me conservative. All of them are true.

When it comes to presenting a professional image appealing to our service-based clientele, I want simplicity. I want neat. I want clean.

Why?

Professional pet groomers have an image problem. As a whole, we are not seen as “true” professionals. We are not respected. Professional pet grooming is not commonly viewed as a credible profession. My father wasn’t thrilled about my early career move back when I was twenty. (He’s OK with it now!) What about your dad?

Unfortunately, this image problem is often well deserved. We are our own worst enemies. If we want to be true professionals, we need to look and act the part. Not just in how we present ourselves, but how we present our businesses, as well. Are we personally presenting a neat, tidy, and clean appearance? What about our salons and mobile vans?

If we can’t groom ourselves, how do we ever expect our clientele to view us as educated professionals? How do we instantly gain their trust? How do we build a long-term relationship based on respect?

None of this will happen if we don’t take pride in ourselves and our workplace.

Not allowing my team to wear blue jeans at work is my first line of defense.

We have less than 30 seconds to make a first impression. When a new client walks in the door, the impact is almost instant. What do they see? What do they smell? And what do they hear?

I’m not here to argue some people can rock it in a pair of well-fitted blue jeans. The problem is – most of us can’t. When I’m working with a large team of people, it’s much easier to require a basic dress code.

Dress codes don’t have to be complicated. They go a long way to set the first stages of creating a positive first impression.

5 Reasons Why A Dress Code is Good For Business

A dress code creates uniformity. Keep it simple. Matching attire goes a long way to create a positive impact on clientele. Black, khaki, or even white slacks, capris or longer shorts look professional, especially when teamed up with coordinating business shirts or jackets. Some pet service businesses find matching medical scrubs a simple way to unify their team. If you’re dealing with dog hair all day, matching hair-repelling garments make it simple to look stylish. Clients instantly know who is a staff member.
It’s controllable. With a well-written dress code, it’s easy to get a consistent look within your entire team. Plus, it’s easy to enforce it.
It minimizes risk. Dealing with dogs all day presents risks. You need to be stable on your feet and be able to stand for hours. Sturdy footwear is a must. Hooped jewelry poses a health threat to the wearer when handling dogs.
It builds trust. Having a clean, crisp, and simple – but polished – dress code in place instantly builds credibility with clients. Trust is at the heart of all successful service based business, bringing clients back on a regular basis.
It simplifies life in general. Today, we all have hundreds of decisions to make. By establishing clear boundaries with a dress code, you simplify your team’s daily decision-making process. By giving them direction on what to wear to work, they clearly understand what type of impression the company puts out to its clients and potential customers.

Some employers struggle with employees who believe they have the right to dress and groom in a way that represents their personality. This is true – outside of the employer’s business. However, businesses have rights to establish a dress code that aligns with their company and their target market. While individuals have a right to express themselves, so too do businesses. The way your employees dress sends intended or unintended messages to your clientele.

Suitable attire, along with basic politeness, cleanliness, and knowledge are a few of the most common threads within professionalism. Torn, sloppy, or ill-fitting blue jeans, in my opinion, do not convey the type of professional image I want to present to the community.

It’s human nature to form instant options of others. Personal presentation affects the perception clients have of you, your business, and your team. It is important to maintain a dress code which creates a positive first impression.

Never forget, the point of a dress code and professional conduct, at all levels, is to make others comfortable, including your clients. Its implementation ensures the instant impression a business is credible, trustworthy, and reliable.

Happy trimming,

~Melissa

P.S. I know this is a controversial topic. Let’s talk about it. I want to hear what you think. Jump on the Learn2GroomDogs.com Facebook page and tell me your thoughts.

Thinning Shears are the Pet Stylist’s Eraser

Are you thinking about upgrading any of your pet grooming tools? For many dog groomers, The Groom Expo in Hershey, PA that is coming up later this month is a perfect time to see and test new items for your tool kit. If you are saving your tip money to buy new thinning shears, this blog is for you!

Thinning shears (or blending shears) are the best-kept secrets in the grooming world. Used properly, they can make mistakes much less noticeable. For a new stylist, this is one of the first shears I always recommend upgrading in your toolbox.

It doesn’t matter how long you’ve been grooming or how talented you are as a pet stylist – sometimes you just need a little help. An “oops” can occur at any time. Mistakes happen.

Maybe there is a spot on the coat that you just can’t get smooth. Maybe there is tracking in the coat from the clippers or guard comb. You may have left scissor marks in the coat – or a hole in the coat you accidentally made with clippers or scissors. You might even be working with a dog that will not hold still long enough to work safely with clippers or scissors – leaving the coat rough and jagged.

Thinning shears can be your savior. They erase rough spots. They blend out jagged edges. They smooth out transition areas. They fix mistakes.

The difference between a good stylist and a great stylist can be determined by how much value they place on their blending shears.

Stylists that understand the value of this type of shear will invest in multiple pairs. Just like straight edge shears, there are wide varieties from which to choose. Some are for more general use while others have more specific usage. The key is to know how you want to use the shear. Do you need it for light wispy coats? Drop coats? Terrier styling? Working around the head or eye area or dealing with large surface areas? There is a blender to fit every single one of these needs.

I always suggest you personally try out thinning shears before you purchase them. Just like Colin Taylor says, shears are like shoes. You need to find the ones that fit you! They have to fit properly as well as cut smoothly and run effortlessly in your hands.

So how do you narrow down your choices? Ask. Find out what other groomers and stylists are using. Determine which thinning shears they rely on every day in their salons. Believe me, they have opinions! There are lots of fabulous thinning shears out there – but there’s also a lot of junk.

Most high quality blending shears will have an average cost of $150 – $350. Of course, you can spend more if you like. Your equipment is an investment in your career. You may not need the Rolls-Royce when you first start out – but you do need something that is reliable and dependable. Luckily, there are many styles and varieties from which to choose.

The difference between a good stylist and a great stylist is that they know how to fix mistakes. Every one of us makes them. Having a nice collection of thinning and blending shears will be the erasers you need when that “oops!” happens.

What are your favorite shears? What do you look forward to shopping for when you go to Hershey? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~ Melissa

Why Should I Schedule Holiday Appointments in September?

It’s hard to think about scheduling for the holidays with apples still growing bright on the trees and pumpkins still turning orange in the fields. Warm weather makes it hard to start thinking about holiday plans. What if I told you that this is the perfect time to avoid holiday stress?

The secret to avoiding holiday madness is to put your festive season pre-booking plans into gear before the chill hits the air. Are you surprised? It’s true! Here is an added perk to pre-booking holiday appointments. ‘Tis the season to guarantee the typically quiet months of January and February are lively and robust. This is the perfect time to ensure you have a holly, jolly, and profitable grooming season.

When you count it out, we are not that far out from many prime holidays. In just six short weeks it will be Halloween. In 10 weeks we celebrate Thanksgiving in the United States. In about 15 weeks we will celebrate Christmas and Hanukkah. All of these holidays revolve around friends and family.

One of the biggest ways to eliminate being frazzled by all the holiday pressures is to get organized, now. The last thing your clients want to worry about is having their four-legged fur baby looking unkempt and bedraggled as friends and family enter their homes to celebrate the season.

Years ago we discovered that pre-booking was a great way to get control of our salon schedule. It offered a great benefit to our customers, as well. We even found a few hidden bonuses. One of those bonuses was shortening the time frame between appointments on our five and six-week clients. Our customers often opted to shave off a week or two from their regular schedule just to make sure their dog was looking fresh and festive. By doing so, the added revenue dropped directly to our bottom line. Another bonus was the generosity of tips around the holiday season. The third bonus was our ability to pre-book into the typically slower January and February appointment time frames here in Michigan. When done correctly, our January and February can be some of our more profitable months.

So how do you kick this off?

Start by going through your client list. Identify your premiere clients. You know who they are – the clients that book regular appointments every one, two, three, four, five, and six weeks. You will start pre-booking appointments based on the frequency your clients typically come into the salon.

Once you have them identified, it’s time to pick up the phone and get them scheduled. I consider it a courtesy call to our most important and regular clients.

Your weekly and bi-weekly clients should have automatic standing appointments throughout the entire year. Those clients are your most valued premier customers. Confirm all of their appointments. They should be dropped into the schedule first, getting premium appointment choices. Once all your one and two-week clients are booked, move to your three-week clients. If they do not already have pre-scheduled appointments through the holiday season, pick up the phone to get them scheduled. Continue to move down the list to the four-week clients. Finish up with your five- and six-week clients.

By the time you are done, you will have very few appointments left. Why? Because you’ve done such a good job taking care of your most valuable clients. If you do have any appointments left, you can be selective about what you take. You will have the control and confidence to know what can be done or what needs to go on to a cancellation list or when you simply need to say, “I’m sorry, but we are full.”

Once the schedule is set – stick to your guns. Sure, the holiday season can be extremely profitable for grooming establishments, but do you really need to push yourself beyond your limits?

No. Not if you value your mental and physical health.

Once you get into the final countdown in November and December, looking forward six weeks will be January and February. Before those clients leave, they should have their January and February appointments pre-booked. If you struggle to get clients to pre-book during the colder months, think about incentives to help encourage pre-booking. Maybe it’s a discount off their next grooming. Maybe it’s a free add-on, upsell, or spa treatment. Get creative – but make sure you’re ready to offer the incentive at checkout to get those deep winter appointments booked.

Don’t forget, the holiday season is about friends and family. You have a right to enjoy them, too. How can you fully enjoy family time when you’re totally drained? Some of you may miss festivities altogether! I can’t tell you how many Christmas Eve’s and even Christmas days I totally missed because I was simply exhausted. Most successful groomers have to learn this lesson the hard way – including myself! Don’t believe me? Click here to check out my video on Learn2GroomDogs.com!

When you have a pre-booking priority system, you are in control. You’ll be able to recapture your holiday spirit and sanity – and so will your team!

Remember, as the holidays draw closer, the dogs get easier. Typically, these are the one- to three-week regularly scheduled pets. Simple spruce-ups are usually all that’s needed to make them look amazing for their families.

This system works best when you start pre-booking in September. Don’t wait. You’ll thank me later when you have time to enjoy loved ones and some holiday cheer.

What steps do YOU take? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~ Melissa