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How To Get Through a Challenge

Blog PicEvery one of us, at some point in our lives, questions whether we made the right decision. You hastily agree to something. Weeks, or even months later, you really begin questioning your decision.

I just had that happen to myself not long ago.

Many of the upper echelon of the grooming world have officially ‘retired’ from competition level grooming. But we were always being asked to step back into the ring.  Those making the request were always met with, “No way!!” from every one of us.

It takes a lot of practice to stay in peak technical form. Most of us do not actively compete anymore. A few still groom a little at their salons for pet clients. Others, like me, have not physically groomed a dog in years. For most of us, we have become much better coaches to the grooming world than actually grooming the dogs!

Months ago, my good friend Teri DiMarino came up with a brilliant plan to get us ‘old-timers’ back in the competition ring. The question was, “If we held a rescue rodeo, limiting the number of entries to select retirees, would you accept the challenge if you were invited?”

Most people who know me know my all-time favorite grooming classes are rescue rodeos. This is real-life grooming. This is the type of thing we see in our salons every day. It’s a well-known fact that if a dog is as clean and attractive, it stands a much better chance of being adopted into a new home.

When it comes to grooming dogs, we are all softies. This is the most rewarding competitive level grooming class I have ever seen. So when I was asked if I would compete if I were invited, my immediate response was, “Absolutely!!”

A few months later, reality started to sink in. I started to second-guess my decision. Yes, I groom every day in my mind with my work. However, I have definitely come to a point in my life when I’m a much better coach than an actual groomer. Sure, in the 80s and early 90s I was on top of my game. I groomed every day. Unfortunately, physical limitations forced me away from the grooming table and a job I loved.

 I was able to redirect my career by helping others learn how to groom, advance their skill set and achieve their goals. I went from being an occupational athlete to being a desk jockey. To step back in the ring was going to take more than just wishful thinking. You have no idea how physically demanding the job is until you don’t do it anymore.

Fast forward to Intergroom 2014. The Celebrity Rescue Rodeo was upon us. Ten of us were invited. It’d been so long since I’d last groomed a dog, other than a small collection of shears, I had no equipment left.

Luckily, I was able to beg and borrow all the tools I needed. I did a little bit of practice grooming prior to the class. But as we entered the ring – all those old butterflies came fluttering back. I really begin questioning – what the heck was I doing in the ring?

I think all ten of us were feeling about the same way. But you know what? Once they said, “Groomers start!” all of us went right back into our competitive Zen-like zones. We put our heads down, focused, and got to work. We blocked most everything else out except the job at hand and making a strong connection with our rescue dog.

There may have only been one trophy. That’s OK. Everyone one of us thoroughly enjoyed the experience. I think all of us walked out of that ring proudly. We still had what it takes to make a pet appealing.

Concentration was the key. No matter how rough, tough, or challenging your grooming day might be – stay focused. You can get through it – you might even find the challenge rewarding — just as all ten of us ‘old timers’ did.  All of us were worried we couldn’t pull this off, but as we left the ring of the Celebrity Rescue Rodeo competition at Intergroom 2014, all of us felt like winners – and so did the dogs!

Happy Trimming!

~Melissa

P.S. Special Note:  About 30 minutes before they called ‘scissors down’, they said we could call in a ‘lifeline’ to help finish our dogs. I called for Suesan Watson. This is her signature head style. I told her I was going to do ‘her’ head style on this adorable little dog before the contest even started. I had seen her do it repeatedly in our Learn2GroomDogs.com video lessons and love it. Thanks Sue!


Bring Nature to the Grooming Table

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Courtney Ramstack a compassionate stylist with a dynamic personality. She has a strong sense of quality with everything that she does. Courtney has trained over 150 grooming students. She takes great pride to make her shops fun and exciting places to work.

We are proud to have Courtney as one of our Training Partners at Learn2GroomDogs.com. The first time I heard this idea explained by her, I thought she was brilliant!

This vivid grooming tip comes from Courtney. This is her description of how to trim an ear short in her video lessons.

Clipper trimming the ear on a dog can be a dangerous step in the grooming process if it is not done correctly. It is very easy to nick an ear with the clipper blade. The ear leather is thin. If you do not follow the correct direction of the coat growth, the ear leather can feed easily between the teeth of the blades.

Courtney came up with a very clever way to describe how to clip an ear to minimize accidents. The visual clarity of her description makes it almost impossible for student to do it wrong. When she’s training new groomers this is how she talks them through the process.

Think of the ear leather like a leaf. It has veins that you can clearly see running through the entire leaf. Think of the dog’s ear like a leaf.

When trimming, a very close blade, like a #40, is typically used on the inside of the ear leather.

The outside of the ear leather is typically left slightly longer. Blades can range from a #30 blade all the way up to longer guard combs. This technique works well with any blade length when a clipper is being used to style the ear.

When you start clipping, lay the ear across your open fingers. Start clipping from the top of the ear at the center — where the stem would be. As you clip, keep the ear gently braced on your fingers. From that center point of the leaf, clip out towards the edges, following the veins just like on a leaf. Keep your fingers underneath the ear as you move the clipper towards the edges to brace it. This will keep the ear stable and the dog under control as the clipper removes the coat.

On dogs with natural ears, there is a small skin flap on the inside of the ear leather. This delicate skin flap is typically found on the back side of the ear. When you flip the ear over and hold it in your hand, normally you can see it clearly. You need to be careful of the skin flap — it is very easy to catch it in teeth of your clipper blade. Typically, the closer of blade cuts, the less likely it is to catch that inside ear flap. For safety, always know where that skin flap is located.

 As long as you clip in the same direction as the veins of the leaf, your risk of injury to the ear leather is very minimal. As you clip — or instruct someone else — imagine following the veins of a beautiful leaf. It’s hard to do it wrong with Courtney’s clear visual image etched in your mind.

Happy Trimming!

~Melissa


Charting Your Progress

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I love the saying, “What gets measure gets managed.” If you are not tracking what is getting done, you do not have a record to monitor your progress.

Recently we worked with Jennifer, one of our leading stylists at one of my companies. Jennifer works full-time at Whiskers Resort & Pet Spa. We were filming a Learn2GroomDogs.com video lesson with her. Jennifer arrived on set beaming. She couldn’t wait to tell us she just beat her personal best in grooming sales for one week.

It wasn’t official — yet — but she was pretty confident she broken her old record of $4,056 in weekly sales. I followed up a few days later with my manager. She was correct. She had  beaten  her old record!!  Jennifer’s previous personal best was set during the holiday season of 2011. She had come close a few times but had not been able to break the barrier until now. Her new benchmark was now set at $4,468! Wow. I was impressed.

I was impressed for three reasons.

  1.  She was grinning from ear to ear. Jennifer was extremely excited about her accomplishment – as well she should be. Her positive attitude was contagious.
  2.  She always tracks her weekly sales. She always knows her targets along the way. If Jennifer is off her mark, she knows it immediately.  She knows if she on top of her game. If she sees opportunities to push herself – she knows instantly when they appear and how hard to push. No one has to tell her – she pushes herself.
  3. She helped the entire company reach its sales and growth marks by being so proactive with her own personal success.

If you are a professional groomer or salon business owner, tracking your progress is a great way to grow and learn. Plotting your course and tracking your results can be very rewarding. And fun too! Targets can be set for an individual, a small team of people, or for the entire company.

In order to set a goal in the first place, you need to know where you stand. That’s the advantage of benchmarking. Benchmarking is defined as setting a baseline or standard for your work. It’s the ‘pace car’ for future activities. Once a standard is set, you can measure performance over time, set goals, discover areas targeted for improvement and be proactive when change is needed.

Tracking your progress does not have to be hard. There are four areas that can simplify the process;

  1. Make charting your results fast and easy .
  2. Record progress on a regular basis.
  3. Keep your eye on the target by reviewing results frequently.
  4. Provide positive feedback when results are achieve.

Tracking and charting results provides a gauge on how well your efforts are doing. They paint a clearer picture when it comes to hitting the targets. If a target is fuzzy or does not exist, it’s extremely difficult to hit a bull’s-eye. It’s critical you know what you are aiming for!

It’s also amazing what people will aim for. The reward does not have to be large. Sometimes just knowing is enough to see results. Other times it’s as simple as adding a star or smile face to the chart. If the results are larger with clear cut objectives, larger recognition prizes might be attached to the end goal. Get creative. Build enthusiasm. Have fun rewarding yourself and your team.

We all want progress to be positive. That’s the exciting part. However, the best time to make changes in what you are doing is BEFORE you get too far off track. Before you get into trouble. By monitoring changes, you will clearly see when you need to alter your course. When an area is stagnate and needs adjustment or when you are exceeding performance standards.

Measuring your successes and failures is one of the most important things you can do to enhance your career or business. No matter what you are doing, if you are looking to improve, remember this phase. “What gets measure gets managed.”

Happy Trimming!

~Melissa

 


Scissors Are Like Shoes

blog picHello!

We are excited to have Colin Taylor with us this weekend at the Atlanta Pet Fair where we will be selling his new book “What Would Colin Do?”. If you are in the area, please stop by the Melissa Verplank booth and get your copy signed by Colin. This is such a great book, I’ve included an excerpt to give you an idea of his unique and humorous style! Enjoy!

Happy Trimming!

~Melissa

Excerpt from the book “What Would Colin Do?” by award winning British pet stylist Colin Taylor. Used with permission.

I admit it. I’m a sucker for colin cover1 (3)good scissors. I know I’m not alone. Male or female. Young or not-so-young. Gay or straight. Scissors are like shoes. We just can’t resist a wonderful pair. The shapes. The curves. The colors. My fingers twitch with excitement when I come across a new set. I start to see them in my dreams. Creating beautiful shapes.

Yes, like shoes, scissors come in an array of sizes. Colors. Makes. Models. But, like shoes, they also need to fit. However much you might need that particular pair, right now, if they don’t feel right, don’t try to convince yourself you have to have them.

The color of the scissors won’t improve your scissor work. And after a few days, the euphoria of our purchase will reside. We might still love them. But, fundamentally, scissors have to be comfortable. They have to be practical. We need to be able to use them with ease. They are the extension of our hands. The instruments of our talent. Our training. Our expertise. So don’t be swayed by the salesman’s perfect pitch. Go with the feelings in your hands. But also your gut.

Let’s say you have acquired that prized pair of scissors. You have to keep them in good working order. You have to make sure you use them only in ways that will protect their balance and sharpness. It’s hardly any wonder that heated arguments break out when a pair of scissors is borrowed without permission. And fights over scissors — sharp tools, remember — can be a frightening thing.

Use a wider bladed shear for scissoring dirty hair. These blades can take the wear and tear of cutting heavy dirty coats. And then go for a lighter or Japanese style shear as your finishing scissors. The technology of scissors, the materials used in the construction, is complex and scientific. Look out for the ‘Rockwell’ hardness of the metal used. A harder Rockwell hardness means stronger metals have been used. Which is what you’ll want.

When I buy a pair of scissors, this is what I do: I always feel them in my hands first. To check for a good, natural fit. I check the Rockwell hardness. I want something that is going to be strong and durable. I don’t get distracted by how glamorous or pretty they look. I concentrate on the potential performance. But it takes enormous self-discipline.

I try to go for an off-set shear when buying a pair of scissors. This means that the thumb hole is higher than the finger hole.

My collection of scissors include:

  • Curves: To get nice angles and lines.
  • Straight Shears: All purpose.
  •  Thinning Shears: To blend in lines.
  •  Texturizing Shears (chunkers): Create a more jagged/textured look.

Scissors also have tension screws. Adjust this so it feels right. But resist fiddling with it too much.

When I store my scissors, I make sure they don’t bang against each other. I also don’t store them in the wet room area of the salon. There is a lot of condensation here. I need to put them in a cool, dry place.

I have so much experience buying and using scissors, I should create my own pair. I’ll call them ‘Precious.’

To get a copy of Colin’s book, follow the link to MelissaVerplank.com or catch us at select trade shows in the United States. Colin Taylor will be in Melissa Verplank educational booth at the following grooming shows.

The Atlanta Pet Fair      March 7-9

Intergroom                        April 4-6

GroomExpo                       Sept 19-21

by Guest Blogger, Colin Taylor


Groomers for Hire – What to Look For in Job Candidates

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Hiring pet bathers, groomers and stylists is one of the most challenging responsibilities a pet salon owner must face. But rest assured you’ll eventually find them. Even if you are desperate, don’t hire just anybody. In the long run — it will hurt you way more than it will help you. Trust me on that one!

Even though they are difficult to locate – they can be found. Ideally, you would be looking for someone experienced in dogs – and better yet – grooming dogs. All shapes and sizes.

But that’s just the starting point. You’re also looking for someone who is reliable, punctual, compassionate, honest, and a team player. Ideally you are looking for someone who enjoys both people and pets. Plus, they have to have a personality that will help your salon attract more clients.

With a very specific job market that has few candidates, it makes the hunt even more difficult. It would be wonderful if you had an entire file of resumes of experienced groomers to choose from. However, in our field, it just doesn’t happen very often. Most likely you’re going to fill the position with someone who will need training. You will need to teach them and mold them into your ideal employee.

So what do you look for? Here are four things I look for when seeking a new pet grooming enthusiast to join the team.

#1. Compassion & Passion – No matter how talented a person may be, without compassion and passion, they she won’t be much of an asset for your salon. Look for someone who can easily identify with your business goals and its mission.

#2. Commitment – Seek out a pet enthusiast who is eager to learn more about the grooming industry. Do you see the potential in that person to be dedicated and committed to his job? This is a field where learning can be never ending.  Are they receptive to increasing their skill level?

#3. Problem Solver – All businesses face problems every day. Your grooming salon is definitely not an exception. Hire someone who can be relied on to analyze, address and solve problems effectively.

#4. Professionalism – Do they present an image of professionalism in their personal appearance, their mannerisms and their speech?

Here are a few items that always impressed me when I’m interviewing prospective groomers.

  • They are punctual. They show up five minutes prior to the interview.
  • They present a well pulled together look. It doesn’t need to be fancy but it does need to be well thought out.
  • They smile and shake my hand firmly as we introduce ourselves.
  • They supply a full resume of their experience including references.
  • They have brought a photo portfolio of their work. Is it well presented?
  • If they’re a recent graduate, they supply copies of their certificate, report card, and attendance records from grooming school.
  • They have a proven track record of applying themselves.
  • They are prepared to discuss their abilities and goals at the interview instead of just reciting it from the resume.

In most cases you’ll have to do a three-step process when interviewing candidates. If a candidate does not meet your expectations at any point during the interview process, do not move on to the next step.

  1.   The first step is generally a telephone interview focusing on basic topics about the person.
  2. The next phase would include a personal in-depth interview.
  3. The final phase would be a practical demonstration of basic skills including; handling, prepping, bathing, drying, and executing a simple haircut on a small to medium-sized dog.

Hiring is never easy. It takes time and effort to find the right candidate for your team.

As you’re going through the hiring process always remember this. Here is most important element to look for when hiring.  Look for someone who is compassionate and passionate. No matter how talented a person may be, without compassion and passion, he or she will not be much of an asset to your grooming business.

 Happy Trimming!

~Melissa


Ten-Year Anniversary of Notes From the Grooming Table – Time for an Update!

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Where does the time go? It seems like just yesterday Lisa and I were buried within the creation of Notes From The Grooming Table. Notes was designed to be a reference guide for the professional pet groomer.  With every breed, I identified the “correct” grooming method for the AKC confirmation show ring. However, in the book, I gave basic pet grooming directions and how to maintain the integrity of the breed using pet grooming techniques with clipper’s and scissors.

In total, Notes From the Grooming Table took over three years to write. At the time there were 150 breeds recognized by the American Kennel Club. Those were the dogs that we included with Notes. When we first started working on Notes, we had no idea the global appeal this book would have on our industry. We sell almost as many books abroad as we do here in the United States.

Since Notes was first published in 2004, the AKC has accepted almost 50 new breeds in just 10 years. A number of those breeds come in multiple sizes and a variety of coat textures. 10 years ago, the Miscellaneous Group was so small, we didn’t even opt to include in the book. Today there 15 breeds in the miscellaneous category of the AKC! We have opted to add them to the updated version of Notes From the Grooming Table.

Ten years ago, the Internet wasn’t even close to what it is today. The amount of research Lisa (my illustrator for Notes) and I had to do with individual breeds was mind-boggling.  Finding reference material about each dog required book after book — magazine after magazine — and many dog shows. Today, research is much easier via the Internet. But as you know, not everything on the Internet is totally accurate. It still requires an awful lot of reviewing, sorting and double checking before I feel the information is accurate.

 I don’t want to think about how many drawings and sketches Lisa created to make Notes come alive. When she felt she was close on the drawing, she would bring it to me for review. I know she hated this, but it worked. I’d pick up my scissors, tape, a red pen and my trusty AKC book.  I’d read the standard, measure the dog out and then start cutting the dog into what look like puzzle pieces. Lisa watch from the sidelines horrified. I cut it apart, re-measure it, change body shapes and tape it back together. I’d hand her back her draft drawing and tell her, “Do it this way.” And she always did very willingly – although I’m sure there were times she was cursing me under her breath!

When I first wrote Notes from the Grooming Table, certain tools didn’t exist. They weren’t even an idea yet. Or if they did exist, there have been huge advancements with the piece of equipment. The tools that are high on my radar list are the extensive variety of attach-on guard combs. Wow. Those have come a long way! Battery operated detailed trimmers are another piece of equipment no groomer should be without. Another tool that has gained wide acceptance are the large blending shears. When Notes hit the press, I’d never even seen this item!

Back in 2004, we never anticipated we would have a global market. We never address the different styling techniques and trends depending on what continent you’re grooming salon is located. And not only are the styling trends different, in some countries we are starting to see docked or undocked tails along with cropped or uncropped ears. These variances are sometimes personal preference or laws from the individual countries. Whether the dog has a tail or not is going to dictate how that tail is going to be handled in the grooming salon. Same thing goes for ears on many breeds.

Ten years ago, the art of hand stripping was just starting to take root in the professional pet grooming salons. Today, we see more and more pet stylists applying hand stripping techniques to pet dogs than we’ve ever seen before.

What’s up with all the hairless breeds? We’re going need to put an entire section and how to care for dogs that don’t have any coat to protect their skin. They certainly have different needs than the coated varieties!

How many of you realize what kind of deadline we were under to get Notes published for the first time in 2004? We had done a large PR bit announcing the release at a major tradeshow. Of course, our timing wasn’t going quite as planned with the final printing. There were issues. Lots of issues.

In order to get this book on the press in time to make our debut trade show, we only had 24 hours to proof the entire book. I opted to keep the first run of Notes From the Grooming Table a small run. Good move on my part. It was riddled with typos. If you are one of the early purchasers of Notes, check it out. It’s pretty funny because some of the typos are absolutely blatant. (Like the color of the Soft Coated Wheaten Terrier.)

Luckily, many of you were gracious enough to simply point out our typos. For the first few years, we continued to keep our print runs small. Every time we went back to press, we would fix a couple more typos. One of the typos I can’t believe has totally slid under the radar for all ten years has been the spelling of the breed Schipperke. It’s still wrong today. Whoops. Go ahead – grab your book and check it out – I’ll wait. Needless to say, that will be fixed in our revision of Notes From the Grooming Table!

For our tenth year anniversary, we are working on revising Notes From the Grooming Table. Lisa and I are excited to be able work on this project again. For the first time in years, I am literally going through Notes From the Grooming Table page by page. I have a highlighter, a colored pen and lots of sticky notes. It’s hard to believe there so many new breeds to address. We’re enjoying updating the styling trends that have changed slightly on established breeds. It’s fun being able to share with you so many new tools that make grooming dogs so much easier.

This is turning into a major undertaking. However, with this revision of Notes From the Grooming Table, we want to take our time. There will always be opinions on what is right or wrong with all aspects of the style and trends of professional dog grooming. We want to make sure we give you lots of options to create a dog that is well groomed – even if you have never physically groomed that breed before. Armed with Notes From the Grooming Table, you will have the most current and up-to-date pet styling book available anywhere in the world. Look for the revised edition of Notes coming out late in 2014.

Happy Trimming!

~Melissa


Are You Front Page News Worthy?

Blog ImageIf your local newspaper were to drop by, un-announced, to do a feature story about you and your business — would you be proud? What about your local TV station? Would you be delighted of the impression you will make on the community as your photos were splashed across the front page? What about being seen by thousands watching the local news?

If the answer is no, take the steps necessary to create that positive, professional image that will make a lasting impression on all of your clients, every day.

For new clients walking through your door, they’re going to make a lasting impression in their minds about you in less than 30 seconds. In those 30 seconds you have the opportunity to make a positive impression with three of the five human senses; smell, hearing and sight.

In over 30 years of business, trust me – this scenario has played out many times with my multiple business. If there is a slow news day, nothing can fill the space better than pets! Luckily for me, I have lived by this credo for years. We are always ready to be front page news. In all my companies, cleanliness and professional appearance have always been a top priority.

Daily maintenance is critical on an ongoing basis. However, many professional grooming salons experience a slowdown right after the holiday season. Your appointment book is light. The phone is not ringing. You’re wondering what you can do with yourself. I’ve got the answer for you. Push up your sleeves and get ready to apply the elbow grease.

This is the perfect time of year to do all those pesky little tasks you’ve been procrastinating on. It doesn’t matter whether you are a stationary salon or a mobile grooming unit — most of these items apply to both.

  •  deep clean all areas of the salon (we’re talking on your hands and knees using a scrub brush type cleaning!)
  •  apply a fresh coat of paint
  • organize your reception area
  • clean out your computer files
  • clean the lint traps of your dryer(s)
  • organize your supply cabinet
  • sort out your tool kit
  •  revamp your print marketing materials
  • clean and perform maintenance on all of your grooming equipment
  • refresh your website and Facebook pages
  • rearrange your retail area (if you have one)
  •  change the art in your salon if you have room
  •  install clocks in every room
  • oil and service your grooming tables
  •  order new smocks and/or grooming attire
  • pamper yourself with a personal makeover for fresh look

Many of the above tasks would create an immediate positive impression to your clients. Even if the client doesn’t immediately sense the impact of one of the listed items, it doesn’t mean it won’t affect them. It will affect you in a positive way. That positive energy will transfer to your customers.

The next time your local news company calls for an interview, you’re going to have the confidence to greet them at the door even if you only have a few moments noticed before they arrive. When your photo is splashed across the front page or you are splashed across the TV screen, you’re going to be proud of what you see — and your clients and prospective clients will be impressed.

There is no amount of marketing dollars that can buy free publicity. Are you ready to be front page news?

Happy Trimming!

~Melissa


Grooming Speed Trick = Wrap-A-Pet

Blog PicThis is the best speed trick around for a professional grooming salon. Wrap-a dog. Women have been doing it for years.

If you’re gal and have had long hair at any point in your life, you know what I’m talking about.

You shower. You wash your hair. You step out of the shower and towel off. But before you do anything else from that point forward, you flip your head over and wrap your hair tightly in a towel. As you stand up, you flip the twisted towel toward your back. You are now sporting a turban style head wrap. You go about your routine letting the towel absorb the moisture in your long hair. Depending on the thickness of your hair, you might leave the turban in place anywhere from 5-20 minutes. By the time you’re ready to dry and style your hair, the towel has done its job. It has removed a large portion of the moisture from your hair. You‘ve greatly reduce the amount of time it will take to dry your hair simply by letting the towel do the work.

A pet grooming salon is no different. Using this trick can shave off loads of time over the course of an entire day. Even if you’re just doing six dogs, and you could save 5 to 10 minutes per pet in the drying process — you are saving anywhere from 30 to 60 minutes of time. Time is money, so it really starts to add up fast with each pet! Times that by multiple stylists and the savings really start to pile on.

There are other problems that come with not using a towel efficiently prior to starting the drying process with any type of dryer.

  •   The bathing area of any professional pet grooming salon is always humid. If you opt to high velocity the dog prior to utilizing a towel to remove the moisture, you’re putting all that extra moisture into an already humid environment. The more humid the environment, the harder it is to ultimately get the dog dry.
  •  In a highly humid area, it will be almost impossible get a beautiful fluff dry finish on any dog.
  •  Moisture will be going all over the walls and floor. Not only does this create a mess, it also creates slick floors which are dangerous.
  •  If you are in an environment where there is another bather working alongside you, you were getting their pet wet from the spray coming from the dog you are working on. (tisk-tisk!)
  • It takes longer to dry a dripping pet straight from the tub – the longer the pet is on the table, the harder the grooming process could be for many pets – especially older ones carrying a lot of coat.

This method of drying works well for any pet stylist or groomer. I started applying this method when I was mobile – doing one dog at a time. Even then it saved me time. I would finish the bath, towel dry the dog well and then wrap it tightly in a towel and let it sit for a few minutes. I would write out my receipt. Clean up my van. Make bows. Answer messages. Even having the pet sit for just 5 minutes was a huge time saver. I would save at least 5 minutes in the drying process and save myself 5 minutes doing all those other things. Total time saving per pet: 10 minutes.

When I moved to a high volume salon, the same trick saved us boat loads of time. We would have 30-40 pet per session. (We offered half day grooming for most of our clients. Thus we had two shifts of pets; morning and afternoon.) In a high volume salon, we affectionately called the term of wrapping dogs as “wrap n stack ‘em.” We would bath all the pets, and then start putting them in our bank of kennels in the drying room. It became a very fun game.

At the foundation of every high quality groom, is the bathing and drying process. To ensure the maximum quality of groom on the finished pet, it is critical the dog is ‘squeaky clean’ and 100% dried using the optimum drying method for the coat type prior to it going on to the finished grooming process.

Here are the basic guidelines for the game. Every game (day) will be a bit different based on the type of pets you have coming in. My personal goal when I move to the high velocity drying process is to have now moisture coming off the dog. Not always possible but that’s my goal.
Basic Rules for “Wrap n Stack ‘Em”

  • 6 week or less; pets go directly to the tub. No pre-clipping or brushing needed.
  • The largest and thickest coats hit the tub first – smallest and lightest coats last. Tub priority will be totally based on the size and coat density of the pets being bathed during that session.
  • Towel-dry the pet by hand first. Then wrap in a fresh, dry towel. Secure the towel with clips. (office style large bull dogs clips work great)
  • Small dogs can normally be wrapped in a single towel. Larger dogs need to be wrapped in two towels plus have one to sit on.
  • Place the pet in a secure area where they cannot move around too much as they are wrapped tightly in a towel. (kennel or wall tether)
  • Bath all the dogs first while the others sit wrapped in towels.
  • Once all pets are bathed, and then move to the drying process. Reverse your bathing order. Start with the smallest and lightest coated dog. Unwrap the pet and start the high velocity drying process.
  • If the pet has sat for too long, they will be 100% dry before you get to them. You will need to re-wet the dog and start the wrapping process over. (typically this can happen on small, light coated pets)
  • If the dog needs hand fluff drying with a heat dryer – do not move to that process until the pet is about 90% dry with the high velocity dryer.
  • Dry each dog fully once you start the drying process so it’s ready to move on to the finished grooming procedure.
  • Once the dog is dry, place dog in a non-humid environment to ensure the coat does not curl up or get moist from the humid air.

Here are the steps to wrapping a small dog:

#1. Use a large dry towel. Drape center of the towel over the dog’s back.

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#2. Draw one end of the towel hide the belly of the pet, the other end draw it across the chest.


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#3. Pull the towel snuggly around the pet’s belly and chest.

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#4. Secure both ends of the two close to the withers of the pet with some type of clip.

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#5. Let the dog sit for a short amount of time to let the towel absorb the bulk of the moisture from the coat.

Note: On larger dogs, use the same concept on the front part of the dog. Use a second large towel for the rear. Wrap it much the same. However, when wrapping the rear, do it close to the spot you are going to secure them while waiting for the high velocity drying process. Wrap the rear and then encourage them to sit. Once the dog sits, they will naturally pull the towel snuggly around their rear end.

There is nothing more gratifying than seeing the bathing and drying process whirr along at a smooth, consistent and highly efficient pace. It doesn’t matter if you are a solo stylist or part of a larger team in a salon setting. It’s all about working smarter – not harder.

High quality bathing and drying is at the heart of every successful grooming business. Every grooming shop is slightly different, work out a system that you can employ the wrap-a-dog drying method and I guarantee you save yourself time while enhancing your bottom line.

Happy Trimming!

~Melissa


Melissa’s Top 4 Tips for Getting Through Your Holidays with Ease

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Most of you with any experience under your belt in the United States – just complete Phase 1. Phase 1 of the holiday marathon grooming. Getting all those pooches ready for family and friends.

Those of you in the United States, you have just gone through grooming marathon Phase #1 for the holiday season. Thanksgiving.

How did it go? Smooth as silk? Or would you like to make improvements as you move into Phase #2 – Christmas and Hanukkah?

Most of us are involved with the pet industry are here because the passion. We simply love working with the pets. However, even the most passionate groomer can feel the pressures of the holiday demands.

If you are one of those professionals who felt the pressures of the Thanksgiving crunch, take heart. It’s time to review what you did right — and areas that could use some improvement in the areas of time management in the grooming salon.

Here are My Top 10 Tips for Getting Through Your Day with Easy
#1. Mental Control
Stay focused. Pay close attention to what you are doing at all times. You’re working with live animals and sharp instruments. Chatter between your coworkers and pets breaks your focus. You lose time and you make mistakes when you don’t stay focused on the pet.

Always practice the three C’s; stay calm, stay cool, and stay collected. When you’re working with a pet you want to be friendly but aloof. You want to correct any undesirable action before it becomes a major problem. Frustration and anger have no place in a professional salon setting. If you feel yourself getting frustrated, take a break. Breath. Step back to the grooming table when you have regained your composure.

Work methodically with all pets. Don’t get flustered. Set an even and steady pace when it comes to handling, bathing, drying, brushing, clipping, and scissoring. Set time goals for every step of the grooming process and strive to achieve them.

#2. Invest in Yourself and Your Equipment
What is the condition of your equipment? Are you working with top-quality equipment?

It’s amazing how much time you can save when your equipment is in top condition. Or when you splurge on that new pair of blenders that cut like butter. Or you have a high velocity dryer that has plenty of punch. Oh, and all of your shears and blades have sharp edges on them — correct? There’s nothing more frustrating than working with dull and ineffective equipment when crunch time is on. Right now you’re in crunch time.

#3. Organization in the Salon
Do you have a smooth process for client check-in and checkout? If you’re computerized, is it easy to pull up client records in a flash? If you’re still working with a card file, are all the records pulled the pets that are scheduled for that day?

Most stylists in a salon setting find working in a minimum of three or four hour blocks of time can be highly advantageous to time management. The more you have to stop to check-in or checkout clients the more you lose your focus on the pet that is on the table. By working in blocks of time, you can check multiple pets in and out in tight windows of time when it comes to dealing with customers.

 

Do you have a method to track all the collars and leads that accompany the pets? This is no time to be looking for that lost collar or lead! Do you have a bright assortment of those pre-made? Do you have festive bandannas cut and ready to go on the dog?

#4 Mental & Nutritional Stamina
When the rush is on, you need to be at your peak — mentally, physically and nutritionally.

You’re not going to be at your peak if you’re not getting enough sleep. I know … I know. With all the demands between work, family and holiday festivities, slumber can be hard to come by. Normally, a professional groomer is so physically exhausted that when your head does hit the pillow — sleep comes easily. Just make sure you’re getting enough hours each night so you can perform at high levels the next day.

With the holidays upon us, most salons find themselves overrun with holiday treats from their clients. Be careful with this one. Personally I learned the hard way you are not good to feel your best if you consume all those goodies all day long!

I learned in my early 20s to pack healthy food options to keep me nourished all day long. I was mobile so in between every client by reward was to eat. If I had healthy options at my fingertips, it was easy to keep my energy level in high gear. In a salon setting, this might be a little bit more challenging. Still, eating healthy small amounts on a regular basis is the best way to keep you both mentally and physically content.

Pack a nutritional lunch plus snacks. (You know your days are to be long!) Or do a potluck between staff members. We’ve done this for years at the Paragon School of Pet Grooming with great success. The rule is: Healthy, quick food options only. No sweets. No desserts. Our clients do a great job with that. The potluck is set up so everybody can grab a quick bite in between dogs quickly and easily.

If you’re not a cook – have a stack of local takeout menus available. If they deliver – BONUS!

The holidays are a great time to really test your skills. We’ll find out quickly just how successful you are. If you have a full book and struggling to fit into just one more pet each day, you know you have arrived. Be thankful for creating a service that your customers desire. If you take care of them well — they’ll take care of you. That’s what successful customer service is all about!

Happy trimming and happy Thanksgiving!

~Melissa

If you need a brush up on any time management lessons, here are a few titles from Learn2GroomDogs.com that could help you.
Video Title                                                                       L2GD Training Partner
• Building a Grooming Code — the Card Game                       Melissa Verplank
• Preparing for the Holiday Rush                                               Melissa Verplank
• Speed & Efficiency — Monster Sized Dog in 76 Minutes           Lisa Leady
• Speed & Efficiency — Daisy Dog in Less Than 45 Minutes       Suesan Watson
• Speed & Efficiency – Shih Tzu in 45 Minutes                             Suesan Watson
• Anything from the ‘queen’ of Gettin’ er Done – Judy Hudson    Judy Hudson
• Melissa’s Best Time Saving Tips                                                  Melissa Verplank
• Tails from Holidays Past                   Suesan Watson, Lisa Leady, Marc Lafleur,     Melissa Verplank
• What I Know for Sure (this one will just make you feel good!)    Judy Hudson


Corrective Grooming

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Photo: Award winning pet stylist and Learn2GroomDogs.com Training Partner, Irina “Pina” Pinkusevich, is a true master of corrective grooming tactics as she turns a Poodle into a Bedlington Terrier.

Corrective grooming is an art. It’s the art of accentuating the positive aspects of the pet while minimizing their faults. In order to be effective at corrective grooming, it’s important to understand canine anatomy, structure and movement plus correct breed profiles. Having an eye for balance, style and proportion is also critical.

Not all dogs or trims are candidates for corrective grooming. You must have an owner who is willing to leave some coat on a dog in order to hide its defects or accentuate the positive aspects of the pet. If a client opts for a short, low maintenance trim — you’ll not be able to apply corrective grooming tactics. However, if the client is willing to let you leave the pet in a slightly longer trim, there is much that you can do to accentuate the physique of a dog.

Corrective grooming is all about the illusion of creating a dog of perfect proportion and body structure to fit the correct breed profile of that dog. Once the stylist understands how to read and interpret a breed standard, they have a blueprint of what the pet should look like – if it was perfect. Many breed standards will actually outline the correct size, length, and proportions of the pet’s individual body parts in relationship to each other.

Once you can interpret the breed standard it’s just a matter of connecting the dots. Stealthy trimming can accentuate the key points of the pet while detracting from their faults. A talented professional pet stylist is actually an artist – a sculptor of fur.

Understanding how to do this will change the classification between a “groomer” and a “stylist”. A groomer only cleans the pet. They remove the coat with no focus on styling the fur. A pet stylist, on the other hand, is well versed in breed profile trimming. They have outstanding technical skills clipping and scissoring. They have a solid understanding correct structure and movement. When trimming the pet, they adjust the amount of fur left on the dog to highlight their best features while minimizing their weak points.

Many professionals are happy with just being a competent groomer. However, what really creates a salon that is in high demand? Have at least one talented pet stylist in your grooming department. An experienced, and correctly trained, pet stylist can easily go on to upper levels of the grooming world. Many are Certified Master Stylists under the voluntary certification testing organizations in the United States. Others go on to be successful in the AKC confirmation ring or the pet grooming contest arena. Some high achievers can be found in all areas; certified stylists, exhibit dogs on the conformation world plus show off their styling skills in the competitive grooming ring.

Here is a list of the typical areas we can influence with every day pets. Armed with a solid understanding of the canine species, a talented pet stylist can hide common defects while emphasizing the best features of the animal. The more you know about proper canine anatomy, structure and movement and breed profiles, the easier it will be to apply corrective grooming applications. It is also critical you have excellent technical techniques along with an eye for balance, style, and proportion.

Outline
• square or rectangular body shape
• topline
• undercarriage
• tail set
• neck length
• head

Bone & Body Structure
• front and rear legs
• front and rear assembly
• feet
• skull shape
• jaw length
• ears set
• tail set
• eyes
• neck

Coat
• texture
• color
• density

Happy Grooming!

~Melissa


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