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8 Ways to Understand Your Boss

I love hearing success stories. I especially love it when they are grooming salon success stories!

Over the years I have met thousands of groomers. Some are solo stylists. Others have small teams that make their businesses flourish. Others have large teams or are part of a larger corporation. Not all are business owners or managers. Many groomers and stylists I meet are simply a part of a very successful team – and love their jobs.Almost every one of them, no matter where they started, started with a dream:

A dream of grooming pets professionally.
A dream of finding a rewarding career.
A dream of starting a business.
A dream of growing that business.

Nothing makes me happier than hearing about a grooming business that is knocking it out of the park. They have a handle on their work load… their finances… their management skills. Their grooming skills just keep getting better with time. They have strong customer service skills. If they face a challenge – they tackle it – and fix it or improve it.

I can guarantee every successful grooming business owner fully understands this quote:

This statement could not be more true. Your true boss is not yourself. It’s not your manager. It’s not the person who signs your paycheck. None of them created the funds fueling payroll.

Customers do.

A grooming business provides something of value to the customer in exchange for payment. If you don’t provide the type of grooming the customer expects, they will go somewhere else – plain and simple.

Principles to Learn

Your customers are the most important aspect of developing grooming business.

Customers = job security
Customers = income
Customers = advancement
Customers = continuing education
Customers = opportunities

- The customer ultimately determines whether or not you have a job.
- Many people think the company is the source of their job security. They are wrong. It’s based on whether customers keep coming back. Repeat customers create job security.
- Customers provide the money that you receive on a regular basis.
- Building strong relationships with customers is the fastest path for career advancement.
- Customers provide an opportunity for you to grow your grooming skills every time you groom and style their pet.

Here are 8 things you can do right now to build a positive relationship.

Impress your “boss customers” when they walk through the door with their beloved pooches.

Smile. Smile. Smile.
Call your customers by name – and know their pet’s names, too. People love to feel known and welcome. Use their names – don’t be shy!
Recognize repeat customers and their pets instantly. The best way to do this is to keep accurate DETAILED customer service records. Having the client’s essential information in one place makes client management easy. Creating a trim history record of each haircut is particularly helpful. This history allows you to easily refer back to it during future appointments.
Go out of your way to address the needs of your customers and their pets. Customer education is at the heart of this. Talk to them. Teach them. Provide handouts or visuals to hone your message.
Try to impress your customer, like you were angling for a raise from your boss. Never skimp on quality grooming. Always do something a little above and beyond what they expect – but make sure it’s something they will appreciate.
Think about your paycheck every time you talk with a customer.
Be reliable. Keeping your promises builds integrity, trust, and customer loyalty.
Always look for ways to advance and boost your skills. The best groomers and stylists are always looking for ways to improve their performances. Always look for ways to enhance your service edge.

Think about it. If we dealt with all customers like they were “the boss,” I bet customers would be treated very differently.

This is a key concept highly successful grooming establishments understand. The customer controls our paychecks.

Not yourself.

Not your manager.

Not the salon owner.

Sam Walton was right. The customer IS the boss. They can fire anybody – at any time – simply by spending their money elsewhere.

Every successful grooming establishment I know applies this principle to every customer interaction they have. Do you?

Do you treat your customers like they are “your boss?” What do you do to cement that relationship? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~Melissa

How to Avoid Living Hand-to-Mouth

Getting your financial life in order allows you to enjoy today

I still remember this point in my life well. I absolutely loved grooming dogs, but I was barely getting by. I had no savings account. I had only one credit card with a very small limit. I worried every time I wrote a check – would it bounce? I could not afford health insurance. The only vehicle I could afford was my mobile grooming van. I drove it everywhere.

If I had a financial hiccup, anywhere, I was in deep trouble. The thought of a retirement account or an emergency fund never crossed my mind. I learned very early in my career what it was like to have the phone or electricity shut off… the payroll to bounce… or my credit card declined. Yes, I have experienced all of those. I’m not proud of it – but I did learn from it.

Sound familiar? I know many groomers and stylists who struggle with this scenario. I don’t envy you. I’ve been down that path, too. Luckily, those days are long gone for me but the lessons are etched in my soul.

Here’s some things that I did early in my career to beat that problem.

Alignment

The first thing you need to do is take a look at where you are currently sitting, financially. How much money do you bring in your household annually? Are you the sole income earner or do you have a dual income stream? You don’t have to be exact, but get close. If you have multiple income streams, how much do you need to produce to make your household budget work?

Before you start fixing a problem – you need to thoroughly understand what your current situation is. This background work will help you create a plan to get over this hump.

Next, you need to figure out how much money you need to run your life. How much money would it take for you to feel comfortable and not strapped week by week? Obviously, it’s going to be more than you’re making right now – otherwise you wouldn’t feel stressed over money. How big is the gap? Don’t get freaked out. What you’re doing right now is collecting data.

The final step is a reality check. You need to discover the difference between what you currently are making and what you would like to make to be comfortable. It might look something like this:

That’s a real do-able number.

However, if you’re “comfortable income desire” was closer to $70,000, yet you currently only generate $32,000 in revenue, that would be a more challenging nut to crack. Creating an extra $8,000 in extra income a year can be attained on a groomer’s income. Finding $38,000 is a bit more difficult – but it can be done if you are willing to make big changes in your life. (But that’s another blog.)

There are only so many hours in a day. Only so many days in a week. Unless you more than double your current pricing structure or number of dogs you groom, making it happen will be impossible. That’s not to say it can’t be done. It can. However, you will have to make some major changes in how you generate money.

If you work with your hands to make a living, you will always be limited in your earning potential. It doesn’t matter if you are a doctor, lawn service, or pet groomer. You will hit an earning cap at some point. What level that is will depend on a number of things; the quality of work being produced, amount of time it takes to complete each groom, the price per pet and the commission level.

Reality check time. If you had grandiose ideas that you could simply groom dogs and earn a six-figure income, that’s not very realistic. Make sure what you want to earn and what you can earn are in alignment.

Set Goals

Grab a calculator, a sheet paper, and a pencil. It’s time to set some goals and do some simple math. This is a game I started playing very early in my career to hit my personal goals.

Let’s say you worked 50 weeks a year. (You did take a vacation, right?)

Let’s use that $40,000 figure as your ideal earning potential. You work at 50% commission rate. So, if you want to make $40,000 annually, you need to generate $80,000 in sales. Divide $80,000 by 50. That equals $1600 which is the amount you need to generate each week. Break it down one more step by dividing $1600 by the number of days you work each week. Let’s say that number is five days. Each day you need to generate $320 in sales. If your average price per dog is $45, you need to groom a little over seven dogs a day.

$40,000 x 2 (50%) = $80,000.

$80,000 / 50 (weeks) = $1,600

$1,600 / 5 (days per week) = $320

$320 / $45 (average price per dog) = 7.1

By breaking this down into a daily goal of $320 in sales, you know exactly what you have to do every day to achieve the annual income you desire.

You’ll find yourself adding up your potential sales for the day before you even start. That’s the key to making this work. If you know early in the morning that your schedule is too light, you will look for ways to increase your revenue for that day. You’ll look for added services that you can up charge for or you may even take another appointment. If you had not set that goal as you went into your day, you wouldn’t have a target to shoot for.

Discipline and Focus

Discipline and focus is a two-part equation. The dual areas are monetary inflow and outflow. Raise the amount of money you bring in every week. Minimize what you spend every week. You need to set a budget for yourself and stick to it. Stay within your means. Just because you have a credit card does NOT mean you should use it!

Raising your income level is going to take plenty of discipline and focus. There will be times when it will not be easy. If it was easy, you wouldn’t be struggling.

There are many programs out there that can help you. Dave Ramsey and Suze Orman are two popular financial educators. Try a simple Google search about financial planning. You will find plenty of options. Use them!!

In order to reduce your financial stress, you need to have a financial plan. For most people, the financial crunch didn’t happen overnight. You’re not going to get out of that crunch overnight, either. Be patient with yourself. Be disciplined. Be focused. You can fix this problem.

Visualization

Want a great aid to help you hit your goal? Create a visual reminder. This is a proven method that works in many scenarios. Top athletes have used this technique for years. High achievers create entire dream boards of their goals. One of my favorite books and films on this topic is called The Secret by Rhonda Byrne.

It’s simple. What you see and think about – you remember. But here’s the deal. You need to see and think about it A LOT. You want to be constantly reminded of your goal.

For a financial goal, I would select something about the size of the business card. You can get as creative as you like. Make up 10 to 20 of them. Once you have a slew of them made, start distributing them where they will be a constant reminder.

Post them on the mirror in your bathroom.
Tuck them in your wallet with your money.
Put them on your bedside stand.
Stick one on the refrigerator.
Place them at your grooming station.
Put them in pockets.
Attach them to your appointment book.
Tape them to the dash of your car.

Keep them highly visible and in front of you as a constant reminder. It’s amazing how well this works.

Sure, you can get by living hand to mouth, but it’s not fun.

The worry.

The stress.

It’s just not worth it.

Life is so much more enjoyable when you are confident about your financial future – whether it is tomorrow, next week, next month, next year, ten years down the road, or into retirement.

You don’t have to have a six figure income to be happy and secure. However, you do need to live within your means AND have a savings plan in place. Once you get your financial life in order, the more you will enjoy today.

How has living hand to mouth affected your life? Have you taken steps to overcome it? How has your life changed? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~Melissa

4 Reasons Why You Need the Updated AKC Complete Dog Book

Have you seen the new American Kennel Club Complete Dog Book? It’s mammoth! When I grabbed mine, I questioned if I needed a roller cart just to carry it. (Just kidding… but the thought crossed my mind!)

I have been purchasing AKC Complete Dog Books since I first started my career almost 35 years ago. With each edition, the number of pages has increased. Breeds have been added. The covers have been yellow, red, green, and blue. Other than that, few major modifications had been made within the pages of the book.

That’s all changed.

The new AKC Book has been fully reformatted and published in full color! Even the hard cover of the book has a stunning image of a dog on it!

This latest edition features:

Official standards for every AKC-recognized breed
All the newest breeds accepted into the AKC
Seven varieties : Sporting, Hound, Working, Terrier, Toy, Non-Sporting, and Herding Groups – plus the Miscellaneous Class
Freshly written breed histories
Breed overviews created by the parent club of each breed
Over 800 color photos showcasing young and mature dogs (good photos too!)
The year the breed was recognized by the AKC
Name and website of every AKC recognized parent club
Enlightening personality traits and maintenance of each breed
Overview of the American Kennel Club itself
Images and descriptions of canine anatomy
Glossary of canine terminology
Information that potential dog owners need to know when selecting a quality puppy
The Sport of Dogs: an outline of sports, competitions, and events held for the purebred dog

It’s been almost nine years since the last edition was published and quite a bit has happened during that time. There have been approximately 50 new breeds recognized. A few of the standards have been modified. Plus, the AKC has a number of new events and programs that are spotlighted in this new addition.

Weighing in at over 5 pounds, the 912-pages are filled with profiles of all 200 AKC breeds, which boast four or more pages on each. After years of seeing only black and white images, it’s refreshing to see each breed showcased in color. Even though the book is huge, the layout of the breed groups is well done and easy to digest.

Content from previous editions has been removed. I miss the information that was in the previous book(s) on what constitutes a healthy dog, basic nutrition, common illnesses, and simple first aid – but there are plenty of books about that – and this one is hefty enough already!

So, as a pet groomer/stylist – why do you need this massive book taking up space on your bookshelf?

1) Breed Identification

To me, being a “professional” means you are can identify your subject matter. Breed Identification is an elementary skill we all need when it comes to professional pet grooming. If you can’t instantly visualize a breed of dog as you speak to a prospective client on the phone, you can’t even begin to address their needs or questions about the services you can offer to groom their pet.

2) Terminology

Every field has its own language. It’s the parlance of the industry. You need to learn it. Embrace it. Use it. It’s just like learning any new language. If you immerse yourself in the culture and apply yourself, you will learn it out of necessity. Learning the language of dogdom is critical to your success in any aspect of working professionally with dogs.

3) Comprehension of the Breed Standard

Every purebred breed has a written ideal standard. It describes what the “perfect” specimen would look like – if it existed. You need to be able to read that standard and understand it. That takes work. It takes study. But if you can’t understand what makes up the “ideal” breed, you will never be able to do justice to any purebred dog and make it fit the breed profile.

4) Knowledge of Your Subject Matter

Every breed was developed for a purpose. They all have individual personality traits. They all have unique physical characteristics that set them apart from other breeds. In the world of the purebred dogs, there is a bounty of information. The more you know about a breed’s history, what its original function was, and what it is like to live with a particular breed, the stronger your professional presence will become.

For those of us “in dogs” this is definitely a book to add to your professional reference collection.

It has been a long time since the last edition. With the AKC approving new breeds at a breakneck pace, it is nice to have an up-to-date (at least for the moment) reference. The AKC Complete Dog Book is the foundation of all great pet groomers and stylists. In comprehensive grooming schools around the country, it is the groundwork for the curriculum. It is at the root of every grooming competition. It is the foundation of every voluntary grooming certification program.

If you take your career seriously, and I hope you do, this is a professional reference guide you cannot be without. If you have an old edition of the AKC Complete Dog Book – fabulous. However, I encourage you to invest in yourself by getting the latest copy of this amazing reference manual.

How often do you refer to the AKC book? Do you use it at all? Why or why not? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~Melissa

3 Things You Need to Know to Groom Any Breed

What Do You Do When You Have to Groom an Unfamiliar Breed?

A client calls stating they own a breed that you have never groomed before. You’ve seen it at dog shows but have never had an opportunity to groom one. Or maybe you’ve never even heard of or seen the breed before.

The conversation goes something like this:

“I have a Bedlington*. Do you know how to groom them correctly?”

“Why yes, Mrs. Jones,” you say with confidence. “We certainly can make your Bedlington look like a Bedlington!”

You book the appointment for the following day, but once you get off the phone, panic sets in. You’ve never seen this type of dog cross your grooming table. You don’t have a clue as to how to actually groom it correctly. What do you do?

The first thing I would tell you is – don’t panic!

Here are three core strengths you need to have in order to groom any dog breed.

Strong technical skills – If your clipping, guard comb work, scissoring, blending, and basic hand stripping skills are good, you should be able handle this without much of a problem.
A solid understanding of canine anatomy – If you understand that bones and muscles create a sound dog, it becomes even easier.
Know how to translate a breed standard – If you can interpret the written breed standard into a visual – you are golden.

So what’s next? How are you going to be confident when that client walks in the door tomorrow?

Your next step is to look up the breed in reference books. If you have an American Kennel Club (AKC) Complete Dog Book (or a similar book from your country), start there. This will give you the official breed standard. Review the breed profile. Read about the history of the dog to gather clues about the dog. After a quick scan, you will have a good idea of the size, temperament, structure, and coat type of this new dog. Most will also have photos that accompany each breed. If you don’t have an official breed standard book handy, you can always look it up online.

Once you have become familiar with the breed itself, take a look at your grooming books. Review the instructions. Compare the instructions to what you have read in the breed standard.

The Internet is an invaluable research tool. Use it wisely. Most breeds will have a parent club that hosts an official site for the breed. Spend a few minutes reviewing images of top winning dogs in their galleries. With a little luck, you may even find grooming directions or links to grooming directions from dedicated breeders.

As groomers and stylists, we are a visual bunch. As the saying goes, a picture is worth a thousand words. This is so true for us. I love to do Google image searches of breeds I’m not familiar with. Here’s a key to finding good images. When you enter the words in the search bar, add words like this: AKC Champion Bedlington Terrier or UKC Champion Fresian Water Dog. There is a big difference if you type into your search engine, “images of Miniature Schnauzers” verses “images of AKC Champion Miniature Schnauzers.” You will pull up a WIDE assortment of images. Some will be great. Others not so great. Some will be worthless. And others will be totally off the mark. You need to have enough knowledge to filter through the images, finding the best images to suit your needs.

Use a little caution when looking up information online. Always remember – not everything posted on the internet is correct or presents the best image of a breed. Make sure you use all your resources to gather the most accurate information possible.

Watching videos on the breed in question is also a great option. Again, a word of caution – not every ‘how to video’ on the internet will be beneficial. Today, anyone can post a video online. Unfortunately, there is a lot of poor quality grooming being featured – especially if it is free. Go to trusted sources that are truly qualified to demonstrate how to groom a particular breed.

Yes, you need to do a little research. Will it require a little effort? Yep.

As pet groomers and stylists, we get to see plenty of dogs. It’s rare and exciting to get a breed you are not familiar with. Most of us pros enjoy the challenge of learning about a new breed. Figuring out what we will need to do to make the dog look like it should – or could – look like if the owners allow you to groom it correctly.

I know, I know… Many owners just want the hair shaved off their dogs once they walk through your door. If the dog is in poor condition, the only humane option is to shave the coat off and start over. That’s always a disappointment once you’ve put in effort to educate yourself. But hopefully, the new client spurred you to learn few new things you can add to your knowledge toolbox even if you didn’t get to execute the trim!

What do YOU do to prepare? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~Melissa

*insert random breed here

6 Qualities Successful Pet Grooming Professionals Have in Common

The path of every successful bather, groomer, or pet stylist is slightly different. However, there are common threads that tie the most successful pet professionals together.

Here are the six common qualities that set top performers apart.

1. They are positive.

A positive attitude helps you deal more easily with daily affairs. It brings brightness into your life, making it easier to avoid worries and negative thinking.When you’re positive, you have a clear, calm mind that is open to possibilities and see opportunities where others see nothing.

And as a bonus, if your attitude is strong enough, it becomes contagious. Contagious to clients. To co-workers. To pets. Everyone. It’s as if you radiate positive energy around you.

2. They are learners.

Wikipedia defines lifelong learning as, “The ongoing, voluntary, and self-motivated pursuit of knowledge for either personal or professional reasons.”

It is the non-stop development of skills and knowledge of a pet professional, at any level. It occurs through experiences during a lifetime. These experiences could be formal (training, tutoring, mentorship, apprenticeship, etc.) or informal (experiences and situations).

Learning is the key to achieving a person’s full potential. Learning does not stop once you get out of school. Folks who continue to learn are able to transform their lives. They become more successful at home, more successful with their families, more successful at work, and more successful within their salons and work environments.

3. They are always moving.

Successful pet professionals are achievers. You aren’t going to see successful pet grooming teams dragging around the shop. Nope. They are buzzing with activity. They are constantly on task, on schedule, and looking for a way to shave moments off any task without sacrificing quality. Their hands and feet are never still.

They are constantly in motion. When I hear the term “occupational athletes,” I think of highly successful team members in any grooming department.

4. They are curious.

Curiosity might have killed the cat, but a new study by psychologists suggests that curiosity is very good for people. If you want a rewarding career – be curious.

Curiosity in your job can be a powerful tool. It does not matter which department you are in or if you wear all the hats in your business. If you can find different ways to stay hungry for knowledge and continue to be a lifelong learner, you will find your career to be much more rewarding.

The more curious you are, the more possibilities you will have throughout your lifetime. Open your eyes and look around.

5. They are persistent.

Being persistent after it seems like everything has failed is one of the hardest things to do. You just want to give up. Give up on the dog. Give up on a technique. Give up on yourself.

When trying to be persistent, it is important that you have a goal in mind. Whether it’s getting that dog squeaky clean, the clipper work baby butt smooth, a velvet finish on a hand scissor dog, or just trying to add an extra dog to your roster on a consistent basis, don’t give up. Even if you don’t see immediate results, keep trying. Keep pushing yourself. Having an end result in mind will keep you motivated, which builds persistence.

6. They are passionate.

If you want to be successful at your job and move up, you need to be passionate about your work. You need to be motivated and driven to be the best you can be. Passionate people love their work.

Passion, motivation, drive. Call it what you want. Bottom line: it’s that self-driven attitude towards your job and your work that can help lead you down the path to success.

Passion is an emotion that comes from within you. It’s your enthusiasm. Your motivation. Your drive.

I guarantee that others will be positively impacted by your personal passion towards pets. Passion does not go unnoticed. People will see how well you do your job and your attitude towards it. They will see when a task is hard and you don’t give in – when you apply yourself even more to overcome it. They will notice your drive and your motivation and consider how you would do in another position.

Becoming stagnant in a career is boring. The work gets sloppy. Customer service quality goes down. The wonderful part of being involved with the pet industry is that there is no limit to your personal growth. I love being surrounded by people that have these six qualities firmly developed in their lives. They are energizing and refreshing to be around. Their energy is contagious!

How many of these six traits to you have? How many do you feel you could improve on? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~Melissa

The Pet Grooming Field – Do You Know Where Do You Fit?

Discovering the Meaning Behind the Job Titles

Groomer.

I have always struggled with this word. Stop and think about it. Is it really the best definition for the wide variety of skills necessary to do our job? Personally, I think the term “Groomer” is too broad a term to use within our field.

Think about how the medical profession is organized… when you need a routine annual medical exam, do you book an appointment with a Podiatrist? No. You’d get an appointment at your regular clinic, where they deal primarily with routine and preventive health care. Depending on your condition, you might get an appointment with a nurse practitioner who is qualified to treat a certain spectrum of illnesses. For situations requiring more formal training and experience, you’d see your family doctor. If a health disorder required attention from an expert in a particular field of study, you would seek the help of a specialist.

Another point to ponder… how do you think their pay scale is structured? I would bet the medical specialist takes home a much larger paycheck than the nurse practitioner or even the family physician.

Let’s flip this over to what we do. Bottom line – we’re pet specialists with three distinct skill levels:

Bather, Assistant, or Bathing Technician
Groomer, Pet Groomer, or Grooming Technician
Stylist or Pet Stylist

Here are my definitions for each of those areas.

1. Bather, Assistant, or Bathing Technician

These folks have a basic knowledge base of core grooming skills. In some cases, the Bather’s duties may cross over into other job descriptions. In many smaller salons, the Bather might act more as a personal assistant to the Groomer or Stylist. A Bather’s duties might include any task that could be easily delegated by the Groomer or Stylist so they can focus on getting dogs completed in a timely manner.

Bathers, Assistants, and Bathing Technicians should have a basic understanding of:

Selection and Care of Equipment
Canine Psychology and Temperament
Safety and Sanitation
Anatomy
Pet Handling
Breed Identification
Skin and Coat Conditions
First Aid and CPR
Parasites and Their Control
Diseases and Preventive Vaccination
Nutrition
Common Illnesses and Skin Disorders
Common Grooming Products
Equipment Handling
Coat Pre-Assessment and Pre-Work
Bathing and Drying Skills
Brushing and Combing Skills
Mat Anatomy and Safe Removal
Equipment Handling
Nail and Feet Trimming
Ear Cleansing
Tooth Care
Anal Gland Expression (Optional)

Although the Bather role in a busy salon is typically considered an entry level position, in reality it’s one of the most important roles of a successful salon. If a dog is not washed perfectly and dried properly, quality work can never be achieved. No matter how talented the Groomer or Stylist is when it comes to trimming and styling pets, they will never be able to do a good job on a dirty or incorrectly dried pet. Period.

Earning Potential – Entry Level

2. Groomer, Pet Groomer, or Grooming Technician

A Groomer deals with basic grooming needs. They can get dogs clean, dried properly, and thoroughly brushed out. They can do everything the Bather does but they kick it up a few notches. Groomers can complete challenging bath and brush pets with ease. Plus, they can trim pets safely and efficiently with clippers. Groomers are comfortable with a variety of clippers and blade choices. They can handle a wide range of coat types on both bath and brush style pets as well as simple, low maintenance haircuts. They have basic knowledge of how to work with scissors and blenders, getting adequate results for non-discriminating clients.

Pet Groomers should have advanced knowledge and understanding of the previously mentioned areas and be able to work with greater speed and efficiency without sacrificing quality and safety.

The Groomer in almost any salon is the workhorse. They focus on non-nonsense, low maintenance trim styles. Their concentration is on getting the dog thoroughly brushed out, mat free, and super tidy. Trim work focuses more on the neat and clean aspect of grooming than creating highly stylized haircuts. Advanced training and continued education in this area can vastly improve grooming speed, quality, and enjoyment of the job.

Earning Potential – Mid-Range Level

3. Stylist or Pet Stylist

A Pet Stylist molds and shapes the coat in a manner that accentuates the features of the pet. They have a firm understanding of anatomy, breed profiles, as well as structure and movement. They have a firm comprehension of technical skills. An accomplished Pet Stylist can apply those skills in an artistic manner. Their personal tools are of the highest caliber, allowing them to create remarkable trims in a very short amount of time. A seasoned Stylist will often also specialize in particular breeds, grooming techniques, or personality types.

Pet Stylists should have expert knowledge and understanding of the previously mentioned areas, be able to work with greater speed and efficiency without sacrificing quality and safety, and have expert control of clippers, shears, combs, brushes, blades, and stripping knives.

Serious Pet Stylists are generally highly motivated. They advance their careers through continued education. It’s common for an aspiring Pet Stylist to seek out many forms of advanced learning. Many of them turn it into a personal goal or an enjoyable outlet. Conformation dog shows, grooming trade shows and competitions, certification testing, books and magazines, videos, clinics, workshops, private coaching and training, and canine trials are just a few areas the motivated Stylist can use to ramp up skill levels.

Earning Potential – Highest Level

The term “Groomer” is just not descriptive enough. It just doesn’t cover it all – especially if you wear multiple hats in your salon like Receptionist, Accountant, and Cleaning Crew. When a business starts to grow, layers of expertise will develop within your team.

Just like in the medical profession, the more you learn, the more you earn. The stronger your knowledge base and the more proficient you are, the more money you’re going to make. And knowledge has a wonderful side effect – confidence. Why not take steps toward building your skills and confidence every day?

Using a generic term like “Groomer” just doesn’t work for me. I bet it doesn’t work for you, either. Jump over to the Learn2GroomDogs Facebook page and tell us what woks best for you!

Happy trimming!

~Melissa

8 Steps to Overcoming Professional Burnout

Finding Passion in Your Work Again

How in the world do dog groomers and pet stylists get burned out?

Come on… We get to play with sweet, charming little puppies all day – right?

What could be stressful about that? For most folks, grooming dogs all day is a “dream job.”

I’m here to tell you – it isn’t all fun and games with puppies. I still remember the day when I hit the burnout wall myself.

I had six mobile grooming vans out on the road as well as a salon. I had employees to manage. Budgets to make. Goals to set. Bills to pay. Marketing strategies to create. Accounting records to review. There always seemed to be an endless list of tasks that went along with running successful businesses. Plus, I was still grooming five days a week in my grooming van! I was running as hard as I could while burning the candle at both ends. It’s a typical recipe for disaster.

The moment that I hit that wall happened in June. We were booked out weeks in advance. Not a day passed without our dispatchers trying to squeeze in another dog. I was routinely grooming 10 to 12 hours a day plus doing all the other stuff too. On that fateful day I just lost it.

I had been on my way to my last client. I just totally broke down. I hadn’t even pulled into the client’s driveway yet. I was so overwhelmed. I was physically and mentally exhausted. I pulled over to the side of the road in the subdivision, unbuckled my seat belt, and walked over to my tub. I took a few deep breaths to get a hold of myself. I could do it. Just one more dog…

But then tears started to flow. I slowly slid down in front of my tub and just cried.

Have you ever had one of those days?

There are lots of ways to experience personal burnout.

So what is burnout?

Burnout is when you are at the point of physical and emotional exhaustion. It can occur when you experience long periods of stress in your job, when you are overworked in a physical or emotionally draining way for an extended period of time. You can also experience burnout when your efforts have failed to produce the results that you expected. If you are approaching a point of personal burnout, it’s time to reassess what you’re doing.

Understand what is creating the burnout.

This takes some soul-searching. Take the time to identify what activities that got you to this point. You need to get to the root of the problem. Once you have identified what is causing your distress, look for ways to lighten your load. You are going to need to remove, delegate, simplify, or find new meaning in those activities that are causing the stress.

Once you discover the underlying cause of your burnout, you can uncover ways to resolve it.

In the pet grooming world, there are some options:

Reduce the number of pets you groom in a day. Many busy pet stylists have found that by simply raising their prices, they can reduce the workload without losing any revenue.
Eliminate difficult clients. That might mean dogs or cats you don’t enjoy grooming due to size, haircut, or attitude.
Delegate tasks. Focus on those skills that ONLY YOU can do for your business. Analyze any item that could be handed off to someone else – even if it’s only part-time to start. Accounting. Bathing. Grooming. Cleaning. Marketing. Sales tracking. Reception. Inventory. Errand running. You get the idea.
Get out of your rut. Do whatever it takes to rekindle your grooming spirit. Learn new skills. Find a mentor you can learn from and who will help motivate you. Discover new, better, and more efficient ways to do your job. Read books and magazines to expand your horizons. Attending industry trade shows, joining an online job-related community, watching videos with inspirational industry leaders, or even hooking up with local groomers a couple of times a year can do wonders to ward off burnout.
Set a realistic goal. The target could be related to reaching a sales goal. What about a customer satisfaction goal like improving client retention rates or rebooking appointments at checkout? Look at sprucing up and reorganizing your salon so it’s more pleasant and easier to work in. Maybe you want to be officially certified in some area that would lend credibility to what you do professionally. Enter a grooming competition – or work toward becoming a consistent winner in the contest area. All of these are super goals, but it’s just the tip of the iceberg. Finds goals that motivate YOU.
Change up your own personal job description. When you’re wearing too many hats, simply stop. Change gears. Select another role in your own company if you can. Or maybe it’s time to totally step away altogether, seeking out another career or life choice.
Take time for yourself – daily, weekly, monthly, annually. Take time away from constantly dealing with pets, your business, or the numerous other tasks that are always nipping at your heels. Taking time for yourself, even if it’s only a few minutes a day, will allow you the distance you need to relax. When was the last time you took a vacation? Come on… a real vacation?
Learn to say “no.” It’s a powerful word. It’s a simple action that could save your sanity when pushed too hard. Learn to use it in a conscious and responsible way.

In order to avoid or reduce burnout, you need to think about what gives true meaning in your work – the why of what you do. This self-analysis will give you a deeper understanding of what you find most important. It will also allow you to uncover elements, if any, missing from your life or your work and make adjustments.

When I hit my own personal wall, I did much of the soul-searching listed above. I made many changes to positively affect my daily workload and my personal life. The changes I made allowed me to contribute in a much more rewarding way to my companies, the industry itself, to my life, and to my health.

Always remember, life is ever-changing. Just because you successfully avoided burnout at one point in your life, does not mean you will not encounter it again. However, if you’ve overcome it once, you know you’ll be successful at overcoming it again in the future.

Question: Have you ever faced burnout? If yes, what did you do to overcome it? Jump over to the Learn2GroomDogs Facebook page and tell us about your experience!

Happy trimming!

~Melissa

How to Avoid Visions of the Hangman’s Tree – or – Cleaning Up Industry Jargon So Your Salon Makes A Positive Impression

Every industry has its own set of technical terms. Those of us behind the grooming table are familiar with them, but have you stopped to think how our terminology sounds to customers? The words we use can paint a very negative picture to the client. Of course, we never intend it that way – we’re just using words and phrases that groomers have used for years.

In grooming salons around the world, we are dealing with a very precious commodity: the owner’s beloved pet. Most of these clients put their pets on the same pedestal as their children. We need to be extremely cautious of the types of technical jargon that we use within earshot of our clients. Or better yet, simply clean it up so it’s client friendly.

Today, I want to look at one of these commonly used terms. I’m going to give you a few ideas for optimistic alternatives to use. These alternatives will paint a much more polished – and professional – image in the clients mind.

The Grooming Noose.

Let’s face it. In order to groom a dog safely, we need control. One of the tools we routinely use in the grooming shop is a “grooming loop” or “noose.”

Correctly adjusted, a grooming loop will limit the amount of movement a dog can make on a tabletop, reducing the risks of accidentally falling or stepping off. If the dog were to try to bite or nip, the grooming loop can minimize the reach the dog has to your hands and face. By limiting their movement on the table, it makes our job easier while brushing, clipping, and scissoring, while again minimizing the risks to the pet.

Although this is a major safety item used in most salons, the term I hear routinely to describe this piece of equipment is the word, “noose.” Every time I hear it, the hackles on the back of MY neck stand up.

The word “noose” just conjures up all kinds of negative emotions with me. All I can think about are things associated with a hangman’s noose. Gallows. An eerie tree. Death. If your client hears this term used loosely in your grooming speech, my guess is they have the same type of thought process going on in their mind. The term “noose” does not create a warm, caring, and compassionate atmosphere in any grooming establishment.

The term needs a serious face lift! Focus on the positive aspects of what this piece of equipment does. Here are a few suggestions.

Loop
Safety lead
Safety loop
Pet seatbelt

Think about how your terms can negatively affect your clients. Most of the time, we are so busy just trying to stay ahead of the grooming game, we never stop to think how we sound to the client. We may love our four-footed customers, but it’s our two-legged clients we really need to win over – gaining their trust – and their business.

Take a moment to step back and listen to yourself. Do you need to clean up your shop language? Do you use the old fashion term “noose’ instead of one of the much more positive terms?

What term do you like to use in your business for this valuable piece of grooming equipment? Jump over to the Learn2GroomDogs Facebook page and tell us what term you like to use!

Happy trimming!

~Melissa

Canine Influenza

If you’ve been watching the news lately, you have probably heard about the newest illness threatening our pets. Canine influenza (CI), or dog flu, is a highly contagious infection that can have serious implications not only for our pets, but for your business and our industry.

The dog flu originally appeared in Korea, China, and Thailand. Earlier this year, an outbreak occurred in Chicago. This flu can spread quickly from dog to dog by contact with respiratory secretions and contaminated objects. Any dog, regardless of age or breed can fall victim to this illness. This virus can live on surfaces for up to 48 hours, on clothing for 24 hours, and on hands for 12 hours. That means that infected dogs that come into contact with these items can potentially pass on the illness:

Food and water dishes
Collars and leashes
Dog toys
Kennels
People who move back and forth between healthy and infected dogs

Experts estimate that 20-25% of exposed dogs will become infected, but may show no actual signs of illness. 80% of infected dogs may develop the flu and have mild symptoms such as a persistent and treatment-resistant cough, similar to kennel cough. They may also include sneezing, runny nose, and fever.

A small percentage of the infected dogs may develop serious issues, including pneumonia or even bleeding in the lungs. Death is also possible in some cases.

Diagnosing and treating the illness should be done by your vet. Most dogs recover within 2-3 weeks.

Those of us in the pet industry must take a leading role in preventing the spread of this illness. That means making a serious upgrade in how we look at cleaning and disinfection of our facilities. Kennels, grooming salons, vet’s offices, and dog parks can help increase – or reduce – the chances of spreading the flu. Because it can take 2-4 days after exposure to develop the flu, it’s important to take steps to prevent the illness before symptoms appear. Being proactive is the best defense.

An outbreak of the flu in your area can have devastating results. Your clients could be affected. Even your own pets can be at risk!

Imagine what would happen if your salon or kennel experienced an outbreak? No one wants a pet to experience a serious case of the flu, or even mild symptoms of the illness.
What would the impact be on your business? You would surely see a difference in your daily bottom line as pets become ill and need to stay home to recuperate.
What about your human clients? Would they feel like you took the necessary steps to prepare for and prevent an outbreak?
Are you prepared to answer questions about the flu? What about your staff?

Preventing the Flu: Step One

It’s important to be plan and be prepared. That means educating yourself and training your staff on what to do if you are in a risk area. Do you make calls to remind your clients of their appointments? That’s a great time to talk about the health of their pet.

Know what you’re going to say before you place the reminder call. That way you know what questions to expect and will be able to answer them without sounding unprepared. Knowing what you are going to say also reduces panic and hurt feelings from sensitive clients.

You might consider creating educational materials for your clients to take home. Those of you who send emails to your clients may consider sending out a newsletter with details about the illness so they can monitor their pets more closely. Posting informative links on your social media outlets is also effective.

Remember – you’re not trying to frighten your guests, so having a script to refer to is a great tool. Know the facts and use them to help create a team with your clients so you can work together on preventing an outbreak.

Step Two

You and your staff should know what symptoms to look for. If a pet client shows signs of illness, it should stay home.

Remember, you are a trained observer and not a vet. You shouldn’t diagnose the pet. But you can certainly suggest that contacting their vet might be a good idea.

Infected pets should be isolated from other pets – that means no trips to the dog park, the kennel, or the grooming salon. If you need to send a pet home, immediately disinfect the area once it leaves your building.

Step Three

Get out your rubber gloves – it’s time to disinfect and sterilize.

The flu virus is killed with routine disinfecting products that contain quaternary ammonium compounds (e.g., benzalkonium chloride), aldehydes, phenols and those with 10% bleach content.

Clean all surfaces, kennels, tubs, tools, equipment, floors… anyplace a dog has been or you have touched after coming in contact with a dog. Get to work on the entry way to your building. Don’t forget your lobby and seating areas. And pay attention to your offices supplies such as phones, pens, and anything else you pick up every day. That leads us to…

Step Four

Wash your hands! Do it before and after eating. Wash them after touching a pet. Scrub them after touching the garbage. Are you doing it right? The Center for Disease Control (CDC) says to follow these guidelines:

The Right Way to Wash Your Hands

Wet your hands with clean, running water (warm or cold), turn off the tap, and apply soap.
Lather your hands by rubbing them together with the soap. Be sure to lather the backs of your hands, between your fingers, and under your nails.
Scrub your hands for at least 20 seconds. Need a timer? Hum the “Happy Birthday” song from beginning to end twice.
Rinse your hands well under clean, running water.
Dry your hands using a clean towel or air dry them.

Remember that educating yourself and your client is a great defense against canine flu. The better prepared you are, the better your chances of preventing or reducing an outbreak in your area. Don’t wait until it’s too late to understand the risks and your responsibilities. The sooner you understand how you can help, the healthier your pet clients will be.

To read more on Canine Influenza, click here .

Happy trimming!

~Melissa

Why Get Certified?

Anybody that knows me knows that I’m a huge advocate of continuing education for professional pet groomers and stylists. I firmly believe there are no limitations on how far advanced training can take your career.

Just like anything else, if you want to excel at it, you need to work at it. Remain focused. Have a goal. Have a plan mapped out to reach the target. Get that plan on paper. Then, just do it.

In our profession there is very little regulation or mandatory testing. I wish it wasn’t true, but it is. Anybody can pick up a pair of clippers or scissors and start whacking hair off of a dog and call themselves a professional pet groomer the second they take money for it. They don’t even need to have any type of formal training. Heck, they don’t even have to like dogs that much!

And we wonder why this profession is not taken seriously?

When I first started working with pets, I’m sure my parents thought it would just be “a phase.” They were positive I would go on to college and get a “real job” once I graduated. Ha! Little did they know I had my sights totally focused on a pet-centered career.

My career started just about the same time one of the first voluntary certification organizations was launched in the late 70’s or early 80’s. I had no formal training. The groomer at the kennel that I was working at in my late teens was fired. The next day I became the groomer – with six dogs on my roster – and no clue how to groom them. It was truly on-the-job training!

Well, I got through that first day. I got through the next weeks and months. I actually enjoyed it.

Did my early attempts at grooming look good? Not a chance. I had a few photos of my early work. You don’t take pictures of dogs that you are not proud of. As I look at those photos today I’m horrified!! High water Poodle feet. #15 blades on the backs of English Cockers. Schnauzers with hourglass head styles. Razor sharp lines on Sporting breeds and Terriers. Hula skirts. Oh my…

I was fortunate. The woman that owned the kennel was pretty progressive for the time period. She got the trade magazines of the era and never threw them out. They were neatly organized on the shelves in the storage room. Whenever had an opportunity, I would sneak off and thumb through those magazines behind closed doors. I felt like I was thumbing through Playgirl! What an education.

It did not take me long to realize that there were tradeshows with grooming competitions that I could attend. The closest one was in Chicago – right in my backyard!

I also learned that there was a new organization being formed – one of the first certification testing programs. I had no idea what it entailed but I knew I wanted to do it. After all, I was doing a fabulous job on all the dogs that were coming in! My customers kept coming back. Clients loved my work. I was fabulous. I knew passing a grooming test was going to be a breeze.

National Dog Groomers Association of America, Inc. (NDGAA)

Then reality set in. I got all the information available about voluntary certification testing. This was not a single test. Oh no. This involved multiple tests that were both written and practical – on multiple types of dogs – using many different techniques. The study material? It wasn’t even a grooming guide…

It was the daunting (and huge) AKC Complete Dog Book!

This was going to be a challenge. Luckily, I like challenges. I dug in and set to work studying. I also realized I was going to need some hands-on help. I signed up for a hands-on certification testing workshop.

The first workshop was an eye-opener. I wasn’t going to be able to just waltz in, do the testing, and succeed. Far from it.

International Professional Groomers, Inc. (IPG)

At that workshop, I had my grooming skills critiqued for the first time. I was able to compare my work, up close, to other professional groomers. I had to swallow my pride. I was way off base. My work was horrible and I knew it. But instead of getting angry or frustrated or tucking tail and running the other way, I was inspired. I wanted to become a Certified Master Groomer more than ever. But to earn it, I was going to have to work hard for it – very, very hard.

If I remember correctly, it took me two to three years before I earned my Certified Master Groomer status. By that time I had started my own company, Four Paws Mobile Grooming. I was in my early 20’s and hiring my first employees. My reasons for certification testing changed. As an employer, I needed to have industry knowledge and respect of my staff. Certification testing was one way to do it.

International Society of Canine Cosmetologists (ISCC)

At the time, I was clueless at how much certification testing would help me. In my gut, I just knew it would be beneficial. Today, I realize certification testing was the launching pad of my career. It opened up countless doors of opportunity. It gave me the confidence to take charge of my own destiny. It allowed me to travel the globe both as a competitor and an educator. I’ve had the chance to work with amazingly talented people. I have never felt like I was stuck in a rut with my career choice.

It also taught me that I will never totally master my trade. There will always be new things to learn – new challenges to conquer. The doors of opportunity will continue to open as I learn new skills. The saying, “The more you learn the more you earn,” is so true.

PetTech (CPR and First Aid for Pets)

Today there are many voluntary certification organizations that put your skills to the test. I would encourage anyone to seek them out and go through the training.

There are many more voluntary testing organizations available. Whether you are seeking to learn more about pet handling, first aid, obedience – and so much more – there is something out there for everyone. Be sure to check with trusted sources to be sure that the organization you’ve found is reputable and qualified.

Why would you want to do this? The reasons are almost countless but there is not a single reason not to go through the educational and testing process!

Here is a short list of the benefits:

Become more knowledgeable
Improve your skills
Advance your career
Increase confidence and self esteem
Verification of your skills
Increase your earning potential
Gain respect from your peers
Increase your professional credibility

Even if you are in a small town and deal primarily with shave-downs, seeking out certification testing will only enhance your career. Who knows, if you get a little advanced training, the next shave-down could turn into a stylized haircut!

Remember, there are no limitations on how far you can advance your career by continuing your training. You just have to put your mind to it and do it!

We’d love to hear why YOU got certified. Please jump on the Learn2GroomDogs.com Facebook page and tell us why you feel certification testing is important. Don’t forget to tell everyone which organization(s) you are certified with!

Happy trimming!

~Melissa

P.S.

Did you know that Learn2GroomDogs.com Training Partner, Michell Evans is one of the very few stylists to be certified with all three voluntary certification organizations?

Click here to find out why she thinks certification is so important.

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