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There’s No Black and White in Dog Grooming

In this video, Certified Master Groomer Melissa Verplank discusses a concept that Lisa Leady shared during a www.Learn2GroomDogs.com video shoot: There’s no black and white in grooming, but there’s a lot of gray. In this context, how do you evaluate techniques and products? Melissa suggests answering these questions:
Is it safe for the pet? Is it safe for the groomer? Will it yield a quality product? Will it be efficient?

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Transcript
Melissa V: Melissa here, and I want to share with you a thought process that is kind of a combination of both my thought process and a thought that Lisa Leady shared on one of her Learn to Groom video shoots years ago. And the thought that Lisa shared with me and to our Learn to Groom audience was that there is no black and white in dog grooming. If you’ve ever followed Lisa, you’ve probably heard her say that.

Over the years you’ve heard me say it that there is absolutely no black and white, there is no right or wrong in dog grooming, but what there is, is a lot of shades of gray. So, what you want to think about, and this is where I kind of took her thought process and applied my line of questioning to that. Before I test out any new product, test out any new technique, think about doing something different than what I might have done in the past is I always ask these four questions.

Question number one is, will whatever I’m going to use or do be safe for the pet? Number two is, is it safe for me? Is it safe for the groomer? Is it going to be ergonomically safe for me long term, or is it going to be safe for me from a physical standpoint? So stop and think about that. Number one, is it safe for the pet. Number two, is it safe for you? Number three, will it yield a quality product because if you can’t yield a quality product, you’re not going to have customers coming back for your services. So, number three is going to be, does it yield a quality product? Number four is the question I always, always ask is, will it be efficient? Now, maybe it won’t be efficient the first time I try out a new technique or a new product. I might have to get the feel of it a little bit better, but down the road, will it be efficient if I utilize this product or this technique?

So, there you have it. Those are the four questions that I always ask whenever I’m dealing with the multiple shades of gray that we have with professional pet grooming. It’s:

1. Is it safe for the pet?

2. Is it safe for you?

3. Will it yield a quality product?

4. Will it be efficient?

So, I want you to ask that question every time that you’re thinking about testing out a new technique, looking at a new product, or doing anything a little bit different than what you have normally done before. Sometimes little switched in what you’re doing can make a big impact in your bottom line, but you always want to make sure that it’s safe, that it is going to be efficient, and that it’s going to yield a quality result. If you can answer all four of the questions and get a “yes” answer, try it. That’s one of the beauties of professional pet grooming is there’s lots of ways to do the same thing based on the situation that you’re dealing with on that particular moment.


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