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5 Easy Ways to Give Yourself a Raise

Let’s face it, many salon owners aren’t charging as much as they feel they should. Local competition and price-sensitive clients are two strong reasons why. In some cases, grooming rates are already as high as considered possible without losing customers.

In most service-based businesses, payroll is the highest expense. A typical grooming business pays out more than 50% to 60% in payroll, alone. When salons are paying out those percentages, raises are rare.

We’ve talked to lots of groomers. It’s no surprise that one of the main complaints with their jobs is not making enough money. It’s not all about the money but having fair compensation for the work we do is not unreasonable!

When people come to me and ask how they can earn more, I always remind them that time is money – regardless of how you are paid. The faster you can get through a pet safely, the more money you will ultimately make.

5 Easy Ways to Give Yourself a Raise

Use Guard Combs

Guard combs are one of the easiest ways to speed up your grooming. They allow you to set consistent length over the dog quickly. With the variety of lengths, it’s easy to customize the haircut just by switching out the guard comb. When working with guard combs you don’t need the time it takes to get a beautiful scissor finish. This is a much safer option that also minimizes the stress large amounts of hand scissoring can cause.

Invest in Chunkers

This scissor style is taking the industry by storm. Chunkers are oversized thinning shears or blending shears with wider teeth. In some cases, they can be used for the entire groom. Chunkers give a beautiful natural finish in no time.

Some stylists choose to use them in conjunction with scissor or guard comb work. When used in this manner, they dust the top of the coat, removing any imperfections swiftly. There are plenty of styles to choose from with a wide price point based on the quality of the shear. Talk to other pet stylists before you invest in a pair. Find out which chunkers are their favorites and then try them out before you buy them.

Add Accessories

Pet parents are spending more on their dogs. Many clients love a little bling – and it doesn’t always have to be shiny! It’s easy to upsell special accessories:

  • special bows
  • bandannas
  • feather extensions
  • nail wraps
  • temporary color
  • pup tattoos
  • jeweled neckwear
  • bow ties and ties
  • temporary body bling
  • feather eyelashes

There is no limit to the creativity you can have – as long as it is safe for the pet. It’s a fun way to add a little extra revenue and get people talking!

Up-Grade Specialized Shampoos or Services

Every salon has its favorite economical go-to shampoo. But what if your clients had a choice? For some clients, nothing is too good for their pets. Many spa lines of pet shampoo do a fabulous job getting the dog clean and smelling fabulous. There are many specialty shampoos that treat special skin and coat conditions. Most of the time they cost a little bit more than your everyday shampoo. There’s no reason to charge the same. Some specialty shampoos need to sit on the pet a little bit longer to be effective (if it takes extra time it should also add a little more cost). Consider these liquid tool gold mines:

  • blueberry facials
  • anti-itch shampoos
  • odor neutralizing treatments
  • skin and coat remoisturizing treatments
  • deshedding shampoos

Try a paw-i-cure instead of just trimming the nails. This type of service is a package deal. It includes:

  • filing nails with a Dremel to get them smooth and short
  • trimming the coat between the pads
  • sometimes a skin soothing ointment is even included for rough foot pads.

Many of these upsells don’t take any more time to do yet add more income to you or the business.

Stay Focused

Don’t get distracted. Most small to medium-sized basic grooms should take about an hour to do. If someone else is bathing for you, the finish trimming should only take between 20 to 30 minutes for the same sized basic groom.  Minimize the idle chitchat with your coworkers. Put your cell phone on silent and deal with it when YOU have time. Keep your station highly organized. Create a routine for everything you do from start to finish. The more dogs crossing your table translates into more money going into your pocket. Sometimes it’s in the form of a paycheck, sometimes it’s in the form of tips.

It doesn’t matter if you are commission or hourly. The efforts you put out will create faster grooms, higher-quality trims, delighted customers, and repeat business. Applying these five tips can help you groom dogs better in less time while providing great service for your customers – while adding cash to your pocket!

Happy trimming!

Melissa

What are some ways that you’ve tried? What works for you? Go to our Facebook page and chat with your Melissa Verplank family!


Bardel Bows – Success Comes from Sweating the Details

Pineola FarmsThe Atlanta Pet Fair was the kickoff for trade shows east of the Mississippi. To my husband Marc and myself, the Atlanta Pet Fair signals a month-long road trip in our motor coach.

I love this trip. As we drive from the frigid north country, we see spring explode as we drive south. Instead of seeing a season slowly wake up, we see it in full bloom in a matter of hours. I get so excited as I see the first daffodils, the first red buds blooming, and the leaves just giving a hint of green. By the time we hit Atlanta, spring is upon us. It’ll only be a matter of time before our kayaks will be in the water and our bikes hit the trails.

After the Atlanta Pet Fair, we schedule film shoots for Learn2GroomDogs.com. We enjoy filming Training Partners in their salons and many of live in the southern section of the United States. We’ve gotten very good at combining work and relaxing downtime for ourselves.

Normally our schedule is very rigid, but this year we cut ourselves some slack. Between the Atlanta Pet Fair and our first film shoot, we had a little bit of unscheduled time.

As we were just starting our trip, Delise of Bardel Bows contacted me. She and her husband Paul invited us to spend some time with them at their home, Pineola Farms. A few industry friends had shared with me how unique their home was. This southern plantation was established in 1865. In 1997 they bought the farm. Delise and Paul fell in love with the property’s rich history. They have taken it upon themselves to be the caretakers of this property while keeping the original family history firmly in place.

Group PhotoWe have been acquaintances with Paul and Delise Knight for years but never really gotten to know them. At trade shows I’ve always been impressed with the volume of beautiful bows they had at their booth. They always seemed to be busy.

We left directly from the convention center after the Atlanta Pet Fair. The farm was less than two hours down the road.

I knew their barn had been used for special events and weddings for the previous 10 years. However, Bardel Bows had grown so quickly in the past few years they opted to stop doing events. Recently, they moved the bow company into the barn.

The barn was huge. It had a warm, friendly, and rustic elegance to it. The views from the lower level were amazing over the pecan orchard. Every bit of the space was functional. When I toured the work areas, I just smiled. It was more than just the gorgeous bows making me smile. It was their passion and attention to detail.

Success comes from sweating the details. Paul and Delise make a great team when it comes to details. Their personalities complement each other perfectly.

Here are a few of the items setting Bardel Bows apart.

  • Bardel Bows have been designed by a groomer – for groomers.
  • Delise owned a grooming salon in Georgia for years.
  • Bardel Bows has been producing high quality, hand-tied dog bows for the pet grooming industry since 1989.
  • All their bows are produced in Georgia by professional bow makers using the highest quality materials available.
  • All their bows are handmade using long-lasting and sturdy latex bands.
  • The unique design of Bardel Bows makes application a snap.
  • Bardel Bows stocks hundreds of different grooming bows making up collections for every season.

Bow detailWe were amazed at the level of professionalism and organization we saw at their headquarters. The VOLUME of bows and accessories – it blew my mind!! Every week Paul makes the rounds to their home based bow makers. He drops off supplies and picks up thousands of finished items.

Delise gave me a tour of the upper level of the barn. I was so honored. Not everyone gets to see this area. It’s very private and the creative nerve center of Bardel Bows. I could have stayed there for DAYS letting my own creative juices flow!

Delise and Paul have carved out a special niche in the grooming industry with their beautiful bows and accessories. However, their commitment to serve others goes way deeper than just running a successful bow business.

Mary Kay Ash said, “Give of yourself. Be of service to others. Only what you give can be multiplied back into your own life.”

We learned quickly that Paul and Delise live by this Mary Kay Ash quote. I think it’s a part of the warm southern culture. We saw and heard how they implement this thought every day in their lives, home, business, community, and how they interact with their employees and their customers.

Here is just one tiny example. They gave out over 600 cupcakes at the Atlanta Pet Fair to venders and clients simply to introduce a new line of bows. The new line was introduced in the early spring of 2018 and called the Cupcake Collection.

DogIf you haven’t tried Bardel Bows to accessorize your grooms, I encourage you to give them a try. Their bows and accessories are fabulous. You can even find our older Maremma Sheepdog, Pearl modeling a large Fancy Spring Frill collar and a princess crown. Plus, I guarantee you’ll have a wonderful experience with their entire team!

Happy trimming!

Melissa

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What are your favorite grooming products? Let’s talk about it on our Facebook page with your Melissa Verplank family.


Salvage Work

Spring is here – and not a moment too soon!  Many of us will be seeing a lot of pets that are ready for a great makeover in the coming weeks.

As many of you know, I’m a big dog person.  Working on these large furry dogs that have a huge shedding problem is one of my favorite things to do in a grooming salon. Over the years I’ve gotten really quick with the process and rarely cringe, no matter what the size of the dog, nor the condition.

My #1 rule is: Never work on a dirty dog. If water can penetrate the coat, let your products do the job.

Working on a dirty dog is not only unpleasant, but it also takes longer to do.  There will be a lot of coat damage and breakage.  A dirty coat is dry and brittle. The dirt and dander trapped within the fur makes it more difficult to brush out. Working on a clean coat will be easier for both you and the pet – and much more enjoyable.

If there are large chunks that water cannot penetrate, go ahead and break up the tangle using the tool that is safe for the pet.  Don’t worry about removing it completely, just break it apart so the water and shampoo can do their job.

Prepare your bathing area.  If the dog is exceptionally dirty, use a shampoo especially designed for dirty dogs.  Using a follow-up treatment of a skin and coat conditioner after bathing twice (or maybe three times in some areas) will assist with the brush out and dead coat removal during the drying process.  Make sure you have all the tools you’ll need to aid in getting the dog clean, like rubber curries or scrub brushes.  Make sure you have plenty of towels handy!

My favorite trick when working with this type of job is to bring my high velocity dryer right into the bathing area.  With the dog fully lathered, blow the shampoo right off the pet while it is tethered in the tub.  The slippery soap will allow the dirt, loose coat, and tangles slide out. The clumps will be trapped in the shampoo and will stick to the back wall of the tub, minimizing the mess.  Not all the shedding coat or mats will be removed but a lot will, making your job easier once you transfer to the drying table.  Once you have blown out the pet, follow up with the rinsing process.  Repeat this process as many times as necessary to get the dog “squeaky clean.”

Once the pet is clean and thoroughly rinsed, apply a skin and coat conditioning treatment before heading to the drying table.  Read your directions: some conditioning treatments need to be rinsed out while others do not.  Your high velocity dryer and a heavy slicker brush will be your best friends during the drying process.index

Rule # 2: Be Methodical and Thorough

First, blow out as much moisture and loose coat at possible with the air flow.  Use the highest power setting the pet is comfortable with along with a condenser cone.  Once you have pushed as much water and loose fur from the pet, remove the condenser cone and bring the air flow close to the pet’s skin.  “Boost” any loose coat out of the dog by lightly patting the area with a slicker brush where the air is striking the skin.

Continue to work over the dog in a methodical manner until your brush glides through the coat easily and no more loose coat is trapped in the brush.

Rule #3 – ENJOY!

When the dog is complete, it should smell clean and fresh.  The coat should be glossy and float freely as the dog moves.  There should be an irresistible desire to reach down and bury your hands in a freshly groomed pet.

Happy trimming!

Melissa

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What are your favorite tools and shampoos to use for those tough jobs? What secret tricks did we miss? Let’s talk about it on our Facebook page with your Melissa Verplank family.


How to Use Anatomy to Groom the English Setter

Quote In A CircleExcellent grooming starts always starts with a firm understating of canine anatomy. It is the FOUNDATION of all grooming.

Basic pattern lines are set based on the muscle and bone structure. Depending on how physically active a dog is, the muscle structure may be very prominent. It could be lurking under a layer of fat. It may also be poorly developed due to age or lack of physical activity. Nonetheless, those muscles are there. They will help you set symmetrical and correct pattern lines.

The bones are there, too. Whether the dog is anatomically correct when compared to the breed standard is something else altogether. Understanding what a physically sound dog is will help you immensely. When you know the difference between good and bad structure, you’ll be able to hide many faults.

When we combine all the layers of the dog – the bones, muscles, the skin, and the fur – we will be able to mold and shape the coat to highlight the dog’s best features and downplay the others. If the bone structure is a little less than perfect, you can use the hair to camouflage those defects.

Before you begin grooming any dog, get your hands on them! Close your eyes. Feel the structure under the coat. Sink your fingers deep in the fur. Pay close attention to the muscle groups highlighted in color in these diagrams.

The Essence of the Breed

Before you start grooming any dog, you need to familiarize yourself with the breed and understand its essence.

The English Setter is a Sporting dog of great style. It should be physically fit and structurally sound to work long hours flushing game in the field. The general outline of the English Setter will be rectangular. The shoulder lay back and the angles of both the front and rear assemblies should allow for adequate reach and drive.

The coat is silky, flat, and should lay close to the body. English Setters have longer feathering on the ears, chest, abdomen, underside of thighs, back of all legs, and on the tail. The longer coat should not be so long as to hide the true lines of the dogs, movement, or the function of field hunting.

1Landmarks for Grooming & Styling

When it comes to grooming, let’s work around the dog using its anatomy as a reference.

When done “correctly,” Setters are hand stripped for a very natural look. However, in pet grooming circles, it is common to see the pattern clipper-cut or styled using a combination of clipping and stripping to save time. Regardless of the method you chose, the anatomy reference points – or landmarks – will remain the same.

Setting the Throat

Feel for the muscles at the sides of the neck to set the throat pattern line. A visual clue to this area is at the “frill” or cowlick line running down the sides of the neck. The throat area is directly below the jaw, inside the muscles running down the outside of the neck. The shape is generally a soft “U” shape. The lowest part of the “U” stops a few fingers above the prosternum bone.

Body

The jacket coat on the bulk of the body is shorter and lays flat on dog. Follow the natural lay of the coat when working this area. 

Shoulder

Use the turn of the muscle at the shoulder to set the jacket pattern on the body.

Elbow

The turn of the shoulder will also tell you the location of the elbow. This is the general location of where to start the pattern on the body, sweeping back and upwards towards the flank of the dog.

2Spring of Rib

The turn of the ribs will help set the pattern line separating the dog’s body jacket which consists of much shorter coat, blending invisibly into the longer feathering found on the lower portion of the dog’s body.

Undercarriage

The undercarriage line creates a focal point for balance of the overall dog. The highest point of the graceful sweep will be directly under the last few ribs.

Flank

Moving into the flank area, the thigh muscle should be exposed to help accentuate a physically fit and muscular dog.

Tail

For balance, the tail should reach to the hock and be a triangular flag. There is a slight gap of fur on the underside of the tail at the base. This slight space separates the longer rear furnishings with the feathering on the tail.

Topline

The top line maybe level or slightly sloping from the withers to the tail.

Neck

The long graceful neck is well muscled and slightly arched.

3Head

The lines of the skull are parallel with a well definite stop.

Ears

Set well back and low, even with or below the level of the eye. All these areas are natural landmarks used as reference points on any breed. When you combine anatomy with the official breed standard for any purebred dog, you have knowledge. You can use this understanding to accentuate the proper structure of the English Setter.

Always remember, all transition lines should be invisible. Ideally, the English Setter should look totally natural when finished – as if the coat simply grew that way.

Combining the use of these anatomical landmarks and skillful technical skills, a talented pet stylist can easily create a symmetrical, stylish, and well-balanced trim on any dog – purebred or mixed breed.

Happy trimming!

Melissa

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What breeds are a struggle for you? Let’s talk about it on our Facebook page with your Melissa Verplank family.


I Want a “Puppy Cut”

“Give my dog a puppy cut.”

Ask 10 customers or groomers to describe this style and I bet you get 10 different answers. One one hand, it’s a great conversation starter! On the other, it’s a quick way to discover how easy it is to misunderstand one another.

The puppy cut is popular because it works well on a wide variety of pets.  Almost any breed that grows longer coat can be done in this easy-to-care for style. Yet, the puppy cut is also the most misunderstood haircut in grooming salons around the country. Why? There are no clear directions of what this trim actually is or how it should be done. It’s left up to individual personal interpretation by owners, groomers, or talented pet stylists.

The puppy cut started as a trim style for young Poodles in the dog show world. Once the puppy is a year old, it  is put into the elaborate adult haircut for the conformation ring. Today, the term “puppy cut” is used very loosely. It can apply to a wide variety of different breeds. It’s highly adaptable to any size of dog or coat type.

Many owners love this style of trim – and with good reason. It’s cute, easy to care for, and easy for customers to remember by name. In this trim, the dog does not drag in dirt and debris from outdoors. Their ears don’t drag in the food or water dish. The need for brushing between grooming appointments is minimized. On smaller pets, bathing between grooming appointments is a breeze. What’s not to love?

So what is it?

Essentially, the puppy cut is one length all over. The most common length is between 1-2 inches over the body, legs, tail, head, and ears. Typically, it’s done with a clipper fitted with a long guard comb over the blade. There should not be any clipper marks, uneven coat, or sharp edges left in the fur. Next to a powerful clipper, high quality blenders are your best friends when doing this trim. Everything is soft and plush, like a fluffy puppy.

This is where things get tricky. In some circles the puppy cut can also be known as a teddy bear trim, summer cut, or kennel cut. I’ve even seen some salons turn their version of the trim into their “signature haircut.” Generally, the only things that change between theses trims are the names and the length of coat.

It doesn’t stop there! Others associate the puppy cut with smooth-coated breeds like the Boxer, Pug, or Beagle. Basically, the idea is of a youthful, “puppyish” look.  Hence the name.

With all these interpretations, it’s easy to envision things differently. While that’s not a bad thing, not being clear on what the final look will be can definitely affect the result and your relationship with the customer. If an owner is requesting this trim for the first time, be prepared to discuss the trim in detail. DO NOT ASSUME YOU ARE BOTH ON THE SAME PAGE! Communication is the key to a happy customer.

Getting a clear understanding starts with a conversation. Spend a few minutes with the client and the pet before the customer leaves your salon.

Getting the conversation right starts with the 3 L’s:

Look – Use those precious moments as your clients walks in to observe the pet. What do you see? These first impressions can be used to guide your conversation.

Lead – This is the time to ask for clarity.  Ask leading questions about each area of the pet (body, head, ears, legs/feet, and tail):

  • How do you want your pet to look? Smooth and sleek or fluffy and plush?
  • What is the pet’s lifestyle? Is he the life of the party or a designated lap dog?
  • How long should be coat be? Remember, “short” means something different to everyone. Be specific to be sure.
  • How should the head look? The head and face are a big part of the dog’s personality. Getting this part right is very important to your customer.

Listen – Listen for details and clues. The customer may not know grooming terminology – that’s one reason they rely on you. Interpret their observations and preferences so you can create a clear mental picture of style options.

Now that you’re clear about what the customer wants, it’s time to put your talent and experience to work. A skilled pet professional will know how to make minor changes to the trim that will enhance the pet’s appeal. If the coat is too tangled to do the longer trim, you’ll be able to suggest alternatives that work best for his current condition. You can then discuss ways the customer can work on the coat at home to make it possible to have a longer, fluffier look as the pet grows out.

Educating clients on proper pet hygiene is a valuable service most salons offer for free to their clients. In order to keep the dog looking its best, you can offer suggestions for maintaining this haircut between grooming appointments. At home brushing and bathing can make a big difference in how they look and smell, too. You can also make suggestions on how often the trim should be done based on the pet’s lifestyle and coat texture. Always remember, your clients are the lifeblood of your business. Taking a little extra time up front for a warm and welcoming pet consultation will go a long way toward building a solid relationship with them.

Try these tips and see if it helps you get closer to your client’s idea of a puppy cut… the first time!

Happy trimming!

Melissa

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What’s YOUR idea of a puppy cut? Share some pictures on our Facebook page with your Melissa Verplank family.


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