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Surviving the Holiday Rush

After working professional in the pet grooming industry over 35 years, the only time I worry about dealing with clients is the Christmas holiday season.

christmas-dog-wallpaperThe two weeks preceding the actual day can be a chaotic mess.  With Christmas shopping, decorating, baking, family gatherings, holiday socials to attend, and every regular client you have wanting to be booked as close to Christmas as possible . . . phew!  December can be an exhausting month!

But, wait – t doesn’t have to be!  Christmas organizing all year round will let you create that picture perfect holiday without nearly the stress.

Getting Organized & Ready

The Salon

  1. Is it clean – really clean? Floors, walls, kennels?
  2. Is the lighting up to snuff?
  3. Are your laundry machines working properly?
  4. Are the tubs draining?
  5. What are the conditions of your pet dryers?
  6. Are your blowing fuses on a regular basis in one outlet?
  7. Does your computer need to be de-bugged for a glitch free running machine?
  8. Do you have a stock pile of all the office supplies you’ll need?
  9. Are your blades shears all sharp and ready to go?
  10. Are your clippers operating smoothly?
  11. What is your stock level of all your dispensable products? Shampoos, conditioners, cologne, flea foggers, cotton balls, ear cleaner, etc.
  12. Are there plenty of towels on the shelves?

The Holiday Image

  1. Are your holiday decorations fresh and up-to date for your salon?  Keep it simple and easy… pick a simple theme and work with it.
  2. Do you have your client’s gifts ready to go so they can easily be passed out when the client is having their pet groomed?  Remember, expense isn’t the key, packaging is. Pay attention to the details.
  3. Have fun with festive accessories.  Head gear, costume jewelry – anything that can bring a smile to someone else is a good thing.
  4. Are all your holiday bows special and pre-tied?  Are bandanas ready to be attached to the pet?
  5. Do you have red and green nail polish that is actually usable?  What about other colors?
  6. Do you have plenty of air freshener to lend a sparkle to the air without being overly powering?
  7. Music is everywhere – is your holiday collection handy or is there an ‘all Christmas’ station you can tune into?
  8. Have you brought extra clothing or makeup to freshen up after work before heading out?
  9. If you’re worried that you’ll be slow after the holiday season, do you have any grooming promotions for January and February that you can be handing out now?
$$ Saving Tip: Buy all your holiday items the day after the holiday to save up to 50% the retail price;
fabric for bandanas, decorations, Christmas cards…

Getting Through the Dogs

  1. What are the pros and cons of working extra hours?
  2. Should you take on new clients?
  3. Make sure all your regular clients have their holiday appointments BEFORE taking on new clients or ‘non- regulars.’
  4. Hiring extra help – is there something you can easily delegate with some basic training that would free you up to deal with clients?  Cleaning? Answering the phone?  Taking out the trash?
  5. Have you worked out a system to maximize the types of pets you take per stylist?
  6. Work out a drop-off and pick-up schedule that allows you to stay focused on grooming pets.
  7. Stay calm, cool, and collected no matter what happens during the course of the day.
  8. Set realistic time goals that push you, but stay on target.  Use an egg timer if necessary or place a clock where you can’t miss it – no matter what.
  9. Use every speed trick in the book from prepping – to bathing – to drying – to trimming.
  10. When clients pick up their pet, are you offering a promotion to assist in re-booking 6 weeks down the road when it can traditionally be really slow?

Organization on a Personal Level

  1. Do you have a master list of all the things you need to do for the holidays?  Is it broken down into smaller do-able chunks?  What about a master gift list that’s simply updated year to year?  Master Christmas card list?  Weekly meal planner? Regular shopping tick-sheet list?  For great inspiration go to www.organizedchristmas.com
  2. Are you are a store, catalog, or Internet shopper?  Are you prepared to have ALL your holiday gift shopping done by December 15?  What about the wrapping?
  3. As time gets closer, demands get greater and healthy meals go by the wayside…  If you are in a city, do you have a full selection of menus at your fingertips?  Who has great take-out that you quickly sweep in and grab on the way home or while you are at the shop?  If you are a country dweller, is your freezer packed with great frozen meals that only require reheating whether homemade or store-bought.
  4. Does a messy house stress you out?  Before is gets really busy, clean and organize the house or hire someone to help you… (or if you have kids, enlist their help.)  Also think about having carpets cleaned, windows washed, or dropping you heaping laundry off at a laundromat, letting them do it for you.
  5. Do you need a masseuse or chiropractor to help you stay loose and limber ? If you do, book your appointment early.

After the Holiday?

  1. Take the week off! Trust me – your clients don’t need you for the week between Christmas and New Year’s!  Take that time and spend it on yourself and your loved ones!  You’ve earned it.

With a little bit of pre-planning, you’ll be breezing through the holiday.  It’s so much more enjoyable for everyone to be in a festive spirit instead of being the Grinch.  Put some effort into setting yourself up to enjoy the best of the season – it makes the time fly by.  And you might even get a few moments to relish this time of year!

Always remember, to be successful – to thrive – you need to put forth effort today so that your future will be bright.

Happy trimming !

~Melissa


Learning to See Like an Artist

Welcome to my blog!  For the next few weeks, my marketing expert, Joelle Asmondy, will be filling in for me while I work on a large project.  Joelle is a whiz with marketing.  I can’t wait to see which helpful tidbits she shares with you!  Enjoy!

If you ask people in our industry if they think grooming and styling pets is an art form or a skilled trade, most would say that it’s a little of both. I agree. When you watch members of GroomTeam USA at work, their efforts are definitely works of art. Skills like theirs take years to develop. Today, I want to talk about one aspect of that development: learning to see like an artist.

I’ve had the benefit of seeing hundreds of people learn to become pet groomers during my years at The Paragon School of Pet Grooming. I also have a Bachelor’s Degree in Art, which means I’ve taken a lot of classes to develop a range of skills that are similar to what we teach our students. Just like being a good groomer means more than loving to work with pets, learning to become an artist takes more than loving to paint or draw. It requires control and the ability to see things that others do not.

“Seeing” like an artist, or “developing your eye,” takes time and patience. Essentially what you are doing is training yourself to see:

  • what is there
  • what isn’t there
  • what things look like now
  • what the finished product should look like
  • spatial alignment
  • balance
  • proportion
  • perspective

Learning how to see these things takes practice. Here are a few tips to help get you there.

Have a Plan

Melissa Verplank has mentioned this concept when she says that you should “begin with the end in mind.” It involves imagination on your part and the ability to see into the future – in this case, a beautifully groomed pet.

When I’m about to start a drawing or painting, it begins with a blank canvas or sheet of paper. With a sculpture, it begins with a lump of clay or stone. Before I even get started, I’ve already spent time thinking about what I want to do. In my head, I’ve already figured out what I want the finished product to look like. I know what tools or colors I will use, and what it will look like each step of the way. I know the process I will follow and how involved it will be. I might have a series of detailed sketches to help keep me on course. Above all, I spend time before I ever touch pencil to paper just looking at the blank page and seeing what I will create on it. The pet is your canvas. Before picking up your clippers, take a minute to really look at what you’re working with so you know where you’re going.

LOOK – See the Shapes in the Clouds

So I’m staring at the page… what am I looking at? What am I looking for? When I’m staring at that blank sheet of paper, I’m seeing what I will put there. As I stare into that whiteness, I’m watching the colors and lines take shape in my mind and align themselves on the page. It’s like my mind has produced a transparency of the finished product and has mentally created an overlay onto the page. All I have to do is put the marks on the paper. If I’m sculpting, I’m staring at the lump of rock and seeing the shape of what I want to create in the stone. All I have to do is remove all the stuff around it and let it out.

When grooming, first look at the pet before you. From your training, attending conformational dog shows, your AKC Complete Dog Book, and maybe your copy of Notes From the Grooming Table, you know what the dog should look like when it’s done. Learn to see the shape of the perfectly groomed pet through the overgrown coat, like transparent layers stacked one on top of the other. When you can see that perfectly groomed “after” image clearly in your mind, you can begin the process of “erasing” anything extra that blocks that view.

Be able to picture your finished product – after all, if you don’t know where the finish line is, how will you know you’ve completed the race?

Know Your Landmarks and Learn the Art of Navigation

Trim styles are all about anatomy. Groomers need to know their breed standards and to know them they need to understand anatomy. If you’re a visual learner, get out your reference material and study the images until you can see them on any dog that walks into your salon. If you’re a tactile student and learn by doing, get those books out and learn to find reference points on dogs through your sense of touch. Feel where the point of rump is, the point of shoulder, and the barrel of the chest. If you can’t see them, learn your anatomy reference points by touch. Then learn to do both. Developing your knowledge base creates reliable instincts and reflexes.

Learn how to Measure Balance and Proportions Visually

Have you even been on a diet? Have you ever measured out quantities of food? Were you surprised by how much or how little a cup of anything was? With practice, you could eyeball a quarter cup of yogurt or 4 ounces of chicken pretty accurately, right? Didn’t it speed up the process?

The same thing is true when it comes to visual measurements. With practice, you get better and more efficient. I learned it in art school by using a pencil or my thumb, but groomers can use a trusty comb to do this trick.

The Eye Exam

Imagine yourself grooming a dog. You know that the right side has to match the left. Standing directly in front of the dog, imagine a straight line dividing the pet in half. Compare each side to the other, using specific points of reference as a guide. Look for landmarks on the pet’s head, body, and legs that require symmetry. Stepping back and looking from side to side will help. If you know things are off, but can’t figure out why, hold up your comb and cover up one side, then the other. It’s kind of like an eye exam where you read the chart first with your right eye, then your left. Think of it like a game of, “Spot the Differences.” Make it fun so it becomes less frustrating.

Thumbs Up

Have you ever wondered why artists extend their thumbs, or hold up a pencil or brush and stare at it at arm’s length? What they’re doing is making visual measurements and that thumb or brush is the ruler.

For this one, you’re still standing back and facing the pet head-on and imagining that line dividing the pet in equal halves. Are your ears the same length? Hold your comb even with the bottoms of the ears and perpendicular to the floor. You’ll be able to see which one is longer and be able to even them out.

Take a Step Back

Step back from the dog so you can see the entire animal. As artists, one of the worst habits we fall into is spending too much time working in one specific area. We have good reasons for it – we want it to be perfect. The problem is that while you’ve been tinkering away and nitpicking at that one foot, you’ve lost all sense of perspective and balance with the rest of the body. Now, you’ve got one foot smaller than the rest, so you have to tighten up the other three. You do that, then realize that the legs are now off, so you tighten them up, too. Suddenly, you see that by shortening the legs, the body is out of whack, and you’ve lost control. Losing control = losing time. By zooming in, you’ve created more work for yourself and lost time. That’s not a winning combination.

So what happened? Well, you basically made a rookie carpenter’s mistake. When you shorten up one table leg without doing proper measurements, the table wobbles. Standing too close or failing to look at the whole dog regularly results in perspective-based mistakes. Standing back allows you to see things more clearly.

Developing your artistic eye is not only helpful – it’s practical. By training your eyes to see what you need them to see, you’ll save time, become more efficient, and achieve a more balanced trim. You’ll gain confidence in your abilities and your customers will see the difference. Understanding these visual measurement tricks and putting them into practice is one small step toward becoming the groomer you know you can be. It’s worth the time to learn to see like an artist and unleash your own potential.

Did this help?  Tell us how you unleash YOUR inner artist on the Learn2GroomDogs Facebook page.

Click here for a complete video list to make searching Learn2GroomDogs.com even easier! 

Make it a great day!

~Joelle Asmondy


Grooming Efficiently vs Grooming Fast – What’s the Difference?

We all have different reasons why we love our careers. For most of us, our careers started because we were obsessed with dogs and cats. What a fabulous way to make money – doing something you enjoy. My guess is that many of you not only love animals, they’re also a hobby and a huge part of your lives. I know very few career opportunities that allow pet lovers to work in a field that they truly adore.

I love dealing with people who are passionate about their career choices. I always encourage people to seek out personal growth. To look at ways to do things better, more efficiently, and with greater focus. Raise the bar. Set personal goals. Set limits. Develop strategies. Ultimately, the pet, the individual, and the business wins.

If you are a solo stylist, you get to make up your own rules. Work at your own pace. There is very little pressure to move beyond your comfort zone.

However, if you work with a team, you will usually have quotas to meet and rules that you need to follow. The business sets up these boundaries in the best interest of the client, staff, and the long-term health of the company. If someone does not meet quotas, it creates a frustrating situation for the rest of the team in terms of time, quality, and financial stability.

Years ago when I ran a mobile operation, our minimum quota of grooms per day was six – or the equivalent of six. Thus, two slots were given for larger jobs such as Standard Poodles and heavy-coated Cockers. If someone had something very small on their roster, they were always given an option to groom another small dog. As long as the vans were routed well, this quota worked out well across the board for years.

There was one exception: Sue (not her real name).

Whenever I hired a new mobile stylist, I always started them with just four dogs and combined that with a very wide arrival schedule. All of our stylists knew this right from the get-go. The quota they needed to meet was six grooms per day. The funny thing about Sue was that she didn’t care about the number of pets she groomed or the amount of money she made. Although she was passionate about animals and people, she did not groom because she needed the cash.

For a long time I was extremely frustrated with Sue’s performance. She would arrive at base at eight o’clock in the morning to pick up her van. Many times she did not come back to base until well after eight o’clock at night. The most dogs I could ever get her to do was five.

It took me a while to realize the frustration was all mine. As a business owner, it’s critical that I pay attention to the financial numbers – but there’s a bigger picture: customer service.

When I looked at Sue’s scheduled re-bookings, she could rarely take on a new client. Her clients absolutely loved her. She wasn’t the fastest groomer. She wasn’t a competition level stylist – never would be. Her grooms were basic, neat, and thorough. However, she was the most compassionate person I have ever hired. Not only did she enjoy the pets, she was passionate about her clients.

To Sue, her career was more than a means to a financial end, it was her social and entertainment outlet. I swear she had breakfast, lunch, and dinner with her clients. She ran errands for them. She shoveled their walks. She loved the senior citizens and the geriatric pets. She would talk with them for hours!

Hmmm. These were the clients my highly efficient stylists wanted to avoid like the plague. Once I came to terms with this concept, I ended up making it work in our favor.

I let Sue slide on the quota. She was dealing with all those clients the rest of my team would rather not do. By letting Sue focus on our more time-consuming clients (and enjoying it!), it allowed the rest of my team to focus on making quotas and/or exceeding them. It worked.

So even though I let Sue slide – only doing five grooms a day when the actual quota with six – it allowed the rest of my team to focus on grooming more pets. Not necessarily faster – just more efficiently.

There’s a big difference between grooming efficiently and grooming fast. Grooming efficiently involves doing a good job. Grooming too fast, in my eyes, translates to sloppy work. When I look at developing a grooming team or training new staff members, I always look for people who have the ability to focus and work efficiently.

To me, being efficient means doing a great job in the least amount of time.

I recently heard one of our industry leaders say, “I don’t know many wealthy groomers.” I don’t, either. I do know a lot of groomers and stylists that make a comfortable living and love their careers. Being able to work efficiently translates into creating larger client lists, larger paychecks, and the ability to breathe easily at the end of the day.

Unlike Sue, the majority of us have other responsibilities, outside interests, families to care for, and households to run. We may even have businesses to manage. Not to mention maintaining the health and well-being of both ourselves and the four-legged clients on the table. As much as we love our jobs, we can’t afford to be tethered to a grooming table any longer than necessary.

Being efficient as you groom is not about being fast or sloppy. It’s about being the best that you can be. It’s about creating systems throughout the entire grooming process so we do not miss any steps. As those systems are developed, they become automatic. Once they become part of a routine, you can focus on other areas that bring value to the pets we groom, the clients, and to our own lives.

Think about how you can create systems – or routines – at every step of the grooming process (see the graphic below). Break it into bite-sized chunks.

Time everything. Knowing how long each step takes is the starting point of creating any routine. Each step could be broken down further into smaller nuggets, too. Once you start tracking, you can start improving your routine without sacrificing quality.

I love this quote. I try to live my life by it – in all areas. I hope you do too.

The only person you should try to be better than is the person you were yesterday.
~Anonymous

There are plenty of groomers and stylists who are highly efficient. They can do a small, simple trim in under an hour – and knock it out of the park in terms of quality and customer service. Others struggle to complete the same trim in two hours. Others choose to do that simple trim at their own pace. As long as the work is top quality, the pets are treated with care and compassion, and the environment is safe for everyone – it’s OK.

We all have different reasons why we groom. For some, it’s more than just a job – it’s a lifestyle. Remember, there is a big difference between being an efficient bather, groomer, or stylist and being a fast one. Never stop learning. How you apply new knowledge is totally up to you.

What are your time-saving tricks? Jump over to the Learn2GroomDogs Facebook page and tell us.  You can even click here for a quick lesson in how to use the site.

Make the most of your time every day.  Click here to download our FREE handout to help you structure your day.  You can even watch Melissa’s video to see how it’s done, here.


Click here for a complete video list to make searching Learn2GroomDogs.com even easier!
 

Happy trimming,

~Melissa


How to Read Classic Dog Body Language – Appropriate Composure for the Pet Professional

We work with pets because we are passionate about them. It’s simple: we love what we do. Yet it’s important to remember that every dog is an individual. Not only do they look different, they all have different physical and emotional characteristics. Different personalities.

Some dogs receive clear directions from their owners. They have rules and boundaries at home. This makes them very easy to work with in a professional setting. Other pets will not be well-mannered in a professional setting. The personality quirks we all experience working with pets will vary from dog to dog.

  • Many will be perfect angels
  • Others will be mildly annoying
  • Some will be potentially dangerous to work with for both the handler and the pet

Based on your level of pet interaction experience, you should be able to work through many of these personality quirks. Your commands to the pet need to be clear, concise, and consistent.

Dogs are primarily non-verbal communicators. However, they do have a very clear language of their own. It is up to us to interpret that language. The good news? Dogs are very clear in the messages that they give us.

I firmly believe that 98% of all dog bites are preventable. If you have read the pet correctly, getting bitten is highly avoidable. At times, you will need to take appropriate precautions to protect yourself. You need to gain control of the situation in a manner that is safe and respectful of the pet. It’s important to your career not to become injured. Remember, your hands are your livelihood.

Whenever working with pets, it is always critical to remember the 3 C’s. As a professional you must remain:

  1. calm
  2. cool
  3. collected

…at all times – in all circumstances.

There are many different types of dogs. Many will require special handling techniques. Plenty of groomers or stylists are good with all personalities. Others have honed their skills. They specialize in working with dogs with special needs such as puppies, geriatric dogs, or aggressive dogs.

Here is a collection of basic dog postures we see every day. Every position indicates a different attitude. This is by no means everything you will need to know about “reading” dogs. If you are working professionally with them, this is just the tip of the iceberg.

You will need to gather loads of information about canine communication. By doing this, you’ll learn to work in harmony with dogs. When that happens, you’ll instantly feel the rewards. You’ll quickly learn how to respond to them in a non-verbal way.

By being knowledgeable in canine body language, you’ll keep both you and the pet safe at all times. The more time you spend studying dogs and working firsthand with them, the more proficient your skills will become.

Our number one responsibility to the pet and its owner is to always treat the pet with the utmost respect using humane handling practices.

Basic Body Language of the Pet

There are basic body positions that you need to recognize immediately when observing a pet. The eight basic positions have been illustrated for you below. Spend some time observing dogs so that you can instantly recognize these eight positions.

Non-Threatening Body Language:

  1. The Relaxed Stance
  2. Play Bow
  3. Submissive Body Position

These 3 indicate dogs that are safe to approach in a calm, gentle manner. These dogs are generally easy to work with and respond well to basic commands. Normally, an enthusiastic dog will need a little firmer command while a submissive dog will respond better to gentler techniques.

Use Caution When Approaching Body Language:

  1. Highly Submissive Postures
  2. Stressed Posture
  3. Alert Body Posture
  4. Defensive Body Position
  5. Offensive Body Position

 

These positions indicate you need to approach with caution. Based on how you interact with them, they may feel comfortable and slip into a nonthreatening language. If they do that, it indicates they are safe to approach.

If they feel threatened in any way, they can easily slip into the flight or fight mode. This is their natural defense. If you have them tethered with a lead and not under control, this flip of personality could easily manifest into a very difficult situation. This is a pet that could attack, bite, urinate, defecate, or release its anal glands.

Working with pets is a highly rewarding career option. However, if you don’t truly understand canine body language, passion can quickly turn into frustration. Use your passion early in your career to learn everything you can about their body language. It’s an invaluable skill to have.

Did we miss anything? Jump over to the Learn2GroomDogs Facebook page and tell us. To read more on what can happen if you don’t pay attention to canine dog language, click here. You can even see a video on Learn2GroomDogs.com on this topic!

Happy trimming,

~Melissa


How to Get Legs Smooth on a Close Haircut – Tricks to Eliminate “Stickie-outies” on Legs

Do you struggle to get the spindly legs smooth of that clipped #5 all trim? You get the body OK – that comes out nice and smooth. But the legs. Argh. That’s another story altogether!

Legs are always a pesky problem for groomers who are just starting out. Maybe you’ve been grooming for a while, but still struggle with this area. You’re not alone. Legs should only take you a few minutes to get smooth. If you’re missing the mark, here’s some help.

This is my long standing golden rule for all clipper work: “3 passes and you’re done.” Period. Your end result should be super smooth. No rough spots. No sticky-outies. Fast. Clean. Simple.

bladerrLegs have their own set of challenges. One of the largest issues is simply the shape. When you set a clipper blade on one of those spindly legs, the point of contact is minimal. Look at it on your own finger, simulating a leg. You’re only making contact with one or two teeth. You’re going to have to rapidly go over those legs several times if you have any hope of getting them smooth.

I have some ideas for how to get a nice finish on those legs in no time. It’s easy when you understand the principles and the foundation skills of all good clipper work.

1. Don’t skimp on the prep.
An excellent bath and a quick hi velocity blow dry can make a world of difference in your finish – even on #10 or #7 all over trim. If they have six weeks or less of coat, get them into the tub right away. It won’t take you any more time to bathe and blow them dry and you will get a superior finish.

If the dog has more than six weeks growth, quickly knock off the bulk of the coat. Don’t worry about getting it smooth or neat at this point. Just remove the bulk of the coat as fast as you can. You don’t need to be bathing and drying all of that extra hair. Once the bulk of the fur is removed, head to the bathtub. Follow up with a quick high velocity dry to get the coat to stand up and away from the dog’s body.

If the dog will not tolerate a high velocity dryer, don’t worry. Just make sure they are thoroughly towel-dried. Give the pooch a light mist with a coat amplifying product or hairspray. Use a soft slicker brush to back brush and work the product into the coat while it is still damp. Let them air dry in a comfortable environment until they are dry and ready for finish trimming. Keep in mind this is a very short haircut and fluff drying is not really necessary.

2. Know your holds.
There is an order that you need to work over the legs to be efficient. Start from the top and work down to the toes.
PicMonkey Collage
Whenever you are working on legs, always keep them as low to the table as possible. The higher you lift the leg, the more uncomfortable the pet is going to become. As they become uncomfortable – they struggle. They nip. They whine. They squeal.

You need to be absolutely clear on whether you’re honestly hurting the pet or if they’re just being difficult. If you do not lift the leg more than an inch or two off the table, more than likely, they are just being difficult. Proceed in a calm, cool, and collected manner.

To get the top of the legs, hold onto the toes. I place my finger into the crevices of the foot pad. Then I press down between the digits so only skin is trapped between my fingers. Then I have a good hold so that I can maneuver the leg low to the table but I can get clearance all the way around.

If you’re holding them correctly, and they still struggle, simply maintain your hold. Anchor the heel of your hand on the table while you’re still holding onto the toes. Let the pet struggle lightly against your hold. After a few tries, and you don’t let go, most dogs stop pulling. You have gently and quietly taught them to hold still for the clipping procedure. Yeah! Minor victory for you! Be sure to give them praise when they do well and begin to respond positively.

For the toes, it’s a little trickier. For the front legs you want to grasp the top of the leg above the elbow joint. Then gently squeeze with your thumb and first finger. This hold will also offer stability as your hands rest in the armpit area.   As you squeeze you will notice the dog will literally point it’s paw. That will give you enough rigidity in the pastern joint to run the clipper smoothly over the foot area, getting a smooth cut.

On the back legs, you’re going to slide your hand underneath the dog’s thigh. Stretch your fingers so that they can sit just above the ischium joint (point of buttocks) and the stifle joint. Now with the leg slightly off the table top squeeze gently. Just like on the front, joint will become stiff and the dog will point it’s toe. This will give you the firmness you need to work the clipper over the foot area.

3. Tip of the clipper.
No matter what blade you use, it is important to maintain a consistent degree of tip to the clipper blade. This is also known as “keeping the blade up on it’s cutting edge.” Imagine a pencil being held right under the blade as you guide it down the leg. The closer the pencil is to the teeth, the higher the tip angle. The further back you keep the imaginary pencil, lesser of the degree of tip. Generally speaking, the closer the blade cuts, the higher you need to tip the blade for it to be effective.

clipperrrEqually important is the amount of pressure placed on the blade. The perfect pressure is the weight of the clipper. Let gravity do the work. When you get in those awkward positions that all dog groomers get into, you will need to simulate the same amount of pressure as your work on the sides and under the dog. Use your own arm to teach you how to gauge the pressure while maintaining consistent pressure as you would maneuver around the dog.

4. Don’t forget to brush.
It’s important to back brush. On the shorter trims, a softer brush is generally your best choice. Back brushing is done with the slicker brush while brushing the coat against the grain. The pressure on the brush should be very light. Use the entire pad of the brush, making gentle contact with the skin and coat. Keep the pressure soft on the brush so the skin is not scraped, causing a potential “brush burn.” Back brush the entire leg once. Then make multiple clipper passes using effective techniques. Once the bulk of the coat is gone, repeat the process a second time to get a smoother finish. On the third back brush pass, there should only be high spots or uneven areas left to get with the clippers.

5. The final detail finish.
Once you have back brushed and clipped the legs three times there should be very little coat left, but there are always a few pesky strays that pop out.

Now it’s time to pull out a nice pair a blending shears. For this type of detail work, I prefer a finer toothed blender or thinning shear. I always opt for blenders over normal shears for safety reasons. I rarely opt to use a smooth bladed shear. The risk of injury is just too great. A blending or a thinning shear is a much safer option to get those final stray hairs you just couldn’t pick up with the clipper.

As a professional pet groomer or stylist, you always want the dog to look its best. Uneven haircuts do not reflect positively on a professional salon. You must be able to do a significantly better job than the dog’s owner could do themselves.

Dealing with all four legs on small- to medium-sized pets should not take more than 1 to 3 minutes per leg to complete the bulk of the clipper work. Never forget, as much as we love our jobs, time is money. You want to become as efficient as possible.

quotePay attention to the details. There’s a difference between a good #7 All and a bad #7 All. If you want your clients to return – you need to be paying attention to the details. These low maintenance style trims are the bread-and-butter of many professional grooming salons. Getting those low maintenance haircuts super-smooth in the least amount of time possible is the key to a successful salon

Do you struggle with this area? How have you managed to conquer this issue? Jump over to the Learn2GroomDogs Facebook page and tell us about it.

Happy trimming,

~Melissa


Creating Order in Your Bathing and Drying Department – How to Make a Game to Boost Productivity in Your Salon

Effective dog productivity in the bathing and drying area seems to be a challenge for many people, but it’s not a mystery.

44564160_mlrrThink about cooking a meal. The bigger the meal with multiple dishes, the more complicated the timing and the choices will be.

With a few dogs, it’s pretty simple and your choices are limited. Add more dogs and the variables increase. What if you have a grooming shop pushing through 50+ dogs a day? You have the equivalent a busy restaurant managed by an experienced head chef.

Okay – so you’re not getting a major meal on the table but I think you get the idea. Keeping a restaurant flowing smoothly requires knowledge and organization. Managing your bathing and drying department is a tall order. It requires knowledge, skill, and organization so all the pets are done to the highest quality in the least amount of time. It’s just like getting many dishes to the table all hot and done to perfection.

I love to turn a busy day in the wet room into a game. It works best with two or more dogs that need to be bathed and dried. The more dogs there are to juggle, the more challenging – and more fun – it gets! You first need to assess all the dogs on your roster for the day or the session. Once you know what you have, these are some basic guidelines to follow.

Bathe your largest and furriest dogs first.

The bathing and drying time on this type of dog can be the most time-consuming part of the grooming process. Go for the heaviest coated dogs first. Think Newfie, Golden, Lab, Sheltie, or Pom. These dogs have thick, heavy coats that are basically straight. Even if they sit wrapped in a few towels, they will not dry all the way even after a fair amount of time has passed.

Start with the largest dog in that group and work down to the smallest. Bathe each one. Once they are bathed, towel-dry them before heading to a high velocity dryer. Lightly high velocity-dry the coat to lift and separate it. By spending a few minutes with a high velocity dryer on each pet, it a removes more moisture and offers a clear view of the skin and coat. Watch as you blow the coat to assess looking for skin issues, mats, tangles, and debris still trapped in the fur, or anything unusual. The added bonus to doing this is that the high velocity dryer also enhances airflow to the coat while the pet is in an inactive drying situation, ultimately speeding up the entire process.

Proceed with bathing your dogs based on the degree of difficulty, the size of the pet, and coat density. Start with the biggest and furriest then continue working down the line.

Once all of the bath the brush pets are washed, proceed to dogs that need active drying to yield the best results.

Bathe trim-style dogs next  – the coat needs to be straight.

Your goal on almost all haircut styled pets is not only to get them clean, but the coat needs to be as straight as possible for the finish trim. This will apply to pets getting full haircuts or dogs in for maintenance bathing between haircuts.

After all the B&Bs are bathed, start bathing your trim dogs. Start with the pet that has the heaviest and straightest coat – something that can sit for a few minutes while you bathe your other dogs without risking the coat drying before you get to an active drying method. Let the dog sit in a warm place wrapped in a towel. No need to have air or a dryer on – just plenty of oversized towels with clips. This “wrap a pet” works best after you have thoroughly towel dried the dog.

Proceed with bathing the next pets based on size, coat density, and curl factor – straighter coats go to the tub before a curly coat. Heavy drop coated breeds or wavy breeds would be your next pets. Curly coats, such as Poodles and Bichons, head to the tub towards the end of the cycle. Super tiny, sparse-coated dogs are very last like Yorkies or Malteses.

Drying order for all the dogs.

Once all the trim pets are bathed, start drying. In most cases, you will simply reverse the order. The last dog in the tub is the first dog on the drying table. Then just start working up the line.

The first pet up on the drying table should be the dog with the lightest and curliest coat. This type of fur will dry super-fast. If the coat dries before an active form of drying takes place, the curls and waves will be set into place. If it air-dries naturally, you will never be able to give a quality haircut. Ideally, you want the coat to be lifted, separated, straight, full, and fluffy.  If it’s not still slightly damp by the time you start your active drying process, you will need to re-wet the dog to get the best results.

Once the super fine and super curly pets are hand dried, move to the small to medium-sized pets with more coat. Work in reverse order of the bathing process. Whichever dog is the next easiest to dry goes into the rotation. Size, coat density, and curl factors all come into play. The key is to get to a coat before it’s air-dried naturally. You need a small amount of dampness still in the fur so the mild heat of the dryer can straighten the hair shaft while adding lift and body.

The last dogs to the drying station are the heavy coated, bath and brush style pets. By the time you’ve gotten to the big, furry guys, they have had plenty of time to partially air dry. This will cut down on how long you have to actively dry them. When working on heavy coated breeds, there is an added goal: reduce or eliminate the shedding coat! When you get to the active drying stage on these dogs, deshedding is a huge part of the job. A powerful high velocity dryer is your best friend with this type of work. A clean and well-conditioned coat will always blow/brush out faster than a dirty coat. Plus, it’s easier on both you and on the pet.

For most breeds, the goal is to remove kinks and curls in the coat. Some form of active drying is the only way to straighten the coat while adding lift and volume. On all but the curliest coats, the power from the warm airflow will lift, separate, and straighten the hair shaft for you when used correctly. A few of the curliest coats might benefit from fluff drying with a warmer dryer combined with brushing to get the coat really straight.

All excellent grooming starts at the foundation level. Along with getting them super clean, proper drying methods must be employed to yield a quality haircut. If the dog gets too dry, it must be re-wetted and the drying process started over.

There are many variations to how this game is played effectively. It’s what makes the day interesting. The better you get at the game, the faster you’ll be able to get through your day without sacrificing quality.

Think in the terms of food. A home cook can get 2-3 dishes on the table at the same time with ease. A home cooking enthusiast can handle multiple dishes for larger groups – and enjoy doing it. A professional chef will master an entire shift serving over 100 meals, including many appetizers, side dishes – even desert, getting all of them to the table on time, hot and beautifully prepared.

How far can you push yourself or your team before you get lost in the order? It’s a fun game that can be challenging yet really invigorating. The more pets, the more fun. The reward for everyone is when it goes smoothly!

What do you do to increase productivity? Jump over to the Learn2GroomDogs Facebook page and tell us about it.

Happy trimming,

~Melissa


I Want a “Puppy Cut”

Don’t you love it when an owner walks into a salon and ask for this trim by name? They actually think this is a universal standard trim that all groomers and pet stylists should know how to do. When we start asking them questions, they get all huffy, thinking we don’t know how to do our jobs. Frustrating!! You and I know there isn’t a consistent right way to do a “puppy cut.” There are many – many variations!

The puppy cut is one of the most popular haircuts. It works well on a wide variety of pets. From Shih Tzus to Doodles. From Pomeranians to Bichons. Almost any breed that grows longer coat can be done in this easy-to-care for style.

Yet, the puppy cut is also the most misunderstood haircut in grooming salons around the country. Why? There are no clear directions of what this trim actually is or how it should be done. It’s left up to individual personal interpretation by owners, groomers, or talented pet stylists.

The puppy cut started out as a trim style for Poodles. The puppy cut is a specific trim used on young Poodles in the dog show world. Once the puppy turns a year-old, they are put into the elaborate adult haircut for the conformation ring.

Today, the term “puppy cut” is used very loosely. It can apply to a wide variety of different breeds. It’s highly adaptable to any size of dog. Coats can be curly, wavy, or straight. Almost any purebred or mixed breed that grows hair looks appealing in a “puppy cut.”

quote 2 Many owners love this style of trim. It can be very cute. It’s easy to care for. It’s highly versatile. That’s a win-win-win for any busy family! The dog does not drag in dirt and debris from outdoors. Their ears do not drag in the food or water dish. The need for brushing between grooming appointments is minimized. And on smaller pets, bathing between grooming appointments is a breeze. When done well, it can be extremely attractive, to boot.

So what is it?

Essentially, the puppy cut is one length all over. The most common length is between 1-2 inches over the body, legs, tail, head, and ears. Typically, it’s done with a clipper fitted with a long guard comb over the blade. There should not be any clipper marks, uneven coat, or sharp edges left in the fur. Next to a powerful clipper, high quality blenders are your best friends when doing this trim. Everything is soft and plush, like a fluffy puppy.

The term “puppy cut” can be tricky. In some circles the puppy cut can also be known as the “teddy bear trim”, “summer cut”, or “kennel cut.” I’ve even seen some salons turn their version of the trim into their “signature haircut.” So the puppy cut becomes “The Posh Pet Special” (brilliant marketing by the way!) Generally, the only things that change between theses trims are the names and the length of coat.

It’s important to keep this in mind, too: one person’s interpretation of a puppy cut might be that of a smooth-coated puppy. Think Boxer, Pug, or Beagle. Another person’s interpretation would be that of a fluffier breed like a Shih Tzu, Bichon, or Poodle. There’s also a big difference between a four-week old puppy and a ten-week old puppy in terms of coat growth.

With all these interpretations, there is a wide variance of what each individual dog will look like and what each owner expects their dog to look like. If an owner is requesting this trim for the first time, be prepared to discuss the trim in detail with the owner. DO NOT ASSUME YOU ARE BOTH ON THE SAME PAGE! Communication is the key to a happy customer.

Here is a great tip to remember when talking with clients: whoever is asking the questions controls the conversation. As groomers and pet stylists, we are problem solvers. Uncover the problems in five simple steps.

  1. Observe the pet as the client walks through the door. Let common sense guide your line of questions.
  2. Find the problem. Ask basic questions like, “Were you thinking of a short and smooth style or something a bit fluffier?” Letting the client talk will help uncover problem areas.
  3. Gather clues from what the client tells you and what you observe.
  4. Offer limited choices as you help the client solve the problem.
  5. Guide the questions in five areas of the pet: overall body – head – ears – legs/feet – tail.

Here is a list of talking points when a new client request a “puppy cut.”

  • In general, what is the look they are hoping for? Something smooth and sleek so it’s easy to care for? Or something that makes the dog look slightly fluffy, plush, and super cute?
  • What is the lifestyle of the dog? Active? Sedentary? City dweller? Enjoys outdoor activities?
  • What is the texture and coat density of the dog? Fine, thin coats will looks shorter than dense coated dogs even with the same length clipper blade.
  • How much length do they want left on the body? What about on the legs? Feet?
  • What type of head style would they prefer?
  • Depending on the pet’s ear set, ear styles can change dramatically (dropped ear or pricked and pointed). How do they want them styled? Long? Short? In-between?
  • Do they want a long coat left on the tail or trimmed down to match the body? Or something in-between?

It’s important to have a thorough conversation with the owner when considering this haircut. There are so many variances with a puppy cut. Simply having the client state they want one is not specific enough.

Advise the client about trim options that would work best for their dog. Based on the condition of the coat and your pet’s body structure, you will be able to offer some valuable suggestions. A skilled pet professional will know how to make minor changes to the trim enhancing the pet’s appeal. Maybe the pet’s coat is too tangled to do the longer trim today. You’ll be able to suggest alternatives on how to modify a trim that works best as you discuss options for future trims.

Educating clients on proper pet hygiene is a valuable service most salon offer for free to their clients. In order to keep the dog looking its best, you can advise the client on how to best maintain this haircut between grooming appointments. At home brushing and bathing can make a big difference in how they look and smell, too. You can also make suggestions on how often the trim should be done based on the pet’s life style and coat texture. Maybe you suggest they get a full haircut every 4-6 weeks. Or maybe a maintenance program would be better suited for the client when you see them for weekly or bi weekly appointments.

Always remember, your clients are the lifeblood of your business. Taking a little extra time up front for a warm and welcoming pet consultation will go a long way toward building a solid relationship with them.

There is a good reason why the “puppy cut” is one of the most popular trims in grooming salons around the country. There are many – many variations!

What is YOUR first thought when you hear this term? How do you address this issue?  Jump over to the Learn2GroomDogs Facebook page and tell us about it!
Happy trimming,

~Melissa

P.S. You can make this and ALL grooming conversations easier and more successful.

This is a great tool tool for getting the conversation started in a way that is easy for you to explain and for the client to understand. The photos and drawings make it even simpler! Try it the next time you talk to your guests. Even better? Use this as a teaching/training tool for your staff so you are all consistent in the ways you speak to your clients. Once everyone on your team knows how to discuss the essential parts of the pet, they’ll sound more knowledgeable, your clients will feel more comfortable, and you’ll waste less time (and possibly profits) correcting “guess work!”

Correcting Behavior During Grooming – Learn the 4 Keys to Successful Pet Handling

blog image12If you are a long time pet professional, you’ve probably mastered today’s topic. If you are fresh to the industry, you are probably struggling with it. How do you handle the dog that does not want to cooperate with the grooming procedure?

You’ve heard me say this about dogs before – but let’s do a quick review.

  • They are hard-wired to think like a dog.
  • They are a predatory pack animal.
  • They are silent communicators.
  • They read body language.
  • They respond to energy.
The most over used word in a dog’s vocabulary is “no.” It’s a common enough word, but it means nothing to them. Why? They hear it all the time. How often is that word spoken every day? Pet owners are constantly “crying wolf” around the dog.

It’s typical. Dog owners overuse the “no” word, yet never back it up. They don’t project the energy necessary to stop the behavior. Thus, they do not convey a strong pack leader presence. The issue they are trying to correct continues unchecked. Many dogs are not trained to understand basic rules and boundaries within their own family pack.

Dogs that are unruly, wiggly, or mildly aggressive on your grooming table have not had consistent training at home. You see it in your shops, salons, and mobile units don’t you?

It’s painful to watch someone who does not understand how to project authority work with these dogs. They think they can win the dog over by using high-pitched baby talk. First, they coo to the dog. Next, they try to reason with it. Not only are THEY getting more and more frustrated… so is the dog. Plus, any staff members within earshot of this ineffective banter are about to lose their minds!

The dog continues to be unruly… wiggly… mildly aggressive. The groomers’ frustration builds. Next, you hear:

“No!”

“Stop it”

“Quit it!”

“No!   NO!!  NO!!!”

As they spew out the words, their breathing is becoming short and rapid. Their energy is weak. They are losing control of the dog. Someone is going to get hurt – either the dog or the groomer.

So how do you stop this acceleration of bad behavior?  

#1. Stop using the word “NO.”

#2. Remember the 3 C’s – stay Calm, Cool, and Collected.

#3. Correct undesirable behaviors before they manifest into an action from the dog.

#4. Be consistent, consistent, consistent.

First, you need to have the proper equipment. Always have control over the dog with a kennel lead or grooming safety loop. The leads and loops need to be adjusted high on the neck, right behind the ears.

On leash, keep mild tension on the lead. Not so much that you are choking the dog, but enough so that you can control the pet. Once you know the pet, you will probably be able to relax the lead tension if they are mild-mannered and well-behaved. Adjust the tension of the grooming loop so that there is a very slight amount of slack when the dog is standing comfortably.

Here’s a trick for working with new dogs that I learned ages ago. I teach them what MY sound is for correcting an undesirable action. I use a sound – not an actual word. It comes from low in my gut, coming out sounding more like sharp grunt. While I use the sound, my breathing is deep and slow. My eyes are steady on the dog. I’m giving the dog eye contact that means business (women, you know what I’m talking about! We all have ‘the look.”). I gently, but firmly, redirect the dog as I wish them to behave.

As soon as the dog cooperates, I soften my eyes and my hands. I might give a calm, single word of praise combined with a gentle, reassuring stroke.

The SECOND the dog makes a move to repeat the undesirable action, I repeat the correction. I am consistent in the training. I never step out of the 3 C’s mental zone: Calm, Cool, and Collected

My 10 Rules When It Comes to Dealing with Challenging Pets

  1. Never work on a pet that you feel is dangerous to itself or to you.
  2. Always maintain the 3 C’s: Calm, Cool, and Collected.
  3. Remember that dogs are silent communicators that respond to energy.
  4. Never take an unfamiliar pet from the owner’s arms.
  5. Always maintain some form of physical control.
  6. Become a lifelong learner of canine psychology and body language.
  7. Remember that not all pets are candidates for all professional grooming settings.
  8. If the eyes glow red or green – DO NOT GROOM THE DOG.
  9. Humanity always comes before vanity.
  10. Your hands are your livelihood – always protect them.

We will constantly be faced with less than cooperative pets in our careers. It is always better for you to win the trust and cooperation of a pet for the grooming process. Most of the time, this translates into becoming a highly effective dog trainer.

Dogs are hardwired to think like dogs. We love them, even treat them like children, but we need to remember that they are not humans. They are dogs. The more experience you can have handling dogs, combined with actively studying their language, their psychology, the more effective you will become.

Remember these four important rules. Do not use the word “no.” Always abide by the Three C’s: Calm, Cool, and Collected. Correct undesirable actions before they become an issue. Finally, be super consistent in everything you do with a dog.

What techniques do you use to redirect challenging behaviors?  Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~Melissa


The Top Pet Handling Secrets for Aspiring Pet Professionals – Learn the Main Techniques Used to Win the Trust and Cooperation of a Pet

imagerrIn my years of teaching beginners, I’ve seen hundreds of dogs take advantage of a new students. Dogs pull. They squirm. They whine. They snarl. They nip. They bite. I’ve seen many students frustrated to the point of tears.

Then a miracle happens.

An instructor walks over to the pet and gently takes over for the student. The dog instantly turns into a perfect angel. The students’ jaw drops. A moment passes before the student exclaims, “How did that happen?!?” The answer is simple.

Energy.

Dogs have keen senses that pick up on our energy and our confidence. Dogs have an uncanny ability to read body energy. They read us clearly even when we don’t think we are connecting to them. In the example above, the dog picked up on the instructor’s energy without a word having to be said.

Dogs are primarily nonverbal communicators. They have a language of their own. They are very clear in the messages that they give us. It is up to us to be able to interpret that language.

The #1 rule when working with pets is to remember the three C’s. As a professional you must remain: Calm, Cool, and Collected. In ALL circumstances. The second you step out of this energy mode, the dog pet will know it instantly.

Dogs are hardwired to think like dogs. They need a pack leader. If you do not exude the three C’s, dog language translates that to mean, “poor leader.” They will not follow you. They will not cooperate with you.

So how do you gain the upper edge on the situation? Simple. It all starts with your BREATHING.

I know it sounds far-fetched. It’s so elementary. We do it every day. We don’t even think about it. Breathing.

However, when you need to create a calm, cool, and collected energy, your breaths need to be deep and saturating. Simply breathe in slowly and deeply through your nose. Draw in the air and feel it fill your lungs. Now exhale slowly through your mouth. The most important part of deep breathing is to regulate your breaths. Three to four seconds in. Three to four seconds out.

Try it. You can feel the oxygen saturating your body.

Deep breathing can release stress and provide other noticeable health benefits. You will likely feel calmer after performing deep breathing exercises, and may trade feelings of anger or fear for a focused, relaxed state of mind. Most dogs will totally gravitate to this energy in a very positive way.

I firmly believe that 98% of all dog bites are preventable by reading the animal correctly and taking the appropriate precautions to protect yourself while gaining humane control over the pet. Your hands are your livelihood. You must take utmost care not to let your hands become injured.

Every pet is an individual with different physical and emotional characteristics. Some dogs receive clear directions and boundaries at home, making them very easy to work on in a professional setting. Other pets will not have the skills necessary to be well-mannered candidates in a professional grooming setting.

The personality quirks that you’ll experience while working professionally with pets will range from dogs that are perfect angels, to dogs that are mildly annoying, to dogs that could be potentially dangerous to work on for both the handler and to the pet itself.

Whenever working with pets it is always critical to remember the 3 C’s . As a professional you must remain calm, cool, and collected in all circumstances. And BREATHE.

Whenever you have a dog on a table or in your grooming facility, you must use humane, respectful, and consistent training messages. The more you can learn about dog psychology and combine it with actual experience, winning the control and the respect over the dogs will become second nature.

Always remember that dogs are primarily silent communicators. Excessive talking or giving of commands is not necessary to effectively communicate with them. Much of your control can come from maintaining the Three C’s – Always remain Calm, Cool, and Collected while working with any animal.

Any time you feel you are losing control of the three C’s, it’s time to step away from the grooming table and take a break. Breathe. Only when you can totally regain your composure is it time to step back and begin your work again.

There are many videos on Pet Handling in the Learn2GroomDogs library. Also my blog on Rating Dog Personalities is very helpful when determining how to rate personality and behavior in dogs.

What techniques do you use to stay calm, cool, and collected?  Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~Melissa


4 Reasons Why You Need the Updated AKC Complete Dog Book

Have you seen the new American Kennel Club Complete Dog Book? It’s mammoth! When I grabbed mine, I questioned if I needed a roller cart just to carry it. (Just kidding… but the thought crossed my mind!)

I have been purchasing AKC Complete Dog Books since I first started my career almost 35 years ago. With each edition, the number of pages has increased. Breeds have been added. The covers have been yellow, red, green, and blue. Other than that, few major modifications had been made within the pages of the book.

That’s all changed.

The new AKC Book has been fully reformatted and published in full color! Even the hard cover of the book has a stunning image of a dog on it!

This latest edition features:

  • Official standards for every AKC-recognized breed
  • All the newest breeds accepted into the AKC
  • Seven varieties : Sporting, Hound, Working, Terrier, Toy, Non-Sporting, and Herding Groups – plus the Miscellaneous Class
  • Freshly written breed histories
  • Breed overviews created by the parent club of each breed
  • Over 800 color photos showcasing young and mature dogs (good photos too!)
  • The year the breed was recognized by the AKC
  • Name and website of every AKC recognized parent club
  • Enlightening personality traits and maintenance of each breed
  • Overview of the American Kennel Club itself
  • Images and descriptions of canine anatomy
  • Glossary of canine terminology
  • Information that potential dog owners need to know when selecting a quality puppy
  • The Sport of Dogs: an outline of sports, competitions, and events held for the purebred dog

It’s been almost nine years since the last edition was published and quite a bit has happened during that time. There have been approximately 50 new breeds recognized. A few of the standards have been modified. Plus, the AKC has a number of new events and programs that are spotlighted in this new addition.

Weighing in at over 5 pounds, the 912-pages are filled with profiles of all 200 AKC breeds, which boast four or more pages on each. After years of seeing only black and white images, it’s refreshing to see each breed showcased in color. Even though the book is huge, the layout of the breed groups is well done and easy to digest.

Content from previous editions has been removed. I miss the information that was in the previous book(s) on what constitutes a healthy dog, basic nutrition, common illnesses, and simple first aid – but there are plenty of books about that – and this one is hefty enough already!

So, as a pet groomer/stylist – why do you need this massive book taking up space on your bookshelf?

1) Breed Identification

To me, being a “professional” means you are can identify your subject matter. Breed Identification is an elementary skill we all need when it comes to professional pet grooming. If you can’t instantly visualize a breed of dog as you speak to a prospective client on the phone, you can’t even begin to address their needs or questions about the services you can offer to groom their pet.

2) Terminology

Every field has its own language. It’s the parlance of the industry. You need to learn it. Embrace it. Use it. It’s just like learning any new language. If you immerse yourself in the culture and apply yourself, you will learn it out of necessity. Learning the language of dogdom is critical to your success in any aspect of working professionally with dogs.

3) Comprehension of the Breed Standard

Every purebred breed has a written ideal standard. It describes what the “perfect” specimen would look like – if it existed. You need to be able to read that standard and understand it. That takes work. It takes study. But if you can’t understand what makes up the “ideal” breed, you will never be able to do justice to any purebred dog and make it fit the breed profile.

4) Knowledge of Your Subject Matter

Every breed was developed for a purpose. They all have individual personality traits. They all have unique physical characteristics that set them apart from other breeds. In the world of the purebred dogs, there is a bounty of information. The more you know about a breed’s history, what its original function was, and what it is like to live with a particular breed, the stronger your professional presence will become.

For those of us “in dogs” this is definitely a book to add to your professional reference collection.

It has been a long time since the last edition. With the AKC approving new breeds at a breakneck pace, it is nice to have an up-to-date (at least for the moment) reference. The AKC Complete Dog Book is the foundation of all great pet groomers and stylists. In comprehensive grooming schools around the country, it is the groundwork for the curriculum. It is at the root of every grooming competition. It is the foundation of every voluntary grooming certification program.

If you take your career seriously, and I hope you do, this is a professional reference guide you cannot be without. If you have an old edition of the AKC Complete Dog Book – fabulous. However, I encourage you to invest in yourself by getting the latest copy of this amazing reference manual.

How often do you refer to the AKC book? Do you use it at all? Why or why not? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~Melissa