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Dealing with Trouble Areas in Fur

SONY DSCMats. Tangles. Knots.

Call them what you like. That woven mess of dirt and hair can often determine what kind of a trim can be done on a pet. They are the best friend – and the worst enemy – of the professional pet groomer.

The key to dealing with these trouble areas is knowing how to identify them and deal with them effectively.

4 Types of Mats

1.) Lack of Maintenance: The owner brushes between grooming but it is not as effective or as often as it should be. Dirt, static, and moisture are usually the culprits. More frequent bathing and brushing to remove dense undercoat is needed in these cases. The mats produced from poor maintenance are generally smaller and can be removed with the proper knowledge, tools, and products.

2.) Neglect: These tangles are tough. Typically, these mats result of longer-term neglect and are very tight and difficult to remove. Many times, the dog’s coat is in extremely overall poor shape and is very dirty. They can be a hiding place for pests like fleas and ticks and may lead to skin damage or injury.

3.) Friction: Friction mats are caused when two areas rub together. It could be from a collar, dog sweater, or from a body part (like behind the ears or under the front legs) – but is not limited to those areas. Depending on the activity level of the dog, friction mats could be found up and down the legs, on long ears, or the tail. These are the areas that come in contact with other areas like tall grasses or even the ground.

4.) Compression: This type of tangle is generally found on the rear of the dog. It is caused from sitting or lying down. Dogs that shed heavily will have dead coat packed into the guard coat, and if not removed, will clump and mat as moisture and compression do their work. Just like people, dogs tend to be left or right-sided. The compression type density will be worse on one side more than the other.

Here is the best way to deal any type of tangle…

Find them before the client leaves!

That means at check-in. This is not just a time to be catching up with your client. Use this time to diagnose problem areas with their pet’s coat. Get your hands on the dog – not just your eyes! The eyes can be deceiving. The owner doesn’t even have to be aware of what you’re doing.

I disguise my hands-on inspection as a meet-and-greet to the pet. It warms up both the pet and the client. But more importantly, it gives me valuable information. Information that I can use to communicate effectively with a customer about the type of trim we can do, the cost, and the amount of time it will take.

Sink your hands deep into the coat. Keep moving. Feel under the ears, in the armpits – get to those friction and compressed areas so there are no surprises once you get the dog in the tub. Do you know what you’re feeling for? You’re trying to find patches of density/inconsistent density in the fur. You should be able to come into contact with the skin. Often, your client will insist that the dog is completely brushed out when in truth – they’ve just been brushing out the tops of matted areas. This is where your comb comes in handy for a demonstration. Sink the comb through the coat. If you feel resistance, that’s your matted area.

quoteRemember, the groom starts as soon as the client walks in the door, not when the dog is on your table. You should start assessing the dog visually as soon as the pet walks in and continue your examination until you are satisfied that you have found everything you need to discuss with your client before s/he leaves. Having to make repeated phone calls because you didn’t take the time to properly check over a pet will annoy your client – and will waste much of your own precious time.

But don’t stop there. You should always have a comb within reach. Clients may not always understand what a mat is, but it’s hard to deny a comb stuck firmly in the middle of tangled fur. It’s also a great way to open the discussion about the necessities of combing, as well as brushing, to maintain proper coat condition.

If there are problems or issues, I want to deal with them immediately before the client leaves. In the service-based business, education is the key. Most of the time, this means educating the client as to what is proper maintenance for their pet. Guide their hands to the problem areas. Have them feel for themselves what to watch for, so that when they’re brushing their pet at home they are better able to identify mats and how to deal with them. Many first time pet owners have really no idea what they’ve gotten themselves into when it comes to proper pet maintenance. They may love the idea of having a Golden Doodle, but have no idea that they should be groomed more than twice a year.

This is the perfect time to do that. With new clients, I would talk to them about trim options based on the condition of their pet. If their pet is in extremely difficult condition, I would talk to them about the risk factors the pet is going to experience due to its condition. Explain the potential risks that could occur during dematting. And always have the owner sign a pet release form (see examples from the Paragon School of Pet Grooming below). It also offers you an opportunity to offer beneficial special products or services to the pet or its owner.

By using your training, experience, and professional intuition, you can educate your client and make a real difference in the lives of the pets entrusted to your care.

~Happy trimming,

Melissa

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Client Check In Form

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Pre-Assessment Evaluation Form

 

 

 

 

 

 

Visit Paragon’s Groominar® Network by Learn2GroomDogs.com for additional resources!


Salvage Work

Melissa Verplank, CMG, with her maremma sheep dogs to depict blog article on bathing heavy coated dogsSpring is edging closer – and not a moment too soon!  Many of us will be seeing a lot of pets that are ready for a great makeover in the coming weeks.  With that in mind, I thought it was the perfect time to revisit my blog on salvage work.

As many of you know, I’m a big dog person.  Working on these large furry dogs that have a huge shedding problem is one of my favorite things to do in a grooming salon.  I know, I know, call me crazy – but I just love seeing the transformation in this type of job.  Over the years I’ve gotten really quick with the process and rarely cringe, no matter what the size of the dog, nor the condition – I see it as a fun challenge!

My #1 rule is: Never work on a dirty dog. If water can penetrate the coat, let your products do the job.

Working on a dirty dog is not only unpleasant, but it also takes longer to do.  Plus, there will be a lot of coat damage and breakage.  A dirty coat is dry and brittle. The dirt and dander trapped within the fur makes it more difficult to brush out. Working on a clean coat will be easier for both you and the pet – and much more pleasant.

If there are large chunks that water cannot penetrate, go ahead and break up the tangle using the tool that is safe for the pet.  Don’t worry about removing it completely, just break it apart so the water and shampoo can do its job.

indexPrepare your bathing area.  If the dog is exceptionally dirty, use the shampoo especially designed for dirty dogs.  Using a follow-up treatment of a skin and coat conditioner after bathing twice (or maybe three times in some areas) will assist with the brush out and dead coat removal during the drying process.  Make sure you have all the tools you’ll need to aid in getting the dog clean like rubber curries or scrub brushes.  And make sure you have plenty of towels handy.  To see my video lesson on salvage work at GroominarNetwork.com, click here.

My favorite trick when working with this type of job is to bring my high velocity dryer right into the bathing area.  With the dog fully lathered, blow the shampoo right off the pets while they are tethered in the tub.  The slippery soap will allow the dirt, loose coat, and tangles slide out, being trapped in the shampoo and sticking to the back wall of the tub, minimizing the mess.  Not all the shedding coat or mats will be removed but a lot will, making your job easier once you transfer to the drying table.  Once you have blown out the pet, follow up with the rinsing process.  Repeat this process as many times as necessary to get the dog “squeaky clean.”

Once the pet is clean and thoroughly rinsed, apply a skin and coat conditioning treatment before heading to the drying table.  Read your directions: some conditioning treatments need to be rinsed out while others do not.  Your high velocity dryer and a heavy slicker brush will be your best friends during the drying process.

Rule # 2: Be Methodical and Thorough

First, blow out as much moisture and loose coat at possible with the air flow.  Use the highest power setting the pet is comfortable with, and a condenser cone.  Once you have pushed as much water and loose fur from the pet, remove the condenser cone, and bring the air flow close to the pet’s skin.  “Boost” any loose coat out of the dog by lightly patting the area where the air is striking the skin with a slicker brush.

Continue to work over the dog in a methodical manner until your brush glides through the coat easily and no more loose coat is trapped in the brush.

Rule #3 – ENJOY!

When the dog is complete, it should smell clean and fresh.  The coat should be glossy and float freely as the dog moves.  There should be an irresistible desire to reach down and bury your hands in a freshly groomed pet.

Happy trimming!

~ Melissa


7 Qualities of High Quality Pet Stylists

blog photoI’ve been working within the pet grooming industry for a very long time. Frightfully, probably long before many of you were even born. I feel very fortunate to be surrounded by top end pet stylists, especially in the past 5 years being on the film set of Learn2GroomDogs.com. All of our 40+ Training Partners are at the top of their game. They are simply some of the best professional pet stylists in the world.

As I work beside these talented stylists, I’ve seen a few very common threads. Outstanding pet stylists are tenacious. They push themselves constantly by developing a deeper understanding of the grooming process:

  • any type of dog (or cat)
  • with any coat type
  • of any size
  • using any technique

Then add in:

  • many times the pets are in poor condition
  • the pets often have a less than perfect temperament and the stylists still get the job done well

These exceptional pet stylists don’t entertain frustration. They have the ability to see through the dirty, messy mound of fur. They see the potential of what could be. With their ever growing set of skills, they see beauty Blog quoteof what the finished product could be – not what is on the grooming table before the process begins (for more on this topic, read my blog, Begin with the End in Mind). They feel the creative challenge calling their name. The only question left in their minds is not IF they can do it – but HOW they will accomplish the task in a safe and comfortable manner for the pet.

Here are seven qualities I’ve seen in almost all high-quality pet stylists:

  • Appreciation of Knowledge

High-quality pet stylists know, the more you learn – the more you want to learn and the more you will earn. Building a strong foundation of knowledge insures that you will always do the best work possible. As your knowledge base improves, you will immediately be able to apply that knowledge to every pet you groom. Even if it’s a #7 shave off, a knowledgeable pet stylist will always try to improve the dog’s appeal. They draw upon a vast array of learning experiences to complete a task – and most of it is not learned in school!

  • Value High Quality Products & Tools

High-quality pet stylists know their products and tools will make or break them. If the shampoo does not leave the coat squeaky clean, you will never get a quality finish on the coat. Coats need to be dried with the correct type of dryer using the correct method for optimum coat preparation. It’s impossible to produce a velvet finish with dull blades or shears. It does not matter what product or tool we are discussing. High-quality pet stylists know they need to invest in the best. Period.

  • Firmly Understand Time is Money

High-quality pet stylists know time is money. There are always options for the pet based on the condition of the coat, the pet’s temperament, the amount of time you have on your schedule, and the amount of money the client is willing to spend. High-quality pet stylists instantly know how to weigh out the variables and select the best option.

  • Self Confidence

High-quality pet stylists are confident in their abilities. Yet, at the same token they are humble. Even though they’re highly confident they know there is still room for personal growth. They freely share their knowledge with others while they continue to build their skills to an even higher level.

  • Understand Canine and/or Feline Psychology

High-quality pet stylists are keen observers. They understand canine and feline body language. Animals are pretty transparent when it comes to their behavior. There are always clues to an animal’s behavior, even if it is subtle. A high-quality pet stylist will always try to gain the trust and understanding of the pet they are working on.

  • Compassion for the Pet

High-quality pet stylists are compassionate to the needs of the pet. They understand each pet is an individual. They all have different tolerances to standard grooming and practices. High-quality pet stylists will always live by the Golden Rule – maintaining a calm, cool, and collected composure at all times.

  • Always Push to Improve

High-quality pet stylists always push themselves to improve. Once they have mastered one technique, one skill, one breed, they always know there’s more to learn just around the corner. Learning and improving is a never ending journey.

Outstanding pet stylists are humble, talented, practical, and passionate – sincere with exceptional character. They go after the goal of being the best they can be and they don’t give up. For them, there is always room for improvement. They raise the bar for themselves and set new and better standards for our industry.

What skills would you like to hone to become the best you can possibly be?

Happy Trimming!

-Melissa


2015 Westminster Dog Show is Right Around the Corner

WKCDogShow2014_599x310v2.599.310.jpgFor many people, watching the Super Bowl is a highlight of their sports viewing. Me? Not so much. I’m honestly not that interested in football. Sorry. However, mention the Westminster Kennel Club dog show and my eyes light up.

Guess what? It’s right around the corner and I can’t wait! The 2015 dog show airs on TV February 16th and 17th. This is always an annual event for me. Although I’ve never been to the show personally, it’s a fabulous learning event for me. I spend the evening glued to my big screen TV like most football enthusiasts do for a playoff game.

As a professional pet groomer, I’m a visual learner – probably just like you. I find one of the best ways to learn about my trade is to see it. The Westminster annual show is a great way to learn about the breeds, especially the new ones!

Every year the American Kennel Club accepts new breeds into the registry. In the past decade, it’s been hard to keep up. Since I wrote Notes From the Grooming Table in 2004, the AKC has added almost 60 new breeds! That’s a lot of new pooches for us pet professionals to recognize.

And are they slowing down? One look at the AKC Foundation Stock Service registry tells you – no. Currently there are almost 30 breeds and development that have not been accepted into the American Kennel Club – yet. Some of the candidates in this group are totally new breeds. Others are ancient breeds relatively unknown outside their local areas around the globe.

At one time I prided myself in being able to identify and instantly recognize most breeds registered by the AKC. Not anymore. Plus, many of the newer breeds have names that are hard to remember let alone pronounce! I have to continue to really pay attention and study the new breeds coming onto the scene.

Luckily for me, and you, many of the new breeds are represented at Westminster. They’re exceptional specimens and very well presented. Generally, the camerawork is excellent as the dog struts around the ring. I can get a great idea of the size of the breed and coat type. By seeing the dog, I get a great awareness of how to groom these new additions to their breed profile. I have to really pay attention though. Many times I record the show so if I want to review a specific breed again, I can.

Take advantage of this great learning tool. The 139th annual Westminster Kennel Club Dog Show is taking place at Madison Square Garden in New York City February 16th & 17th. There are 2711 dogs entered in this year’s event. Check your local listings for television viewing on CBS and USA Network for the Group Classes on Monday and Tuesday nights. Best In Show airs on Tuesday evening once the Group Classes have concluded. If you want to watch individual breeds show, check out the breed rings at www.westminsterkennelclub.org or via the Westminster app on your mobile device.


The Art of Packaging – Gifts for Grooming Clients

Holiday Packaging #1rrI love this time year. There is so much to do. So many details to attend to. So many opportunities to visit with friends and family. So many thoughtful gifts to give and receive. Everything revolves around people we love and appreciate – including our clients.

For many of us in the pet grooming business, this is one of the busiest times of year. The fur is flying, clippers are clipping, scissors are sculpting, and festive bows adorn most pets as they walk out the doors.

This is also the time year that clients can be extremely generous with gifts. Do you have a special gift ready to reciprocate?

When I ran my mobile grooming business of 6 vans, we gave bags of assorted dog biscuit treats. Even though we packaged up the bags a day or two ahead of time, gift-giving for all our clients had become quite the chore.

At that time, a good friend lived with me. She was a fashion designer and has since gone on to become a very successful stylist for photo and video shoots. Her attention to detail was immense. She watched me early one morning as I was assembling the gifts. The kitchen was totally lined with white – individually decorated – paper lunch bags. There must have been at least 40 of them. I had CASES of biscuits lining the edges. “After all, each gift had to have a wide assortment…” or so I thought.

I would grab a large scoop of one variety of biscuits and start dropping a few into each bag. I would make my way around to every bag. Then I would move to the next variety of biscuits and do the same. Then, the next type of crunchy treat. The process seemed to go on forever until the bag was about half full. I would then fold the tops over and staple each of them.

blog imageMy friend watched with her steaming cup of coffee for multiple days before she finally said to me, “Melissa, there’s a better way to do this. The gift is not about the size of the package – it’s about the presentation.”

“Really,” I said with raised eyebrows.

She came into the kitchen, opening the drawer that held my plastic baggies. She grabbed a plastic bag, a pair scissors and some pretty ribbon. She proceeded to drop 4-5 biscuits into the corner of the plastic bag. She tied the bag off with a pretty ribbon in a simple knot and trimmed the edges at an angle. Finally, she cut the excess off of the plastic bag top.

Ta-da!

 

She had created a gorgeous gift in no time. It was simple. It was elegant. It was classy. It was a gift that was easy to give and receive.

I must have learned that lesson almost 30 years ago. I still carry it with me today. The gift isn’t necessarily about the size of the gift or the cost. It’s about the presentation.

It did not take us long to graduate from the small plastic baggie. The generic baggies required trimming to make it appear presentation worthy. We quickly discovered you can order bags and a wide variety of custom sizes.

Today we look at the items we need to package. We order plastic bags that are appropriately sized to custom fit whatever we need to package. Dog biscuits gift bags to welcome packages and everything in between.

We have used this principle over and over again in all of my companies with great success. The next time a client gives you a generous tip – or a plate of holiday cookies – you’ll have something worthy to hand them in exchange.

Happy Trimming!

~Melissa

P.S.

Here is the new video from Learn2GroomDogs.com!

[youtube]http://youtu.be/3L4ZEo9XPmk[/youtube]

 

click-here


5 Steps for Setting Goals in Your Grooming Department

blogrrLast night I was sitting with Misty Fowler, our grooming department manager at one of my companies, Whiskers Resort & Pet Spa. It was our annual Christmas party.

Our conversation touched on the amazing growth that company had accomplished in the past few years. Misty beamed as she reported, “The grooming department is only $2,800 short of achieving our annual goal. And we still have the entire month of December to go!”

I was intrigued. She went on to explain how they did it.

A year ago she determined what she wanted for a growth rate in the grooming department. She figured out what that number would be based on the current year’s annual sales for the grooming department.

Once she had her annual target, she divided it by 12 to give her a monthly goal. Taking it one step further, she divided that monthly number by 4.3 to give her a weekly goal to aim for. Finally, she divided that weekly number by six to give her a daily target. She now had a clear road map. She, and her team, knew what they had to do to reach their annual goal.

blogAs we go into the early part of December, most grooming salons have a lull during these few weeks. This is a great time to set some goals for the following year.

Misty’s numbers were broken down annually, monthly, weekly, and finally daily. You can do the same thing for any financial goal you want to track.

Take a moment to think about what you want to do next year financially for your business and/or for yourself. Figure out a goal. Map out a plan. And follow the written road map to your goal.

So here’s the 5 step formula.

  1. Look at the previous year’s sales.
  2. Work out a realistic growth rate for your situation. Do it in a percentage format.
  3. Times last year’s annual sales by that percentage to come up with an amount. Add that amount to last year’s sales give you a solid goal amount to aim for. Take that total goal amount for the year and divide by 12. That will give you a monthly goal.
  4. Take the monthly goal amount and divide by 4.3, the estimated number of weeks in each month.
  5. Finally, divide your weekly amount by the numbers of days you work or your salon is open.

Now you have your own custom road map to follow to achieve your personal financial goals. Keep it in an area where you can see it all the time. Refer to it regularly to ensure you are on the correct path.

This is what it would look like if we put real numbers to the formula.

last year’s sales $100,000.00
next year’s increase target -8% 0.08
total amount of annual increase in dollars $8,000.00
total annual sales goal for following year $108,000.00
divide total annual sales goal by 12 months $9,000.00
divide total monthly goal by 4.3 weeks $2,093.02
divide weekly goal by 5 days for daily sales goal $418.60

(Note: if you take a two-week vacation and your salon does not stay open, drop the weeks to 4.2 for a closer calculation)

By breaking the numbers down to a weekly target, the easier it will be to follow. If you are wavering off the path, your daily and weekly targets will make it easy to recognize. You’ll be able to realign yourself before you go too far off base.

As Brian Tracy says, “Goals give you that sense of meaning and purpose, a clear sense of direction. As you move toward your goals you feel happier and stronger. You feel more energized and effective. You feel more confident and confident in yourself and in your abilities. Every step you take toward your goals increases your belief that you can set and achieve even bigger goals in the future.”

So what do you hope to achieve financially for your business or career next year? Take the time to set the goals and create a step-by-step map to achieving YOUR personal goals, today.

Here’s more from Misty from our YouTube channel:

[youtube]http://youtu.be/E1AvS2WH8ls?list=UU6QEPG7JG7exQRpEr9e_nHA[/youtube]

Happy Trimming,

~Melissa

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Customer Service Basics

happy-clientrrrThis is the time of year when we think a lot about being grateful. As someone who works with people every day, I often think about customer service and how much of it makes an impact on our business and ourselves.

It’s easy to take your customers for granted when your shop is booked out several weeks in advance – or if you’re the only game in town. Sooner or later, another business like yours is going to spring up nearby. Are you ready? If all things are equal…

  • convenience
  • location
  • quality
  • price

…what do you do to set yourself apart? When your clients have coffee with their friends do they say, “They aren’t that great, but they’re so close to my house…” OR “I have to drive out of my way to get there, BUT IT’S WORTH IT.

I’ve been to many businesses, large and small, corporate and home-grown, where the service has been so great that I was already making plans to come back before I even left the store. And it wasn’t even that they did something over the top for me – you know the stories:

  • The guy who wanted a lemonade with lunch but the restaurant didn’t have it, so a server ran to the store next door and bought one for him.
  • The store clerk who gave out the wrong change and walked to the customer’s house to correct the situation. (Yes, that WAS Abraham Lincoln.)

I’m not only a customer service provider, I’m also a customer.

I always think about both sides of each business transaction when I’m eating in a restaurant or picking out new pens at the office supply store. I expect to be noticed when I enter a business establishment, be treated fairly by someone who doesn’t treat me like an interruption, and helped to get what I need in the most efficient manner possible so I can get on with my day.

blogWhile the stories above are nice, I would never expect someone to go so out of his way that it makes the next customer in line wait (I’m not the only person in the store, nor am I more important than anyone else.) Or have the rest of the staff have to work extra hard to cover everything because one of their co-workers was being monopolized. I personally believe that when I enter a store as a customer, I am entitled to the services and products they provide. I do not believe I am entitled to receive a custom order every time I walk through the door.

With that being said, I do have standards and expectations for how I treat customers and for how I expect to be treated. When I feel I’ve received great service, it’s because:

  • I was greeted with enthusiastic and authentic friendliness as soon as I walked through the door. Did they stand up and come to me instead of shouting across the lobby? Which makes you feel more welcome?
  • They knew about their products and could help me find and choose the right one for my needs. I felt confident about my purchase.
  • The business was clean, organized, well-lit, and smelled nice. ‘Nuff said.
  • The employees were well-groomed, easily identifiable as staffers, and seemed to like their jobs. (I don’t expect business suits. I expect clean and neatly kept hair and beards, clean clothes appropriate for the business, and appropriate language being used.)
  • There were enough employees to handle the workload. I don’t mind waiting, especially if they’ve acknowledged me. A quick smile and a look that says, “I see you – I’ll be with you as quickly as I can,” is enough.  Ignore me – I’m gone, no matter how fast my money is burning a hole in my pocket.
  • The parking lot, sidewalks, and exterior were neat, well-lit, and safe. Nothing fancy – just clean.
  • My transactions were completed correctly and I was treated like a valued guest even as I walked through the door. Nothing gives you buyer’s remorse faster than staffers high-fiving and congratulating themselves on the sale before the door even closes behind you.

These are the basics, folks. We can go on and on about more possibilities and in greater detail, but the bottom line is this: great service is what brings people back. It should be the reason people come to your business, not the reason they don’t.

Remember, even if you are booked for an entire year in advance, there’s no excuse for taking your client for granted. Be thankful – this is the time of year when we think about this the most! After all, just because they have a recurring appointment in 6 weeks doesn’t mean they’ll keep it if you don’t treat them well.

Being busy does not excuse rudeness with clients – it’s not their fault that you don’t have enough people to handle the workload, even if it’s just for that afternoon. Your problems are not their problems – sharing your burden is not the service they were hoping you’d provide. Believe me when I say I understand about staffing budgets… sometimes you can’t afford to hire anyone – I’ve been there.

Do your best for each client.

Be present.

Be nice.

And above all…

SMILE… and be thankful.

You just might find that you enjoy your day a little more.

~Joelle Asmondy

Learn2GroomDogs.com has hundreds of videos to help you become the groomer and businessperson you’ve always wanted to be.  Check out one of our videos here:

[youtube]http://youtu.be/alZtP-F7yDk?list=UU6QEPG7JG7exQRpEr9e_nHA[/youtube]

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Surviving the Holiday Rush

After working professional in the pet grooming industry over 35 years, the only time I worry about dealing with clients is the Christmas holiday season.

The two weeks preceding the actual day can be a chaotic mess.  With Christmas shopping, decorating, baking, family gatherings, holiday socials to attend, and every regular client you have wanting to be booked as close to Christmas as possible . . . phew!  December can be an exhausting month!

But, wait – t doesn’t have to be!  Christmas organizing all year round will let you create that picture perfect holiday without nearly the stress.

Getting Organized & Ready

The Salon

  1. Is it clean – really clean? Floors, walls, kennels?
  2. Is the lighting up to snuff?
  3. Are your laundry machines working properly?
  4. Are the tubs draining?
  5. What are the conditions of your pet dryers?
  6. Are your blowing fuses on a regular basis in one outlet?
  7. Does your computer need to be de-bugged for a glitch free running machine?
  8. Do you have a stock pile of all the office supplies you’ll need?
  9. Are your blades shears all sharp and ready to go?
  10. Are your clippers operating smoothly?
  11. What is your stock level of all your dispensable products? Shampoos, conditioners, cologne, flea foggers, cotton balls, ear cleaner, etc.
  12. Are there plenty of towels on the shelves?

The Holiday Image

  1. Are your holiday decorations fresh and up-to date for your salon?  Keep it simple and easy… pick a simple theme and work with it.
  2. Do you have your client’s gifts ready to go so they can easily be passed out when the client is having their pet groomed?  Remember, expense isn’t the key, packaging is. Pay attention to the details.
  3. Have fun with festive accessories.  Head gear, costume jewelry – anything that can bring a smile to someone else is a good thing.
  4. Are all your holiday bows special and pre-tied?  Are bandanas ready to be attached to the pet?
  5. Do you have red and green nail polish that is actually usable?  What about other colors?
  6. Do you have plenty of air freshener to lend a sparkle to the air without being overly powering?
  7. Music is everywhere – is your holiday collection handy or is there an ‘all Christmas’ station you can tune into?
  8. Have you brought extra clothing or makeup to freshen up after work before heading out?
  9. If you’re worried that you’ll be slow after the holiday season, do you have any grooming promotions for January and February that you can be handing out now?

$$ Saving Tip: Buy all your holiday items the day after the holiday to save up to 50% the retail price; fabric for bandanas, decorations, Christmas cards…

Getting Through the Dogs

  1. What are the pros and cons of working extra hours?
  2. Should you take on new clients?
  3. Make sure all your regular clients have their holiday appointments BEFORE taking on new clients or ‘non- regulars.’
  4. Hiring extra help – is there something you can easily delegate with some basic training that would free you up to deal with clients?  Cleaning? Answering the phone?  Taking out the trash?
  5. Have you worked out a system to maximize the types of pets you take per stylist?
  6. Work out a drop-off and pick-up schedule that allows you to stay focused on grooming pets.
  7. Stay calm, cool, and collected no matter what happens during the course of the day.
  8. Set realistic time goals that push you, but stay on target.  Use an egg timer if necessary or place a clock where you can’t miss it – no matter what.
  9. Use every speed trick in the book from prepping – to bathing – to drying – to trimming.
  10. When clients pick up their pet, are you offering a promotion to assist in re-booking 6 weeks down the road when it can traditionally be really slow?

Organization on a Personal Level

  1. Do you have a master list of all the things you need to do for the holidays?  Is it broken down into smaller do-able chunks?  What about a master gift list that’s simply updated year to year?  Master Christmas card list?  Weekly meal planner? Regular shopping tick-sheet list?  For great inspiration go to www.organizedchristmas.com
  2. Are you are a store, catalog, or Internet shopper?  Are you prepared to have ALL your holiday gift shopping done by December 15?  What about the wrapping?
  3. As time gets closer, demands get greater and healthy meals go by the wayside…  If you are in a city, do you have a full selection of menus at your fingertips?  Who has great take-out that you quickly sweep in and grab on the way home or while you are at the shop?  If you are a country dweller, is your freezer packed with great frozen meals that only require reheating whether homemade or store-bought.
  4. Does a messy house stress you out?  Before is gets really busy, clean and organize the house or hire someone to help you… (or if you have kids, enlist their help.)  Also think about having carpets cleaned, windows washed, or dropping you heaping laundry off at a laundromat, letting them do it for you.
  5. Do you need a masseuse or chiropractor to help you stay loose and limber ? If you do, book your appointment early.

After the Holiday?

  1. Take the week off! Trust me – your clients don’t need you for the week between Christmas and New Year’s!  Take that time and spend it on yourself and your loved ones!  You’ve earned it.

With a little bit of pre-planning, you’ll be breezing through the holiday.  It’s so much more enjoyable for everyone to be in a festive spirit instead of being the Grinch.  Put some effort into setting yourself up to enjoy the best of the season – it makes the time fly by.  And you might even get a few moments to relish this time of year!

Happy trimming!

~Melissa


Nine Seconds to Make a First Impression

Dog-Computer-Wallpaper-1024x768rrYou meet someone for the first time – it could be a new client walking through your doors, someone at a grooming trade show or a new team member.

The moment that stranger sees you, their brain makes a thousand assumptions.  It might be a new client or someone you meet anywhere else.  You are giving off clues about yourself before you ever begin to speak.  They are gathering a wealth of nonverbal clues about you.

What are nonverbal clues?

Nonverbal clues include all the ways you present and express yourself, apart from the actual words you speak.  Things like eye contact, gestures, posture, body movements, and tone of voice.  All of these signals can convey important information that isn’t put into words.  They are extremely important at work and in business.  Perception is reality.

If you are dealing with a prospective customer – the following items will instantly fly through their head upon your first meeting:

  • Are you trustworthy?
  • Will you be kind to their pet?
  • Do you have the skills required to groom their dog or cat?
  • Are you likable?
  • Are you confident?
  • Will you charge a fair price for your services?

These impressions form at lightning speed.  Making major decisions about another person happens within seconds of meeting them.

Picture1In business, first impressions are crucial.  You can’t stop people from making snap decisions – the human brain is hardwired this way as prehistoric survival mechanism.  However, you can understand how to make those decisions work in your favor.

First impressions are more heavily influenced by nonverbal clues than verbal clues.  In fact, studies have found that nonverbal clues have over four times the impact on the impression you make than anything you say.

Here are nine nonverbal ways to make a positive first impression with a grooming client, a new team member or a new business associate.

  1. Present yourself professionally.  Blue jeans, sweatshirts, T-shirts and a baseball cap are not professional.  If you are in your shop or van, wear fresh garments that repel dirt, grime and hair.  At a trade show? Dress in ‘professional casual.’
  1. Pay attention to details.  Hair style, light make-up (for women) and your nails all give strong visual cues.  Having fun with personal style is fine – as long as it stays a little more on the conservative side.  Over-the-top piercings, tattoos and gauges will not instantly form a positive impression on most people you meet – especially prospective clients.
  1. Attitude – attitude – attitude.  People pick up on your attitude instantly.  Before you turn to greet someone, or address a team member, or walk into a trade show, think about the situation.  Make a conscious choice about the attitude you want to project.
  1. Fine-tune your posture.  Position and authority are non-verbally conveyed by height and space.  Standing tall, pulling your shoulders back, and holding your head high are all signs of confidence and competence.
  1. Facial expression.  Human faces are incredibly expressive including the eyes, eyebrows, mouth, and any other movement.  Open your eyes slightly more than normal to simulate the ‘eyebrow flash’.  This is the universal signal of recognition and acknowledgment.  Emotions such as anger, happiness, hurt, and boredom are all easily expressed with facial movements.
  1. Smile more.  A smile is an invitation, a sign of welcome.  It says you are friendly and approachable.  Smile at the pooch too.  Owners love that!
  1. Make eye contact.  To transmit energy look at someone’s eyes.  Looking into someone’s eyes indicate interest and openness.  And if that person has a pet in tow, make sure you look into the pets eyes as well.
  1. The handshake.  This is the quickest way to establish a connection.  It’s also the most effective.  Here’s an interesting fact.  On average it takes about three hours of continuous interaction to develop the same level a rapport that you get with a single handshake.  A firm handshake indicates a strong personality.  But don’t crush someone else’s hand – as groomers, our hands are typically really strong!  A weak handshake is taken as a lack of strength.
  1. Lean forward slightly.  Leaning forward shows you’re engaged and attentive.  But be respectful of the other person space.  That normally means staying about two feet away.

Every encounter from chatting with new clients, going to trade shows or attending training sessions presents an opportunity to meet people.  It’s a great way to network, expanding your professional contacts.  Making a positive first impression counts.  You’ve got nine seconds – but if you handle it well, those nine seconds are all you need.

~Happy trimming,

Melissa

PS.

You should check out our videos on Learn2GroomDogs.com.  Here is a featured video clip from our channel on YouTube:

click-here


Creating the Round Head with a Clipper – Drop Coated Head Styling

1rrThere are a number of different ways to create a round head style on a dog.

Here are two clipper options that will help you be more consistent from trim to trim.

Setting the Pattern

Use this hold to define sections of the head that are to be clipped or to be hand scissored:

2rrStanding in front of the dog, place your hands just behind the eyes so both thumbs touch under the jaw and both first fingers touch just above the eyes.

  • Anything behind your hands is considered the skull and should be clipped.
  • Anything in front of your fingers is considered the eye area and muzzle and should be shaped by hand.

3rrUsing a similar hold, place your fingers around the neck of the dog.  Slide your hands up until they rest at the base of the ears.  This is your dividing line between the neck and headpiece.

The length will vary based on client preference and length of body coat.  The shorter the body length, the shorter the head should be.  Longer trims look balanced with longer head styles as long as they are not extreme.  In both cases, it’s most important that the head be in balance with the body.

Style Option #1:

  • Take the same blade used to trim the body and use it again for the top of the head and down the sides of the cheeks.
  • If a #4F, #5F, #7F or #2 guard was used on the body, follow the natural lay of the coat, working out from the center of the skull.
  • Feather the coat over the tops of the ears and at the transition line just behind the eyes separating the head with the muzzle area.  There will be an imaginary line just behind the eyes where you can feel the eye socket rims.  The hair over the eyes in this area should be left to hand scissor, framing the eyes in the final stages of the trim.
  • Lift the ears out of the way and come down the sides of the face, in the cheek/jowl area.  Follow the lay of the coat and blend into the clipped neck. Leave just enough hair at the back corners of the eyes to complete the framework for the eyes in the finished trim.

Style Option #2

  • Use a medium to medium-long guard comb for small – to medium-sized pets; longer combs can be used on larger dogs.  The key is the head should ‘balance’ the trim and compliment the dog in size and shape.
  • Due to the length of coat these combs leave, they are most effective when pulled forward from the occiput to the eye area.  Your goal is to feather to coat at the transition point, softly framing the eyes.  The outer edge of the guard comb should ride right at the junction point of where the ear meets the skull.
  • The cheeks and jowl areas are handled the same way as outlined above.

Common Styling Techniques with Both Round Head Styles

The stop area should be trimmed for both options.  Personally, I like to catch this area when I do my close sanitation work just before I do the full haircut.  Don’t remove too much coat between the eyes – less will be better than more.  Focus on the area just in front of the eyes and the stop area.  Use thinning shears or clip the area with a close blade, such as a #10 or a #15.  This will clear the area of long fur and accentuate a nice, deep-set eye.

With both head styles, the framed area over the eyes should be scissored by hand.  Comb the coat forward over the eyes, making sure to get the hair in the stop area, too.

Scissor off the longer hair at a 45-degree angle, starting at the stop area.  The fur will be super short right above the eye and taper out slightly over the eye, framing it.

Use straight or curved shears in reverse, framing the eyes trimming up and over the eyes.  The beveled edge creates a ledge for the longer coat to sit on, keeping it out of the eyes.  It also creates a desirable “soft expression.”  A deep-set eye adds dignity and character to the facial expression, too.  There should be just enough depth to this frame to accomplish the look, but not so much as to give a heavy “visor” look.

Double-check and triple check this line framing the eyes.  It is the most important part of the entire trim.  Pay close attention to the stop area – this is an area that long strays love to hide.  The last thing you want is to have random hairs pop out once the dog gets home!

4rrOnce you are satisfied that the frame is even, the line will still be sharp.  Soften the framed area with thinning shears.

Double-check the line just behind the eyes where the clipper work feathers off.  It should be smooth and even at the transition point.

Check the transition lines over and around the ears and neck.  Use thinning shears to neaten these areas.  Make sure to look behind and under the ears too.  Follow the line under the jaw, too.  Everything should be even, neat and tidy.

The muzzle on many round head styles is trimmed by hand, keeping the eyes and nose at the center.  However, there are multiple style options.  Many stylists like to continue their longer guard comb work on the muzzle as well.  Or you can scissor it by hand.

When using a guard come on the muzzle, you can work either with the grain of the coat or against the coat growth with longer combs.  Once you are close to a consistent length – stop and finish the area by hand with thinner or blending shears.

For hand scissoring the muzzle coat, comb the coat down.  Use the jawbone as your guide.  Trim parallel to the jawbone adjusting the length as needed.  Once the length is established, finish trimming the area with thinning shears for a soft and even look.

Many owners appreciate removing the longer hair right under the nose, at the end of the muzzle.  On round-headed dogs, this is extra fur that gets messy at feeding time – collecting water and picking up all sorts of nasty things as the dog is outdoors sniffing around.  There are two basic ways to deal with this area:

  1. Simply hold the dog’s mouth firmly closed and quickly remove the extra hair with a close blade – anything from a #30 #15 or #10 blade will work.  Just watch that tongue!
  2. Hand scissoring works, too.  Use either thinners or a smaller pair of shears to trim the hair away from this area.  Comb the coat forward at the end of the muzzle.  Trim off the excess.  You can also taper the area back towards the neck.  This will help prevent dirt and debris from collecting in this area and provide a neat and tidy appearance to the overall head.

To finish the head style, soften all lines with thinning or blending shears.  Look for stray hair or anything that is out of place.  There should be no sharp lines anywhere on the head.  From side-to-side you are looking for symmetry, both in length and density.

In the end, the expression should be soft and kind.   The eyes will be the key feature you want to highlight.  Framing the eyes, you bring out the pet’s expression – something every pet owner loves to see!

 If you liked this lesson, you’ll love this video.  You’ll find it on Learn2GroomDogs.com.

[youtube]http://youtu.be/NzLWtaBFAoc[/youtube]

Not a member?  It’s easy to join – click here!

Happy trimming!

~Melissa


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