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How to be an Indispensable Groomer’s Assistant

Wallpapersxl Dog The Wet Hq For 695583 1366x768It always shocks me when a competitor or a workshop participant presents me with a DIRTY DOG for evaluation. A dirty dog?! No joke – it happens all the time.

Nails are not trimmed correctly.Coats are not dried properly or completely.

…or worse yet, there are still mats and tangles left in the coat.

It’s not good grooming but I see all the time. Not only in the ring or at hands-on events, but in salons, too.

To me, bathing and drying are the most critical parts of any groom. One bather can make or break your entire grooming department.

Here are 7 skills I look for in an indispensable groomers’ assistant (AKA the bather!) All 7 of these skills must be MASTERED if you want to be highly valued in your grooming salon, if you want to move ahead in your career, or before you can gather loads of glowing clients.

1Be able to identify popular breeds

Anybody working professionally with pets needs to be able to identify the top 15 or 20 breeds that regularly come into your salon. It’s the fastest way for groomers to be able to communicate to one another.

2Be able to handle pets safely and compassionately

How many times have you heard others (or maybe even yourself) say, “This dog is driving me nuts!” Impatient treatment of a pet is never acceptable. If you lose control, you can bet that you won’t have clients for long. Being able to understand canine body language is job requirement #1. If you are going to win the pet’s trust and cooperation, you must be able to speak its language. It will keep you and the pet safe. It will also make the entire experience much more enjoyable for all parties.

3Understand the many different coat types found on individual pets

Each coat type has special needs that need to be addressed in the bathing and drying process to get the best results. A Beagle has different bathing and drying needs than a Standard Poodle. The same holds true with a coat on a Golden Retriever or an Airedale Terrier. A talented bather will instantly be able to identify dogs that possess simple coats or dogs that are going to be time-consuming and a challenge.

4Bathe the dogs until their coats squeak

If they don’t squeak, they are not clean.

Period.

This is the foundation of every fabulous grooming job. I cannot stress its importance enough. There are many products on the market to help achieve superior results in only one or two baths. Even if you use the best shampoos on the market, the dog will not get squeaky clean unless they are rinsed thoroughly. Rinse until the water runs clear and you hear the “squeak” when you push the water through the coat. And not just the easy to see or reach parts. Get soap and water to the undercarriage, under the ears, and the special parts. If the whole dog isn’t clean – it’s still dirty. Nothing wastes time or money more than having to re-bathe a dog because you didn’t do the job right the first time. There’s an old saying: if you don’t have time to do it right, when will you have time to do it over? Get it right the first time.

5Dry the coat to perfection

Most of the time, this will mean utilizing a form of active drying. There are several drying methods and combinations to choose from, based on the coat type, trim, and the pets’ tolerance. Incorrect techniques or careless attention to drying will waste more time than almost anything else in the grooming process. In most cases, high velocity and stretch (or fluff) drying techniques will need to be used to get superior results. Oh, and the pet needs to be bone dry too!

6Learn efficient and SAFE brushing techniques

Systematic brushing is the only way to effectively work through a coat and get right down to the skin. Selecting the correct tool for the coat type will be important. Knowing how to hold the tool along and how much pressure to exert is also important. Not enough pressure and you will not be efficient. Too much pressure and you’re going to make the pet uncomfortable and could cause injury. The key is to work methodically and gently over the entire dog – right down to the skin until a wide tooth comb can easily be pulled through the fur.

7Nails, ears, and glands

Trimming nails and cleaning ears is just an automatic process when it comes to grooming pets. If it is not done – or not done well – it’s considered sloppy. Clients don’t want to spend their hard-earned money on sloppy work. Stylists executing haircuts should not have to go back and double-check this type of preliminary pre-work. Some salons routinely check and/or express anal glands. Whatever your salon option is, you should follow their guidelines.

Being a bather – or being a groomers’ assistant – can be extremely rewarding. However, it does carry a lot of responsibility. Many of these skills are considered the foundation of all grooming.

Remember: every owner faces a choice when it comes to grooming. They can come to you, do the job themselves, not have the pet groomed all… or go down the road to someone else. Make sure they make the right choice by sticking with you.

What do you look for in a great groomer assistant? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy Trimming!

~ Melissa

Salvage Work

Many of us are seeing a lot of pets that are ready for a great makeover.  With that in mind, I thought it was the perfect time to revisit my blog on salvage work.

As many of you know, I’m a big dog person.  Working on these large furry dogs that have a huge shedding problem is one of my favorite things to do in a grooming salon.  I know, I know, call me crazy – but I just love seeing the transformation in this type of job.  Over the years I’ve gotten really quick with the process and rarely cringe, no matter what the size of the dog, nor the condition – I see it as a fun challenge!

My #1 rule is: Never work on a dirty dog. If water can penetrate the coat, let your products do the job.

Working on a dirty dog is not only unpleasant, but it also takes longer to do.  Plus, there will be a lot of coat damage and breakage.  A dirty coat is dry and brittle. The dirt and dander trapped within the fur makes it more difficult to brush out. Working on a clean coat will be easier for both you and the pet – and much more pleasant.

If there are large chunks that water cannot penetrate, go ahead and break up the tangle using the tool that is safe for the pet.  Don’t worry about removing it completely, just break it apart so the water and shampoo can do its job.

Prepare your bathing area.  If the dog is exceptionally dirty, use a shampoo especially designed for dirty dogs.  Using a follow-up treatment of a skin and coat conditioner after bathing twice (or maybe three times in some areas) will assist with the brush out and dead coat removal during the drying process.  Make sure you have all the tools you’ll need to aid in getting the dog clean like rubber curries or scrub brushes.  And make sure you have plenty of towels handy.  To see my video lesson on salvage work at Learn2GroomDogs.com, click here.

K9IIIVS-LGMy favorite trick when working with this type of job is to bring my high velocity dryer right into the bathing area (bring your eye and ear protection, too!).  With the dog fully lathered, blow the shampoo right off the pets while they are tethered in the tub.  The slippery soap will allow the dirt, loose coat, and tangles slide out, being trapped in the shampoo and sticking to the back wall of the tub, minimizing the mess.  Not all the shedding coat or mats will be removed but a lot will, making your job easier once you transfer to the drying table.  Once you have blown out the pet,follow up with the rinsing process.  Repeat this process as many times as necessary to get the dog “squeaky clean.”Once the pet is clean and thoroughly rinsed, apply a skin and coat conditioning treatment before heading to the drying table.  Read your directions: some conditioning treatments need to be rinsed out while others do not.  Your high velocity dryer and a heavy slicker brush will be your best friends during the drying process.

Rule # 2: Be Methodical and Thorough

First, blow out as much moisture and loose coat at possible with the air flow.  Use the highest power setting the pet is comfortable with, and a condenser cone.  Once you have pushed as much water and loose fur from the pet, remove the condenser cone, and bring the air flow close to the pet’s skin.  “Boost” any loose coat out of the dog by lightly patting the area where the air is striking the skin with a slicker brush.

Continue to work over the dog in a methodical manner until your brush glides through the coat easily and no more loose coat is trapped in the brush.

Rule #3 – ENJOY!

When the dog is complete, it should smell clean and fresh.  The coat should be glossy and float freely as the dog moves.  There should be an irresistible desire to reach down and bury your hands in a freshly groomed pet.

What are your best methods? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy Trimming!

~ Melissa

3 Books to Help Build an Amazing Grooming Career

The choice to groom my first dog wasn’t mine. I had been working as kennel help and would occasionally help the groomer when my tasks were done. Nothing major, just bathing a few dogs, trimming some toenails, maybe brushing out some mats. I might even dry a few dogs by hand.

One day all that changed.

I still remember that call from my boss. She phoned me at home one night to tell me the full-time groomer we’d had was no longer with the salon. In an instant, my job changed from kennel help to groomer.

My first day on the job, I had six dogs on my roster – and no clue how to groom them. At the time there was nothing like Notes From the Grooming Table or even The Theory of 5 to guide me down this new path. Being young and fearless has its advantages – and yes, I got through my first day at my new job.

I won’t say that during those first few months I did beautiful work. Far from it. But there was something about it I liked. I was working with animals. Being creative. Having a skill that needed to be mastered. I found it all rewarding and challenging at the same time. The more I learned about dogs – and grooming them – the more I wanted to understand how to do it well.

Wanting to learn more brought me to voluntary certification testing. I studied breed standards and terminology. I learned about structure and movement. I worked hard to achieve competition level pet styling. As I became more knowledgeable, my skill level at the grooming table improved immensely.

In some ways, educating myself was like learning a foreign language. I bought my first AKC Complete Dog Book in 1979. It was the yellow one. Since then I have owned every version put out by the AKC including their latest edition (which is amazing by the way!).

I still remember that first yellow book. I soaked up the words but was clueless as to how to apply what I was reading. The terms and concepts were abstract in so many ways. I kept my trusty highlighter in my hand – but I really didn’t even know what I was highlighting. I tried to imagine what the words meant, but I couldn’t form a picture in my mind. I just didn’t know.

To complicate things even further, I started attending clinics. Advanced clinics. The demonstrators were talking about structure…movement… angles. I was totally lost. All this information was over my head. But I never gave up. As baffled as I was, I was still fascinated. I wanted to figure it out.

Every time I ran across a mysterious word in the AKC Complete Dog Book, I looked it up in the glossary. (Keep in mind this is long before the age of the internet and Google searches!) The more I learned – the more I wanted to learn. I started hunting for books that would help me understand how a dog was put together and why.

The next book I discovered was Canine Terminology, by Harold R. Spira. It was a gold mine! It was a visual dictionary of terms. All those things I struggled to imagine on my own, I could now see. How did those terms play out? What was a deep set eye? What was considered high ears? What were parallel planes? What was the difference between a cat foot and a hare foot? Any term that I found in the breed standards, I could almost always find a thorough explanation for in Canine Terminology.

I was feeling pretty confident as my knowledge grew. I could now envision what a dog that was standing still should look like based on the written standard. Yet, I still didn’t understand the “whys” of what I was doing. And I was certainly still clueless when it came to movement. All that talk about angles in the front and rear assemblies – what? How does that work? But more importantly why does it work – and when a dog is not built correctly, how does it affect the dog?

That’s when I discovered K9 Structure & Terminology, by Edward M. Gilbert, Jr. and Thelma R. Brown. It was like a light bulb going off in my head. I still didn’t totally understand the angles but I could visually see how the angles would work together when it came to effective movement. What I really loved about this book was the authors’ use of wild animals as examples. They talked about how the animals were structurally designed to survive – and thrive – in their environments.

The domesticated dog is a man-made creature. Breeds were originally bred and developed to assist man to do thousands of jobs. Almost all purebred dogs have some working trait in their backgrounds. How they are structurally put together allowed them to work efficiently – or not – for the job they were designed to do. Man stole those ideas by studying wild animals. With controlled breeding, man was able to create dogs designed to excel in areas wherever they needed help. The domesticated dog was there, working right beside man, to survive and thrive.

Today, many of those working roles are no longer required due to advancement in the industrial age and technology. Many breeds have been lost – while other ancient breeds still exist in small pockets around the globe. By the same token, new breeds are being developed in the domestic dog to meet the changing needs of mankind.

In the 12 years since I wrote Notes From the Grooming Table, there have been over 50 new breeds introduced to the American Kennel Club (that’s why I wrote the new Second Edition). When we travel outside the US, there are many breeds that we have never heard of – or seen – yet they are ancient breeds to their countries. Most of these breeds have specific roles and duties. The structure of the dog determines whether they are efficient in their roles – or not.

As professional all-breed pet groomers and stylists, it is critical that we understand the finer attributes of what makes up a purebred dog. The better we understand what the breed was developed for, how it was used, and what the ideal specimen should look like, the better we become with our craft. Plus, this knowledge allows us to interact and better understand our pet clients every day.

Regardless of how you get your training – through a formal training program, an apprenticeship program, or even if you are self-taught – never stop learning.

Knowledge builds confidence. The more confident you have, the more proficient you will be with every dog that crosses your table. Understanding allows you to take advantage of opportunities when they land at your feet. Education, knowledge, and the desire to grow are the tools you need to reach your maximum potential.

What books or learning tools have helped you succeed? Jump over to the Learn2GroomDogs Facebook page and tell us what works best for you!

Happy Trimming!

~ Melissa

The Pet Grooming Field – Do You Know Where Do You Fit?

Discovering the Meaning Behind the Job Titles

Groomer.

I have always struggled with this word. Stop and think about it. Is it really the best definition for the wide variety of skills necessary to do our job? Personally, I think the term “Groomer” is too broad a term to use within our field.

Think about how the medical profession is organized… when you need a routine annual medical exam, do you book an appointment with a Podiatrist? No. You’d get an appointment at your regular clinic, where they deal primarily with routine and preventive health care. Depending on your condition, you might get an appointment with a nurse practitioner who is qualified to treat a certain spectrum of illnesses. For situations requiring more formal training and experience, you’d see your family doctor. If a health disorder required attention from an expert in a particular field of study, you would seek the help of a specialist.

Another point to ponder… how do you think their pay scale is structured? I would bet the medical specialist takes home a much larger paycheck than the nurse practitioner or even the family physician.

Let’s flip this over to what we do. Bottom line – we’re pet specialists with three distinct skill levels:

  1. Bather, Assistant, or Bathing Technician
  2. Groomer, Pet Groomer, or Grooming Technician
  3. Stylist or Pet Stylist

Here are my definitions for each of those areas.

1. Bather, Assistant, or Bathing Technician

These folks have a basic knowledge base of core grooming skills. In some cases, the Bather’s duties may cross over into other job descriptions. In many smaller salons, the Bather might act more as a personal assistant to the Groomer or Stylist. A Bather’s duties might include any task that could be easily delegated by the Groomer or Stylist so they can focus on getting dogs completed in a timely manner.

Bathers, Assistants, and Bathing Technicians should have a basic understanding of:<

  • Selection and Care of Equipment
  • Canine Psychology and Temperament
  • Safety and Sanitation
  • Anatomy
  • Pet Handling
  • Breed Identification
  • Skin and Coat Conditions
  • First Aid and CPR
  • Parasites and Their Control
  • Diseases and Preventive Vaccination
  • Nutrition
  • Common Illnesses and Skin Disorders
  • Common Grooming Products
  • Equipment Handling
  • Coat Pre-Assessment and Pre-Work
  • Bathing and Drying Skills
  • Brushing and Combing Skills
  • Mat Anatomy and Safe Removal
  • Equipment Handling
  • Nail and Feet Trimming
  • Ear Cleansing
  • Tooth Care
  • Anal Gland Expression (Optional)

Although the Bather role in a busy salon is typically considered an entry level position, in reality it’s one of the most important roles of a successful salon. If a dog is not washed perfectly and dried properly, quality work can never be achieved. No matter how talented the Groomer or Stylist is when it comes to trimming and styling pets, they will never be able to do a good job on a dirty or incorrectly dried pet. Period.

Earning Potential – Entry Level

2. Groomer, Pet Groomer, or Grooming Technician

A Groomer deals with basic grooming needs. They can get dogs clean, dried properly, and thoroughly brushed out. They can do everything the Bather does but they kick it up a few notches. Groomers can complete challenging bath and brush pets with ease. Plus, they can trim pets safely and efficiently with clippers. Groomers are comfortable with a variety of clippers and blade choices. They can handle a wide range of coat types on both bath and brush style pets as well as simple, low maintenance haircuts. They have basic knowledge of how to work with scissors and blenders, getting adequate results for non-discriminating clients.

Pet Groomers should have advanced knowledge and understanding of the previously mentioned areas and be able to work with greater speed and efficiency without sacrificing quality and safety.

The Groomer in almost any salon is the workhorse. They focus on non-nonsense, low maintenance trim styles. Their concentration is on getting the dog thoroughly brushed out, mat free, and super tidy. Trim work focuses more on the neat and clean aspect of grooming than creating highly stylized haircuts. Advanced training and continued education in this area can vastly improve grooming speed, quality, and enjoyment of the job.

Earning Potential – Mid-Range Level

3. Stylist or Pet Stylist

A Pet Stylist molds and shapes the coat in a manner that accentuates the features of the pet. They have a firm understanding of anatomy, breed profiles, as well as structure and movement. They have a firm comprehension of technical skills. An accomplished Pet Stylist can apply those skills in an artistic manner. Their personal tools are of the highest caliber, allowing them to create remarkable trims in a very short amount of time. A seasoned Stylist will often also specialize in particular breeds, grooming techniques, or personality types.

Pet Stylists should have expert knowledge and understanding of the previously mentioned areas, be able to work with greater speed and efficiency without sacrificing quality and safety, and have expert control of clippers, shears, combs, brushes, blades, and stripping knives.

Serious Pet Stylists are generally highly motivated. They advance their careers through continued education. It’s common for an aspiring Pet Stylist to seek out many forms of advanced learning. Many of them turn it into a personal goal or an enjoyable outlet. Conformation dog shows, grooming trade shows and competitions, certification testing, books and magazines, videos, clinics, workshops, private coaching and training, and canine trials are just a few areas the motivated Stylist can use to ramp up skill levels.

Earning Potential – Highest Level

The term “Groomer” is just not descriptive enough. It just doesn’t cover it all – especially if you wear multiple hats in your salon like Receptionist, Accountant, and Cleaning Crew. When a business starts to grow, layers of expertise will develop within your team.

Just like in the medical profession, the more you learn, the more you earn. The stronger your knowledge base and the more proficient you are, the more money you’re going to make. And knowledge has a wonderful side effect – confidence. Why not take steps toward building your skills and confidence every day?

Using a generic term like “Groomer” just doesn’t work for me. I bet it doesn’t work for you, either. Jump over to the Learn2GroomDogs Facebook page and tell us what woks best for you!

Happy Trimming!

~ Melissa

The German Trim That Went to China

Today was one of those great days. One of those days where something special happens out of the blue. It’s not scheduled. It’s not planned. But when it happens – it just makes you smile.

Dawn brought her Wahl to the Wall!

Dawn brought her Wahl to the Wall!

What happened? It was a simple phone call.

I was racing around trying to get through items on my to-do list. Every time I thought I was getting ahead, something would pop up and get added to the list. I felt like I was on a merry-go-round. It just would not stop. I knew it was going to be a real struggle to get to an appointment I had later in the afternoon.

And then my cell phone rang.

I looked down and saw who was. Dawn Omboy’s name appeared on the screen. That alone brought a smile to my face. I took a deep breath to get myself centered and then answered the phone, “Hello Dawn,” with a huge grin my face.

She was calling for two reasons. One was to thank me for her own personalized copy of Notes From the Grooming Table – Second Edition, which was on the way but had yet to arrive on her doorstep.

The second reason took a little longer to explain, but Dawn promised I was gonna love the story. “Okay Dawn, you’re on,” I thought to myself even though I was pressed for time.

My husband Marc and I had been at Dawn’s salon filming for Learn2GroomDogs.com just a couple of months ago. At the time, she had had the possibility of going to China to teach a clinic on creative pet grooming. Even though it wasn’t a sure thing yet, Dawn was so excited at the possibility! China. She’d never been there – let alone teach there! What an amazing opportunity for a little groomer out of southern Georgia.

A few weeks later we learned that the trip was confirmed and she was leaving the following week! She was so excited and we were thrilled for her. We tracked the trip on Facebook along with so many of her Facebook friends. She looked to be having a wonderful time even though she was traveling solo. (That’s one gutsy move all itself!) She told me she had a blast! Everything was wonderful and the people were so nice even though no one spoke English other than her interpreter – and that was dicey. She still knew it would be an adventure of a lifetime she would cherish.

While she was teaching the creative class, someone asked her if she would show them how to do a German trim on a Poodle. Even though they did not speak the language, she was able to make out what they wanted. And to add to that, they wanted it very full and “fancy.” Okay – she got that. The problem was, she couldn’t remember the last time she had done a German trim on a Poodle! But that was not going to stop Dawn…

Dawn – being extremely resourceful – was not going to disappoint her students, “Of course, she told them, I can show you how to do a German trim!”

That night she retired to her hotel room. As soon as she got there she hooked onto the Wi-Fi and brought up Learn2GroomDogs.com.

Did we mention she was in China?

She searched the database for German trims and found Judy Hudson had just what she needed on the site. She ordered herself a bit of dinner and spent the evening with Judy Hudson. Via streaming video, Judy taught Dawn the finer points of how to do a German trim on a Poodle.

The next day Dawn was confidently able to demonstrate to her foreign classroom how to do a German trim on a Poodle – all because of Learn2GroomDogs.com and Judy Hudson.

Dawn wanted to make sure I heard the story firsthand from her. I was beaming! I love our Training Partners and I love being able to help others. My dream is to make learning accessible to anybody – anywhere in the world. Between my books and Learn2GroomDogs.com – that dream is coming true. Even as far away as China!

And the best part – Judy Hudson flies in tomorrow for a National Dog Groomers Association of America workshop and testing held at the Paragon School a Pet Grooming (and some special saddle time with a couple Friesians). I can’t wait to relay this story to her, personally.

I cannot thank Dawn enough for sharing such a unique story. It’s amazing what our industry has to offer to anyone who applies themselves. The key is to be the best you can be and share that knowledge with others. Even if you don’t have the education in your head – having the right resources on the fly to locate information will turn you into an instant expert wherever you are.

Happy Trimming!

~ Melissa

P.S.

You never know when you’ll need to be an instant expert! Has this ever happened to you? Go online and tell us about it on the Learn2GroomDogs Facebook page.

 

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Dealing with Trouble Areas in Fur

SONY DSCMats. Tangles. Knots.

Call them what you like. That woven mess of dirt and hair can often determine what kind of a trim can be done on a pet. They are the best friend – and the worst enemy – of the professional pet groomer.

The key to dealing with these trouble areas is knowing how to identify them and deal with them effectively.

4 Types of Mats

1.) Lack of Maintenance: The owner brushes between grooming but it is not as effective or as often as it should be. Dirt, static, and moisture are usually the culprits. More frequent bathing and brushing to remove dense undercoat is needed in these cases. The mats produced from poor maintenance are generally smaller and can be removed with the proper knowledge, tools, and products.

2.) Neglect: These tangles are tough. Typically, these mats result of longer-term neglect and are very tight and difficult to remove. Many times, the dog’s coat is in extremely overall poor shape and is very dirty. They can be a hiding place for pests like fleas and ticks and may lead to skin damage or injury.

3.) Friction: Friction mats are caused when two areas rub together. It could be from a collar, dog sweater, or from a body part (like behind the ears or under the front legs) – but is not limited to those areas. Depending on the activity level of the dog, friction mats could be found up and down the legs, on long ears, or the tail. These are the areas that come in contact with other areas like tall grasses or even the ground.

4.) Compression: This type of tangle is generally found on the rear of the dog. It is caused from sitting or lying down. Dogs that shed heavily will have dead coat packed into the guard coat, and if not removed, will clump and mat as moisture and compression do their work. Just like people, dogs tend to be left or right-sided. The compression type density will be worse on one side more than the other.

Here is the best way to deal any type of tangle…

Find them before the client leaves!

That means at check-in. This is not just a time to be catching up with your client. Use this time to diagnose problem areas with their pet’s coat. Get your hands on the dog – not just your eyes! The eyes can be deceiving. The owner doesn’t even have to be aware of what you’re doing.

I disguise my hands-on inspection as a meet-and-greet to the pet. It warms up both the pet and the client. But more importantly, it gives me valuable information. Information that I can use to communicate effectively with a customer about the type of trim we can do, the cost, and the amount of time it will take.

Sink your hands deep into the coat. Keep moving. Feel under the ears, in the armpits – get to those friction and compressed areas so there are no surprises once you get the dog in the tub. Do you know what you’re feeling for? You’re trying to find patches of density/inconsistent density in the fur. You should be able to come into contact with the skin. Often, your client will insist that the dog is completely brushed out when in truth – they’ve just been brushing out the tops of matted areas. This is where your comb comes in handy for a demonstration. Sink the comb through the coat. If you feel resistance, that’s your matted area.

quoteRemember, the groom starts as soon as the client walks in the door, not when the dog is on your table. You should start assessing the dog visually as soon as the pet walks in and continue your examination until you are satisfied that you have found everything you need to discuss with your client before s/he leaves. Having to make repeated phone calls because you didn’t take the time to properly check over a pet will annoy your client – and will waste much of your own precious time.

But don’t stop there. You should always have a comb within reach. Clients may not always understand what a mat is, but it’s hard to deny a comb stuck firmly in the middle of tangled fur. It’s also a great way to open the discussion about the necessities of combing, as well as brushing, to maintain proper coat condition.

If there are problems or issues, I want to deal with them immediately before the client leaves. In the service-based business, education is the key. Most of the time, this means educating the client as to what is proper maintenance for their pet. Guide their hands to the problem areas. Have them feel for themselves what to watch for, so that when they’re brushing their pet at home they are better able to identify mats and how to deal with them. Many first time pet owners have really no idea what they’ve gotten themselves into when it comes to proper pet maintenance. They may love the idea of having a Golden Doodle, but have no idea that they should be groomed more than twice a year.

This is the perfect time to do that. With new clients, I would talk to them about trim options based on the condition of their pet. If their pet is in extremely difficult condition, I would talk to them about the risk factors the pet is going to experience due to its condition. Explain the potential risks that could occur during dematting. And always have the owner sign a pet release form (see examples from the Paragon School of Pet Grooming below). It also offers you an opportunity to offer beneficial special products or services to the pet or its owner.

By using your training, experience, and professional intuition, you can educate your client and make a real difference in the lives of the pets entrusted to your care.

~Happy trimming,

Melissa

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Client Check In Form

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Pre-Assessment Evaluation Form

This Little Gem is One of Your Best Marketing Tactics

There’s a secret to marketing your salon.  Do you want to know what it is?

~ Bows ~

Top secretThat’s right, bows.  Well-made, brightly colored, and altogether wonderful, bows.  The bow is your secret weapon and one of your best marketing tools.

“Seriously?!  I thought bows were just for decoration?”

Bows are a genius marketing tool.  They bring attention to your business.  In a nutshell, that little splash of color is doing your promotion work for you.
How?

The best part about this tip is that you already know the answer.  Look at this page.  What grabbed your attention first?  Was it the pictures?  The colorful text?  If so, that’s no accident.  The eye is naturally attracted to bright colors.

Beautifully groomed pets attract even more attention when they have a bright splash of color.  Applying bows as a finishing touch on a marvelous groom is a sure way to generate interest.

Getting attention is the #1 goal of any marketing campaign.  Beautiful bows do that in a fun and attractive way.

Accessorizing a freshly groomed dog can be a highly successful marketing opportunity.  Adding colorful bows to a pet can be the perfect way to get owners talking about your styling services any time others see them.

I learned this trick when I was very young, with our family’s first dog.

When we traveled, we’d send our Golden Retriever to a local kennel before we left.  When we picked her up, she’d always be freshly bathed and sporting a simple, felt fabric bow on her collar.  The bow color would change with the seasons, but this simple bow was there every time.

In our small community you could always tell when a neighbor had been traveling, because his dog would be wearing the same type of bow.  As we stopped and chatted, mixed in with the conversation would be the name of the kennel and how wonderful they were.

If that basic little bow had not been there, the kennel name would never have been mentioned, and a marketing opportunity would have been missed.

I carried these lessons of my childhood over into my grooming business.  Every dog that stepped out of my salon or mobile van had this bright finishing touch – unless the client requested otherwise – which wasn’t very often.

The bows were always subtle and stylish.  I used the seasons and holidays to dictate the color and themes of the bows.

Christmas and springtime bows were always popular.  At Christmas, we pulled out all the stops to add a festive sparkle and shine to the bows.  In the Spring, we made basic bows adorned with small silk flowers.  After a long Michigan Winter, this fun little bow lifted everyone’s spirits.

Successful people know that the difference between good and great is in the details.  Bows and finishing touches are part of the entire service package you offer to your clients.

Making attractive bows does require finesse.  It takes a bit of time to learn.  But once you figure out a method that works well for you, you will be limited only by your own creative spirit and time.

Many professional groomers and stylists use down time to create bows, in the same way that many people use knitting or crocheting to relax.

However, if basic bow tying just isn’t for you, there are many companies that specialize in wonderful, ready-to-use bows.  We encourage you to use them!

There are thousands of ways to market yourself as a professional pet groomer.  Choosing to accessorize a freshly groomed dog can generate lots of word-of-mouth advertising.  Adding colorful bows to a pet gets people talking about – and remembering – your styling services.

Isn’t it time you took advantage of the best sales tool for your business?

Happy Trimming!

~ Melissa

P.S.

Did this idea help? Go online and tell us what you think on the Learn2GroomDogs Facebook page.

To see videos on this topic, click here!

3 Things You Need to Know to Groom Any Breed (What You Need to Do If a New Breed of Dog Lands on Your Grooming Table)

It’s a day like any other when you get a phone call from a client:

“I have a (insert breed here). Do you know how to groom them correctly?”

Um…

You’ve never groomed this breed before. In fact, the closest you’ve come to one is seeing it at a dog show. Maybe you’ve never even heard or seen the breed before.

“Why yes, Mrs. Jones, we certainly can make your Bedlington look like a Bedlington!” you say confidently as you book the appointment for the following day.

You hang up the phone and reality sets in. You’ve never seen this type of dog cross your grooming table. You don’t have a clue how to actually groom it correctly. What do you do?

The first thing I would tell you is – don’t panic!

Here are three core strategies you need to groom any breed of dog.
 

  1. Have strong technical skills. If your clipping, guard comb work, scissoring, blending, and basic hand stripping skills are good, you should be able handle this without much of a problem.
  2. Have a solid understanding of canine anatomy. If you understand how bones and muscles create a sound dog, it becomes even easier.
  3. Know how to translate a breed standard. If you can interpret the written breed standard into a visual, you’re golden.

 

So what is your next step? How are you going to be confident when that client walks in the door tomorrow?

Your next step is to look up the breed in reference books. If you have an American Kennel Club (AKC) Complete Dog Book (or a similar book from your country), start there. This will give you the official breed standard. Review the breed profile. Read about the history of the dog to gather clues about the dog. After a quick scan, you I have a good idea of the size, temperament, and structure of this new dog. Most books will also have photos that accompany each breed. If you don’t have an official breed standard book handy, you can always look it up online.

Once you have become familiar with the breed itself, take a look at your grooming books. Review the instructions. Compare the instructions to what you have read and saw in the breed standard.

The Internet is an invaluable research tool. Use it wisely. Most breeds will have a parent club that hosts an official site for the breed. Spend a few minutes reviewing images of top winning dogs in their galleries. With a little luck, you may even find grooming directions or links to grooming directions from dedicated breeders.

As groomers and stylists, we are a visual bunch. “A picture is worth a thousand words.” This is so true for us. I love to do Google image searches of breeds I’m not familiar with. Here’s a tip to finding good images. When you enter terms in the search bar, add keywords like: AKC Champion Bedlington Terrier or UKC Champion Fresian Water Dog. There is a big difference if you type into your search engine, “images of Miniature Schnauzers” verses “images of AKC Champion Miniature Schnauzers.” You will pull up a WIDE assortment of images. Some will be great. Others not so great. Some will be worthless. And others will be totally off the mark. You need to have enough knowledge to filter through the images, finding the best images to suit your needs.

Use a little caution when looking up information online. Always remember – not everything posted on the internet is correct or presents the best image of a breed. Make sure you use all your resources to gather the most accurate information possible.

3672638_lWatching videos on the breed in question is also a great option. Again, a word of caution – not every “how to video” on the internet will be beneficial. Today, anyone can post a video online. Unfortunately, there is a lot of poor quality grooming being featured – especially if it is free. Go to trusted sources like Learn2GroomDogs.com that are truly qualified to demonstrate how to groom a particular breed.

Yes, you need to do a little research. Will it require a little effort? Yep.

However, if you have those three nuggets of knowledge, you will have the foundation skills to groom any breed.

  1. strong technical skills
  2. solid comprehension of canine anatomy
  3. ability to interpret the breed standard

With those 3 skills, you can groom any breed of dog that comes your way.

If you are a newer stylist or just don’t have the time to do all the research, there is a shortcut. Notes From the Grooming Table will allow you to fast track your knowledge. Simply grab the book and turn to the breed you have a question about. We are just about to release the fully updated Second Edition of Notes From the Grooming Table. Keep your eyes open for how to get this revised edition – announcements on how to get yours will be available soon.

As pet groomers and stylists, we get to see plenty of dogs. It’s rare and exciting to get a breed you are not familiar with. Most of us pros enjoy the challenge of learning about a new breed. Figuring out what we will need to do to make the dog look like it should – or could – look like if the owners allow you to groom it correctly.

I know, I know… many owners just want the hair shaved off once they walk through your door. Or the dog is in such poor condition, the only humane option is to shave the coat off and start over. That’s always a disappointment once you’ve put in effort to educate yourself. Hopefully, the new client motivated you to learn few new things you can add to your knowledge toolbox even if you didn’t get to execute the trim!

Happy Trimming!

~ Melissa

P.S.

Did these tricks help? Go online and tell us what you think on the Learn2GroomDogs Facebook page.

Westminster Dog Show: What I’m Watching For This Year

1rrFebruary is Westminster dog show month! It is one of the few dog shows getting full national TV coverage at the Groups and Best In Show levels. I look forward to it. Every. Single. Year.

I will be parked in front of my big screen TV for both nights watching and studying.

This year I’m even more excited. The 140th Westminster Dog Show is coming on the heels of a two-day advanced grooming session we just filmed for Learn2GroomDogs.com.

Master pet stylist, Irina “Pina” Pinkusevich, was our guest Training Partner. Guess what? Just three years ago she won the prestigious Groomer of the Year Award which was presented at the Westminster Kennel Club Dog Show. She worked on six different dogs, all in show trims:

  1. Miniature Poodle in a Continental Trim
  2. Kerry Blue Terrier
  3. Bichon Frise
  4. English Setter
  5. English Springer Spaniel
  6. American Cocker Spaniel

Pina is one of the most advanced educators in our field. Every time I see her work on a dog, I learn something. These lessons were no different. What I especially love about Pina is that she has the inside scoop. She knows the hot styling trends and/or the direction they are going from the conformation show ring.

If you are focused on expanding your career as a high quality pet stylist, it’s more than just washing and knocking the hair off pets. It’s about anatomy. It’s about geometry. It’s about balance. It’s about style. It’s about bringing out the best of a dog based on its written standard. It’s about creating artful illusions. The art of pet styling is sculpting fur.

With every L2GD film shoot, I take detailed notes. With Pina, I find it challenging to keep up. My fingers never stop on my keyboard as I watch her work. I always walk away with loads of notes from her lessons.

Here just three takeaways that I learned from Pina two weeks ago. As I watch this year’s dog show, I will be noticing how these particular trends apply to the dogs in the ring on Monday and Tuesday nights.

Takeaways From the Learn2GroomDogs.com Film Sessions with Irina “Pina” Pinkusevich

Number 1: The ⅔ to ⅓ Rule

I’d never heard this rule of balance, style, and proportions before. Pina said when a dog is in properly balanced, the ratio is ⅔ to ⅓. Two-thirds makes up the front section of the dog. One-third makes up the rear of the dog. When trimming, the tuck-up or front jacket will be placed at the dividing line between the ⅔ and ⅓ points to create proper balance on a dog.

To test the theory, we pulled a number of images of top winning show dogs.

Dang!

There it was there over and over again. I also pulled images of the gorgeously groomed dogs Pina has done for Learn2GroomDogs.com.


Yep… the rule holds true on all of them, too.

This rule might be a new concept to many of us, but it’s been put into practice in the conformation ring for quite some time.

I will be watching to see how this rule plays out on the big screen at the dog show.

Number 2: The Lowest Point on the Throat is Level with the Topline or Loin

What??!

The throat is level with the topline? Seriously? This one caught me off guard. But then I started looking. Really looking. Sure enough. There is was over and over again. It especially held true on the Sporting dogs.

OK, I get it. Level with the back but what if you have a dog with a “sloping topline?” Now where do you take the point of reference from? The loin. It’s the point just in front of the hip bones on the top of the back. Draw an imaginary line from that point level and straight forward to the throat. That’s the lowest point on a clipped throat.

“Huh…,” I thought as I raised a questioning eyebrow. I will be on the lookout for this new grooming development. I saw how the rule held up in the Sporting dog images we pulled – but would it hold up to other breeds in different groups as well? I can’t wait to see how many Sporting Dogs utilize this “rule.” Trust me – I’ll be looking!

Number 3: Use the Front Pastern as a Guide When Setting the Undercarriage on Well Coated Dogs

Really?!

There is a point of reference when setting this line? Who knew? Certainly not me! I would just eyeball it and pray. My guess is I’m not the only one out there who has used that technique.

This principle applies nicely to many of the Setters and some of the Spaniels in the Sporting Group – as long as they have long enough furnishings to pull it off.

I’ll be keeping my eyes peeled to see if this third rule applies to other breeds, as well.

We had many more aha! moments while we watched Pina work her magic on these six lovely dogs. We will be releasing Pina’s latest L2GD video lessons all through 2016.

The three points I chose to outline here are all points I’ll be looking for closely as I watch this years televised Group and Best in Show classes at the 140th annual Westminster Dog Show.

People say to me all the time, “But I only groom pets… I don’t need to know how to groom show dogs.” You know what? I only groomed pets, too. But that never stopped me from learning as much as I can about what different breeds SHOULD look like. If you don’t have any reference as to what a nice representation of a breed looks like, how are you going to know how to bring out the best of any purebred or mixed breed?

Watching a dog show of this caliber keeps me fresh and excited. Watching top stylists at work, like our Training Partners with Learn2GroomDogs.com does, too. I hope you will join me as I hunker down Monday and Tuesday night to watch the show. I know I’ll have a pencil and paper close by to take notes!

February 15 and 16, 2016 marks the 140th Westminster Kennel Club Annual Dog Show. There are 199 breeds and varieties are eligible to compete. For 2016, there are nearly 3,000 dogs entered. For more information on the dog show, streaming or television schedules go to: http://www.westminsterkennelclub.org/

Happy Trimming!

~ Melissa

P.S.

Did these tricks surprise you? Go online and tell us what you think on the Learn2GroomDogs Facebook page.

Maintain a Steady Pace

Speed is the key to being a successful pet groomer. Have you watched a highly proficient pet stylist at work? They don’t race around frantically. They don’t whip from one task to the next with lightning speed. They are not frazzled. They are not stressed. They blow through 10, 12, even 14 dogs with ease.

How do they do it?

business-womanHow do they manage a full day and still get home to meet their kids coming off the bus from school? They still manage to get to the gym after work. They enjoy their own dogs when not grooming client’s pets. They have the time AND energy to have a life when they step away from the grooming table.

Do you?

When I observe these successful groomers, I’ve noticed important traits they all share. They work with a steady pace. They have a rhythm to their tasks. Their tempo doesn’t change. They follow the same order as they work on each pet. Their tools are laid out in an orderly fashion, sharp and within arm’s reach. They are not distracted by ringing phones, tales from their fellow team members, nor the personality of the pet they are working on. They are focused and efficient as they work around the pet. There is no wasted effort. No wasted motion.

There are methods to each grooming job. Following a particular order with each type of groom will assistance you with getting through the tasks the quickest. There will be five main types of jobs you do every day – day in – day out at any grooming shop.

The five types of grooming jobs

1. Short haircuts, six weeks or more
2. Short haircuts, six weeks or less
3. Guard comb trims
4. Bladed body with fuller legs and/or furnishings/pattern trims
5. Bath and brush type pets

Generally speaking, the faster you can get a dog to the tub, the faster the trim will go. Dogs with six weeks or less coat growth can normally go straight to the tub. With today’s products, shampoos, conditioners, and high velocity dryers, much of the pre-work can be eliminated. Dematting or pre-trimming is a waste of time with six weeks or less trims.

When it comes to haircuts or finishing a bath and brush dog – pay attention to the order you work. Develop an order – the same order every time for each of the five grooming jobs. If you struggle with remembering the order, write it down and post it at your grooming station. Time yourself on each task. Work on improving your speed with small components within each job. Don’t jump around.

Always follow the order.

Watch top stylists at work. Watch their videos. Sit ringside at grooming competitions and watch the leading stylist compete. With consistent repetition, you’ll increase your speed in no time. You’ll have more time to spend enjoying your free time doing what you want to do. The stress and frustration will be highly minimized. And the best part – you’ll make more money, in less time!

Don’t hurry or rush around frantically to get the job done. Maintain an easy pace and work steadily. Remember the fable of the tortoise and the hare? Highly productive people work a certain rhythm that allows them to flow through enormous amounts of work without becoming stressed or anxious.

Here is a great Learn2GroomDogs.com video lesson that shows how the pros get it done.  Join today!
Happy Trimming!

~ Melissa

P.S.

Do you have any tricks like this one? Tell us about them on the Learn2GroomDogs Facebook page.

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