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I love setting goals. For me, goal setting leads to exciting challenges, personal development, and rewarding achievements. That is the fun part. Unfortunately, there is another side of the goal setting coin:

Setbacks.

What is a setback?

A setback is typically an event that hinders your forward progress. Maybe you had a staff member quit without notice. You lost a large account. A pet was injured in your care. Some type of government regulation has forced you to proceed differently. I have personally experienced every one of these setbacks – and then some!

Everyone responds to setbacks differently. If you are the leader, it’s easy to lead a team of people when everything is going well. A true test of leadership will be challenged when things are not going as well. Of course, setbacks pop up at the least opportune times. It’s the nature of the beast. If you are a business owner, this will happen on a regular basis to you and your team.

Over the years I have had my fair share of setbacks and adversity. Sometimes they were small. Sometimes they were massive. Sometimes even I did not believe we could overcome them.

As I work through each setback, I go through a series of emotions. It always starts out with disbelief. Anger. Despair. As I come to terms with the setback, the next stage of emotional triggers take place. Acceptance. Hope. Planning. And finally, a new positive path to follow.

I will not lie to you – it is not easy to deal with setbacks. They are emotionally draining, frustrating, and taxing. It is not uncommon to feel fear, experience doubt, or to feel hopeless. Here’s the good news: there are specific skills, mindsets, and actions that can help you turn a setback into success.

Facing setbacks can be a leadership building experience. Each time we have to deal with difficulties, we gain new knowledge and new skills to deal with a situation on a personal and professional level. Being tested in this manner is how inexperienced leaders become great leaders. It’s always an opportunity to realize leadership potential in yourself or your team.

Here are the steps that I follow whenever I am faced with a setback. I wish I could say I have only had to use these 8 tactics a few times. However, as a longtime business owner, I have gotten pretty experienced in using these skills to get through many challenging situations.

As business owners or team leaders, we have special responsibilities especially during difficult times. People will look to us to see how they should react to the situation. To find out what they should do. They’ll expect us to have some ideas and guide them through what might be a very frightening period.

If you have the ability to approach setbacks as opportunities for growth, you can stabilize your organization as well as moving forward. Even if you make mistakes, the experience can lead to a greater understanding of your situation and your work. It can advance your team or business to a new level. Remember, setbacks are a fabulous learning tool when handled effectively. It is important as you work through the solutions to always keep the big picture in mind and never give up.

Setbacks are generally a one-time occurrence. They may be serious, but they are not ongoing. When dealing with setbacks, keep an open mind. Know what your options are and act swiftly. If you stay focused, stay calm, and deliver your message with clarity, you can turn almost any setback – no matter how difficult – into a success.

We know setbacks happen to everyone. Jump over to the Learn2GroomDogs Facebook page and tell us what happened and how you conquered YOUR setback!

    Happy Trimming!

~ Melissa

This time of year I always get excited. The 141st Annual Westminster Kennel Club Dog Show is just around the corner! For almost as long as I can remember, I have firmly planted myself in front of the TV for two nights. I would watch the show in its entirety. Why?

Because, the Westminster Kennel Club Dog Show is the “Superbowl” of the dog world. It is the best way to stay up to date with the latest trends and styles. I would throw a Westminster party. I loved inviting my entire grooming team over to be glued to the TV for two nights as the show aired. For days after the show, we would talk about the newest breeds that had been accepted by the AKC. The unique haircuts we saw. The latest style trends on established breeds.

The show was important for me. I was actively competing in the pet grooming contest arena. In the old days, we would record the show on VCR tapes. I can’t tell you how many times I would review those tapes before I stepped into the contest arena. Today, you can stream videos to any device or save it on DVR systems. By watching some the most spectacular dogs in the country compete at this level, I was able to get a clear image etched in my mind before I stepped into the ring at a grooming competition. Visualization is a key to success.

Secondly, I used the Westminster Dog Show as a way to help keep my grooming staff up-to-date with the latest styling trends.  Once I opened The Paragon School of Pet Grooming, we continued to use the show as a key learning tool for students. The annual dog show was instrumental for students learning breed identification and trim styles.

Tune in this year and enjoy the 2017 show. The Westminster Dog Show airs Monday, February 13 LIVE ON Nat Geo WILD from 8-11 p.m. and Tuesday, February 14 is LIVE ON Nat Geo WILD from 8-11 p.m. For streaming videos of each individual breed class, click here.

Happy Trimming!

~Melissa

P.S.  Do you watch? Jump on the Learn2GroomDogs.com Facebook page and tell me your thoughts about how to use this show or other resources to inspire yourself and your team.

I know I’m going to ruffle a few feathers with this blog. But… my blog – my opinions. It’s ok if you don’t agree with me, but this is how I feel.

Call me old-fashioned. Call me a stick in the mud. Call me conservative. All of them are true.

When it comes to presenting a professional image appealing to our service-based clientele, I want simplicity. I want neat. I want clean.

Why?

Professional pet groomers have an image problem. As a whole, we are not seen as “true” professionals. We are not respected. Professional pet grooming is not commonly viewed as a credible profession. My father wasn’t thrilled about my early career move back when I was twenty. (He’s OK with it now!) What about your dad?

Unfortunately, this image problem is often well deserved. We are our own worst enemies. If we want to be true professionals, we need to look and act the part. Not just in how we present ourselves, but how we present our businesses, as well. Are we personally presenting a neat, tidy, and clean appearance? What about our salons and mobile vans?

If we can’t groom ourselves, how do we ever expect our clientele to view us as educated professionals? How do we instantly gain their trust? How do we build a long-term relationship based on respect?

None of this will happen if we don’t take pride in ourselves and our workplace.

Not allowing my team to wear blue jeans at work is my first line of defense.

We have less than 30 seconds to make a first impression. When a new client walks in the door, the impact is almost instant. What do they see? What do they smell? And what do they hear?

I’m not here to argue some people can rock it in a pair of well-fitted blue jeans. The problem is – most of us can’t. When I’m working with a large team of people, it’s much easier to require a basic dress code.

Dress codes don’t have to be complicated. They go a long way to set the first stages of creating a positive first impression.

5 Reasons Why A Dress Code is Good For Business

1. A dress code creates uniformity. Keep it simple. Matching attire goes a long way to create a positive impact on clientele. Black, khaki, or even white slacks, capris or longer shorts look professional, especially when teamed up with coordinating business shirts or jackets. Some pet service businesses find matching medical scrubs a simple way to unify their team. If you’re dealing with dog hair all day, matching hair-repelling garments make it simple to look stylish. Clients instantly know who is a staff member.
2. It’s controllable. With a well-written dress code, it’s easy to get a consistent look within your entire team. Plus, it’s easy to enforce it.
3. It minimizes risk. Dealing with dogs all day presents risks. You need to be stable on your feet and be able to stand for hours. Sturdy footwear is a must. Hooped jewelry poses a health threat to the wearer when handling dogs.
4. It builds trust. Having a clean, crisp, and simple – but polished – dress code in place instantly builds credibility with clients. Trust is at the heart of all successful service based business, bringing clients back on a regular basis.
5. It simplifies life in general. Today, we all have hundreds of decisions to make. By establishing clear boundaries with a dress code, you simplify your team’s daily decision-making process. By giving them direction on what to wear to work, they clearly understand what type of impression the company puts out to its clients and potential customers.

Some employers struggle with employees who believe they have the right to dress and groom in a way that represents their personality. This is true – outside of the employer’s business. However, businesses have rights to establish a dress code that aligns with their company and their target market. While individuals have a right to express themselves, so too do businesses. The way your employees dress sends intended or unintended messages to your clientele.

Suitable attire, along with basic politeness, cleanliness, and knowledge are a few of the most common threads within professionalism. Torn, sloppy, or ill-fitting blue jeans, in my opinion, do not convey the type of professional image I want to present to the community.

It’s human nature to form instant options of others. Personal presentation affects the perception clients have of you, your business, and your team. It is important to maintain a dress code which creates a positive first impression.

Never forget, the point of a dress code and professional conduct, at all levels, is to make others comfortable, including your clients. Its implementation ensures the instant impression a business is credible, trustworthy, and reliable.

Happy trimming,

~Melissa

P.S.  I know this is a controversial topic.  Let’s talk about it.  I want to hear what you think.  Jump on the Learn2GroomDogs.com Facebook page and tell me your thoughts.

One of my favorite holiday tasks is selecting a motivational book to give to many of my business associates. I look forward to it every year. As the months pass, I listen to what people around me are saying. What are their frustrations? What is impacting them? What do they lose sleep over? Every year it’s a little different.

This year, the common thread was choices. Little choices. Big choices. Time-consuming choices. Life-changing choices. Scary choices. Every time I turned around it seemed like someone was struggling with this issue – including myself!

As I was scanning the titles, a few stood out. I ordered three different samples. When they arrived on my doorstep back in November, it didn’t take long to realize which book to select this year: One Choice by Mac Anderson from Simple Truths. The subtitle really resonated with me…

“You’re always one choice away from changing your life.”

Does it ring true with you, as well?

Every day we have choices. Each one of those choices impacts our lives. Is it going to be positive or negative?

The scary choices are the hardest. Fear can totally immobilize you.

During my career, I’ve had many difficult choices – some of them very scary. Some of my choices would not only impact me – but my team members as well.

I remember one such circumstance. It was terrifying…

In a relatively short period, we had grown the business tremendously. It was exciting. It was exhilarating. We were teaching 20 to 30 students at a time and grooming well over 80 dogs every day. Our sales catapulted to over a million dollars. We were on top of the world.

And then with one phone call – it came to a screeching halt.

I remember the fear. I was absolutely paralyzed by it. I had put most of my eggs into one large corporate training account basket. We were a year into a seven-year contract. But there was a loophole in the contract and they decided to go in a different direction. We would no longer be providing training services for them.

What was I going to do? What choices could I make? How could I save the business? What was I going to tell my team? How would we handle the clients?

Fear gripped me like never before. I couldn’t move. I could not make a decision. I remember being totally overcome with fear – and tears. I was on the verge of losing most things I had worked hard to create. My business. My team. My home.

Luckily, my core team stayed close. They picked me up, helping me regain the courage to make a choice. To make a plan.

Over the next six months I had many choices to make. Many were not choices I wanted but they had to be made. Ultimately, we arrived back to the million-dollar point in sales in less than four years.

Opportunities presented themselves with every choice I made. Many of those choices changed the direction of my life and my businesses. At the time, I had one business. Today I have six with many divisions within each of them.

Today, your life is directed by the choices you’ve made. Are you happy with those choices or would you like your life to go on a slightly different path? You alone can set a different course if you have the courage to do so. It starts with one choice to make a difference. Making one choice will lead to opportunities to make more choices.

• Are you happy with your health? If not, make one choice to improve it.
• Is your career going in the direction you dreamed about? If it’s not, make one choice to improve it.
• Is your personal relationship fulfilling? If it’s not, make one choice to improve it.
• How do you interact with your family? Is it supportive, warm, and loving? If it’s not, make one choice to improve it.
• Do you have a positive outlook with your attitude towards life? If not, make one choice to improve it.
• Are you reaching your business goals in a manner that is rewarding? If not, make one choice to improve it.

Ultimately, you control your life by the choices you make. Growth will only happen when you stretch beyond your comfort zone and make choices.

When selecting my motivational holiday books, sometimes they are as much for myself as the recipient. This was one of those years!

As I head into 2017, I’m excited about the choices I have before me. Many of them deal with my companies. Others deal with my personal health. Both my companies and my personal health could certainly use some improvement.  The choice is mine to change it. To improve it. To improve them.

What choices are you contemplating to make a positive change your life?  Don’t over think it – just do it. The choice is yours.

~Melissa

P.S. Have you made a choice that made a difference in your life?  Go to our Facebook page and share your story.

I recently received a question about taking staff members to educational events. As most of you know, I am a huge advocate of continuing professional development. Getting out to trade shows and other events is a great way to learn as well as re-energize your team.

 “I have a question about taking my employees to trade shows and seminars. I have never taken an employee to a conference before. My business has grown. I am seeing the need and benefit of having my employees go to classes instead of just me going and me coming back, sharing all I learned. (Which is hardly possible!)

I am wondering:

• What is reasonable, as far as compensation for my employees?
• Do I pay them their hourly rate for giving up their time and “working” all weekend?
• Do I pay for all expenses…3 meals, hotel, classes, etc.

This is new territory for me and I need some experienced advice.”

-Debbie L., North Carolina

When you have a team that values education and training, the possibilities are endless!  Their excitement, dedication, and passion can propel their careers to uncharted heights and help your business thrive.  Encouraging that eagerness to try new techniques and test new tools and products has fulfilling personal payoffs that are also great for your salon.  If you have a team like this, investing is their education is also a solid investment in your company.

As a business owner, you must always balance risk with reward.  You are the person who must look objectively at your team and decide if they have the right attitude and drive for this financial investment.

I have always encouraged my staff to continue their education by attending trade shows and other events. The staff members who participated were dedicated to their craft and did not need a lot of guidance.  This is not always going to be the case.

About 18 years ago, I had my first major setback with a team.  We had had an exceptional year.  As a reward, I flew almost my entire team from Michigan to Intergroom for an all-expenses-paid learning experience.

About half the team did exactly what I had hoped. They presented themselves in both dress and manner as true professionals in every sense. They focused on learning and came home with lots of new knowledge and skills.

Unfortunately, the others fell far short of my expectations.  Their appearance was terrible and many of them spent way too much time in the bar or on the dance floor.  A few members of this group were even too hung over to make it to any of the classes.

By the end of the show I was more than frustrated – I was embarrassed.

These employees did not represent themselves or my business the way I had hoped.  They embarrassed their team mates.  They squandered an amazing learning opportunity – and I lost a significant financial investment in their training.

I realized changes needed to be made. I needed strong guidelines. I developed new policies and put them into place so this type of disappointment would never happen again.

Over the years, we have applied several different techniques with great success. Hopefully, a few of the ideas below with help you avoid frustrations and wasted expense.

Continuing Education Benefits

Today, we have an Education Assistance Program in place. It’s a benefit to all full-time employees. Each year we set a budget and these funds can be requested for a wide range of learning formats.

Everyone’s situation is a little different. Some employers find a set amount to work well for their entire team. Others find a sliding scale works best. Lower level team members get one amount. Key staff members and/or managers get a higher amount.  Figure out what works best for your team – and your budget. Typical amounts would range anywhere from $100 to $1000 or maybe even more, depending on your situation.

Formal Education Assistance

Occasionally, a staff member goes back to college. If the class or program will enhance their job performance, they may qualify to have all or part of the tuition costs covered by us. All courses must be pre-approved prior to reimbursement. Upon successfully completion, the team member submits their transcript or certificate along with their receipts for expenses. We will compensate them for the pre-approved portion of classes.

In-House Educational Training

At times, we arrange in-house training. These programs aid the overall knowledge of our pet service teams. At times, the training programs are offered to our employees for free or at a heavily discounted rate. Other times, the benefit is simply the convenience factor. They have access to leading educators right in their back yard. Attendance is highly encouraged at these events. If it is a mandatory event, the staff member will be paid to attend.

Seminars, Clinics, Trade Shows, and Grooming Competitions

Smaller seminars and clinics offer wonderful ways to learn. Typically, this type of educational event is much more intimate. It’s easy to get up close to see what the demonstrator is doing. Plus, it’s easy to ask questions throughout the entire program.

Larger trade shows are fabulous learning opportunities. At larger events, attending classes isn’t the only way to learn. Opportunities abound out on the trade room floor. There is a variety of products, services, tools, and equipment to learn about. Many of the larger vendors have platform demonstrations going on right at their booths. Sitting ringside watching the top stylist groom in the competition ring will yield plenty of educational opportunities too. Some of the best learning takes place in a more social setting while networking with fellow pet professionals.

To qualify for reimbursement, employees must seek approval before attending. The staff member needs to submit an outline of the program(s) they plan on attending and what they hope to learn from each.

Sitting down with them shortly after their return is a great way to let them share what they’ve learned. Show support and encouragement. You want to learn firsthand what they heard and saw. Ask them how they plan on applying the information. I personally give them brownie points for coming back with photos on their phones of their favorite speakers and personalities at the event.

Don’t forget, upon return of the educational event, they need to submit a written report outlining key takeaways from what they have learned at the program. If they have been pre-approved for travel expenses, they must submit a full expense report including receipts.

Keep in mind, whenever a staff member is at a work-related function, they must uphold your professional standards of conduct. If they fall short, they may not be reimbursed for the cost of the event. Having them sign an agreement outlining your expectations of professional conduct would a great idea.

Here are a few qualifying rules for our Education Assistance Program Benefit.

The Cost

There is more to it than just the upfront cost of the learning event. There are lots of hidden costs, too. Typically, there will be fees associated with:

• travel
• lodging
• meals
• wages (if the training is required)
• lost revenue if the event takes place during a typical work day

Sometimes, it’s more cost-effective to seek out smaller events – especially when first getting a team excited about continued education. Personally, I like to test my team on smaller events closer to home. They are easier for my team to get to and less costly. FYI, some of the best educational events for my team are those I’ve hosted. (That’s another blog altogether!)

Staff members must:

1. Advise the company prior to enrolling for any continuing educational event. Upon review of the training opportunity, the management team will decide if the course or programs qualify for the Education Assistance Program.
2. The program must be job-oriented and offered by an approved institution, person, company, or organization.
3. The staff member must be employed with the company for at least six (6) months (full-time).

Alternative Educational Opportunities

We offer additional funds towards approved learning opportunities. These opportunities include, but are not limited to; on-line training programs, membership based platforms, educational videos, and literature.

We encourage all staff members to stay current, informed, and self-educated as it relates to their job. Ultimately, it is their responsibility to manage and grow their career.

If a team member is seeking reimbursement for the cost of a learning opportunity, they must seek prior approval.

Depending upon the situation, either written or verbal reports will need to be submitted to the management team prior to reimbursement for the cost of the educational opportunity.

Certified Master Groomer Status

All our grooming staff members are eligible for voluntary certification testing through one of the approved programs: NDGAA, IPG, or ISCC. This is above and beyond their educational assistance program benefit. Upon successful completion of each phase, we will pay the cost associated with each level of the testing.  Membership dues are the responsibility of each employee.

What do I do if a team member shows their commitment to learning? I start looking at more involved programs for them. I’ve had a few staff members so committed to growing their careers, they blow through their allotment in one weekend. If they want to attend events beyond what I will pay for, we will always try to rearrange their work schedule to make it possible.

Continued education is at the heart of all successful grooming businesses. I love helping people grow their skills. If I have a team members committed to growing their careers, I will do what I can to point them in the right direction. Knowledge builds confidence, bolsters technical skills, and increases productivity. Win. Win. Win.

If you are building a team committed to quality and success, you have decisions to make. What is the best way to grow your team? It will be up to you to weigh out those costs and to determine how they will benefit your business.

When you attend trade shows and clinics, preparing in advance can help you make the most of this experience.  Seminars are a great way to improve your skills and recharge your batteries.  Meeting your mentors and soaking up their knowledge is a fantastic opportunity, and if you can see and hear them in action, it maximizes the experience.  When you know what you need and what you hope to get out of the session, you can better prepare yourself to squeeze out as much as you can from your time together.

1.  Step into the session with a very open mind.

If you are young and fresh to the industry, the amount of information that you get can be intimidating.  Listen, take notes, and soak up every bit of knowledge that you can.  Sometimes that may mean suspending what you know in order to make room for something new.  Trying new techniques or ideas can be uncomfortable just because you’ve never tried it before.  Keeping an open mind enables you to break from your routine to get different results.  With time and practice, the awkwardness goes away and you become more efficient.  Remember: having more tools, techniques, and knowledge allows you to have multiple approaches to a problem.

2.  Make efficient use of the time available.

Many trainers at these sessions have limited time.  They are often rushing from one obligation to another – judging competitions, speaking in seminars, or providing hands-on clinics.  If they can, many will take the time to answer your questions.  If you know what you need to ask, it helps you make the best use of the brief time you may have together.  Be prepared – write down your questions in advance so you don’t forget something important or stumble over your words.  Being ready to participate in the learning experience helps you make the best use of the session – and the presenter will respect you for it.

3.  Don’t be nervous – plan ahead.

With so much to see and do at trade shows, it’s easy to feel overwhelmed.  Break out the catalog and study the floor plan before you arrive.  Map out your plan of attack to make sure you get to everything you need to see.  Some shows have free apps you can download to help make the most out of your experience.  Know the schedule of events so you don’t miss that speaker you’ve been hoping to see.  Sometimes it’s good to go to shows like this with a friend – divide and conquer, then compare notes later.

As your knowledge and skills advance, the clinics won’t be as daunting. They will become a great way for you to fine-tune your skills.  You can begin to network and exchange thoughts with others in the industry who can provide insight when you need it.  Plus, these types of functions are a great way to invigorate your career.

These principles remain valid for many forms of advanced learning in the pet grooming industry. Maybe you don’t have the opportunity to do a hands-on training session. There is a wealth of information to learn from these all-star pet stylists. You might be in the audience at a trade show, pet grooming competition or watching a grooming video lesson featuring one of these top stylists. The better you can execute the core skills with your everyday grooming, the easier it will be to successfully transfer their lessons to your own grooming table.

If you are not as accomplished as these award-winning and highly successful pet groomers are – take note. You can learn a lot from their well-developed skills. Learning new skills, tips, and tricks make grooming pets all that more fun!

What do you attend at trade shows? What do you look forward to shopping for when you go to Hershey? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~ Melissa

Are you thinking about upgrading any of your pet grooming tools? For many dog groomers, The Groom Expo in Hershey, PA that is coming up later this month is a perfect time to see and test new items for your tool kit. If you are saving your tip money to buy new thinning shears, this blog is for you!

Thinning shears (or blending shears) are the best-kept secrets in the grooming world. Used properly, they can make mistakes much less noticeable. For a new stylist, this is one of the first shears I always recommend upgrading in your toolbox.

It doesn’t matter how long you’ve been grooming or how talented you are as a pet stylist – sometimes you just need a little help. An “oops” can occur at any time. Mistakes happen.

Maybe there is a spot on the coat that you just can’t get smooth. Maybe there is tracking in the coat from the clippers or guard comb. You may have left scissor marks in the coat – or a hole in the coat you accidentally made with clippers or scissors. You might even be working with a dog that will not hold still long enough to work safely with clippers or scissors – leaving the coat rough and jagged.

Thinning shears can be your savior. They erase rough spots. They blend out jagged edges. They smooth out transition areas. They fix mistakes.

The difference between a good stylist and a great stylist can be determined by how much value they place on their blending shears.

Stylists that understand the value of this type of shear will invest in multiple pairs. Just like straight edge shears, there are wide varieties from which to choose. Some are for more general use while others have more specific usage. The key is to know how you want to use the shear. Do you need it for light wispy coats? Drop coats? Terrier styling? Working around the head or eye area or dealing with large surface areas? There is a blender to fit every single one of these needs.

I always suggest you personally try out thinning shears before you purchase them. Just like Colin Taylor says, shears are like shoes. You need to find the ones that fit you! They have to fit properly as well as cut smoothly and run effortlessly in your hands.

So how do you narrow down your choices? Ask. Find out what other groomers and stylists are using. Determine which thinning shears they rely on every day in their salons. Believe me, they have opinions! There are lots of fabulous thinning shears out there – but there’s also a lot of junk.

Most high quality blending shears will have an average cost of $150 – $350. Of course, you can spend more if you like. Your equipment is an investment in your career. You may not need the Rolls-Royce when you first start out – but you do need something that is reliable and dependable. Luckily, there are many styles and varieties from which to choose.

The difference between a good stylist and a great stylist is that they know how to fix mistakes. Every one of us makes them. Having a nice collection of thinning and blending shears will be the erasers you need when that “oops!” happens.

What are your favorite shears? What do you look forward to shopping for when you go to Hershey? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~ Melissa

It’s hard to think about scheduling for the holidays with apples still growing bright on the trees and pumpkins still turning orange in the fields. Warm weather makes it hard to start thinking about holiday plans. What if I told you that this is the perfect time to avoid holiday stress?

The secret to avoiding holiday madness is to put your festive season pre-booking plans into gear before the chill hits the air. Are you surprised? It’s true! Here is an added perk to pre-booking holiday appointments. ‘Tis the season to guarantee the typically quiet months of January and February are lively and robust. This is the perfect time to ensure you have a holly, jolly, and profitable grooming season.

When you count it out, we are not that far out from many prime holidays. In just six short weeks it will be Halloween. In 10 weeks we celebrate Thanksgiving in the United States. In about 15 weeks we will celebrate Christmas and Hanukkah. All of these holidays revolve around friends and family.

One of the biggest ways to eliminate being frazzled by all the holiday pressures is to get organized, now. The last thing your clients want to worry about is having their four-legged fur baby looking unkempt and bedraggled as friends and family enter their homes to celebrate the season.

Years ago we discovered that pre-booking was a great way to get control of our salon schedule. It offered a great benefit to our customers, as well. We even found a few hidden bonuses. One of those bonuses was shortening the time frame between appointments on our five and six-week clients. Our customers often opted to shave off a week or two from their regular schedule just to make sure their dog was looking fresh and festive. By doing so, the added revenue dropped directly to our bottom line. Another bonus was the generosity of tips around the holiday season. The third bonus was our ability to pre-book into the typically slower January and February appointment time frames here in Michigan. When done correctly, our January and February can be some of our more profitable months.

So how do you kick this off?

Start by going through your client list. Identify your premiere clients. You know who they are – the clients that book regular appointments every one, two, three, four, five, and six weeks. You will start pre-booking appointments based on the frequency your clients typically come into the salon.

Once you have them identified, it’s time to pick up the phone and get them scheduled. I consider it a courtesy call to our most important and regular clients.

Your weekly and bi-weekly clients should have automatic standing appointments throughout the entire year. Those clients are your most valued premier customers. Confirm all of their appointments. They should be dropped into the schedule first, getting premium appointment choices. Once all your one and two-week clients are booked, move to your three-week clients. If they do not already have pre-scheduled appointments through the holiday season, pick up the phone to get them scheduled. Continue to move down the list to the four-week clients. Finish up with your five- and six-week clients.

By the time you are done, you will have very few appointments left. Why? Because you’ve done such a good job taking care of your most valuable clients. If you do have any appointments left, you can be selective about what you take. You will have the control and confidence to know what can be done or what needs to go on to a cancellation list or when you simply need to say, “I’m sorry, but we are full.”

Once the schedule is set – stick to your guns. Sure, the holiday season can be extremely profitable for grooming establishments, but do you really need to push yourself beyond your limits?

No. Not if you value your mental and physical health.

Once you get into the final countdown in November and December, looking forward six weeks will be January and February. Before those clients leave, they should have their January and February appointments pre-booked. If you struggle to get clients to pre-book during the colder months, think about incentives to help encourage pre-booking. Maybe it’s a discount off their next grooming. Maybe it’s a free add-on, upsell, or spa treatment. Get creative – but make sure you’re ready to offer the incentive at checkout to get those deep winter appointments booked.

Don’t forget, the holiday season is about friends and family. You have a right to enjoy them, too. How can you fully enjoy family time when you’re totally drained? Some of you may miss festivities altogether! I can’t tell you how many Christmas Eve’s and even Christmas days I totally missed because I was simply exhausted. Most successful groomers have to learn this lesson the hard way – including myself!  Don’t believe me? Click here to check out my video on Learn2GroomDogs.com!

When you have a pre-booking priority system, you are in control. You’ll be able to recapture your holiday spirit and sanity – and so will your team!

Remember, as the holidays draw closer, the dogs get easier. Typically, these are the one- to three-week regularly scheduled pets. Simple spruce-ups are usually all that’s needed to make them look amazing for their families.

This system works best when you start pre-booking in September. Don’t wait. You’ll thank me later when you have time to enjoy loved ones and some holiday cheer.

What steps do YOU take? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~ Melissa

Everyone loves do a good job. We like the way it feels to excel and to please other people. For some, doing well is a starting point – they yearn for more.  Do you know the steps and work it takes to go from good to great?

What are your goals? Do you admire today’s top competitive pet stylists? Maybe you have your sights on certification. Do you have a dream of someday becoming a certified master groomer or pet stylist? Maybe you hope to become a member of GroomTeam USA or represent your country in world team competition?

Maybe your aspirations have nothing to do with competitive styling. Maybe your goal is winning the trust and respect of pet owners, turning them into regular clients.

They’re all worthy goals – and guess what? It’s not as hard as you think. There is no complicated recipe. But there is a secret.

Focus on the fundamentals.

Success is all about the fundamentals. The fundamentals are the little things. The ordinary things. And often, they are the tedious things. But to be the best you must master them. You must become a master of those ordinary, everyday tasks. With every act of greatness, whether in sports, business, the arts, or in pet grooming, the best of the best achieve extraordinary feats by doing ordinary things with amazing consistency, commitment, and focus.

What are the fundamentals in dog grooming?

It means perfecting the core skills: bathing, drying, brushing, fluffing, and dematting. It’s also clipping, scissoring, as well as understanding basic structure and anatomy. It means having solid and safe handling skills.

As a professional pet groomer and stylist, we get to practice these skills all the time. In fact, many of us practice them every single day. World-class pet stylists don’t master their craft by working every day on perfect dogs with fabulous coats in perfect condition. For many of them, the only time they work on a “perfect dog” is in the ring – and under the pressure of competition. Even then, there is no such thing as a perfect dog. Every dog has its flaws – even the perfect ones.

Top stylists know it takes years of practice with everyday pets to master the fundamentals. Winning doesn’t just happen on the day of the competition. Winning is a result of dedication and hard work. The trophy is a product of training, study, and sacrifice. You cannot earn a high grade in certification testing on testing day, alone. Winning or earning high grades on your practical skills tests starts in every bathtub and on every grooming table, every day. There is no such thing as an overnight success. Typically, it takes years of uncountable numbers of hours of dedication to the craft.

Practice, in itself, is not enough. In order to truly succeed you need to follow this rule: Perfect Practice Makes Perfect. If you are not practicing the fundamentals correctly, you’re wasting your time. Clients will not return if your work is sub-par. Awards will not be given. High test scores will be out of reach.

With so many variables with pet grooming, where do you start? What coaching or training technique should you trust? How do you learn the RIGHT skills?

Start at the ground floor and learn from the masters. The information is out there. You will find it in:

• magazines
• books
• clinics
• workshops
• seminars
• schools
• trade shows
• conformation dog shows
• obedience classes
• grooming competitions
• videos
• blogs

Research online. Talk to vendors and manufacturers. Work with a mentor, a coach, a consultant. Look. Listen. Learn.  But don’t blindly trust everything you find – check references whenever possible. Today, there is a lot of information out there – unfortunately not all of it is good information! Talk to the experts to make sure the material you are learning is correct and safe.

As you learn, take it one small step at a time. Dissect every step. Break it down. For every technique there are micro steps to learn to perfect any skill. Study those micro steps.

Start at the very beginning just like with a long flight of stairs. You start at the bottom, taking one step at a time. Mastering the fundamentals is a lot like a staircase. Jumping ahead or skipping steps will not get you ahead any faster. In fact, missing steps is way more detrimental to a career than staying on course dealing with each step moving up the flight of stairs.

With every step along the way, you are creating a knowledge base. It will continue to grow with your career. It is paramount for any pet professional to have fabulous pet handling skills to build trust with our furry clients while keeping them safe. Another area that is critical to any successful pet groomer or stylist is learning the finer details of structure and anatomy.

The key is to focus on improving each day, taking the necessary steps. If you incrementally improve each day, each week, each month, each quarter – by the end of the year you will see remarkable results and growth. Over time, by committing to this process, the best develop their skills and enhance their performance as they strive for excellence and achieving perfect execution.

If you want to be at the very top of your game, to become one of the best professional pet groomers/stylists in your town, in your state, in your country, you need to practice perfect fundamentals. Every. Single. Day. You don’t need to have perfect pets to make this happen. Grooming everyday pets offers an abundant opportunity to practice the fundamentals.

Your success doesn’t necessarily mean winning the award or scoring a high grade. Sometimes success means having a full appointment book with happy customers. That’s what truly makes a successful grooming business.

What steps do YOU take? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~ Melissa

(Welcome to my blog!  This week, my marketing expert, Joelle Asmondy, will be filling in for me.  Joelle is a whiz with marketing and is a firm believer in education.  Enjoy!)

I was at one of our industry’s amazing trade shows recently and had a brief but memorable exchange with a lady that walked past our booth. I wished her a good morning and without turning her head, she glanced at the table in front of me and the many books we had on display. Never breaking stride, she dismissed me with a quick,
“I’ve been in this business for 28 years – I’m good.”

“What a blessing that she has been in business that long!” I thought. “AND that she still comes to trade shows! She must really love the work she does!” I was so impressed that for a second I didn’t realize the subtext of our “conversation.”

“I don’t need to learn anything else.”

Wait – what?!

It was such a quick encounter, but I can’t stop thinking about it. I’ve replayed it over and over in my head. This morning I finally realized why this struck such a chord with me.

When I was working my way through college, I worked for several months in a plastics assembly plant. The work wasn’t hard and I actually enjoyed working with my hands, but I could see the lifeless glaze in the eyes of my co-workers who had been at the job for years – and would probably never leave. They had done the same tasks at the same stations for years. There was no challenge in it for them anymore. They would fall into trance-like states while working. This was not the same look I got when I lost myself in a painting I was working on, when time fell away and I lost track of my surroundings until I came up for air. This was different. For them, everything was the same, with nothing to stimulate or relieve the mindless repetition until lunch time. There was no joy and no pride in what they were doing. It was just a job – something to be done for a paycheck.

Dog grooming, like anything else, has routines. It’s how we maintain consistency, quality, and safety. However, I just can’t imagine being satisfied with doing things the same way, every day, for the rest of my life. After all, technology changes. Breed standards evolve. Styles change. People certainly change. How can anyone in an industry as rich and diverse as ours possibly think that there is nothing more to learn, nothing to be gained by looking at something anew?

“I’m good.”

Anyone in sales or who works a trade show will tell you that you have to accept hearing, “no” more than you hear, “yes.” Was this person just telling me that she didn’t want to spend her money with us? Possibly. Maybe she had other priorities – shampoo, sharpening, new shears – that needed the cash in her wallet. I respect that. The difference is the deferral she gave. It wasn’t, “I already have that,” or “No thanks,” or even, “Leave me alone.” I have a very strong feeling that, had I offered the books for free, I would still have been met with, “I’m good.”

“I’ve been in this business for 28 years….”

I love it when people stop by to tell us how long they’ve been grooming – and that they still love learning new things. I love it because I know they’re happier in their lives. There’s something about trying new things and embracing change that stimulates us and makes us thrive, not just live. Think about the last time you experimented with a new technique. Maybe you tried Asian Fusion for the first time and your customer LOVED it? Maybe you learned a different scissoring method that saved time and effort which enabled you to groom another dog each day – or to go home a little earlier? Maybe you tried a new shampoo that reduced the amount of time you had to spend brushing a tangled pet and your arms weren’t so tired every night?

Whatever it was, it happened because you were open to learning something new. Does that mean you HAVE to go out and buy our books? Of course not (although we wouldn’t mind!). Don’t automatically short-change yourself because you’ve been at it for years. There is always something new to be learned and so much more to life than just slogging through the days.

Successful people know that learning is the key to their success. “If you settle back and decide that you’ve learnt everything you need to know about running a business, about succeeding in your career or about managing and motivating your team … you’ll lose out to competitors who have a passion for learning.”

So true.

It may not be easy or convenient to learn new things. It takes time to adapt to new things until the change feels natural – but isn’t it worth it? Best friends were strangers at first. Think of all the movies you might have missed, the books you’d never read, and the amazing food you’d never have experienced if you’d never tried anything new. I try new things every day and I can honestly say that because of it…

“I’m good.”

Whether you are looking to certify, enter a grooming competition, or other highly visible display, the seasoned pros seem to have total control over their situation: calm, cool, and collected in their thoughts.