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Making the Most of a Seminar

When you attend trade shows and clinics, preparing in advance can help you make the most of this experience. Seminars are a great way to improve your skills and recharge your batteries. Meeting your mentors and soaking up their knowledge is a fantastic opportunity, and if you can see and hear them in action, it maximizes the experience. When you know what you need and what you hope to get out of the session, you can better prepare yourself to squeeze out as much as you can from your time together.

1. Step into the session with a very open mind.

If you are young and fresh to the industry, the amount of information that you get can be intimidating. Listen, take notes, and soak up every bit of knowledge that you can. Sometimes that may mean suspending what you know in order to make room for something new. Trying new techniques or ideas can be uncomfortable just because you’ve never tried it before. Keeping an open mind enables you to break from your routine to get different results. With time and practice, the awkwardness goes away and you become more efficient. Remember: having more tools, techniques, and knowledge allows you to have multiple approaches to a problem.

2. Make efficient use of the time available.

Many trainers at these sessions have limited time. They are often rushing from one obligation to another – judging competitions, speaking in seminars, or providing hands-on clinics. If they can, many will take the time to answer your questions. If you know what you need to ask, it helps you make the best use of the brief time you may have together. Be prepared – write down your questions in advance so you don’t forget something important or stumble over your words. Being ready to participate in the learning experience helps you make the best use of the session – and the presenter will respect you for it.

3. Don’t be nervous – plan ahead.

With so much to see and do at trade shows, it’s easy to feel overwhelmed. Break out the catalog and study the floor plan before you arrive. Map out your plan of attack to make sure you get to everything you need to see. Some shows have free apps you can download to help make the most out of your experience. Know the schedule of events so you don’t miss that speaker you’ve been hoping to see. Sometimes it’s good to go to shows like this with a friend – divide and conquer, then compare notes later.

As your knowledge and skills advance, the clinics won’t be as daunting. They will become a great way for you to fine-tune your skills. You can begin to network and exchange thoughts with others in the industry who can provide insight when you need it. Plus, these types of functions are a great way to invigorate your career.

These principles remain valid for many forms of advanced learning in the pet grooming industry. Maybe you don’t have the opportunity to do a hands-on training session. There is a wealth of information to learn from these all-star pet stylists. You might be in the audience at a trade show, pet grooming competition or watching a grooming video lesson featuring one of these top stylists. The better you can execute the core skills with your everyday grooming, the easier it will be to successfully transfer their lessons to your own grooming table.

If you are not as accomplished as these award-winning and highly successful pet groomers are – take note. You can learn a lot from their well-developed skills. Learning new skills, tips, and tricks make grooming pets all that more fun!

What do you attend at trade shows? What do you look forward to shopping for when you go to Hershey? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~ Melissa

Thinning Shears are the Pet Stylist’s Eraser

Are you thinking about upgrading any of your pet grooming tools? For many dog groomers, The Groom Expo in Hershey, PA that is coming up later this month is a perfect time to see and test new items for your tool kit. If you are saving your tip money to buy new thinning shears, this blog is for you!

Thinning shears (or blending shears) are the best-kept secrets in the grooming world. Used properly, they can make mistakes much less noticeable. For a new stylist, this is one of the first shears I always recommend upgrading in your toolbox.

It doesn’t matter how long you’ve been grooming or how talented you are as a pet stylist – sometimes you just need a little help. An “oops” can occur at any time. Mistakes happen.

Maybe there is a spot on the coat that you just can’t get smooth. Maybe there is tracking in the coat from the clippers or guard comb. You may have left scissor marks in the coat – or a hole in the coat you accidentally made with clippers or scissors. You might even be working with a dog that will not hold still long enough to work safely with clippers or scissors – leaving the coat rough and jagged.

Thinning shears can be your savior. They erase rough spots. They blend out jagged edges. They smooth out transition areas. They fix mistakes.

The difference between a good stylist and a great stylist can be determined by how much value they place on their blending shears.

Stylists that understand the value of this type of shear will invest in multiple pairs. Just like straight edge shears, there are wide varieties from which to choose. Some are for more general use while others have more specific usage. The key is to know how you want to use the shear. Do you need it for light wispy coats? Drop coats? Terrier styling? Working around the head or eye area or dealing with large surface areas? There is a blender to fit every single one of these needs.

I always suggest you personally try out thinning shears before you purchase them. Just like Colin Taylor says, shears are like shoes. You need to find the ones that fit you! They have to fit properly as well as cut smoothly and run effortlessly in your hands.

So how do you narrow down your choices? Ask. Find out what other groomers and stylists are using. Determine which thinning shears they rely on every day in their salons. Believe me, they have opinions! There are lots of fabulous thinning shears out there – but there’s also a lot of junk.

Most high quality blending shears will have an average cost of $150 – $350. Of course, you can spend more if you like. Your equipment is an investment in your career. You may not need the Rolls-Royce when you first start out – but you do need something that is reliable and dependable. Luckily, there are many styles and varieties from which to choose.

The difference between a good stylist and a great stylist is that they know how to fix mistakes. Every one of us makes them. Having a nice collection of thinning and blending shears will be the erasers you need when that “oops!” happens.

What are your favorite shears? What do you look forward to shopping for when you go to Hershey? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~ Melissa

Why Should I Schedule Holiday Appointments in September?

It’s hard to think about scheduling for the holidays with apples still growing bright on the trees and pumpkins still turning orange in the fields. Warm weather makes it hard to start thinking about holiday plans. What if I told you that this is the perfect time to avoid holiday stress?

The secret to avoiding holiday madness is to put your festive season pre-booking plans into gear before the chill hits the air. Are you surprised? It’s true! Here is an added perk to pre-booking holiday appointments. ‘Tis the season to guarantee the typically quiet months of January and February are lively and robust. This is the perfect time to ensure you have a holly, jolly, and profitable grooming season.

When you count it out, we are not that far out from many prime holidays. In just six short weeks it will be Halloween. In 10 weeks we celebrate Thanksgiving in the United States. In about 15 weeks we will celebrate Christmas and Hanukkah. All of these holidays revolve around friends and family.

One of the biggest ways to eliminate being frazzled by all the holiday pressures is to get organized, now. The last thing your clients want to worry about is having their four-legged fur baby looking unkempt and bedraggled as friends and family enter their homes to celebrate the season.

Years ago we discovered that pre-booking was a great way to get control of our salon schedule. It offered a great benefit to our customers, as well. We even found a few hidden bonuses. One of those bonuses was shortening the time frame between appointments on our five and six-week clients. Our customers often opted to shave off a week or two from their regular schedule just to make sure their dog was looking fresh and festive. By doing so, the added revenue dropped directly to our bottom line. Another bonus was the generosity of tips around the holiday season. The third bonus was our ability to pre-book into the typically slower January and February appointment time frames here in Michigan. When done correctly, our January and February can be some of our more profitable months.

So how do you kick this off?

Start by going through your client list. Identify your premiere clients. You know who they are – the clients that book regular appointments every one, two, three, four, five, and six weeks. You will start pre-booking appointments based on the frequency your clients typically come into the salon.

Once you have them identified, it’s time to pick up the phone and get them scheduled. I consider it a courtesy call to our most important and regular clients.

Your weekly and bi-weekly clients should have automatic standing appointments throughout the entire year. Those clients are your most valued premier customers. Confirm all of their appointments. They should be dropped into the schedule first, getting premium appointment choices. Once all your one and two-week clients are booked, move to your three-week clients. If they do not already have pre-scheduled appointments through the holiday season, pick up the phone to get them scheduled. Continue to move down the list to the four-week clients. Finish up with your five- and six-week clients.

By the time you are done, you will have very few appointments left. Why? Because you’ve done such a good job taking care of your most valuable clients. If you do have any appointments left, you can be selective about what you take. You will have the control and confidence to know what can be done or what needs to go on to a cancellation list or when you simply need to say, “I’m sorry, but we are full.”

Once the schedule is set – stick to your guns. Sure, the holiday season can be extremely profitable for grooming establishments, but do you really need to push yourself beyond your limits?

No. Not if you value your mental and physical health.

Once you get into the final countdown in November and December, looking forward six weeks will be January and February. Before those clients leave, they should have their January and February appointments pre-booked. If you struggle to get clients to pre-book during the colder months, think about incentives to help encourage pre-booking. Maybe it’s a discount off their next grooming. Maybe it’s a free add-on, upsell, or spa treatment. Get creative – but make sure you’re ready to offer the incentive at checkout to get those deep winter appointments booked.

Don’t forget, the holiday season is about friends and family. You have a right to enjoy them, too. How can you fully enjoy family time when you’re totally drained? Some of you may miss festivities altogether! I can’t tell you how many Christmas Eve’s and even Christmas days I totally missed because I was simply exhausted. Most successful groomers have to learn this lesson the hard way – including myself! Don’t believe me? Click here to check out my video on Learn2GroomDogs.com!

When you have a pre-booking priority system, you are in control. You’ll be able to recapture your holiday spirit and sanity – and so will your team!

Remember, as the holidays draw closer, the dogs get easier. Typically, these are the one- to three-week regularly scheduled pets. Simple spruce-ups are usually all that’s needed to make them look amazing for their families.

This system works best when you start pre-booking in September. Don’t wait. You’ll thank me later when you have time to enjoy loved ones and some holiday cheer.

What steps do YOU take? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~ Melissa

Perfect Practice Makes Perfect

Everyone loves do a good job. We like the way it feels to excel and to please other people. For some, doing well is a starting point – they yearn for more. Do you know the steps and work it takes to go from good to great?

What are your goals? Do you admire today’s top competitive pet stylists? Maybe you have your sights on certification. Do you have a dream of someday becoming a certified master groomer or pet stylist? Maybe you hope to become a member of GroomTeam USA or represent your country in world team competition?

Maybe your aspirations have nothing to do with competitive styling. Maybe your goal is winning the trust and respect of pet owners, turning them into regular clients.

They’re all worthy goals – and guess what? It’s not as hard as you think. There is no complicated recipe. But there is a secret.

Focus on the fundamentals.

Success is all about the fundamentals. The fundamentals are the little things. The ordinary things. And often, they are the tedious things. But to be the best you must master them. You must become a master of those ordinary, everyday tasks. With every act of greatness, whether in sports, business, the arts, or in pet grooming, the best of the best achieve extraordinary feats by doing ordinary things with amazing consistency, commitment, and focus.

What are the fundamentals in dog grooming?

It means perfecting the core skills: bathing, drying, brushing, fluffing, and dematting. It’s also clipping, scissoring, as well as understanding basic structure and anatomy. It means having solid and safe handling skills.

As a professional pet groomer and stylist, we get to practice these skills all the time. In fact, many of us practice them every single day. World-class pet stylists don’t master their craft by working every day on perfect dogs with fabulous coats in perfect condition. For many of them, the only time they work on a “perfect dog” is in the ring – and under the pressure of competition. Even then, there is no such thing as a perfect dog. Every dog has its flaws – even the perfect ones.

Top stylists know it takes years of practice with everyday pets to master the fundamentals. Winning doesn’t just happen on the day of the competition. Winning is a result of dedication and hard work. The trophy is a product of training, study, and sacrifice. You cannot earn a high grade in certification testing on testing day, alone. Winning or earning high grades on your practical skills tests starts in every bathtub and on every grooming table, every day. There is no such thing as an overnight success. Typically, it takes years of uncountable numbers of hours of dedication to the craft.

Practice, in itself, is not enough. In order to truly succeed you need to follow this rule: Perfect Practice Makes Perfect. If you are not practicing the fundamentals correctly, you’re wasting your time. Clients will not return if your work is sub-par. Awards will not be given. High test scores will be out of reach.

With so many variables with pet grooming, where do you start? What coaching or training technique should you trust? How do you learn the RIGHT skills?

Start at the ground floor and learn from the masters. The information is out there. You will find it in:

magazines
books
clinics
workshops
seminars
schools
trade shows
conformation dog shows
obedience classes
grooming competitions
videos
blogs

Research online. Talk to vendors and manufacturers. Work with a mentor, a coach, a consultant. Look. Listen. Learn. But don’t blindly trust everything you find – check references whenever possible. Today, there is a lot of information out there – unfortunately not all of it is good information! Talk to the experts to make sure the material you are learning is correct and safe.

As you learn, take it one small step at a time. Dissect every step. Break it down. For every technique there are micro steps to learn to perfect any skill. Study those micro steps.

Start at the very beginning just like with a long flight of stairs. You start at the bottom, taking one step at a time. Mastering the fundamentals is a lot like a staircase. Jumping ahead or skipping steps will not get you ahead any faster. In fact, missing steps is way more detrimental to a career than staying on course dealing with each step moving up the flight of stairs.

With every step along the way, you are creating a knowledge base. It will continue to grow with your career. It is paramount for any pet professional to have fabulous pet handling skills to build trust with our furry clients while keeping them safe. Another area that is critical to any successful pet groomer or stylist is learning the finer details of structure and anatomy.

The key is to focus on improving each day, taking the necessary steps. If you incrementally improve each day, each week, each month, each quarter – by the end of the year you will see remarkable results and growth. Over time, by committing to this process, the best develop their skills and enhance their performance as they strive for excellence and achieving perfect execution.

If you want to be at the very top of your game, to become one of the best professional pet groomers/stylists in your town, in your state, in your country, you need to practice perfect fundamentals. Every. Single. Day. You don’t need to have perfect pets to make this happen. Grooming everyday pets offers an abundant opportunity to practice the fundamentals.

Your success doesn’t necessarily mean winning the award or scoring a high grade. Sometimes success means having a full appointment book with happy customers. That’s what truly makes a successful grooming business.

What steps do YOU take? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~ Melissa

Do I Really Need to Learn Anything Else?

(Welcome to my blog! This week, my marketing expert, Joelle Asmondy, will be filling in for me. Joelle is a whiz with marketing and is a firm believer in education. Enjoy!)

I was at one of our industry’s amazing trade shows recently and had a brief but memorable exchange with a lady that walked past our booth. I wished her a good morning and without turning her head, she glanced at the table in front of me and the many books we had on display. Never breaking stride, she dismissed me with a quick,
“I’ve been in this business for 28 years – I’m good.”

“What a blessing that she has been in business that long!” I thought. “AND that she still comes to trade shows! She must really love the work she does!” I was so impressed that for a second I didn’t realize the subtext of our “conversation.”

“I don’t need to learn anything else.”

Wait – what?!

It was such a quick encounter, but I can’t stop thinking about it. I’ve replayed it over and over in my head. This morning I finally realized why this struck such a chord with me.

When I was working my way through college, I worked for several months in a plastics assembly plant. The work wasn’t hard and I actually enjoyed working with my hands, but I could see the lifeless glaze in the eyes of my co-workers who had been at the job for years – and would probably never leave. They had done the same tasks at the same stations for years. There was no challenge in it for them anymore. They would fall into trance-like states while working. This was not the same look I got when I lost myself in a painting I was working on, when time fell away and I lost track of my surroundings until I came up for air. This was different. For them, everything was the same, with nothing to stimulate or relieve the mindless repetition until lunch time. There was no joy and no pride in what they were doing. It was just a job – something to be done for a paycheck.

Dog grooming, like anything else, has routines. It’s how we maintain consistency, quality, and safety. However, I just can’t imagine being satisfied with doing things the same way, every day, for the rest of my life. After all, technology changes. Breed standards evolve. Styles change. People certainly change. How can anyone in an industry as rich and diverse as ours possibly think that there is nothing more to learn, nothing to be gained by looking at something anew?

“I’m good.”

Anyone in sales or who works a trade show will tell you that you have to accept hearing, “no” more than you hear, “yes.” Was this person just telling me that she didn’t want to spend her money with us? Possibly. Maybe she had other priorities – shampoo, sharpening, new shears – that needed the cash in her wallet. I respect that. The difference is the deferral she gave. It wasn’t, “I already have that,” or “No thanks,” or even, “Leave me alone.” I have a very strong feeling that, had I offered the books for free, I would still have been met with, “I’m good.”

“I’ve been in this business for 28 years….”

I love it when people stop by to tell us how long they’ve been grooming – and that they still love learning new things. I love it because I know they’re happier in their lives. There’s something about trying new things and embracing change that stimulates us and makes us thrive, not just live. Think about the last time you experimented with a new technique. Maybe you tried Asian Fusion for the first time and your customer LOVED it? Maybe you learned a different scissoring method that saved time and effort which enabled you to groom another dog each day – or to go home a little earlier? Maybe you tried a new shampoo that reduced the amount of time you had to spend brushing a tangled pet and your arms weren’t so tired every night?

Whatever it was, it happened because you were open to learning something new. Does that mean you HAVE to go out and buy our books? Of course not (although we wouldn’t mind!). Don’t automatically short-change yourself because you’ve been at it for years. There is always something new to be learned and so much more to life than just slogging through the days.

Successful people know that learning is the key to their success. “If you settle back and decide that you’ve learnt everything you need to know about running a business, about succeeding in your career or about managing and motivating your team … you’ll lose out to competitors who have a passion for learning.”

So true.

It may not be easy or convenient to learn new things. It takes time to adapt to new things until the change feels natural – but isn’t it worth it? Best friends were strangers at first. Think of all the movies you might have missed, the books you’d never read, and the amazing food you’d never have experienced if you’d never tried anything new. I try new things every day and I can honestly say that because of it…

“I’m good.”

Make it a great week!

~ Joelle Asmondy

Are YOU still learning? What inspires you to keep educating yourself? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

8 Ways to Beat Anxiety

Whether you are looking to certify, enter a grooming competition, or other highly visible display, the seasoned pros seem to have total control over their situation: calm, cool, and collected in their thoughts.

Looks, however, can be deceiving. Beneath the surface of total control, even the most seasoned, show-savvy competitors get butterflies in their stomachs. They experience the same sort of show jitters and performance anxiety that plagues those who compete at lower levels. But seasoned stylists eventually learn to use those gut-churning sensations to their advantage. They productively channel their nervous energy rather that allow negative thoughts and feelings to overwhelm them and interfere with their performance.

Everyone gets nervous – it’s normal. Even the elite in the pet styling world become nervous but they learn to work with it. You have to train yourself to like the feeling and see it as an asset.

Performance anxiety reveals itself in many forms:

stomach misery
sweating
shortness of breath
fidgeting
tension throughout the body
chattiness
uncharacteristic silence

Some stylists are wracked with anxiety from the moment they wake up the day of the competition or certification, others get a burst of butterflies just before entering the stage.

No matter how or when performance anxiety occurs, it usually is fueled by the fear of failure. Many stylists place great pressure on themselves to do well. Others feel compelled to do everything in their power not to disappoint their employers, fellow staff members, or family members. Those who enter the contest arena or testing site with a client dog have the added responsibility to do a good job to please the owner. Some groomers are deathly afraid of embarrassing themselves in front of an audience.

To a certain degree, many people are predisposed to being overly anxious. It’s a part of their persona and temperament, just as some folks are normally laid-back or unflappable.

Actually there’s little difference physiologically between excitement and fear. While one person says, “Oh boy, here I go!” the next person is saying “Oh no, here it comes again.” The feelings are much the same. The difference is that one is positive while the other is negative.

Those who work through anxiety may be nervous prior to performing, but they are able to set aside the negative feelings and focus on the skills they need when it’s time to compete or start testing. In contrast, stylists who can’t get past their nervousness extract less and less pleasure from competing or testing. Worse still, performance anxiety can crush confidence and divert attention for completing the familiar steps of an established trim, which reinforces the feeling of being unprepared.

Because dogs are highly attuned to our feelings, they can sense when something is amiss with a groomer’s emotions. Although some dogs are not rattled by what they sense from their handlers, others become increasingly anxious, especially when they are already distracted by the sights and sounds of unfamiliar surroundings.

Set Yourself Up to Succeed
Select a good dog you feel comfortable working with, choose a trim you are familiar with, and study high quality reference material.
Know More Than Enough
You’ll be more likely to succeed when you start at lower level that’s less challenging than what you are accustomed to at home, whether that means choosing a simple trim to execute, a smaller dog to work on, or a better coat to scissor. Everything you do should be easier, not more difficult, when you’re in a show or testing atmosphere: that’s what builds confidence.
Have a Dress Rehearsal
Attend small clinics or go to a trade show or conformation dog show and hire a seasoned competitor to be your coach. Videotaping yourself adhering to the time restraints of typical grooming class is highly beneficial as well.
Get Focused
To heighten awareness of the specific challenges that lie ahead, plan your trimming process on the dog. Dissect the time you have allotted for each area of the dog, visualize the finished profile you want to create – see the velvet scissor finish. Think through the entire haircut, don’t just start whacking off hair and hope for a positive outcome.
Be Positive
Negative thoughts take a toll on your mood as well as your confidence, and they can inadvertently slip you up at an inopportune moment. Concentrate on modifying your thoughts in a positive tone. Remind yourself to keep your shoulders relaxed, your hand smooth and steady, and move with your hips and knees when you are scissoring.
Visualize Success
Imagery is more powerful than internal dialog or self-statements when it comes to helping a person access his or her internal resources. For that perfectly scissored coat, think of crushed velvet. Or visualize a photo or a drawing of the perfect dog you want to create. Close your eyes and take deep breaths envisioning the image perfectly in your mind. Focus on a positive image rather than thinking about failure or a disaster.
Take a Break
When all your preparations are accomplished – your dog is bathed and fluffed, you’re dressed to step into the ring, your tools are in order – give yourself a break from the hustle and bustle of the competitive environment and take a few moments to gather your thoughts.
Be Kind to Yourself
Everyone wants to win but facts are facts and the placements only go so high. When I would head to the ring, I always wanted to give my best performance, but I’d play a mind-game with myself too; I would say to myself “Melissa, what’s the worst thing that could happen?” The answer was always, “I could be out of the placements with my dog. I’ve dealt with a lot worse…” One of the best learning tools you’ll ever get is personal critiques from seasoned pros. The grooming tips you can pick up at a show are invaluable to your career as you gain grooming knowledge.

Feeling you can compete with confidence allows you to enjoy the experience. You may always have to work at managing your nerves, but as your self-assurance grows and you learn to channel your thoughts productively into your performance, your anxiety will dissipate. And when you’re done competing, you may even think, “That really wasn’t so bad after all.”

Get used to your anxiety. Don’t be rattled by the way it makes you feel. Embrace it and eventually you’ll discover how to use it to put your best foot forward in every competition.

How do YOU beat the butterflies? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy Trimming!

~ Melissa

How to be an Indispensable Groomer’s Assistant

It always shocks me when a competitor or a workshop participant presents me with a DIRTY DOG for evaluation. A dirty dog?! No joke – it happens all the time.

Nails are not trimmed correctly.Coats are not dried properly or completely.

…or worse yet, there are still mats and tangles left in the coat.

It’s not good grooming but I see all the time. Not only in the ring or at hands-on events, but in salons, too.

To me, bathing and drying are the most critical parts of any groom. One bather can make or break your entire grooming department.

Here are 7 skills I look for in an indispensable groomers’ assistant (AKA the bather!) All 7 of these skills must be MASTERED if you want to be highly valued in your grooming salon, if you want to move ahead in your career, or before you can gather loads of glowing clients.

Be able to identify popular breeds

Anybody working professionally with pets needs to be able to identify the top 15 or 20 breeds that regularly come into your salon. It’s the fastest way for groomers to be able to communicate to one another.

Be able to handle pets safely and compassionately

How many times have you heard others (or maybe even yourself) say, “This dog is driving me nuts!” Impatient treatment of a pet is never acceptable. If you lose control, you can bet that you won’t have clients for long. Being able to understand canine body language is job requirement #1. If you are going to win the pet’s trust and cooperation, you must be able to speak its language. It will keep you and the pet safe. It will also make the entire experience much more enjoyable for all parties.

Understand the many different coat types found on individual pets

Each coat type has special needs that need to be addressed in the bathing and drying process to get the best results. A Beagle has different bathing and drying needs than a Standard Poodle. The same holds true with a coat on a Golden Retriever or an Airedale Terrier. A talented bather will instantly be able to identify dogs that possess simple coats or dogs that are going to be time-consuming and a challenge.

Bathe the dogs until their coats squeak

If they don’t squeak, they are not clean.

Period.

This is the foundation of every fabulous grooming job. I cannot stress its importance enough. There are many products on the market to help achieve superior results in only one or two baths. Even if you use the best shampoos on the market, the dog will not get squeaky clean unless they are rinsed thoroughly. Rinse until the water runs clear and you hear the “squeak” when you push the water through the coat. And not just the easy to see or reach parts. Get soap and water to the undercarriage, under the ears, and the special parts. If the whole dog isn’t clean – it’s still dirty. Nothing wastes time or money more than having to re-bathe a dog because you didn’t do the job right the first time. There’s an old saying: if you don’t have time to do it right, when will you have time to do it over? Get it right the first time.

Dry the coat to perfection

Most of the time, this will mean utilizing a form of active drying. There are several drying methods and combinations to choose from, based on the coat type, trim, and the pets’ tolerance. Incorrect techniques or careless attention to drying will waste more time than almost anything else in the grooming process. In most cases, high velocity and stretch (or fluff) drying techniques will need to be used to get superior results. Oh, and the pet needs to be bone dry too!

Learn efficient and SAFE brushing techniques

Systematic brushing is the only way to effectively work through a coat and get right down to the skin. Selecting the correct tool for the coat type will be important. Knowing how to hold the tool along and how much pressure to exert is also important. Not enough pressure and you will not be efficient. Too much pressure and you’re going to make the pet uncomfortable and could cause injury. The key is to work methodically and gently over the entire dog – right down to the skin until a wide tooth comb can easily be pulled through the fur.

Nails, ears, and glands

Trimming nails and cleaning ears is just an automatic process when it comes to grooming pets. If it is not done – or not done well – it’s considered sloppy. Clients don’t want to spend their hard-earned money on sloppy work. Stylists executing haircuts should not have to go back and double-check this type of preliminary pre-work. Some salons routinely check and/or express anal glands. Whatever your salon option is, you should follow their guidelines.

Being a bather – or being a groomers’ assistant – can be extremely rewarding. However, it does carry a lot of responsibility. Many of these skills are considered the foundation of all grooming.

Remember: every owner faces a choice when it comes to grooming. They can come to you, do the job themselves, not have the pet groomed all… or go down the road to someone else. Make sure they make the right choice by sticking with you.

What do you look for in a great groomer assistant? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy Trimming!

~ Melissa

Salvage Work

Many of us are seeing a lot of pets that are ready for a great makeover. With that in mind, I thought it was the perfect time to revisit my blog on salvage work.

As many of you know, I’m a big dog person. Working on these large furry dogs that have a huge shedding problem is one of my favorite things to do in a grooming salon. I know, I know, call me crazy – but I just love seeing the transformation in this type of job. Over the years I’ve gotten really quick with the process and rarely cringe, no matter what the size of the dog, nor the condition – I see it as a fun challenge!

My #1 rule is: Never work on a dirty dog. If water can penetrate the coat, let your products do the job.

Working on a dirty dog is not only unpleasant, but it also takes longer to do. Plus, there will be a lot of coat damage and breakage. A dirty coat is dry and brittle. The dirt and dander trapped within the fur makes it more difficult to brush out. Working on a clean coat will be easier for both you and the pet – and much more pleasant.

If there are large chunks that water cannot penetrate, go ahead and break up the tangle using the tool that is safe for the pet. Don’t worry about removing it completely, just break it apart so the water and shampoo can do its job.

Prepare your bathing area. If the dog is exceptionally dirty, use a shampoo especially designed for dirty dogs. Using a follow-up treatment of a skin and coat conditioner after bathing twice (or maybe three times in some areas) will assist with the brush out and dead coat removal during the drying process. Make sure you have all the tools you’ll need to aid in getting the dog clean like rubber curries or scrub brushes. And make sure you have plenty of towels handy. To see my video lesson on salvage work at Learn2GroomDogs.com, click here.

My favorite trick when working with this type of job is to bring my high velocity dryer right into the bathing area (bring your eye and ear protection, too!). With the dog fully lathered, blow the shampoo right off the pets while they are tethered in the tub. The slippery soap will allow the dirt, loose coat, and tangles slide out, being trapped in the shampoo and sticking to the back wall of the tub, minimizing the mess. Not all the shedding coat or mats will be removed but a lot will, making your job easier once you transfer to the drying table. Once you have blown out the pet,follow up with the rinsing process. Repeat this process as many times as necessary to get the dog “squeaky clean.”Once the pet is clean and thoroughly rinsed, apply a skin and coat conditioning treatment before heading to the drying table. Read your directions: some conditioning treatments need to be rinsed out while others do not. Your high velocity dryer and a heavy slicker brush will be your best friends during the drying process.

Rule # 2: Be Methodical and Thorough

First, blow out as much moisture and loose coat at possible with the air flow. Use the highest power setting the pet is comfortable with, and a condenser cone. Once you have pushed as much water and loose fur from the pet, remove the condenser cone, and bring the air flow close to the pet’s skin. “Boost” any loose coat out of the dog by lightly patting the area where the air is striking the skin with a slicker brush.

Continue to work over the dog in a methodical manner until your brush glides through the coat easily and no more loose coat is trapped in the brush.

Rule #3 – ENJOY!

When the dog is complete, it should smell clean and fresh. The coat should be glossy and float freely as the dog moves. There should be an irresistible desire to reach down and bury your hands in a freshly groomed pet.

What are your best methods? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy Trimming!

~ Melissa

Production Bathing & Drying

Pet bathing and drying seems to be a huge time challenge for many professionals. Many of you are all overflowing with pets to bathe during the summer season. I thought this would be a great time to review my time-tested “game.” I loved to play this game whether it was with 8 or 80 dogs a day! I’ve done it both ways and every number in-between over the years.

If you are one of those high volume shops doing 40 – 70 or more pets per day… that’s a lot of toenail trimming no matter how you look at it!! How can you get more done in less time while not letting the quality of the work suffer? Here’s my method – it’s a fast paced game with lots of variables to mix it up every day. After all, whoever thought pet grooming was going to be a boring job?

It’s not a mystery but it is like cooking a meal. The larger and more extravagant the meal (with multiple dishes being served), the more complicated the timing and the choices get to be. With a few dogs, it’s pretty simple – the choices are limited. Add more dogs and the variables increase. Move to a full-blown shop pushing through 50+ dogs and you have something like a full force, successful restaurant that is managed by an experienced head chef. OK, so how do you manage your bathing and drying roster so all the pets are done to the highest degree of quality and proficiency, just like getting multiple dishes to the table all done to perfection and hot?

The Three Basic Rules & Guidelines to Follow

Review all the dogs on your roster for that day or session. This game works best when you have multiple pets arriving at one time so you can stagger them according to coat type, size, and degree of difficulty.

Do your largest and furriest dog first. Something that can be bathed and then lightly high velocity dried to lift and separate the fur. By spending a few minutes with the high velocity dryer on each pet, it allows a clear view of any special needs of that animal while enhancing airflow to the coat once it is placed in an inactive drying situation. Bathe and set up the coat on all the bath and brush pets first, starting with the largest and most time-consuming dogs, working down the line of difficulty to the least difficult of the bath and brush pets. Once all the bath and brush pets are bathed, then proceed with dogs that need active drying to yield the best results

Your goal on all trim dogs is not only to get the pet clean, but the coat needs to be tangle free and as straight as possible for the finished trim. After all the B&B pets are bathed, start washing your trim dogs. Start with the pet that has the heaviest and straightest coat – something that can sit for a few minutes while you bathe your other haircut pets without risking the coat drying before you get to an active drying method. Let the pet sit in a warm place wrapped in a towel. Proceed washing the next pet based on size, coat density and curl factor – less curl hits the tub before a curly coat – curly coats such as Bichons or Poodles go to the tub last. Once all the trim pets are bathed, start drying. The first pet up on the drying table should be the one that has the curliest, but lightest coat since that coat type will dry the quickest. If the coat dries before an active form of drying can take place while the coat is still damp, it will be impossible to remove the curl unless you re-wet the pet. Once the curliest coats have been fluffed dried so they are absolutely straight, move to the next kinkiest or wavy coat type – also weigh in the coat density factor. A lighter or shorter coat will need to go before a heavier or longer coats. A typical example would be that you have two dogs of equal size and similar haircuts like a 1 guard on the body and a fuller leg style. One dog is a Lhasa and the other is a Maltese/Shih Tzu mix. Normally the Maltese cross would have a lighter density of coat than the Lhasa, thus the Maltese mix gets dried before the Lhasa. Continue this process moving from the curliest coats down the line. The key is to get to a coat before it is dry so the heat of the dryer can straighten the fur out. Remember, the goal is always to have a straight, fluffy, mat free coat to finish. Curls and kinks in the fur make it impossible to execute a trim that is smooth and sleek. If a coat gets too dry, it must be re-wetted and the drying process started over.

There are many variations to how this game gets played out to be effective. It is what makes a day interesting to a professional pet stylist. The better you get at this game, the faster you will be able to get through multiple pets without sacrificing quality. Think about what we do in the terms of food. An average home cook should be able to get 2-3 dishes on the table at the same time. A first-class home cook should be able to handle a meal with 4-5 dishes and at least 6 people. Seasoned home entertainers can handle an elaborate holiday meal for 20 with ease. A professional chef will master an entire shift serving over a 100 meals and all their side dishes with it all arriving to the table hot and beautifully prepared.

How far can you push yourself – before you get lost in the order of bathing pets? Test yourself and see how you do. It’s a fun game that can be challenging yet really invigorating. The more dogs, the more fun, and reward when it goes smoothly!

What are your best methods? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy Trimming!

~ Melissa

Who Should You Hire?

Recently, I’ve been hearing a lot of questions when it comes to hiring groomers and stylists. Questions like, “How should I grow my business? Which is better – independent contractors or employees?”

Early in my career I faced the same question. I went the same route as many of you. I was phenomenally successful with my first mobile grooming van in the early 80s. I needed to bring someone on to help handle my client load.

At the time, it was just me. I wore all the hats. My focus was strictly on grooming and growing my business. I didn’t have time to deal with payroll, taxes, and Workman’s Comp. The easiest way for me to handle the situation was to bring on an independent contractor to run a second van. Within a very short time I needed to bring on another van with another independent contractor.

As I was growing the business, my father (who is also a successful businessman) was watching over my shoulder. He heavily questioned my thought process about using independent contractors instead of employees. Just like many of you, I had every excuse in the book as to why independents contractors were better for my business.

“I can’t afford employees.”
“I don’t have time to figure out all the taxes.”
“They supply all their own hand tools.”
“They work without supervision in the vans.”
“Everybody else pays their groomers as independent contractors.”

I was confident I was doing the right thing.

Was I?

I ran like this for a number of years. My business was growing and so was my team. Then I learned about one of my idols who was a very knowledgeable and talented pet stylist who bought an existing and thriving salon.

The IRS had come in for a standard audit of his business. Guess what? They determined all of his independent contractors were actually employees. They went after him for all of the back taxes for the entire team. Years of back taxes. And to make matters even worse – they went after him for all of the back taxes due from the previous owner, as well.

My idol was destroyed – not just financially.

He lost his business.

He lost his house.

He lost his marriage.

He lost everything. He virtually became homeless.

The IRS is not somebody you want to mess with. They can destroy you.

Once I learned of this story, I went back and really looked at how I was running my business.

The company dispatcher booked our contracted stylist’s appointments.
The company dictated what their route needed to be and what time they needed to arrive to the client’s home.
The contracted employees were required to create daily written records of the services provided along with the charges with each appointment. With existing clients, stylists were expected to follow the directions in the trim histories, plus they were required to abide by the established pricing structure.
Checks were made out to my company.
The company set the pricing structure charged for the work done by each stylist.
The contracted employees worked full-time for my company.
The contracted employees were paid weekly commissions based off of their previous week’s sales.
I supplied the van, the tables, dryers, shampoos, vacuums, maintenance on the vans, fuel, and auto insurance on the mobile units.
All vans were stored and dispatched out of my property.
I had the ability to fire them.

Sure, there are a few gray areas. When I reviewed the list of 20 questions the IRS (see the image below) uses to determine whether a team member should be receiving a 1099 or a W-2, I had that deep gut sense I had been working with misclassified workers. I was terrified.

I flipped my team of independent contractors to employees almost instantly and never looked back. My father was immensely relieved with my change of heart – and rightly so.

Yes, having employees was more costly to my business. I made the necessary adjustments. I raised our grooming prices. I hired an office assistant to deal with the weekly payroll. I boosted the level of responsibility of my accountant to deal with taxes on a quarterly basis. We made it work and we continued to thrive.

If you are in the United States, take a look at the questions below. You can click on and print the image to review it more carefully. Answer them honestly. What is your gut telling you?

This is not an area where you can afford to be wrong. Choosing the wrong classification could cost you weeks – if not months – of grief. Maybe you’ll get away with a slap on the wrist. Maybe you’ll have to make up all those back taxes and pay them to the IRS. Or maybe they will come down so strongly you could lose your business. Your home. And even your life as you know it.

Are you willing to take the risk?

Are you in this situation? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy Trimming!

~ Melissa

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