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Time = Money in a Pet Grooming Salon

Professional certified dog groomer grooming a white standard poodle to depict Time = Money in a pet grooming salonTime is money in our business. Sure, we love pets. I don’t know anyone who gets involved in this career who isn’t passionate about animals. Still – time is money. And in this fast paced world, it never seems any of us have enough of either!

My goal is always to turn a small to medium-sized pet in an hour or less; bathe, dry, haircut, and/or finish-work on a bath and brush style pet.

If you are not turning at least a dog an hour, you have an issue somewhere in your routine.

Here are some ideas/methods that allow seasoned pet professionals to hit that goal. Take a read and see if you can identify ideas you can try to help increase your speed in the grooming department. The times given are for small to medium-sized pets.

Prep-Work: 5 – 15 minutes

  • Get the dog to the tub as quickly as possible. In the case of a 6 week or less small pet, 5 minutes would be enough time to do the nails, ears, and privates.
  • On a six-week or more pet, you may take up to 15 minutes to do the prep work. Quickly knock off the bulk of the coat to minimize wash and dry time. But still, no more than 15 minutes.
  • Leave loose matting alone. Soap, lather, conditioners, and high velocity dryers are magic on a clean coat. It will be much easier to remove in the bath and blow out stage.
  • If water cannot penetrate the mat or tangled coat, it needs to be removed prior to bathing.
  • Notice trouble areas whether it be dirt, oil, or matting. Pay attention to those areas when you move through the grooming process and handle them when it would be most effective.

Bathing Time: 5 – 10 minutes

  • Let gravity do the work when wetting a dog down. For smaller dogs, stand them up and let the water run from their shoulders.
  • Don’t worry about getting them TOTALLY soaked if you dilute your shampoo. Diluting shampoo allows for the water to act as a distributing agent of the shampoo, allowing for even saturation.
  • If you are working with a shampoo dilution ratio of 15:1 or more – skip wetting the dog down all together prior to applying shampoo. Just apply the shampoo and water together at the same time.
  • Apply shampoo in the same order, every time. Let gravity do the work. Start at the back, down the legs, under the tail, ears, and face.
  • Use a scrub brush or a rubber curry on very dirty dogs . This works well in exceptionally dirty areas to enhance speed, thoroughness, and ease of cleaning.
  • If washing twice, don’t worry about getting every trace of shampoo from the coat on the first rinse, only enough to remove the bulk of the dirt build-up.
  • If dealing with exceptionally dirty areas, let ‘em soak a bit before you handle them. Coated faces often have hardened food in them. Tackling them before the food has time to soften causes you too much work and discomfort for the pet. Use a bristled brush, toothbrush, or even a slicker brush for really tough, stuck in food particles.
  • If dealing with major mats, utilize a slicker brush in the tub. Just be sure to protect the skin while brushing through the matted coat. The shampoo will aid in making the coat slippery, much like getting a stubborn ring off a finger.
  • Use the correct shampoo for the job, especially in the “problem areas.”
  • Utilize some sort of squeegee to aid in the speedy and thorough removal of shampoo.
  • If the coat does not feel “squeaky clean,” it’s not rinsed well enough. Double check the area for soap residue or cleanness. Unclean coats appear oily when dry and will never allow for a quality finish in the final product. Soap residue can also lead to skin irritation.
  • Have a routine that you use to wash every dog and follow it every time. Repeating the same method EVERY TIME builds consistency, effectiveness, thoroughness, and speed.

Drying Time: 5 – 10 minutes

  • Squeegee and squeeze as much excessive water off as possible in the tub.
  • Utilize a towel magnet to take off the majority of the moisture.
  • Use a second towel to wrap the pet. Hold off on areas that do not lend themselves to wrapping. You will not be as effective as possible if there is any water dripping off any portion of the pet, feet, ears, tail, etc. You will also be ineffective if there is a visible spray of water coming off the pet when you do use the high velocity dryer with a condensing cone.
  • Turn on your dryer to let it come up to running temperature a few minutes prior to drying the pet.
  • If the pet is new to you or seems nervous, introduce the pet to the dryer slowly.
  • Once the pet has accepted the dryer, start at either the base of the tail or the withers. Where you start depends on how you want to set up the coat for finish work. Blow the coat so that it lies close to the skin (example: many Terrier or Sporting dogs) or fluffed up for clipper work (most haircut type trims). Next, move to the legs and finally the chest. If the dog allows it, work the head quickly as well. Go over the entire pet first with a condensing cone to remove loose water. Cover every inch of the pet in this manner. If there is a fair amount of moisture still retained in the coat during this process, hold a towel just ahead of where you are working to catch the spray, minimizing how much moisture is passed on to other areas.
  • If you are dealing with a curly coated dog, leave the condensing cone on to straighten the coat out, working the shortest areas first, moving into the longer areas and finishing with the head, ears, and tail. Do not move out of a small area until the coat is perfectly dry and fluffed.
  • If dealing with a shedding dog or a slightly matted dog, leave the condensing cone on, working in the same order as described earlier. Once the bulk of the moisture is removed, start again at the rump and work small areas until dry and loose coat is no longer coming out. Keep the air flow as close to the body as possible without folding the coat back onto itself.
  • If dealing with mats or tangles, use the force of the air to move the mats away from the skin. Stay in one area and move the air slightly, pushing the mats out. Watch the area closes to monitor the progress. It will look like a spider web as you loosen the tangle.
  • If dealing with a slightly wavy or straight coated dog, once the bulk of the moisture is removed, remove the condensing cone and hold the nozzle right next to the skin allowing for maximum temperature and lift of the coat.
  • If the pet has a long, shedding type coat, remove the condensing cone and place the air close to the pet’s body. Use a heavy brush where the air is flowing to “boost” the rest of the loose, spider webbed, coat out of the pet.
  • If dealing with longer coat that will need to be scissored or trimmed with a long guard attachment, “stretch drying” will be needed for additional lift and straightening of the coat. Use a heat dryer and a brush. With very light and rapid strokes, brush only where the air is blowing on the pet. Work against the grain if lift is needed for fullness. Work with the grain if a close lying coat is desired. Use caution – too much heat applied to an area can be painful or even burn the pet. In many cases, only sections will need to be attended to in this manner for optimum quality.
  • If you noticed mats still in the coat, finish with stretch drying the areas. Utilizing a heavy brush. Use line brushing techniques from the toes up the leg. Work with very small sections at a time and keeping the touch of the brush very light. Rapidly pat and pull the coat where the air is flowing over the area. Very little heat is needed for this method.

Clipping Time: 20 – 30

  • You are never done clipping until there is not anymore coat coming off when the coat is properly set up.
  • Three pass passes over the pet and you should have the coat super smooth… anything less than that will reduce time.
  • Minimize the amount of movement around the pet. Arrange the pet on the table so that the loop is taut but not tight. Place a small pet crosswise on the table minimizing groomer stretch and maximizing comfort.
  • Start your clipper work by standing behind the dog and pull the clippers towards you starting from the neck or withers. If you are reverse clipping, reverse the process by starting at the rear or the dog and work towards the head.
  • Handle the bulk of the body first, including the underside if that is to be clipped as well.
  • Lift the pet from the haunches to effectively get the undercarriage while still standing behind the pet.
  • Move to the side of the pet and work the neck and shoulder areas. Return to the rear of the pet and back brush the entire dog. Repeat process a second time. Back brush once again and check for high spots or rough spots.

Attitude

  • Work methodically; be friendly but aloof with the pet. Correct any undesirable action before it becomes a major problem. Accept what you cannot correct and work with it in a calm, cool, and collected manner. Once the job is complete, they you can snuggle with the pet and let it know how much you enjoy your job.
  • Always remember the “Three Cs” – Calm, Cool, and Collected. Whenever you forget them, you are wasting time and energy.

Just like pennies add up to dollars, seconds add up to minutes and hours. Anywhere you can save time without making a major sacrifice in safety or quality, it’s a skill or technique worth learning.

The most indispensable thing any of us can have it time; when it’s gone, it’s gone – never to be retrieved.

Time Frames for ProceduresrrHere is a graphic breakdown of how long each phase of grooming should take.

Print off a copy and keep one by your work station to help keep you on track.  Click here to download the PDF: Time Frames for Procedures.

Happy trimming,

~Melissa

 

 

 

 


Your most valuable asset is YOU

Look in the mirror and say “I am my most valuable asset.” Tell yourself this every day! You are the most important thing about your life and your business. Despite the fact that you may think it is your car, or your favorite thinners, or even your bank account, it is YOU that is the most important part of the success equation. Without you driving the car, or using the thinners or using the money, those things are worthless.

And the part that makes you unique is your mind. Your ability to think and reason before taking action is a precious gift. And throughout life, we need to improve our thinking. The ability to improve our quality of thinking makes it easier to solve problems. Our ability to think positively lets us see opportunity around us. Negative thinking shuts doors to success.

There is increasing concern about the effects of our dependency on search engines, GPS – maybe even AI – on our recall memory – and that this dependency may make us dumber. WOW! In the ‘good old days’ you used a map and directions you wrote down to get from Point A to Point B. You may have stopped when you were lost to ask for directions. Then you had to remember those directions. But now you just program a device that tells you to turn left or right. You actually lose problem solving skills as a result.

Just think of how many people struggle to figure out math problems when they don’t have a calculator.

People used to memorize phones numbers, addresses, and birthdays. Now they are stored away as reminders in our cell phones. Sure it makes things easier, but it turns our mind to mush in the process. I have read that the brain has an unlimited ability to memorize facts. So why turn that ability off?

You need to invest regularly in self-improvement and professional development. You can open your mind to knowledge by attending a seminar at a tradeshow. Or you can exchange information in online forums and places like Facebook. You can open up a copy of the AKC Complete Dog Book and memorize facts about your favorite breed. You have to exercise your brain the same as any other part of your body.

Dedicate yourself to lifelong learning. Why stop now? I continue to learn from the top professionals around me. There are always new products and new standards to talk about. Many groomers are inventing their own products. And almost all of them are happy to share their knowledge with you.

With positive thinking and lifelong learning, you can continue to find new ways to be a value to your customers. You can jump years ahead of your competition by developing new skills that are in demand. By valuing yourself as your biggest asset, you can catapult your career and life to higher levels.

 


To Earn More, Learn More

To stay on top of the grooming game, professionals need to keep learning. That’s been my motto for years. It’s always worked for me. Educational opportunities were limited 20-30 years ago. Fortunately, opportunities abound today for motivated groomers.

Books: More and more grooming titles are available every day. They are being written by a wide range of authors. There are grooming guides available as well and business operation manuals.

Many include stunning images to help the reader comprehend the subject matter. Some are even available via a tablet or Kindle.

Schools: What is the primary function of a school? To give their students a head start in their careers. Most schools can take months or even years off the learning process. Professional grooming schools are cropping up everywhere.

One of the best ways to learn grooming is with hands-on training. Some training centers even offer home-study options too. Either way, schools offer a structured learning environment. Programs range widely in cost, quality, course length and grooming styles.

Videos: With methods in place to honor and identify top groomers, we are seeing many of these respected stylists share their knowledge through training videos. Top professionals are creating video lessons aimed at the beginners to advanced stylists. Many lessons are on DVDs, on-line through websites or in streaming video libraries.

Internet Searches: The internet has become an indispensable tool for the groomer looking to get ahead in their career. Never seen a Portuguese Podengo? Most professional groomers haven’t – including me! A quick search via an Internet search engine will lead you down a path of enlightenment.

How to Groom a Pet affenpinscher with Judy Hudson.

The Learn2GroomDogs.com Facebook page is a great resource for photos.

You can find breed clubs, breeders, breed history, breed standards and fabulous photos of even the most obscure breed of dog or cat. Even if you’ve never seen – or groomed a particular breed before, you can rapidly educate yourself. You’ll have the confidence – and knowledge – to talk with any owner about ‘their breed.’

Need a refresher on what a breed looks like? Jump onto the computer and do a search of Google Images. You’ll be amazed at what you can pull up. If you are looking for high quality pets, add a show title such as; ‘AKC Champion ‘ By doing this, you can filter through many of the images.

As with any internet search, you are going to find good with the bad. The more general knowledge you have about pets and grooming, the better you will be able to sort through the wealth (and garbage) typically found out on the internet.

Webinars: We are starting to see this form of learning pop up in our industry. Webinars have been around for years yet the grooming industry has been slow to embrace their power. Many technically savvy groomers are starting to share their knowledge in webinars. Some webinars are free; others charge a nominal fee to participate.

Facebook, Blogs & Online Forums: With the use of social media outlets, anyone can chat with anyone from anywhere; across the nation or around the globe. No one is worried anymore about ‘the competition.’ If you have a question, post it. If you have a fun story to share, post it.

If you need to vent (professionally please!), post it. Never before has it ever been so easy, and economical to share ideas, grooming tips and knowledge. No one should feel isolated or alone anymore. The outlets to reach out to fellow professionals are simply remarkable via the World Wide Web.

Seminars: You’ll find seminars every grooming trade show around the country. You will also find privately held seminars too. You’ll find these private seminars hosted by; distributors, product manufactures, grooming schools, grooming salons or even the professional themselves. These seminars area a great place to get your questions answered about any aspect of the grooming
profession.

Private Coaching & Clinics: Need a tutor? Need a coach? One of the best ways to perfect a skill or a trim style is with personal, hands-on assistance. Many of the top stylists are available to help you privately or in a smaller group setting. Many are well rounded in many aspects of the grooming industry. Others will specialize in trim styles, grooming techniques, sales and marketing or business operations. Many will travel great distances to set up coaching sessions.

Find a business professional you admire. Contact them and ask if they offer private lessons. Many do or they host small clinics where you can all share the cost of the session.

Trade Shows: Going to a grooming show is still one of the most refreshing ways to learn. Most trade shows have a wide variety of vendors there too so you can speak directly to the sales representative about a product or service they offer. Sit ringside at a grooming competition.

You’ll be blown away at the style and trim quality being found with high level pet stylist. Trade show promoters are always seeking out a wide variety of speakers and topics to present at their shows. Can’t get to a show? Some of the larger shows and grooming competitions are now available via streaming video on the internet.

I remember being in Croatia on a sailboat a few years back. I was able to watch the World Team Grooming Competition right from my laptop as the competition took place in Belgium. Very exciting!

Certification Programs: We are seeing more and more certification program become available whether it is for dog grooming, cat grooming, pet first aid or business management. At this point, most programs are voluntary but all are worth their weight in gold. Some of the programs can be completed in a day or a weekend. Others will take months, or even years of study and testing before successfully completing the full program. A few of the programs even have Apps set up for your technical device.

Education, skill enhancement and effective communication are the keys to a successful career. Never underestimate their importance. One of the greatest inspirations in any career is continued growth. Learning is the key to everlasting success. With learning trends today, it’s never been easier! Never stop learning.

When looking at learning opportunities, I always encourage you to research the quality of the material, the program or the lesson. You will only increase your knowledge if the information being shared or taught is from a true professional. A professional that has years of expertise and a resume to back it up!


Hiring for the Spring Rush

Do you experience seasonal climate changes? If you are in the northern hemisphere, I bet you are already feeling the warm weather grooming rush. One week you are slow, then suddenly the sun comes out. The temperature begins to rise. Instantly, your phone starts to ring off the hook.

Let me ask you this.

  • Are you staffed to handle the load?
  • Are you going to be working 12 hour days, six days a week and still not get caught up?
  • Are you booked out solid for 4 weeks or more?
  • Are clients and potential customers getting frustrated or even angry because you can’t book them as quickly as they’d like?

If you answered “yes” to any of those questions, you’re not alone. When the spring rush hits, groomers are in short supply everywhere!

Finding qualified help is the #1 problem for most business owners.

How often have you advertised for a new bather or groomer and have been able to fill the job immediately? Hardly ever, right? Even after you’ve filled the position, how often has that person been able to perform that job without any guidance or direction from you?

If yours is like most grooming salons, it’s next to impossible to hire the ready-made job applicant. It’s rare to find a person who will be everything you need, right away. Even if you do find great candidates, it’s still going to take work to bring them up to speed. To bring them in line with the way YOU do things in your business. To teach them your culture.

Finding the right people to build your team is always the most challenging part of running any business.

Training is at the heart of all great employees. Unfortunately, training takes time and effort. Both of those equate to money out the door. One of the most frustrating things for any business is to go through the training process only to have the new hire leave shortly after training has been completed. However, if you’re going to run a business that has any growth, you’re going to need to hire help.

How do you find great job candidates who will stay with you? I’m not just talking bathers, groomers, and stylists. I’m talking about anybody that would add value to your business and your team.

I wish there was a simple and clear-cut answer to this very old problem. There’s not.

The best way to get started down the hiring path is finding job candidates with potential. Here are a few things I always think about when looking at prospective job candidates.

featured-classifiedWhere to Find Them

You are going to need somebody who understands that working with dogs takes WORK. A lot of work. I look for proof that they are willing to work. Willing to commit. I scan their resume for clues.

Rural Background

I have found that some of our best employees and students come from a more rural background. Being brought up on a farm always teaches valuable work ethics.  Many times, they will have 4H in their background. Being active with horses or dogs is also a positive attribute. So is someone coming from a veterinarian clinic, animal rescue, or any professional pet-related background.

Students and Recent Graduates

Look at attendance records and GPA, not just a certificate or diploma. Check their extracurricular activities. Was s/he in band, sports, or Student Council? These things will indicate how disciplined and focused a job candidate will be. It will also tell you if that person has worked as part of a team.

Previous Job Experience

Check prior work history. Does the candidate have the experience or skills to do the job? Do they have any previous professional experience working with animals?

Here’s a list of traits that make a great new hire. Look for these behaviors during the interview and during their initial trial period.

  • They listen with intent.
  • They are confident but not arrogant.
  • They have the ability to express themselves.
  • They ask questions.
  • They are motivated to improve their current skill levels
  • The understand directions.
  • They have the ability to focus.
  • They have organizational skills.
  • They have the ability to prioritize tasks.
  • They are willing to try something new.
  • They are open and receptive to constructive criticism.

Here are a few tips when it comes to evaluating a new candidate.

  • Ask for references and call them.
  • Treat everyone with respect.
  • Look for attitude – hire based on potential.
  • Learn to trust your gut.
  • Look for a warm smile.

Once you have a new team member, it’s up to you to provide the training that will guide them. Every salon is slightly different. You want your new hire to succeed. That means you are going to have to put in some effort. They need to be clear on your rules and expectations. Ideally, these rules and expectations will be printed in an employee manual – even if it’s only a few pages!

Observe how they work. Even with the most basic tasks like answering phones or washing dogs, many new hires need to be gently coached. Even if their skill level is weak, if they have the right attitude, you will be able to train them quickly. But you must understand where they are in their current level of training. And the only way to learn that is by having them demonstrate their work.

Books and videos can be extremely helpful to the training process, as well. But don’t just assume they are reading and watching the material – and understanding it. You will still need to observe them carefully for the first few weeks, making sure the information in the books and videos is being correctly implemented.

I learned a long time ago that I prefer to cultivate my own team from scratch. That way they learned our culture. Our expectations. They came without a lot of baggage we need to change. If I was fair with them, in return, they were fair with me, staying with my team for years.

Not everybody will stick with you, long-term. That’s all right. It’s part of the hiring process. Part of running a business. You learn to work with it. Always keep your eyes open for great candidates to join your team. Once you know what to look for, the hiring process becomes a bit easier.

NEED HELP Growing Your Own Groomers – Visit our EMPLOYER Page.

GroominarNetwork.com members – check out these links for more information:

What to look for in New Hires / How to Keep New Employees – with Melissa Verplank and Judy Hudson

Slope Side Chats: What Do You Look for In a New Hire? – with Melissa Verplank, Kathy Rose, and Teri DiMarino

Not a subscriber, yet?  Click here to join GroominarNetwork.com and get more amazing video lessons like the two mentioned here.

 


Get Ready for the Westminster Dog Show

Master Groomer Melissa Verplank explains why you should save the date to watch the Westminster Dog Show, America’s oldest institution for purebred conformation. Spawned in 1877, Westminster’s all-breed show is a source of inspiration for great grooms as breeders and owners show their top dogs.

See the “stack” of eligible breeds across every group and variety as the best-in-breed and best-in-show are selected Monday, Feb 10,  and Tuesday, Feb 11. Check out the Masters’ Agility competition starting on Saturday, Feb 7. Visit Westminster for the full schedule to tune-in: https://www.westminsterkennelclub.org/viewing-schedule/

Whether you’re just learning to groom or striving to improve your repertoire, don’t miss this chance to study top dogs!

Want to brush up on your AKC standards? Look into our advanced education opportunities on our award-winning Dog Groomer Education platform. Dog Groomer Education Platform.

Want to pick up new tips on the fly? Check out https://www.GroominarNetwork.com, where our library of great grooming videos can help you level-up.

Transcript
Melissa: Hi guys. Melissa here. I want to talk to you about the Westminster Kennel Club Dog Show. That is coming up pretty soon here. For us in America, this is definitely our premiere dog show. There’s a lot of really high end dog shows but what I love about this one is that it’s actually televised, and they do a really nice job with it being televised. If you’re a little bit like me, I just don’t get out to dog shows the way that I did at one point in time. Now, some of you guys, you’re dog show junkies. Hey, have at it. I’m sure not only do you watch it but more than likely, you’re immersed in it. You might even be exhibiting, which is wonderful, and I know a lot of my friends are definitely there and get really caught up with the excitement.

Melissa: For me, I would really prefer to watch it from the comfort of my living room, cuddled up on my couch. Even though I might be in the comfort of my own living room watching it, I am learning so much. Each year when the dog show is aired, I get to see the new breeds that are being introduced. There have been so many new breed introduced since even I wrote Notes from the Grooming Table, or way in the back in the day when I first got my certification, there’s been a lot of new breeds have been introduced. This is my way to stay current and up to date with what’s going on in the dog show world.

Melissa: Everything that we do in the pet grooming world, it literally transfers from the confirmation ring to our grooming salons, and so even though we’re working on every day pet dogs, and they’re not getting these high show style trims, it doesn’t matter. We are visual. If you show me a nice representation of any single breed, I can turn around with my skillset and my knowledge and transfer it into a very functional pet trim for my clients. That’s what I love to be able to do, is to be able to pull the best attributes of the dog and be able to turn it into something that the owners are going to really enjoy, and be able to live with it.

Melissa: But, you know what, I couldn’t do that if I didn’t know what it should look like. Being able to watch the Westminster Dog Club, the dog show, that is absolutely the best way for me to stay current with those trends. When we look back at it, dog styles have changed over the years. Not only are there new breeds, and a lot of the breeds aren’t necessarily new, they’re very ancient breeds, they’re just new to the United States, but when we start looking at how those haircuts have changed over the years on different breeds, it’s pretty astounding.

Melissa: Not only does the breed itself kind of change and morph into something else based on what it needs to be doing today versus what it did when it actually had a real job, but also the haircuts are also changing. When you look at Bichons from 20 years ago, it’s a very, very different haircut today than what it was back then. Soft-coated Wheaten Terriers are gonna be the same type of thing. There’s a lot of breeds that are like that. Being able to watch these top dogs being shown really gives me that edge to know what to do, or what not to do.

Melissa: There’s so many, again, with those new breeds coming in. If all of a sudden you’ve got a Pumi that a client calls and they want you to groom their Pumi, more than likely when it comes in, it might just be a shave off. But, if all of a sudden you know exactly what that breed is supposed to look like, and you know it’s got these funky cute little ears and it’s got this little wedge head, and it’s got this rustic kind of coat that is a little bit different, it’s not supposed to be blown out and straight. It’s supposed to be messy looking and curly. But, if a client calls and you don’t know visually, you can’t see what that dog is supposed to look like, you are gonna have a really hard time making that dog, or even pulling components of what that breed is supposed to look like onto your pet dog when it comes through your door.

Melissa: Again, I really encourage you to watch the show. It was one of our favorite things to do back in the day when I had a whole team of stylists, and actually a lot of our stylists still do this, is they watch the dog show either online or on TV. They talk about it. It’s just a really great way to open up communications within your own salon, and within your own team members.

Melissa: Definitely check it out. Like I said, it’s gonna be airing this year February 11th and 12th. It airs normally in the evening on TV, but you can catch it streaming online at a lot of different time points, and you can actually see a lot of the classes as well. Go to, I think it is the WestminsterKennelClub.org, and check out all of the schedule of events. You go to their website, everything is there that you need to find out what’s going on and how you can best check out the show yourself, so, enjoy.


Correcting Behavior During Grooming

Correcting Behavior During Grooming – Learn the 4 Keys to Successful Pet Handling

If you are a long time pet professional, you’ve probably mastered today’s topic. If you are fresh to the industry, you are probably struggling with it. How do you handle the dog that does not want to cooperate with the grooming procedure?

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Education is Everything

By Melissa Verplank, CMG

We have a motto within my companies when it comes to learning:

“Education is everything.”

It is at the very core of everything we do. Why?

I see learning as never-ending. It does not matter what stage you are in your career. Or what stage you are in your life. Continued learning offers positive opportunities around every turn.

I was never a great student in school. Traditional academics did not excite me. But once I got into dog grooming, now that was a different story.
I became passionate about learning. About growing my career. I didn’t seek out traditional methods. Most of my learning was self-directed. Something much more challenging before the age of the Internet! I quickly understood the wealth of benefits continued education unleashed.

Read the rest of this entry »


Simplifying Dog Grooming with The Theory of Five

Certified Master Groomer and author Melissa Verplank talks about the evolution of The Theory of Five – a method of grooming she developed to create reproducible results and systematic communication with team groomers and clients. From it’s early inception to the foundation it has become for dog grooming instruction, the Theory of Five has helped groomers around the world save time and make money.

If you’d like to purchase The Theory of Five, Click Here.

Want to learn to groom dogs on campus or online? Learn more about our Distance Learning Program and get $100 off tuition with code LUCKYDOG.

Want to keep your skills sharp? Subscribe to Learn2GroomDogs.com for access to hundreds of videos from top stylists. Use code LUCKYDOG to get 50% off your first month.

Transcript
Melissa V: Hi, guys, Melissa here. I want to talk to you a little bit about my newly revised The Theory Of 5 book. Some of you guys don’t necessarily know the history of why The Theory Of 5 was even created and, to me, understanding the “why” of anything is really important.

So when I first started to think about The Theory Of 5, it wasn’t because it was just this great concept that I had; it was because I had a problem. It was back in the mid 80s. I was running a fleet of mobile dog grooming units. And this is way before mobile dog grooming was even remotely cool; I was definitely a forerunner with that. I had a team of groomers and stylists and we were kind of off in our own little island. You know? Keep in mind this was in the 80s. It was before the age of cellphones and we worked with two-way radios, because that was our only way to really communicate and there wasn’t a whole lot of good training for groomers out at that time.

So here I’ve got a whole fleet of mobile vans out there with groomers in them, and no consistent training. So I’m having to do a lot of training to bring everybody onto the same page because when I’ve got a customer that was calling Four Paws Mobile Grooming – which was the name of my company back in the day – I wanted to be able to send a groomer to their doorstep that could offer very consistent styling within the entire team. So it didn’t necessarily matter if we sent Anna, or we sent Melissa, or we sent Kim, to the client’s driveway, that we could all groom somewhat similarly, and the client could be satisfied with a number of different groomers and know that they were going to get a consistent result every single time they called my company to book an appointment.

Well in reality that wasn’t the case. Everybody was off doing their own thing. I was doing, at the time, a lot of competition-level grooming. I was working on my certification to get my master’s status and so I was really focused on the higher level of grooming. And my team? Meh, not so much. They were just interested in making a dollar, and paying their bills, and they weren’t as focused on the upper level of grooming. And so I really had to figure out a way to simplify the very complicated process of breed profile, trimming, and corrective grooming, so that they could duplicate what I was doing out there in the field.

So that’s really how The Theory Of 5 got started was it was a loose, kind of a raw concept that I started to work on and work on, and over the years I’ve really been able to fine tune it. And once I started introducing it, it started to simplify the entire grooming process and my team was being able to create a very consistent result for my clients – which is exactly what I wanted. I wanted to bring unity to what we were doing as we serviced the customers. The Theory Of 5 was able to do that, utilizing pet grooming techniques and tools, and so we were really working a lot with our clippers, with different lengths of blades, and guard combs, and minimizing the amount of hand scissoring that we were doing, really looking at anatomy closely, and working on how to bring out the best features of the pet, and then looking at how to simplify that so that we could use it very easily and very simply.

And so, bottom line, The Theory Of 5 deals with there are five different areas that we work with every single day. And within those five different areas, there are five things. So basically you’re looking at five different types of jobs that we do every single day. And within that there’s five different body styles, five different head styles, five different ear styles, five different feet and leg styles, and five different tail styles.

So it takes and it compartmentalizes the grooming so that you know exactly what area you’re talking about. And as I have developed The Theory Of 5, and there’s been clarity with the whole concept, I have been able to apply it in so many different areas of working within the professional pet grooming field.

So one of the things that I love about it is not only is it really flexible, but if offers unique styling for each dog – not because the trims are different, but because the dogs are all a little bit different. Each pet is going to be unique. They’re going to have different physical size and shape. They’re going to have different coat textures. They’re going to be different colors. And so when you start combining all of those things together, you end up with a very unique trim for each and every dog. And like I said, it takes the complicated method of grooming and simplifies it and refines it down to an application that is super easy to apply out in the field for each individual groomer to be thorough with what they’re doing, to give great direction. It’s super easy to communicate with a client because now you have a system that you can talk with them and get a very consistent result over and over again. Also, it’s really easy to teach it. That’s the beauty of The Theory Of 5.

Over the years, it hasn’t stayed a very simple concept. It has certainly expanded and there’s lots of different ways that we’ve been able to use it. I’ve been using this theory for well over 30 years and every time that we apply it into a new category, a new way, it seems to work really well for us. Whether it’s just giving grooming direction or whether it’s for mobile, it works. In a salon setting, it works. If you’re dealing with training students, it works. When you’re communicating with customers, it works. Over and over again, The Theory Of 5 is an application that you can use in many, many different ways.

So those are just some of the things that I really love about The Theory Of 5. The book is simple. Notes From the Grooming Table, that is the big … kind of the grooming bible is what a lot of people call it. I think of Theory Of 5 as just the simple book that you can sit down, you can pick up, there’s lots of images in there, there’s drawings, there’s photographs. There’s not a whole lot of reading involved and so you can just pick it up and get through it really quickly. It’s very simple to understand, which kind of goes along with the whole concept of simplifying the complicated; that’s exactly what I’ve been able to do in The Theory Of 5.

And just as Notes From the Grooming Table went through a revision a few years ago, we did the same exact thing with The Theory Of 5. And so we have updated it with some new images. We’ve added some new tools that maybe when I first wrote the book they weren’t available to us, and now they are and they’re just tools that we work with all the time. We’ve even added a few new breeds into the book and changed the front cover. And, heavens, one of the most popular breeds that we’re all dealing with every single day is the doodle. So we show how to utilize The Theory Of 5 and apply it to a mixed breed, a doodle-type dog, and the doodle even made the front cover of the newly revised Theory Of 5.

So if you haven’t seen the book, definitely check it out. There’s going to be links down below so check it out.


Introduction to Paragon’s Distance Learning Program

For those who want to become a professional pet groomer, but have difficulty attending a physical grooming school, Paragon’s Distance Learning Program offers more options. In this video, Melissa Verplank shares an update on the Paragon Pet School’s Distance Learning Program. Not only has this home study program proven itself effective for training people entering the industry, but it’s also being embraced by grooming salons of all sizes too!

If you want to learn the skills necessary to become a professional pet groomer at home, or you need help training your grooming staff, check out Paragon’s Distance Learning Program. Visit ParagonPetSchool.com today and use the promo code “LUCKYDOG” and get $100 Off your tuition!


Why Become a Dog Groomer?

Is professional pet grooming the right career choice for you? It’s a field with many benefits, and Melissa shares some of the perks that resonate with many people entering the field. In this video, she shares her own experiences with what it’s like to work as a professional groomer and what can make a groomer successful.

If you’re ready to start your pet grooming career, whether full or part-time, check out Paragon Pet School’s Distance Learning Program and start learning all the skills you need from home. Get started on our Home Study Page today and use the promo code “LUCKYDOG” and get $100 Off your tuition!


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