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How to Build your Bath and Brush Business

In this video, Certified Master Groomer Melissa Verplank talks about ways you can be proactive in maintaining the volume of pets in your grooming business. In order to keep your business volume consistent and growing you need to deliver a service that goes beyond what customers can do at home or at a self-wash. Learn ways to set your service apart!

Get more great grooming business tips from www.Learn2GroomDogs.com – Sign up with Code LUCKYDOG and get 50% off your first month!

Want to advance your training? Check out our advanced levels at Paragon Pet School’s Distance Learning Program. Use Code LUCKYDOG to get $100 off tuition!

Transcript
Melissa V: Definitely this type of breed, even though people don’t think of it as needing a whole lot of grooming, they definitely need grooming. When I’m working with those tight-coated breeds, one of the tools that I really love to get them squeaky, squeaky clean and to help eliminate the shedding, because even though they’re a tight-coated breed, and whether it be a tight-coated breed like the pointer, or whether it’s going to be more a short-coated breed like your labs, they still shed. And that kind of coat can really weave into fabric, and it’s hard for a roller tape to get that picked up because that coat is tight. It’s hard, and it just weaves into the fabric.

It’s our job as the professional pet groomer to be able to minimize that for the client, and one of the tools that I really love is these types of rubber curries. They actually have an incense cone type tooth on them, and they’re super flexible. You can really take these to the bathtub and really scrub with them. They do a good job getting right down to the skin. They do a great job releasing a loose coat, pulling that debris right up to the surface, and it feels good. It’s like a massage. You just can’t hurt them.

That’s one of the things that I would really encourage you to utilize and pay attention to those details, is get them squeaky, squeaky clean. Use a great shampoo that has a nice fragrance to it, not overly heavy, but fragrance so that when that dog goes home, they know it’s clean. It smells good. It smells fresh, and when you pull that dog out of the tub, you want it to squeak, squeaky, squeaky clean. Whether it be the really tight-coated breeds, or whether you’re dealing with a lab, or the French bulldogs. You know, they’ve got a little bit more coat. Get them squeaky, squeaky clean.

Now, the other thing to look at is, like with the shepherds and the golden’s and any breed that has got that type of coat is, are you providing a shed-less type program? I live with Maremma sheepdogs. Maremma sheepdogs are like oversized white golden retrievers, and they shed. And we have instituted a shed-less program, and it has been amazing. The revenue generation that we have been able to come up with just by providing a service like that. So think about what types of services you can do. What are the problems that the clients have at home?

With these breeds, even though they don’t have a lot of coat, they don’t require haircuts, they definitely shed. And they get dirty, so figure out things that you can do to help solve that problem easily for the client. Again, like I said, pay attention to details. Make sure those ears are super clean. Not only trim nails, but what about utilizing a Dremel to file those nails so that they’re nice and smooth and they don’t have sharp edges on them. A client’s not going to be able to, number one, generally trim dog’s nails at home, nor will they file them. That’s a great service that you can offer. For many salons, they might trim nails and offer the filing as an upsell. We personally do a buck a paw, so it’s a four dollar upsell. Super easy to do.

Another thing that you can do with these dogs that don’t require full haircuts, and you can do it with full haircut dogs as well, but do you have any kind of breath freshener or teeth brushing or something that you can add orally to enhance the client’s experience with their dog at home? Again, it’s an easy upsell, and it’s something that generally clients don’t do for themselves at home with their dog. Being able to offer those types of things, just really pay attention to it.

With that doberman that we had years ago, most of the time she would come home not only with her nails filed, but they’d also be painted. And okay, every once in a while they were a crazy color, especially around the holidays, that would happen, but most of the time they were just painted black. It just gave a nice shine to the nail. It was a part of the detail that the client isn’t going to do for themselves. Did it make or break the groom? No, but it was just one of the those things that you noticed. It was in those details. Bows on collars, bandanas, the collar frills that you can get. Bardel Bows has got all kinds of really fun things. If you don’t like dealing with bows and bandanas, there’s companies out there like Bardel Bows that are going to have those things.

And my goal with a customer is always to bring the dog in, to treat it with respect and love and compassion, but when that client picks up their dog, when that dog goes home, what I aim for is to see a smile. When that client sees their dog, and not only a smile because they’re happy to see their dog, but a smile because the dog looks amazing. And again, if you’re dealing with a short and tight-coated dogs, you’re not going to see that big transformation that you see when you’re dealing with a haircut type dog. But there’s subtle differences that you can do to make that client go, “Wow. That was the best he’s looked. It’s the best he’s smelled. It’s the best he’s felt.” Those are the types of things that you’re going for.

What you want to do is bring those bath and brush dogs in on a really regular basis. Ideally, I love to see them every two or three weeks. That really helps keep the shedding under control. It keeps the film, the dirt on their coat down, and it keeps them smelling great. If you can encourage those customers to come in on a really regular basis and provide those services that they are not going to do themselves, if they bathe the dog in their driveway or in their bathtub, or they take that pet to a self-service facility. You are going to be able to do such a better job, and it goes without saying too, you’ve got the high velocity dryer. They don’t, and we all know how important that tool is.

And again, whether you’re dealing with a tight-coated dog, a short-coated dog, or a bath and brush type dog like the shepherd or the golden retriever, the high velocity dryers are going to be absolutely critical to doing a really knockout job on those dogs. Get those bath and brush dogs coming in. They are massive to what you can do with your bottom line, with a revenue generation. They are some of the easiest dogs that you’re going to do, but they really have a huge impact on your bottom line. And that’s what we’re in business for. We are in business to make a profit, to provide a service for our customers that they’re going to appreciate. So pay attention to the details and get those bath and brush dogs coming back in on a regular basis to you.

Education is Everything

By Melissa Verplank, CMG

We have a motto within my companies when it comes to learning:

“Education is everything.”

It is at the very core of everything we do. Why?

I see learning as never-ending. It does not matter what stage you are in your career. Or what stage you are in your life. Continued learning offers positive opportunities around every turn.

I was never a great student in school. Traditional academics did not excite me. But once I got into dog grooming, now that was a different story.
I became passionate about learning. About growing my career. I didn’t seek out traditional methods. Most of my learning was self-directed. Something much more challenging before the age of the Internet! I quickly understood the wealth of benefits continued education unleashed.

Read the rest of this entry »

5 Steps to Visualize a Goal

By Melissa Verplank, CMG

Reaching your goals, especially if they are lofty, is always easier said than done. It does not matter whether they are personal goals. Career goals. Health goals. Financial goals. Or goals in any other area in your life. Achieving goals is hard work. It takes planning, focus and action.

What if I told you there’s a shortcut when it comes to achieving goals?

What is it?

Visualization.

Personally, I’ve used this technique repeatedly to achieve my goals. I first started hearing about it in the mid-1980s. Since then, I’ve used it for both large and small goals in all areas of my life with great success. Read the rest of this entry »

What Do Clients Mean When They Ask for a Puppy Cut?

“Give my dog a puppy cut.”

Ask 10 customers or groomers to describe this style and I bet you get 10 different answers. One one hand, it’s a great conversation starter! On the other, it’s a quick way to discover how easy it is to misunderstand one another.

The puppy cut is popular because it works well on a wide variety of pets. Almost any breed that grows longer coat can be done in this easy-to-care-for style. Yet, the puppy cut is also the most misunderstood haircut in grooming salons around the country. Why? There are no clear directions of what this trim actually is or how it should be done. It’s left up to individual personal interpretation by owners, groomers, or talented pet stylists.
Read the rest of this entry »

Tale of Two Students – Mother & Daughter Duo Learn Professional Grooming Online with Paragon Distance Learning Program

Mother and daughter duo, Lisa and Taylor Worden, chose Paragon’s Distance Learning Program to launch their family businesses in tandem. Worden’s Pet Resort and Taylor’s Tubs & Tails in Big Rapids, MI launched in December. Lisa had a vision of a pet resort with grooming available, and Taylor had a love for grooming. Together, their businesses are ramping up.

“Things are fantastic…people are very excited to have boarding and grooming together,” said Lisa, who added that word-of-mouth and social media have helped get her pet boarding facility up and running. Read the rest of this entry »

7 Speedy Grooming Tips for a Happier Pet

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Speedy pet grooming is one of many ways we show compassion for the animals in our care. Grooming efficiently doesn’t mean you care less about their needs. You can groom a pet quickly while still being gentle, respectful, and without sacrificing quality and thoroughness.

I understand this not only as a groomer, but from personal experience with my own fur family. I have Maremma Sheepdogs, two of which are over 10 years old. They are heavy, double-coated, large dogs. At one time, they had the physical strength to endure longer grooming sessions. However, as they’ve aged, grooming has become more uncomfortable to tolerate.
Read the rest of this entry »

Shredding Shedding Problems

????????This is the time of year the big shedding breeds come in. They’re often the ones that haven’t been groomed in FOREVER. You know the ones – Goldens…arctic-type breeds…Saint Bernards. They have that coat that totally trashes your salon – and maybe even you. There are tricks to getting this type of job done without too much agony.  For anyone who’s missed this blog in the past – it’s a perfect time to revisit my blog on salvage work.

As many of you know, I’m a big dog person.  Working on these large furry dogs is one of my favorite things to do in a grooming salon.  Call me crazy – but I just love the transformation in this type of job.  Over the years, the process rarely makes me cringe, no matter the size or condition of the dog – I see it as a fun challenge!

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Alicia Ellis – Story from APF 2019

Alicia Ellis is a Paragon Pet School graduate who owns and operates Alicia’s Mobile Pet Service in Clarksville TN. We caught up with her in Atlanta, where she shared the value of Paragon for training staff.

If you or your grooming staff would benefit from Paragon’s cutting-edge curriculum, check out our new Distance Learning Program. New students who signup this month using “LUCKYDOG” get $100 off their tuition! Click Here for more information.

Paragon Experts to Give Seminars at Atlanta Pet Fair

The Paragon Pet School is different than many trade or vocational schools because its on-campus and distance learning curriculum is developed and delivered by industry experts. Those experts will be taking their knowledge on the road this week to share with groomers across the nation at the Atlanta Pet Fair. Founder Melissa Verplank and VP Joe Zuccarello will make three continuing education presentations during the four-day event.

The pet fair features more than 100 exhibitors from the $70 Billion pet industry and is one of the country’s largest trade show and conferences for professional pet stylists and service professionals. The show provides grooming professionals with access to the latest products, education, pets and employee safety training, and networking to ensure they have the tools and insights to operate successful businesses. Read the rest of this entry »

Atlanta Pet Fair Features Melissa Verplank with Groomer Tips

The Atlantic Pet Fair has featured Melissa Verplank in its “Groomer’s Corner” to advance the premier pet professional event slated for March 7 -10. Held each spring, the conference draws thousands of professionals from around the world for four action-packed days of education, networking opportunities and access to more than 100 exhibitors.

In her 5 Tips, Melissa discusses the best tools and tips for successful grooming, from chunkers to specialty shampoo and spa services.
“When people ask me how they can earn more, I always remind them that time is money, and the faster you can groom a pet safely, the more money you will ultimately make. These five tips can help you groom dogs better in less time while providing great service for your customers—and adding cash to your pocket!” Melissa writes.

Check out the Five Tips here:

Groomer’s Corner 1: Great Tips for Groomers

 

Melissa Verplank Receives Pet Age’s 2019 Women of Influence Award!

Paragon Pet School is very pleased to announce that our Founder & CEO Melissa Verplank was named a recipient of the Pet Age 2019 Women of Influence Award! Now in its fifth year, the Women of Influence Awards are given by the publication to 30 deserving leaders in the pet industry.

Congratulations to the 2019 Women of Influence Award Recipients

Citing the importance of celebrating the accomplishments of females who have made a notable impact on the field in which they work, Pet Age is honoring 30 “ambitious, hardworking females who are influential in the pet industry” with its Women of Influence Award in 2019.
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The Paragon School of Pet Grooming Introduces the NEW Distance Learning Program

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