melissa verplank Archives - Page 8 of 13 - Paragon School of Pet Grooming

The Pet Grooming Field – Do You Know Where Do You Fit?

Discovering the Meaning Behind the Job Titles

Groomer.

I have always struggled with this word. Stop and think about it. Is it really the best definition for the wide variety of skills necessary to do our job? Personally, I think the term “Groomer” is too broad a term to use within our field.

Think about how the medical profession is organized… when you need a routine annual medical exam, do you book an appointment with a Podiatrist? No. You’d get an appointment at your regular clinic, where they deal primarily with routine and preventive health care. Depending on your condition, you might get an appointment with a nurse practitioner who is qualified to treat a certain spectrum of illnesses. For situations requiring more formal training and experience, you’d see your family doctor. If a health disorder required attention from an expert in a particular field of study, you would seek the help of a specialist.

Another point to ponder… how do you think their pay scale is structured? I would bet the medical specialist takes home a much larger paycheck than the nurse practitioner or even the family physician.

Let’s flip this over to what we do. Bottom line – we’re pet specialists with three distinct skill levels:

Bather, Assistant, or Bathing Technician
Groomer, Pet Groomer, or Grooming Technician
Stylist or Pet Stylist

Here are my definitions for each of those areas.

1. Bather, Assistant, or Bathing Technician

These folks have a basic knowledge base of core grooming skills. In some cases, the Bather’s duties may cross over into other job descriptions. In many smaller salons, the Bather might act more as a personal assistant to the Groomer or Stylist. A Bather’s duties might include any task that could be easily delegated by the Groomer or Stylist so they can focus on getting dogs completed in a timely manner.

Bathers, Assistants, and Bathing Technicians should have a basic understanding of:

Selection and Care of Equipment
Canine Psychology and Temperament
Safety and Sanitation
Anatomy
Pet Handling
Breed Identification
Skin and Coat Conditions
First Aid and CPR
Parasites and Their Control
Diseases and Preventive Vaccination
Nutrition
Common Illnesses and Skin Disorders
Common Grooming Products
Equipment Handling
Coat Pre-Assessment and Pre-Work
Bathing and Drying Skills
Brushing and Combing Skills
Mat Anatomy and Safe Removal
Equipment Handling
Nail and Feet Trimming
Ear Cleansing
Tooth Care
Anal Gland Expression (Optional)

Although the Bather role in a busy salon is typically considered an entry level position, in reality it’s one of the most important roles of a successful salon. If a dog is not washed perfectly and dried properly, quality work can never be achieved. No matter how talented the Groomer or Stylist is when it comes to trimming and styling pets, they will never be able to do a good job on a dirty or incorrectly dried pet. Period.

Earning Potential – Entry Level

2. Groomer, Pet Groomer, or Grooming Technician

A Groomer deals with basic grooming needs. They can get dogs clean, dried properly, and thoroughly brushed out. They can do everything the Bather does but they kick it up a few notches. Groomers can complete challenging bath and brush pets with ease. Plus, they can trim pets safely and efficiently with clippers. Groomers are comfortable with a variety of clippers and blade choices. They can handle a wide range of coat types on both bath and brush style pets as well as simple, low maintenance haircuts. They have basic knowledge of how to work with scissors and blenders, getting adequate results for non-discriminating clients.

Pet Groomers should have advanced knowledge and understanding of the previously mentioned areas and be able to work with greater speed and efficiency without sacrificing quality and safety.

The Groomer in almost any salon is the workhorse. They focus on non-nonsense, low maintenance trim styles. Their concentration is on getting the dog thoroughly brushed out, mat free, and super tidy. Trim work focuses more on the neat and clean aspect of grooming than creating highly stylized haircuts. Advanced training and continued education in this area can vastly improve grooming speed, quality, and enjoyment of the job.

Earning Potential – Mid-Range Level

3. Stylist or Pet Stylist

A Pet Stylist molds and shapes the coat in a manner that accentuates the features of the pet. They have a firm understanding of anatomy, breed profiles, as well as structure and movement. They have a firm comprehension of technical skills. An accomplished Pet Stylist can apply those skills in an artistic manner. Their personal tools are of the highest caliber, allowing them to create remarkable trims in a very short amount of time. A seasoned Stylist will often also specialize in particular breeds, grooming techniques, or personality types.

Pet Stylists should have expert knowledge and understanding of the previously mentioned areas, be able to work with greater speed and efficiency without sacrificing quality and safety, and have expert control of clippers, shears, combs, brushes, blades, and stripping knives.

Serious Pet Stylists are generally highly motivated. They advance their careers through continued education. It’s common for an aspiring Pet Stylist to seek out many forms of advanced learning. Many of them turn it into a personal goal or an enjoyable outlet. Conformation dog shows, grooming trade shows and competitions, certification testing, books and magazines, videos, clinics, workshops, private coaching and training, and canine trials are just a few areas the motivated Stylist can use to ramp up skill levels.

Earning Potential – Highest Level

The term “Groomer” is just not descriptive enough. It just doesn’t cover it all – especially if you wear multiple hats in your salon like Receptionist, Accountant, and Cleaning Crew. When a business starts to grow, layers of expertise will develop within your team.

Just like in the medical profession, the more you learn, the more you earn. The stronger your knowledge base and the more proficient you are, the more money you’re going to make. And knowledge has a wonderful side effect – confidence. Why not take steps toward building your skills and confidence every day?

Using a generic term like “Groomer” just doesn’t work for me. I bet it doesn’t work for you, either. Jump over to the Learn2GroomDogs Facebook page and tell us what woks best for you!

Happy trimming!

~Melissa

8 Steps to Overcoming Professional Burnout

Finding Passion in Your Work Again

How in the world do dog groomers and pet stylists get burned out?

Come on… We get to play with sweet, charming little puppies all day – right?

What could be stressful about that? For most folks, grooming dogs all day is a “dream job.”

I’m here to tell you – it isn’t all fun and games with puppies. I still remember the day when I hit the burnout wall myself.

I had six mobile grooming vans out on the road as well as a salon. I had employees to manage. Budgets to make. Goals to set. Bills to pay. Marketing strategies to create. Accounting records to review. There always seemed to be an endless list of tasks that went along with running successful businesses. Plus, I was still grooming five days a week in my grooming van! I was running as hard as I could while burning the candle at both ends. It’s a typical recipe for disaster.

The moment that I hit that wall happened in June. We were booked out weeks in advance. Not a day passed without our dispatchers trying to squeeze in another dog. I was routinely grooming 10 to 12 hours a day plus doing all the other stuff too. On that fateful day I just lost it.

I had been on my way to my last client. I just totally broke down. I hadn’t even pulled into the client’s driveway yet. I was so overwhelmed. I was physically and mentally exhausted. I pulled over to the side of the road in the subdivision, unbuckled my seat belt, and walked over to my tub. I took a few deep breaths to get a hold of myself. I could do it. Just one more dog…

But then tears started to flow. I slowly slid down in front of my tub and just cried.

Have you ever had one of those days?

There are lots of ways to experience personal burnout.

So what is burnout?

Burnout is when you are at the point of physical and emotional exhaustion. It can occur when you experience long periods of stress in your job, when you are overworked in a physical or emotionally draining way for an extended period of time. You can also experience burnout when your efforts have failed to produce the results that you expected. If you are approaching a point of personal burnout, it’s time to reassess what you’re doing.

Understand what is creating the burnout.

This takes some soul-searching. Take the time to identify what activities that got you to this point. You need to get to the root of the problem. Once you have identified what is causing your distress, look for ways to lighten your load. You are going to need to remove, delegate, simplify, or find new meaning in those activities that are causing the stress.

Once you discover the underlying cause of your burnout, you can uncover ways to resolve it.

In the pet grooming world, there are some options:

Reduce the number of pets you groom in a day. Many busy pet stylists have found that by simply raising their prices, they can reduce the workload without losing any revenue.
Eliminate difficult clients. That might mean dogs or cats you don’t enjoy grooming due to size, haircut, or attitude.
Delegate tasks. Focus on those skills that ONLY YOU can do for your business. Analyze any item that could be handed off to someone else – even if it’s only part-time to start. Accounting. Bathing. Grooming. Cleaning. Marketing. Sales tracking. Reception. Inventory. Errand running. You get the idea.
Get out of your rut. Do whatever it takes to rekindle your grooming spirit. Learn new skills. Find a mentor you can learn from and who will help motivate you. Discover new, better, and more efficient ways to do your job. Read books and magazines to expand your horizons. Attending industry trade shows, joining an online job-related community, watching videos with inspirational industry leaders, or even hooking up with local groomers a couple of times a year can do wonders to ward off burnout.
Set a realistic goal. The target could be related to reaching a sales goal. What about a customer satisfaction goal like improving client retention rates or rebooking appointments at checkout? Look at sprucing up and reorganizing your salon so it’s more pleasant and easier to work in. Maybe you want to be officially certified in some area that would lend credibility to what you do professionally. Enter a grooming competition – or work toward becoming a consistent winner in the contest area. All of these are super goals, but it’s just the tip of the iceberg. Finds goals that motivate YOU.
Change up your own personal job description. When you’re wearing too many hats, simply stop. Change gears. Select another role in your own company if you can. Or maybe it’s time to totally step away altogether, seeking out another career or life choice.
Take time for yourself – daily, weekly, monthly, annually. Take time away from constantly dealing with pets, your business, or the numerous other tasks that are always nipping at your heels. Taking time for yourself, even if it’s only a few minutes a day, will allow you the distance you need to relax. When was the last time you took a vacation? Come on… a real vacation?
Learn to say “no.” It’s a powerful word. It’s a simple action that could save your sanity when pushed too hard. Learn to use it in a conscious and responsible way.

In order to avoid or reduce burnout, you need to think about what gives true meaning in your work – the why of what you do. This self-analysis will give you a deeper understanding of what you find most important. It will also allow you to uncover elements, if any, missing from your life or your work and make adjustments.

When I hit my own personal wall, I did much of the soul-searching listed above. I made many changes to positively affect my daily workload and my personal life. The changes I made allowed me to contribute in a much more rewarding way to my companies, the industry itself, to my life, and to my health.

Always remember, life is ever-changing. Just because you successfully avoided burnout at one point in your life, does not mean you will not encounter it again. However, if you’ve overcome it once, you know you’ll be successful at overcoming it again in the future.

Question: Have you ever faced burnout? If yes, what did you do to overcome it? Jump over to the Learn2GroomDogs Facebook page and tell us about your experience!

Happy trimming!

~Melissa

How to Avoid Visions of the Hangman’s Tree – or – Cleaning Up Industry Jargon So Your Salon Makes A Positive Impression

Every industry has its own set of technical terms. Those of us behind the grooming table are familiar with them, but have you stopped to think how our terminology sounds to customers? The words we use can paint a very negative picture to the client. Of course, we never intend it that way – we’re just using words and phrases that groomers have used for years.

In grooming salons around the world, we are dealing with a very precious commodity: the owner’s beloved pet. Most of these clients put their pets on the same pedestal as their children. We need to be extremely cautious of the types of technical jargon that we use within earshot of our clients. Or better yet, simply clean it up so it’s client friendly.

Today, I want to look at one of these commonly used terms. I’m going to give you a few ideas for optimistic alternatives to use. These alternatives will paint a much more polished – and professional – image in the clients mind.

The Grooming Noose.

Let’s face it. In order to groom a dog safely, we need control. One of the tools we routinely use in the grooming shop is a “grooming loop” or “noose.”

Correctly adjusted, a grooming loop will limit the amount of movement a dog can make on a tabletop, reducing the risks of accidentally falling or stepping off. If the dog were to try to bite or nip, the grooming loop can minimize the reach the dog has to your hands and face. By limiting their movement on the table, it makes our job easier while brushing, clipping, and scissoring, while again minimizing the risks to the pet.

Although this is a major safety item used in most salons, the term I hear routinely to describe this piece of equipment is the word, “noose.” Every time I hear it, the hackles on the back of MY neck stand up.

The word “noose” just conjures up all kinds of negative emotions with me. All I can think about are things associated with a hangman’s noose. Gallows. An eerie tree. Death. If your client hears this term used loosely in your grooming speech, my guess is they have the same type of thought process going on in their mind. The term “noose” does not create a warm, caring, and compassionate atmosphere in any grooming establishment.

The term needs a serious face lift! Focus on the positive aspects of what this piece of equipment does. Here are a few suggestions.

Loop
Safety lead
Safety loop
Pet seatbelt

Think about how your terms can negatively affect your clients. Most of the time, we are so busy just trying to stay ahead of the grooming game, we never stop to think how we sound to the client. We may love our four-footed customers, but it’s our two-legged clients we really need to win over – gaining their trust – and their business.

Take a moment to step back and listen to yourself. Do you need to clean up your shop language? Do you use the old fashion term “noose’ instead of one of the much more positive terms?

What term do you like to use in your business for this valuable piece of grooming equipment? Jump over to the Learn2GroomDogs Facebook page and tell us what term you like to use!

Happy trimming!

~Melissa

Why Get Certified?

Anybody that knows me knows that I’m a huge advocate of continuing education for professional pet groomers and stylists. I firmly believe there are no limitations on how far advanced training can take your career.

Just like anything else, if you want to excel at it, you need to work at it. Remain focused. Have a goal. Have a plan mapped out to reach the target. Get that plan on paper. Then, just do it.

In our profession there is very little regulation or mandatory testing. I wish it wasn’t true, but it is. Anybody can pick up a pair of clippers or scissors and start whacking hair off of a dog and call themselves a professional pet groomer the second they take money for it. They don’t even need to have any type of formal training. Heck, they don’t even have to like dogs that much!

And we wonder why this profession is not taken seriously?

When I first started working with pets, I’m sure my parents thought it would just be “a phase.” They were positive I would go on to college and get a “real job” once I graduated. Ha! Little did they know I had my sights totally focused on a pet-centered career.

My career started just about the same time one of the first voluntary certification organizations was launched in the late 70’s or early 80’s. I had no formal training. The groomer at the kennel that I was working at in my late teens was fired. The next day I became the groomer – with six dogs on my roster – and no clue how to groom them. It was truly on-the-job training!

Well, I got through that first day. I got through the next weeks and months. I actually enjoyed it.

Did my early attempts at grooming look good? Not a chance. I had a few photos of my early work. You don’t take pictures of dogs that you are not proud of. As I look at those photos today I’m horrified!! High water Poodle feet. #15 blades on the backs of English Cockers. Schnauzers with hourglass head styles. Razor sharp lines on Sporting breeds and Terriers. Hula skirts. Oh my…

I was fortunate. The woman that owned the kennel was pretty progressive for the time period. She got the trade magazines of the era and never threw them out. They were neatly organized on the shelves in the storage room. Whenever had an opportunity, I would sneak off and thumb through those magazines behind closed doors. I felt like I was thumbing through Playgirl! What an education.

It did not take me long to realize that there were tradeshows with grooming competitions that I could attend. The closest one was in Chicago – right in my backyard!

I also learned that there was a new organization being formed – one of the first certification testing programs. I had no idea what it entailed but I knew I wanted to do it. After all, I was doing a fabulous job on all the dogs that were coming in! My customers kept coming back. Clients loved my work. I was fabulous. I knew passing a grooming test was going to be a breeze.

National Dog Groomers Association of America, Inc. (NDGAA)

Then reality set in. I got all the information available about voluntary certification testing. This was not a single test. Oh no. This involved multiple tests that were both written and practical – on multiple types of dogs – using many different techniques. The study material? It wasn’t even a grooming guide…

It was the daunting (and huge) AKC Complete Dog Book!

This was going to be a challenge. Luckily, I like challenges. I dug in and set to work studying. I also realized I was going to need some hands-on help. I signed up for a hands-on certification testing workshop.

The first workshop was an eye-opener. I wasn’t going to be able to just waltz in, do the testing, and succeed. Far from it.

International Professional Groomers, Inc. (IPG)

At that workshop, I had my grooming skills critiqued for the first time. I was able to compare my work, up close, to other professional groomers. I had to swallow my pride. I was way off base. My work was horrible and I knew it. But instead of getting angry or frustrated or tucking tail and running the other way, I was inspired. I wanted to become a Certified Master Groomer more than ever. But to earn it, I was going to have to work hard for it – very, very hard.

If I remember correctly, it took me two to three years before I earned my Certified Master Groomer status. By that time I had started my own company, Four Paws Mobile Grooming. I was in my early 20’s and hiring my first employees. My reasons for certification testing changed. As an employer, I needed to have industry knowledge and respect of my staff. Certification testing was one way to do it.

International Society of Canine Cosmetologists (ISCC)

At the time, I was clueless at how much certification testing would help me. In my gut, I just knew it would be beneficial. Today, I realize certification testing was the launching pad of my career. It opened up countless doors of opportunity. It gave me the confidence to take charge of my own destiny. It allowed me to travel the globe both as a competitor and an educator. I’ve had the chance to work with amazingly talented people. I have never felt like I was stuck in a rut with my career choice.

It also taught me that I will never totally master my trade. There will always be new things to learn – new challenges to conquer. The doors of opportunity will continue to open as I learn new skills. The saying, “The more you learn the more you earn,” is so true.

PetTech (CPR and First Aid for Pets)

Today there are many voluntary certification organizations that put your skills to the test. I would encourage anyone to seek them out and go through the training.

There are many more voluntary testing organizations available. Whether you are seeking to learn more about pet handling, first aid, obedience – and so much more – there is something out there for everyone. Be sure to check with trusted sources to be sure that the organization you’ve found is reputable and qualified.

Why would you want to do this? The reasons are almost countless but there is not a single reason not to go through the educational and testing process!

Here is a short list of the benefits:

Become more knowledgeable
Improve your skills
Advance your career
Increase confidence and self esteem
Verification of your skills
Increase your earning potential
Gain respect from your peers
Increase your professional credibility

Even if you are in a small town and deal primarily with shave-downs, seeking out certification testing will only enhance your career. Who knows, if you get a little advanced training, the next shave-down could turn into a stylized haircut!

Remember, there are no limitations on how far you can advance your career by continuing your training. You just have to put your mind to it and do it!

We’d love to hear why YOU got certified. Please jump on the Learn2GroomDogs.com Facebook page and tell us why you feel certification testing is important. Don’t forget to tell everyone which organization(s) you are certified with!

Happy trimming!

~Melissa

P.S.

Did you know that Learn2GroomDogs.com Training Partner, Michell Evans is one of the very few stylists to be certified with all three voluntary certification organizations?

Click here to find out why she thinks certification is so important.

The Importance of Canine Anatomy

“Why bother learning about canine anatomy?” is a phrase I hear all the time.

If you are a “professional groomer,” this is the most important lesson you can learn. Combined with effective pet handling, understanding canine anatomy is the FOUNDATION of all good grooming.

If you don’t know how the pet is put together – or in some cases – SHOULD be put together, you simply won’t do a good job at your profession. You will not earn the trust and cooperation of a pets entrusted to you. So, whether you are a long time groomer, a newbie, or a bather working with a team of pet stylists – understanding canine anatomy is critical to your success.

All dogs, regardless of breed, possess identical bone and muscle structure. Fundamentally, all dogs – from Great Danes to Yorkies – are the same. The domestic dog is the end result of generations of carefully controlled breeding practices. Man has domesticated dogs to assist us in many daily functions.

Many breeds still do the jobs they were bred to do, such as herding, hunting or tracking. As times changed, the breeds remained but it was no longer necessary for them to perform these tasks. Other breeds have evolved a proficiency in other activities that allow them to continue to assist man.

For every purebred dog, there is a written standard developed by parent breed organizations that outlines what the “ideal” dog of that breed should be. The key to maintaining a dog in a condition to proficiently perform its original role is to know the standard.

I get it. Being able to decipher the official breed standard can be challenging at first. Speaking the “language” is a key component to understanding how to work professionally with dogs. As I was coming up the ranks, I struggled with understanding the written breed standard, too. It was like Greek to me! However, with focus and intentional study, I did learn it – and so can you!

In order to safely handle a dog during grooming or to style the dog to accentuate its best features, you need to understand basic anatomy and individual breed standards.

What are the key components that make up a structurally sound and balanced animal, purebred or mixed breed?
How do you measure or select reference points?
How do you apply those points in the trimming process?
How can you handle or manipulate the dog to create a harmonious relationship?

For dogs with definite trim styles, you can accentuate proper structure while minimizing conformational faults. To the untrained eye, accentuating or detracting from the conformation of the pet will be subtle. However, it will make a large difference in the overall quality of the haircut.

Are you familiar with the dog’s natural movement limitations? If you are, you can make grooming much more comfortable for the pet. When the pet is comfortable, it is much more willing to cooperate. If you don’t understand the mechanics of a pet and try to move it beyond its physical limitations, you will eventually cause or contribute to an injury. Understanding key pressure points as well as using proper holding techniques allows both the pet and the stylist the greatest degree of safety through the entire grooming process.

THE STRUCTURE OF A DOG: FRONT & REAR ASSEMBLIES

Front Assembly

This area makes up the shoulder and front legs. It consists of bones, muscles, and tendons. The angles of the bones, combined with their length, dictate how efficiently the dog will move. The shoulder blade is held in place by muscles and tendons that allow for good forward and back movement, but is limited from side to side. Some dogs are more limber than others. When lifting a foot or leg, never extend it beyond the point of mild resistance when the dog is relaxed.

Rear Assembly

Bones, muscles, and tendons make up the hips and rear legs. The angles of the bones, combined with their length, dictate how efficiently the dog will move. The pelvic and femur bones are held in place by a ball and socket that form the hip joint. The ball and socket offers a greater degree of rotation through the hip joint than in the front assembly. However, older dogs or dogs with joint discomfort will not be as flexible as a pet that is pain free. When lifting a foot or leg, never extend it beyond the point of mild resistance when the dog is relaxed.

MEASURING A DOG: KEY LANDMARKS

Outline of a Dog

The overall length of a dog is measured from the point of shoulder to the point of rump and from withers to ground. The distance between the withers and the top of the elbow and the distance between the elbow and the ground will dictate the overall balance and proportion of a dog. Most breed standards refer to the body proportion as being square or rectangular.

Measuring the Head

Skull types come in a wide variety of shapes and sizes. The overall length refers to the points from the occiput to the tip of the nose. The stop area is frequently used as a key measuring point of the relationship between the length of topskull and the muzzle.

PATTERN SETTING

Pattern Setting

All patterns are set in relationship to bones and muscles on the dog. There are a few key areas about the neck, chest, shoulders, ribs, and thighs that allow stylists to set body patterns on the dog that are well-balanced and symmetrical. On the head, the key pattern-setting points are the stop area, eye socket rims, ears, cheeks, the back corners of the mouth, and the occiput.

Whether you are working on a show dog or a family pet, where you set the pattern will make a huge impact on your finished groom. On dogs with haircuts, pattern placement is critical to create a stylish haircut that accentuates the dog’s features in a positive light.

Balance, style, and flair all are seen at their best when a trim is founded on a sound basic knowledge of overall canine anatomy. Like anything else, the more knowledge one has on a topic, the easier it is to apply. With time, correct application will become second nature.

Happy trimming!

~Melissa

PS.

To learn more on this important topic, log in to Learn2GroomDogs.com and check out our video, Canine Anatomy!

Here is a preview

[youtube]https://youtu.be/iPBmW7nB0Qg[/youtube]

Pet Care Professionals: Presenting a Professional Image – #2

A few weeks ago I was at the Atlanta Pet Fair. I always love this show. For me – it’s typically the first big show of the season. I get to see all my fellow pet professional friends and acquaintances. The trade show floor is always busy. I always have a great turn out at my lectures. And the competition ring is packed. This year was no different.

One thing I really noticed this year was how pet professionals represented themselves. I saw both good and bad – tasteful to tacky – and everything in-between.

One of my favorites was the cute little blond with her hair neatly pulled back in a stylish side ponytail wearing the little black hair-repellant dress in the contest ring. Her make-up was light yet very tastefully done. Her shoes matched. And she accessorized just enough to be elegant but not overdone. Or the young man in the ring. He was impeccably groomed himself right down to the matching bow tie. Both of these competitors where in my novice level class this weekend. I was so proud of the way they represented our industry. I would take my own dogs to them in a heartbeat.

I observed hundreds of people over the weekend. Unfortunately, I couldn’t say that about everyone. Even pet professionals I know and respect greatly, totally caught me off guard.

Folks – HELLO… If you want to be respected as a “professional” you have to act the part whenever you are in the public.

All. The. Time. Period.

I think it’s time to pull this blog back out for a reminder. I learned a long time ago with my early staff that I had to lead by example. My staff never saw me looking anything but professionally turned out. Even today, although I do not work in day-to-day operations, I would never dream of even stopping by one of my companies looking unprofessional. Even if I’m only dropping something off or would be there for a 15 minute meeting.

As pet care ambassadors, it’s our job to keep things looking professional. There are plenty of salons and pet businesses that fall far below the realm of professionalism in my opinion. I know the saying can be cheesy, but seriously, dress for success. Would you want to have your personal pet groomed by someone who doesn’t take pride in his or her own personal presentation?

Let’s put this in perspective. Have you ever been shopping around for a new hair stylist? What if you met her for the first time and her hair was so fried from chemicals it looked like it would break from the slightest touch? What if he smelled like he just left a smoky bar and was still wearing clothes so wrinkled you wondered if he slept in them? How confident would you be to let them style your hair? How are they going to make you look your best if they can’t be bothered to look theirs?

Would you trust a dentist who had rotten teeth?

I know it can get tiring to dress up a little every day. However, our clients are entrusting us with the care of their pets. Like it or hate it, you can easily influence their trust factor simply by the way you look when you greet your clients. Think of yourself like your own brand. Don’t you want your product to be consistent and look great? Of course! And your clients are looking for that, too.

A fashionable, well-groomed appearance is essential when it comes to professionalism in this industry. When you are in a salon, kennel, pet resort, veterinarian clinic, or mobile grooming unit, you have to look the part. Come to work each day looking crisp, clean, and pulled together. Blue jeans and sweat pants ARE NOT professional attire! Black, white, or khaki slacks work well. Longer skirts are great for women and so are skorts in warmer climates. Conservative shorts or capris may work for your environment as well. I’ve even seen leggings work when paired with an oversized, long top or smock. Look for clothing that is not prone to wrinkling or learn to iron!

Today, there are many options for hair repelling garments. There are all types of tops and bottoms in a wide variety of styles. If you work in a salon with a dress code, this may be easier. If not, have some fun with the pet styling fashions that are available. Heck, even medical scrubs will work! It may even be a good idea to keep an extra outfit or smock around the shop as a back-up.

If you get drenched or messy, a quick change will instantly boost your comfort level and mood.

And gals, remember, low-cut tops and short- shorts are never professional! If you have shorts that are too short or a top that is too revealing (especially when you are squatting down to pick up a dog), then you’re not displaying professionalism.

Don’t forget your footwear. Most pet groomers are on their feet for hours. You are standing, lifting, bending, squatting, and twisting – all day long. Although clients may not be looking at your feet, having solid, supportive footwear will promote comfort for you. Being comfortable allows you to be warm and friendly to all your clients. Supportive footwear will also enhance the longevity of your career. Over the long haul, your feet will take a beating. Don’t skimp on your footwear. Invest in the best.

Scent is a very powerful sense. When it comes to your perfume (or fragrance you put on pets) be light-handed with the spray. Many people have allergies and are sensitive to fragrance. Plus, if you have multiple staff members wearing all different scents, it can be unpleasant for all. The same can be said for your makeup and hair color. You want to appeal to a wide range of clients, so conservative is best in most cases. When in doubt, be a minimalist. Remember, you can always “be yourself” once you leave the shop.

While we are on scent – what about your breath? If you are communicating to others – clients or coworkers – bad breath is down-right offensive. Brush, floss, and use a mouth wash regularly. Not only will it save your teeth, your clients won’t be offended as you discuss what trim will work best on Fluffy. Breath mints and gum can be helpful between brushings. Lose the gum quickly once it has done its job. Chewing gum in front of clients is distracting and it is unprofessional in front of clients. The same can be said for eating and drinking on the floor. Keep snack and coffee breaks limited to behind closed doors.

Proper hygiene is crucial. It should go unsaid, but being clean and odor-free is a must. There is nothing more offensive – and embarrassing – than personal body odor. A famous quote from Zig Ziglar, who was a very successful motivational speaker, said, “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” Nothing could be more true!

Your own hair needs to be clean and simply styled. If your hair is long, get it tied back and away from your face. As your work with clippers or shears, you don’t want to be trimming a lock of your own hair as you scissor that leg. I hate to think of how many people with long hair have caught their tresses in the spinning grinder as they worked. Ouch! Or worse yet, drag it through anal gland expressions, defecation, or urine.

Having a touch of jewelry is a nice finishing touch. Done well, it always reflects positively. However, just like with fragrance – go light. A few simple rings. A durable watch (you always need to know the time!!). If your ears are pierced – stick with super simple earrings, something a dog can’t accidently catch in their paw, ripping your ear lobe. If you opt for a necklace, keep it tasteful. Don’t be in love with it. Dogs will catch it in their paws and break it eventually. The same thing with is true with bracelets.

Having well-groomed fingernails is what I consider a bonus. Working with dirty dogs and trimming toenails lends itself to dirty fingernails – even if you do a lot of bathing. Trimming poodle feet has a tendency to chip fingernails. Personally, I liked to keep my nails painted. Painted fingernails will hide all sorts of flaws. Unfortunately, when you do a lot of bathing standard nail polish has a tendency to peel off quickly – sometimes as quickly as one day. My solution was to have my fingernails professionally done every 2 weeks. Both acrylic and shellac nail applications seem to hold up well to the abuse groomers put their hands through. Plus, it gives you a little time to pamper your most valuable asset – YOUR HANDS!

Pay attention to the details. Judy Hudson is one our popular Learn2GroomDogs.com Training Partners. In her video, What I Know For Sure she shares this tip: It doesn’t cost a lot to be clean. It doesn’t cost a lot of money to be neat and tidy. All it takes is a little elbow grease.

As pet care ambassadors, not only is it our job to groom pets – but it’s also our job to present a professional image for our industry.

At your place of business.
At certification test sites.
At trade shows.
On the speaking circuit.
In the competition ring.
ANYWHERE you are representing the pet grooming profession!

I don’t know any successful person that doesn’t sweat the details. Being impeccable, both personally and in your workspace, shows the client that you care about yourself. The message you are sending out is that you are confident with your skills. You are successful. You respect yourself enough to do the same for them – and their pet.

To see a perfect example of what I mean, click here.

Happy trimming!

~Melissa

Salvage Work

Spring is edging closer – and not a moment too soon! Many of us will be seeing a lot of pets that are ready for a great makeover in the coming weeks. With that in mind, I thought it was the perfect time to revisit my blog on salvage work.

As many of you know, I’m a big dog person. Working on these large furry dogs that have a huge shedding problem is one of my favorite things to do in a grooming salon. I know, I know, call me crazy – but I just love seeing the transformation in this type of job. Over the years I’ve gotten really quick with the process and rarely cringe, no matter what the size of the dog, nor the condition – I see it as a fun challenge!

My #1 rule is: Never work on a dirty dog. If water can penetrate the coat, let your products do the job.

Working on a dirty dog is not only unpleasant, but it also takes longer to do. Plus, there will be a lot of coat damage and breakage. A dirty coat is dry and brittle. The dirt and dander trapped within the fur makes it more difficult to brush out. Working on a clean coat will be easier for both you and the pet – and much more pleasant.

If there are large chunks that water cannot penetrate, go ahead and break up the tangle using the tool that is safe for the pet. Don’t worry about removing it completely, just break it apart so the water and shampoo can do its job.

Prepare your bathing area. If the dog is exceptionally dirty, use the shampoo especially designed for dirty dogs. Using a follow-up treatment of a skin and coat conditioner after bathing twice (or maybe three times in some areas) will assist with the brush out and dead coat removal during the drying process. Make sure you have all the tools you’ll need to aid in getting the dog clean like rubber curries or scrub brushes. And make sure you have plenty of towels handy. To see my video lesson on salvage work at Learn2GroomDogs.com, click here.

My favorite trick when working with this type of job is to bring my high velocity dryer right into the bathing area. With the dog fully lathered, blow the shampoo right off the pets while they are tethered in the tub. The slippery soap will allow the dirt, loose coat, and tangles slide out, being trapped in the shampoo and sticking to the back wall of the tub, minimizing the mess. Not all the shedding coat or mats will be removed but a lot will, making your job easier once you transfer to the drying table. Once you have blown out the pet, follow up with the rinsing process. Repeat this process as many times as necessary to get the dog “squeaky clean.”

Once the pet is clean and thoroughly rinsed, apply a skin and coat conditioning treatment before heading to the drying table. Read your directions: some conditioning treatments need to be rinsed out while others do not. Your high velocity dryer and a heavy slicker brush will be your best friends during the drying process.

Rule # 2: Be Methodical and Thorough

First, blow out as much moisture and loose coat at possible with the air flow. Use the highest power setting the pet is comfortable with, and a condenser cone. Once you have pushed as much water and loose fur from the pet, remove the condenser cone, and bring the air flow close to the pet’s skin. “Boost” any loose coat out of the dog by lightly patting the area where the air is striking the skin with a slicker brush.

Continue to work over the dog in a methodical manner until your brush glides through the coat easily and no more loose coat is trapped in the brush.

Rule #3 – ENJOY!

When the dog is complete, it should smell clean and fresh. The coat should be glossy and float freely as the dog moves. There should be an irresistible desire to reach down and bury your hands in a freshly groomed pet.

Happy trimming!

~ Melissa

If you’d like to see more on this topic, click here.

A Vet’s Wisdom

My husband, Marc was in Arizona for a week at a disc golf tournament. I was looking forward to a peaceful week at the farm and getting a lot of work accomplished. After all, it is February in Michigan. It’s just not that enjoyable to be outside for long periods of time unless you are really bundled up!

The weekend was wonderful. I loved being in the barn doing chores, caring for our six Friesian horses, hanging out with our four large dogs, snuggling with all the cats and filling the wood burning furnace all weekend. I thoroughly enjoyed myself.

When Monday came, my week blew apart.

Melissa and Ilene

My beloved old Friesian mare had to be put down that morning. She would have been 30 year old in May. Those of us that have had horses know there is always a “special one.” Ilene was mine.

On Tuesday, Lisa VanSweden, my artist and good friend, came to the farm to help me keep my mind off Ilene. She was going to spend the night, just hanging out, relaxing. Little did we know, we would be racing one of our beloved Maremma Sheepdogs into the pet emergency clinic with bloat late Tuesday night. We were there all night as Reagan went through emergency surgery to save his life. Marc was catching the first flight out in the morning to get home and Lisa helped keep me somewhat calm as the night wore on. I was an emotional wreck.

Running a farm is a lot of work and ours is no exception. Fortunately, we have someone who works at our farm and cares for all our critters. Tina is indispensable to Marc and me. Without someone like Tina, we could never do what we do. She helps us with all the chores associated with a farm. When we travel, she moves into the house and tends to everything in our absence. She loves and cares for our animals like they are her own.

Tina was the one who found Ilene down in her stall early on Monday. She called me immediately to come to the barn. For the last two years, we had known that Ilene had been running on borrowed time. We also knew that if she went down, she would never get up.

Marc and Reagan

When Tina learned that Reagan was in emergency surgery Tuesday night, she stayed up the rest of the night. We texted updates and surgery reports back and forth until we knew the surgery was successful.

On Wednesday, with eyes blurry from a serious lack of sleep, Tina told this tale to Lisa VanSweden and me. We loved it. I know if you are reading this blog, you are an animal lover and will love it, as well.

Two weeks previously, Tina had to put down her beloved Beagle mix. She found it very helpful to recall these wise words from an old-time vet long ago.

Over 20 years ago, I sat sobbing quietly in the vet’s office. I told the vet, “Please don’t let this puppy die, I just can’t lose him.” Then, this older, gruff vet, who was not known for a good bedside manner, did something very unexpected and unforgettable. He pulled up a chair, sat directly in front of me, took my chin in his hand and said, “Young lady, look at me.”

When I looked up, his expression was soft and kind. His eyes glistened with unshed tears. He said, as best as I can remember, “Raising, having, and loving animals is hard work and heartbreaking. Their life span is nowhere near ours. If you have them, most likely you’re going to have them die. There’s accidents, injuries, diseases, or if you’re lucky, just plain old age. Now that’s life. No amount of care, precaution, love, or medicine can change that. There’s nothing a loving owner, a skilled vet, or anyone can do to stop it. Now death isn’t pretty or easy, and at times it is brutal and just plain awful. Sometimes, as an owner you are forced to make a decision that relieves their suffering and that’s always a tough call. Now I know you love this puppy just like you loved Bear. I will do all I can, but I can’t promise he will make it. Now if you really just can’t handle that – and there’s no shame if you can’t – I suggest you get out of having animals. Everything that lives – dies. It isn’t easy and you never really get used to it. I’ve lost and had to put down many, and sometimes even I still get emotional. You just have to decide if all the love and joy they bring to your life is worth the heartbreak.”

And with that, he stood up, put the chair back, and said, “I’ll call you in the morning and let you know if he made it through the night.”

Well, that beautiful, sweet puppy lived and went on to bring joy to the whole family for over 13 years. He grew up with my kids and was loved by all that knew him. The vet never showed his soft side again, but at one visit a few years later, this time with a horse, he did look at me with a wink and said, “You made the right choice. There are lots of animals that could use the amount of love and care you give them.”

After Annie passed away, and with the events of this week, I have reflected back on that advice and all of the great furry friends I have been privileged to know. I’ve learned to smile through the tears and embrace the memories, and never question my decision to keep them a part of my life.

Such wonderful wisdom. No amount of sorrow will ever keep me from having animals in my life. The joy they bring far outweighs their passing. I will always do my best to keep pets safe, healthy, comfortable, and happy.

I, like Tina, have never questioned my decision to make them such a large part of my life.

~Melissa

Making the Most of a Seminar

With the Atlanta Pet Fair just around the corner, I thought it would be a good time to revisit one of my favorite topics: getting the most out of a seminar.

When you attend trade shows and clinics, preparing in advance can help you make the most of this experience. Seminars are a great way to improve your skills and recharge your batteries. Meeting your mentors and soaking up their knowledge is a fantastic opportunity, and if you can see and hear them in action, it maximizes the experience. When you know what you need and what you hope to get out of the session, you can better prepare yourself to squeeze out as much as you can from your time together.

1. Step into the session with a very open mind.

If you are young and fresh to the industry, the amount of information that you get can be intimidating. Listen, take notes, and soak up every bit of knowledge that you can. Sometimes that may mean suspending what you know in order to make room for something new. Trying new techniques or ideas can be uncomfortable just because you’ve never tried it before. Keeping an open mind enables you to break from your routine to get different results. With time and practice, the awkwardness goes away and you become more efficient. Remember: having more tools, techniques, and knowledge allows you to have multiple approaches to a problem.

2. Make efficient use of the time available.

Many trainers at these sessions have limited time. They are often rushing from one obligation to another – judging competitions, speaking in seminars, or providing hands-on clinics. If they can, many will take the time to answer your questions. If you know what you need to ask, it helps you make the best use of the brief time you may have together. Be prepared – write down your questions in advance so you don’t forget something important or stumble over your words. Being ready to participate in the learning experience helps you make the best use of the session – and the presenter will respect you for it.

3. Don’t be nervous – plan ahead.

With so much to see and do at trade shows, it’s easy to feel overwhelmed. Break out the catalog and study the floor plan before you arrive. Map out your plan of attack to make sure you get to everything you need to see. Some shows have free apps you can download to help make the most out of your experience. Know the schedule of events so you don’t miss that speaker you’ve been hoping to see. Sometimes it’s good to go to shows like this with a friend – divide and conquer, then compare notes later.

As your knowledge and skills advance, the clinics won’t be as daunting. They will become a great way for you to fine-tune your skills. You can begin to network and exchange thoughts with others in the industry who can provide insight when you need it. Plus, these types of functions are a great way to invigorate your career.

These principles remain valid for many forms of advanced learning in the pet grooming industry. Maybe you don’t have the opportunity to do a hands-on training session. There is a wealth of information to learn from these all-star pet stylists. You might be in the audience at a trade show, pet grooming competition or watching a grooming video lesson featuring one of these top stylists. The better you can execute the core skills with your everyday grooming, the easier it will be to successfully transfer their lessons to your own grooming table.

If you are not as accomplished as these award-winning and highly successful pet groomers are — take note. You can learn a lot from their well-developed skills. Learning new skills, tips, and tricks make grooming pets all that more fun!

Click here to see a seminar in action!

Happy Trimming!

~ Melissa

What do YOU want most from a seminar?

7 Qualities of High Quality Pet Stylists

I’ve been working within the pet grooming industry for a very long time. Frightfully, probably long before many of you were even born. I feel very fortunate to be surrounded by top end pet stylists, especially in the past 5 years being on the film set of Learn2GroomDogs.com. All of our 40+ Training Partners are at the top of their game. They are simply some of the best professional pet stylists in the world.

As I work beside these talented stylists, I’ve seen a few very common threads. Outstanding pet stylists are tenacious. They push themselves constantly by developing a deeper understanding of the grooming process:

any type of dog (or cat)
with any coat type
of any size
using any technique

Then add in:

many times the pets are in poor condition
the pets often have a less than perfect temperament and the stylists still get the job done well

These exceptional pet stylists don’t entertain frustration. They have the ability to see through the dirty, messy mound of fur. They see the potential of what could be. With their ever growing set of skills, they see beauty of what the finished product could be – not what is on the grooming table before the process begins (for more on this topic, read my blog, Begin with the End in Mind). They feel the creative challenge calling their name. The only question left in their minds is not IF they can do it – but HOW they will accomplish the task in a safe and comfortable manner for the pet.

Here are seven qualities I’ve seen in almost all high-quality pet stylists:

Appreciation of Knowledge

High-quality pet stylists know, the more you learn – the more you want to learn and the more you will earn. Building a strong foundation of knowledge insures that you will always do the best work possible. As your knowledge base improves, you will immediately be able to apply that knowledge to every pet you groom. Even if it’s a #7 shave off, a knowledgeable pet stylist will always try to improve the dog’s appeal. They draw upon a vast array of learning experiences to complete a task – and most of it is not learned in school!

Value High Quality Products & Tools

High-quality pet stylists know their products and tools will make or break them. If the shampoo does not leave the coat squeaky clean, you will never get a quality finish on the coat. Coats need to be dried with the correct type of dryer using the correct method for optimum coat preparation. It’s impossible to produce a velvet finish with dull blades or shears. It does not matter what product or tool we are discussing. High-quality pet stylists know they need to invest in the best. Period.

Firmly Understand Time is Money

High-quality pet stylists know time is money. There are always options for the pet based on the condition of the coat, the pet’s temperament, the amount of time you have on your schedule, and the amount of money the client is willing to spend. High-quality pet stylists instantly know how to weigh out the variables and select the best option.

Self Confidence

High-quality pet stylists are confident in their abilities. Yet, at the same token they are humble. Even though they’re highly confident they know there is still room for personal growth. They freely share their knowledge with others while they continue to build their skills to an even higher level.

Understand Canine and/or Feline Psychology

High-quality pet stylists are keen observers. They understand canine and feline body language. Animals are pretty transparent when it comes to their behavior. There are always clues to an animal’s behavior, even if it is subtle. A high-quality pet stylist will always try to gain the trust and understanding of the pet they are working on.

Compassion for the Pet

High-quality pet stylists are compassionate to the needs of the pet. They understand each pet is an individual. They all have different tolerances to standard grooming and practices. High-quality pet stylists will always live by the Golden Rule – maintaining a calm, cool, and collected composure at all times.

Always Push to Improve

High-quality pet stylists always push themselves to improve. Once they have mastered one technique, one skill, one breed, they always know there’s more to learn just around the corner. Learning and improving is a never ending journey.

Outstanding pet stylists are humble, talented, practical, and passionate – sincere with exceptional character. They go after the goal of being the best they can be and they don’t give up. For them, there is always room for improvement. They raise the bar for themselves and set new and better standards for our industry.

What skills would you like to hone to become the best you can possibly be?

Happy Trimming!

-Melissa