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Your most valuable asset is YOU

Look in the mirror and say “I am my most valuable asset.” Tell yourself this every day! You are the most important thing about your life and your business. Despite the fact that you may think it is your car, or your favorite thinners, or even your bank account, it is YOU that is the most important part of the success equation. Without you driving the car, or using the thinners or using the money, those things are worthless.

And the part that makes you unique is your mind. Your ability to think and reason before taking action is a precious gift. And throughout life, we need to improve our thinking. The ability to improve our quality of thinking makes it easier to solve problems. Our ability to think positively lets us see opportunity around us. Negative thinking shuts doors to success.

There is increasing concern about the effects of our dependency on search engines, GPS – maybe even AI – on our recall memory – and that this dependency may make us dumber. WOW! In the ‘good old days’ you used a map and directions you wrote down to get from Point A to Point B. You may have stopped when you were lost to ask for directions. Then you had to remember those directions. But now you just program a device that tells you to turn left or right. You actually lose problem solving skills as a result.

Just think of how many people struggle to figure out math problems when they don’t have a calculator.

People used to memorize phones numbers, addresses, and birthdays. Now they are stored away as reminders in our cell phones. Sure it makes things easier, but it turns our mind to mush in the process. I have read that the brain has an unlimited ability to memorize facts. So why turn that ability off?

You need to invest regularly in self-improvement and professional development. You can open your mind to knowledge by attending a seminar at a tradeshow. Or you can exchange information in online forums and places like Facebook. You can open up a copy of the AKC Complete Dog Book and memorize facts about your favorite breed. You have to exercise your brain the same as any other part of your body.

Dedicate yourself to lifelong learning. Why stop now? I continue to learn from the top professionals around me. There are always new products and new standards to talk about. Many groomers are inventing their own products. And almost all of them are happy to share their knowledge with you.

With positive thinking and lifelong learning, you can continue to find new ways to be a value to your customers. You can jump years ahead of your competition by developing new skills that are in demand. By valuing yourself as your biggest asset, you can catapult your career and life to higher levels.

 


It’s Shedding Season!

Certified professional dog groomer from paragon pet school deshedding an autralian shephers
DGBy Melissa Verplank, CMG & Paragon Founder

It’s shedding season in the northern hemisphere. All those heavy coated bath and brush dogs have begun the seasonal shedding process. It’s my favorite time of year!

Is it messy? Absolutely. Can it be a lot of work? You bet. But if you’re prepared, have the right tools, and know the tricks, it doesn’t take that long. And it’s not that hard. I don’t know about you, but for me, this is the most gratifying grooming work. There is nothing more rewarding. I love the feel. I love the smell. I love to watch the dogs move as their coat floats and glistens in the sun.

I love big furry dogs. My husband and I live with three Maremma Sheepdogs. We live on a farm in Michigan and experience all four seasons. Seasonal shedding is something we battle every year. As owners of a grooming school, we are fortunate to have our dogs groomed on a regular basis.

Pearl2editAfter a recent grooming session, our Maremmas came home looking and feeling great. However, although one looked amazing, a closer inspection told a different story. Her loose and shedding coat was still stuck next to her skin. In another week, we were going to have a mess. She was going to start leaving tufts of white fur everywhere. When done well, all the packed coat is removed and a comb will glide through the coat from the skin out. Each hair shaft stands independently. This wasn’t the case with this grooming.

As professional pet groomers, we are problem solvers. People bring us dirty dogs. Shedding dogs. Stinky dogs. Overgrown dogs. Matted dogs. Our job is to clean them up while treating them with respect and compassion. The faster and safer we can get though a big job, the better is it for all involved – people and pets. But we want to be thorough at the same time. If a grooming job is not going to hold up or it’s not thoroughly done, the client isn’t going to come back and/or become a repeat customer.

What are the tricks to get these heavily coated, shedding dogs done in the least amount of time?

Here’s what I think about every single time I groom a heavy coated dog:

The bigger and messier it is, the more impressive and rewarding the outcome will be.

  1. A clean coat is going to facilitate speed in the grooming process. Let’s face it, it’s much more enjoyable to work on a clean coat versus a dirty coat! Let the shampoo do a lot of the work for you. If you remove the dirt prior to doing a lot of brushing, your products and your tools can do most of the work for you to remove matted and shedding coat. My rule of thumb is if the water can penetrate to the skin, get the dog directly to the tub. If there are sections that are so dense that water can’t penetrate, cut those areas into sections so that it can. Do at least two lathers with a shampoo. The first one can be quick and the second lather much more thorough. Occasionally, you might need a third lather in certain spots to get it clean. Using a great conditioning treatment after the bathing process can also be very beneficial.
  2. pearl3editA powerful high velocity dryer or “blaster” is the key to getting through this type of grooming job. A powerful stream of air from the high velocity dryer will do the bulk of the work for you when it comes to removing mats, tangles, and shedding coat. Ideally, you will want to have a condenser cone on the nozzle of the dryer when you first start the drying process. On well-behaved dogs who enjoy the high velocity dryer, two or even three high velocity dryers can be used to speed up the entire process. On pets that have a lot of mats, tangles, and densely packed coat, using a high velocity dryer with a condensing nozzle to blow the shampoo out of the coat on the second lather in the tub is a great trick. What do you do when you have a ring on your finger that you can’t get off? Apply soap, right? The same principle applies. The shampoo provides the lubrication and air pushes the hair apart. Easy on the dog – and easy on you.
  3. Being efficient and effective starts with focus. Your eyes should always be looking directly where the air is striking. Hold the dryer nozzle as close to the skin as possible without curling the hair onto itself, which can cause whip knots. (These whipped knots are almost impossible to remove.) As you’re moving the nozzle around the dog, watch for problem areas with the skin and coat. As the air strikes an area, the coat spiders out. The spidering area is loose coat, mats, and tangles as it’s pushed out and away from the skin.
  4. Elbow grease is a must. Once all the problem areas have been loosened and pushed out as much as possible, it’s time to remove the condenser cone and pick up the brush. You will brush using a pat-and-pull method just where the air is striking. It’s a very soft and methodical brushing technique. Done correctly, it’s highly effective while also being gentle on the dog. Brush only where the air is concentrated. This allows you brush to work through the rest of the problem area while the air blows excessive fur out of the way and off the dog.
  5. Pearl4editBe methodical. Be kind. Be considerate to the needs of the pet. Sometimes, on these heavily coated dogs, slowing it down will actually speed you up. Be thorough. The dog is not done until a wide toothed comb can be sunk down to the skin and pulled smoothly through the coat. Feel for dampness. Feel for inconsistency in coat density. Let your fingers sink to the skin. Let your hands be your guide. If anything triggers a quality control check, don’t ignore it. Go back and redo that area.

This type of work is a challenge. Not everybody can do it well. But those who do enjoy working on the large and the furry know what I’m talking about. We love it. I get so much gratification seeing piles of loose coat on the floor. I love those days when we have to empty out our shop vac multiple times because of so much shedding coat floating around the salon! At the end of those days, I know I’ve earned my money (and a glass of vino!)

If you’d like to learn the details of dealing with a heavy coated dog, here are some resources:

GroominarNetwork.com

Paragon’s Groominar Network at Learn2GroomDogs.com features these streaming video lessons:

  • Bathing & Drying Combination Coat
  • Bathing & Drying Heavy Coated
  • Brushing Skills
  • Finishing the Bath & Brush Style Pet
  • Salvage Work on a Heavy Coated Dog
  • Structure of a Mat
  • The Magic of Forced Air Drying
  • Speed & Efficiency – How to Groom a Monster Sized Dog in 76 Minutes

I love seeing a coat that glimmers in the sun. That moves with the dog as it moves. When you sink your hands into it, it feels soft and silky. Not only does the dog look good – they smell good too! The dog knows it. They have an air of distinction – they are proud and it shows. This type of work, done well, makes me proud to be a professional pet groomer.

~Happy trimming,

Melissa


Get Ready for the Westminster Dog Show

Master Groomer Melissa Verplank explains why you should save the date to watch the Westminster Dog Show, America’s oldest institution for purebred conformation. Spawned in 1877, Westminster’s all-breed show is a source of inspiration for great grooms as breeders and owners show their top dogs.

See the “stack” of eligible breeds across every group and variety as the best-in-breed and best-in-show are selected Monday, Feb 10,  and Tuesday, Feb 11. Check out the Masters’ Agility competition starting on Saturday, Feb 7. Visit Westminster for the full schedule to tune-in: https://www.westminsterkennelclub.org/viewing-schedule/

Whether you’re just learning to groom or striving to improve your repertoire, don’t miss this chance to study top dogs!

Want to brush up on your AKC standards? Look into our advanced education opportunities on our award-winning Dog Groomer Education platform. Dog Groomer Education Platform.

Want to pick up new tips on the fly? Check out https://www.GroominarNetwork.com, where our library of great grooming videos can help you level-up.

Transcript
Melissa: Hi guys. Melissa here. I want to talk to you about the Westminster Kennel Club Dog Show. That is coming up pretty soon here. For us in America, this is definitely our premiere dog show. There’s a lot of really high end dog shows but what I love about this one is that it’s actually televised, and they do a really nice job with it being televised. If you’re a little bit like me, I just don’t get out to dog shows the way that I did at one point in time. Now, some of you guys, you’re dog show junkies. Hey, have at it. I’m sure not only do you watch it but more than likely, you’re immersed in it. You might even be exhibiting, which is wonderful, and I know a lot of my friends are definitely there and get really caught up with the excitement.

Melissa: For me, I would really prefer to watch it from the comfort of my living room, cuddled up on my couch. Even though I might be in the comfort of my own living room watching it, I am learning so much. Each year when the dog show is aired, I get to see the new breeds that are being introduced. There have been so many new breed introduced since even I wrote Notes from the Grooming Table, or way in the back in the day when I first got my certification, there’s been a lot of new breeds have been introduced. This is my way to stay current and up to date with what’s going on in the dog show world.

Melissa: Everything that we do in the pet grooming world, it literally transfers from the confirmation ring to our grooming salons, and so even though we’re working on every day pet dogs, and they’re not getting these high show style trims, it doesn’t matter. We are visual. If you show me a nice representation of any single breed, I can turn around with my skillset and my knowledge and transfer it into a very functional pet trim for my clients. That’s what I love to be able to do, is to be able to pull the best attributes of the dog and be able to turn it into something that the owners are going to really enjoy, and be able to live with it.

Melissa: But, you know what, I couldn’t do that if I didn’t know what it should look like. Being able to watch the Westminster Dog Club, the dog show, that is absolutely the best way for me to stay current with those trends. When we look back at it, dog styles have changed over the years. Not only are there new breeds, and a lot of the breeds aren’t necessarily new, they’re very ancient breeds, they’re just new to the United States, but when we start looking at how those haircuts have changed over the years on different breeds, it’s pretty astounding.

Melissa: Not only does the breed itself kind of change and morph into something else based on what it needs to be doing today versus what it did when it actually had a real job, but also the haircuts are also changing. When you look at Bichons from 20 years ago, it’s a very, very different haircut today than what it was back then. Soft-coated Wheaten Terriers are gonna be the same type of thing. There’s a lot of breeds that are like that. Being able to watch these top dogs being shown really gives me that edge to know what to do, or what not to do.

Melissa: There’s so many, again, with those new breeds coming in. If all of a sudden you’ve got a Pumi that a client calls and they want you to groom their Pumi, more than likely when it comes in, it might just be a shave off. But, if all of a sudden you know exactly what that breed is supposed to look like, and you know it’s got these funky cute little ears and it’s got this little wedge head, and it’s got this rustic kind of coat that is a little bit different, it’s not supposed to be blown out and straight. It’s supposed to be messy looking and curly. But, if a client calls and you don’t know visually, you can’t see what that dog is supposed to look like, you are gonna have a really hard time making that dog, or even pulling components of what that breed is supposed to look like onto your pet dog when it comes through your door.

Melissa: Again, I really encourage you to watch the show. It was one of our favorite things to do back in the day when I had a whole team of stylists, and actually a lot of our stylists still do this, is they watch the dog show either online or on TV. They talk about it. It’s just a really great way to open up communications within your own salon, and within your own team members.

Melissa: Definitely check it out. Like I said, it’s gonna be airing this year February 11th and 12th. It airs normally in the evening on TV, but you can catch it streaming online at a lot of different time points, and you can actually see a lot of the classes as well. Go to, I think it is the WestminsterKennelClub.org, and check out all of the schedule of events. You go to their website, everything is there that you need to find out what’s going on and how you can best check out the show yourself, so, enjoy.


How to Encourage Cold Weather Appointments

Dog running in snow depicting how professional dog grooming businesses can encourage cold weather appointmentsDo you live in a climate where you have seasonal changes in the weather patterns? For many groomers, the number of grooming appointments dips with the temperature. This can be a real problem if you rely on your grooming income to pay your bills!

How do you combat that problem? Encourage pre-booking.

It always amazes me how many clients have no idea what their pet needs in terms of coat care when the temperatures plummet.

Professional pet grooming is service driven. That means you must be a problem solver – even when your clients don’t know they have a problem! Thus, you become not only the problem solver but also the educator!

Just prior to some of the coldest weather of the season in the northern hemisphere, we have one of our busiest seasons – the holidays. Take advantage of your good fortune.

blog quoteHere are 6 of the most common problems associated with colder weather:

  1. Pet Hygiene: regular bathing is essential for pets that share our lives – and our homes.
  2. Regular Brushing: keeps the tangles away along with other benefits such as distributing oils through the coat and promoting circulation of the skin.
  3. Nails: they need to be trimmed and/or filed all winter.
  4. Feet: many breeds need the hair between the toes trimmed to keep them comfortable while outside.
  5. Coat Growth: it does slow down but trimming is still essential.
  6. Dryness & Static: both the skin and the coat can dry out – special shampoos and conditioners can combat the both dryness and static.

As you check out every pet, assume the client is going to rebook in 4 to 6 weeks.  Let them know that most pets benefit from regular grooming – even in the winter. It can be very helpful to have a marketing piece outlining the benefits of cold-weather grooming ready to hand out. Focus on the six items outlined above.

Always suggest the ideal time frame between appointments based on their dog’s coat type. Let them know you’ve saved a particular date just for them. If you know the client well enough, you’re going to know what they prefer for an appointment time. Offer that time to them.

If your clientele is price sensitive, try sweetening the deal. Offer a special winter incentive to book within 6 weeks of their last appointment date. 10 – 20% off their normal grooming price is a common enticement to get them back on the grooming table.

Oops. You didn’t ask your clients to re-book?! Now what?

If you didn’t ask every one of your customers to rebook when they were in for their holiday appointment, don’t despair. For many grooming businesses, it is a bit slow right after the holidays. Take that down time to simply pick up the phone – or use your automation software to reach out to recent appointments.

Systematically go through your appointments starting in the end of November and work your way to Dec 24th. Make a simple and friendly “courtesy call” or message to get their pet set up for their next appointment. Don’t forget to include your special discount for booking within 6 weeks of their last appointment.

4 Typical Cold Weather Issues Associated with Grooming

  1. It’s important to remember that coats and sweaters continually rub against a dog’s fur, constantly causing friction against the hair. If the coat is fur is longer, this can lead to mats and tangles. It’s best to remove doggie garments before they come inside. Remember, most of us don’t wear our heavy coats indoors. The same should happen with our pets. If they need a little added warmth, most folks opt for an indoor sweater. They can do the same with their dog.
  2. For dogs that are very short coated or the coat is very thin, doggie garments for both outside and inside are great options. However, constant sweater wearing leads to doggie odor, dry skin, and lots of static. All problems that can be addressed with regular professional grooming.
  3. If the dog normally gets a haircut, many owners enjoy a slightly longer style in the winter. Many of these longer styles are still low maintenance and easy to care for – especially if the dog is going out into the snow for a romp.
  4. Some owners extend the time between haircuts. If their pet has the type of coat that could easily get out of control without regular brushing, you’ll definitely want to encourage maintenance appointments between full haircuts. Maintenance appointments would include a bath using a moisturizing shampoo and conditioner, a full brush out, minor trimming around the eyes and feet, and sanitary areas. Nail trimming, ear cleaning, and fresh bows or bandanna are nice touches. Generally, these types are booked every 2 or three weeks and offered at a reduced rate.

Still slow? Plan for it. (Okay, maybe NEXT year plan for it…) But for now – bask in the glory of a little time to yourself! Use the time to dig into those shop projects you’ve been putting off. Shorten your workweek to 4 days or knock off a tiny bit early on select days. Or best yet – schedule your OWN vacation!

Happy Trimming!

~Melissa

 

 


Bubble Baths and the Holiday Grooming Rush?

If you have a reasonably busy salon and have been at this for a few years, you know the holidays mean crunch time. You’ll be grooming most of your regular clients in days instead of weeks. Do you have control of your schedule?

You may find yourself racing to juggle the demands of your business and your family. Keeping your customers happy is crucial to the health of your salon, but not at the expense of those you love. Don’t let the insanity of the holiday season put a damper on your festive mood.

I learned the hard way. Grooming super long hours up to 14 days straight before Christmas left me totally exhausted and spent. I was definitely a Scrooge throughout the entire holiday season. I knew I had to make a change when one Christmas I literally slept through the entire day.

Here are a few ideas from myself and my team of seasoned grooming pros to help you make the most of the holiday rush. Read the rest of this entry »


3 Options for Clients with Matted Dogs

How many times a week do you deal with a matted dog? If you are like many of us, it’s more than once. For some, it might even be a daily occurrence.

There are immediate questions that needs answers:

  • How do you talk with the pet parent?
  • How do you tell them they are not taking care of their pet properly?
  • What are the consequences of their neglect?
  • What can you do for them today?
  • What can you do for them in the future?

As a professional pet groomer, we always need to remember – humanity before vanity.

Can you demat a badly tangled coat?

Probably.

Should  you?

Not necessarily.

Once in a great while, a client will have a legitimate reason why their dog is in poor condition. Occasionally, I will demat a dog if I sense it’s a one-time occurrence. I know the tricks to get a dog detangled relatively quickly. I have the skill, products, and tools to do it safely and humanely. However, there are two main reasons why I won’t always do it.

  1. The dog has a low pain tolerance.
  2. The client will not appreciate the work.

Here’s a perfect example. Years ago, I had a Bichon owner who always brought her dog in matted. This Bichon had a dense, curly coat. She was a regular six-week client. The owner was always immaculately presented when she dropped her dog off – the clothing, the hair, the makeup, the shoes, the jewelry, and nails. You get the idea. Oh, and she drove a Cadillac.

This was a woman who was used to getting her way. Her dog was always on the edge of whether we could brush it out or not. She never brushed the dog at home between groomings. The dog was a great advanced student dog. He was quite tolerant of the brushing process making him a super lesson dog.

One week she missed her six-week scheduled appointment. When she showed up two weeks later, the dog was trashed – matted all the way to the skin.

Crest. Head. Legs.

We told her we were going to have to start over. We would need to shave her Bichon down to the skin. He would be naked. It was the only humane option.

She was horrified. She couldn’t be seen with a naked dog! There must be some way to save the coat.

There was. She could get the dog combed out HERSELF and bring it back. But we were going to have to be able to sink the comb in all the way to the skin and pull it easily through the coat.

We gave her a thorough lesson. We even sent her home with the proper tools. We told her to come back when she felt her Bichon was totally combed out. Then, and only then, would we would give him his longer, fuller Bichon haircut.

She went home determined that she would be able to get him detangled. A few days later she returned. When we did the comb test, do you think he passed?

Not a chance. She watched the comb clearly get hung up in the coat on the first pass.

We told her to take the dog home and continue working on him.

Long story short, she returned six more times before she finally gave up. We shaved the dog with a #7F blade. We were able to leave a little tiny bit of extra coat on his head and a tiny bit of fluff on his tail. Everything else was naked.

When her sweet Bichon finally grew out about 12 weeks later, we set her up on a two-week maintenance schedule. She never missed another appointment. She learned her lesson.

Here are the three options for clients who bring you a matted dog.

  1. The pet parent needs to learn how to brush.
  2. The pet parent needs to learn to like it short.
  3. The pet parent needs to book more frequent appointments.

When faced with a matted dog, how do you have a conversation with the owner?

The conversation needs to be sincere. It needs to focus on what is in the best interest for the pet. You need to be sympathetic to the reasons why the dog got in this condition.

(Stop rolling your eyes… I can see you.)

When you speak with an owner, they need to understand there’s only so much we as groomers can do. The last thing we want to do is hurt, injure, or bring discomfort to their pet.

b5205d66495a007babfa874878a04a88--haircuts-for-boys-layered-haircutsDogs have the mentality of a two-year-old child. If their two-year-old child, grandchild, niece, or nephew came to them with their hair matted all over their head, would they ask the child to tolerate having it combed out? If the tangles were tight and right next to the scalp, making every stroke of a comb or brush painful, they would most likely trim the matted hair out. Have you ever tried to remove gum or candy stuck in a child’s hair? Imagine the same impossible tangle right next to the scalp, covering the entire head. Trimming off that hair would be the most humane thing to do, even if the end result is not the haircut you would typically prefer.

It’s similar with a dog, only with the dog, the hair isn’t just on their head. It’s all over their entire body. You might be able to salvage a very small section but it’s not fair to ask the dog to submit to a lengthy dematting process. Most dogs do not have the pain tolerance or patience to sit through it. It could take hours to thoroughly brush and comb a dog out. Plus, there is a high risk of injury to their skin. And to top it off, asking a dog to sit through an extensive dematting process could be traumatic. It could scar them for the rest of their grooming life.

Even if a dog does have the tolerance for it, the cost will be extensive. Tell them what your hourly rate is. Estimate how long the dematting process would be. On a small dog, it might be about two to three hours (and yes, I would estimate on the high side), plus the regular grooming time.

If my hourly rate was $60 an hour, the customer would be looking at an extra $90-$120 for the dematting, alone. Money talks, so most of the time you can stop there.

If you sense the client is willing to pay your dematting rates, move into your next talking point: what’s in the best interest of the pet.

While it’s good to know they would be willing to spend the extra money to have the dog combed out, it’s also important to see if the dog will even tolerate it. At this point put the dog on the counter or grooming table. Grab your combination comb, sink the wide toothed end down to the skin – and give a firm tug. Gauge the reaction of the dog. Most of the time they will flip around with extreme displeasure. It’s visually clear to the pet parent their fur baby is being hurt. That’s exactly the reaction you want.

Most pet parents cannot stand seeing their dog in pain. If they understand this condition is painful to the dog they can often be trained not to allow their pet to become matted again.

matted dog 2

The reaction of the pet, how deep the pet parent’s pockets are, and whether you feel the owner can be rehabilitated into a well-trained client will determine where your conversation will go next.

Most of the time, you’ll want to go with the humane route – and that means a full shave off. I might – or might not – try to salvage a small amount of coat on the head and tail, if possible. Mentally prepare the owner for what the dog will look like after the grooming process. Remember to emphasize that this is the only option for their pet.

Once you settle on what you are going to do that day, talk about future haircuts and how to maintain the dog so it never gets in this condition again.

Remind them of their three options.

  1. Learn to brush
  2. Learn to like it short
  3. Book more frequent visits

Talk to them about their lifestyle and how their pet plays a role.

Ask if they are willing to find the time to properly brush and comb their dog between professional groomings. If they are, give them a thorough demonstration on proper brushing and combing techniques for their pet’s coat type. We always keep the necessary tools on hand in our retail area. Make sure your clients leave with the proper equipment to maintain their pets at home. Having a handout outlining proper line brushing techniques is also extremely helpful.

If they don’t have the time or the desire to brush their pet at home between groomings, talk about booking more frequent appointments and setting them up on an economical maintenance schedule. The maintenance schedule could be weekly or biweekly.

If the dog is just too far gone, if the client is a repeat offender, or you just don’t have time to deal with a matted dog – skip to the chase. I would simply tell them, no – I will not comb their dog out. There are no other options other than to shave the coat off.

Talk to them about rebooking their next appointment in 6-8 weeks. By about 12-14 weeks they should be grown in enough to be able to get the trim of their choice if they want to maintain a fuller look. They might also opt for a simpler trim style that is short – one length all over. Their choice will be based on how they want to care for their fur baby.

Regardless of whether you are doing a brush out on a matted dog or simply shaving the matted coat off, I encourage having owner sign a matted pet release form. This form opens the door to talk about the dangers involved with matted coats. It’s a simple fact: if the dog is extremely matted, there is going to be a higher risk of injury to the pet. If you talk about it prior to the grooming and the dog does get injured in any way, most of the responsibility has been lifted from your shoulders. However, that doesn’t give you the excuse to be careless. The last thing any of us want to do is injure a pet. However, when they are severely matted, the risk of them being hurt is always present.

Remember these key points:

  • It is always important to do what is in the best interest of the dog.
  • There is a limit to what you can do.
  • There’s a limit to what the dog can tolerate.
  • You are a professional pet groomer – not a magician.

There are limits on what you can – and should – do for the animal. Be honest. Be sincere. Keeping the pet foremost in your mind when coming up with a solution will always play in your favor. Even if the client is upset, stick to your guns. It’s the client’s fault the dog is matted, not yours.

Mentally prepare your client the worst-case scenario: a totally naked dog. Over-estimate the amount of time it’s going to take. Over-estimate the amount of money it’s going to cost. Over-estimate the risks involved with dealing with a severely matted pet. If you do that, anything beyond naked or less expensive or even a mild nick is going to be seen in a positive light by the client.

Happy trimming!

Melissa

MVpaw_no_Inner_white How do you deal with this issue? Jump on the Learn2GroomDogs.com Facebook page and tell us what works for you.

 


Plan Now for a Successful Holiday Dog Grooming Season!

The autumn leaves may still be turning, but the sweet jingle of the Holiday Rush cash register will soon ring out across the land. Are you — or your salon — ready for the holiday rush? In this excerpt, CMG Melissa Verplank outlines tips and questions to ask yourself to ensure a smooth holiday season. If you need to hire help, train them now with Paragon’s Groomer Education & Training Program, and you’ll be set to ring in the New Year with record profits!

 

Ten Tips & Questions to Help You Get Through the Dogs During the Holiday Season

  1. What are the pros and cons of working extra hours? Do you have enough staff to handle the volume?
  2. Should you take on new clients?
  3. Make sure all your regular clients have their holiday appointments BEFORE taking on new clients or ‘non- regulars.’
  4. Hiring extra help – is there something you can easily delegate with some basic training that would free you up to deal with clients?  Cleaning? Answering the phone?  Taking out the trash? (Or adding a bather/stylist who has completed level 1?)
  5. Have you worked out a system to maximize the types of pets you take per stylist?
  6. Work out a drop-off and pick-up schedule that allows you to stay focused on grooming pets.
  7. Stay calm, cool, and collected no matter what happens during the course of the day.
  8. Set realistic time goals that push you, but stay on target.  Use an egg timer if necessary or place a clock where you can’t miss it – no matter what.
  9. Use every speed trick in the book from prepping – to bathing – to drying – to trimming.
  10. When clients pick up their pet, are you offering a promotion to assist in re-booking 6 weeks down the road when it can traditionally be really slow?

Doodles are Job Security

In this video, Certified Master Groomer Melissa Verplank celebrates the business-building blessing of the Doodle. These coat-carrying mixed breeds might be controversial creations among breed purists, but they provide an excellent opportunity to educate pet parents and help them understand the not-insignificant hygiene demands to make Doodles look and feel their best.

Want to learn more Doodle-Dos, like how to make them look like a Portuguese Water Dog? Join Learn2GroomDogs.com, the internet’s best groom instruction video resource and community. Use code LUCKYDOG to get 50% off!

Want to advance your Doodlin’ skills? Level 3 of Paragon’s Distance Learning Program will help you kick it up a notch! Use code LUCKYDOG for $100 off Tuition.

Transcript
Melissa V: Hi guys, Melissa here. I want to talk to you a little bit today about the Doodles. There are so many Doodles. They come in a wide variety of shapes, sizes, coat types. There isn’t a whole lot of consistency with a Doodle other than it is almost any purebred mixed with a Poodle. You can have the Labradoodles, the Goldendoodles, the Aussiedoodles, the Bernedoodles. Anything can be mixed with a poodle and it comes out as a Doodle, and with the Poodles, we’ve got such a variety of sizes with the Poodles, we are seeing the Doodles coming out now being small, medium, large. So, they really are running a gamut. But, what I want you to stop and think about, because I know a lot of time when people mention the word Doodle in a professional setting, it brings out probably not the best qualities of us as professionals. I see a lot of frustration, a lot of anger coming out when we start talking about Doodles. And I kind of take a little different stance on it, because I’m really thankful that the Doodle has become some popular. Because, gang, it’s a groomable breed. They require regular maintenance to keep the dogs looking and feeling their best.

If you take a look at the top breeds for the past number of years in the AKC in the United States, folks, most of the dogs that are in the top 10 don’t carry a lot of coat. They aren’t necessarily groomable breeds that require regular haircuts. Yes, the Poodle is in there. Thank heavens the Poodle is in the top 10. The Yorkie is also in the top 10, but I mean, come on. The Yorkie is a little tiny guy. At least the Poodle we’ve got the toy, the miniature, and the standard so we’ve got some variety going on there. But, the point is that, when we’re looking at purebred dogs and when you’re seeing so many in the top 10 that are short coated, and that is also transferring over to many of the mixed breeds. They’re short coated. They don’t require a whole lot of professional grooming in the form of haircuts. So, to have such a wide variety of Doodles with a lot of coat, it’s a blessing to us. I mean, honestly gang, it’s job security. Thank heavens we have these dogs.

But, what I will say is, where the frustration is coming in, at least this is my take on it, is the frustration is coming from the fact that breeders are really preying upon owners being gullible. They’re mixing anything with a Poodle and calling it a Doodle and they’re just riding this wave of this popularity craze, and that drives us crazy. Especially if you are used to dealing with purebreds and very conscious breeders that are trying to improve and enhance a breed. And breeders of Doodles just really don’t seem to ride that same wave. So, to me, that definitely is a frustration point. And I get it. You know, that part drives me a little crazy. It drives me crazy that owners are going to be so gullible and so naïve and they’re just going out and they’re not really researching what they’re getting. You know, you almost have to do more research, because not only do you need to research the Poodle, but you need to research whatever other breed these dogs are being mixed with because now you’ve got that combination of personalities. What are you really getting, and is it going to fit into a family lifestyle that the owners need it to fit into?

To me, that’s where some of the frustration points are. But, I also see it as being an opportunity, because the other thing that breeders don’t seem to do a really great job with consistently, and I’m not saying all breeders, but come on, we see it enough that it poses frustration from a professional standpoint, is breeders aren’t being totally honest with the new pet parent of what kind of maintenance that dog is going to take from a hygienic standpoint. From a brushing, a bathing, and a grooming standpoint. All of a sudden, they’re saying oh, they only need to be groomed once a year or twice a year and we know as pros that are dealing with coat that that is so far from the truth. So, now we’ve got a situation where who does the owner truly trust? The breeder that they just purchased the dog from or the groomer who’s telling them this dog is going to need to be groomed on a very frequent basis? And most of the time, a lot of the Doodles are good size, so this isn’t a small price point for them. And these dogs really need to be groomed every four to six weeks.

So, you got a little bit of an uphill battle, but if you approach it properly and with compassion with the owner and towards the dog, many times you can re-educate and you have an opportunity to turn the Doodle owners into phenomenal clients. Because, come on, these guys are furry. And, whether it be a wire coated type Doodle or a Doodle, I mean, the breeders are saying hey, they’re hypoallergenic. But, come on. You know, they don’t shed. Yeah, how many times have you heard that? Yeah, depending again what they’re mixed with, that’s not necessarily true. So, you’ve got to go in and really be open and honest and caring with the owner and make sure that they understand that you are looking out for the best interest of the pet and the best interest of the owner based on what their lifestyle is and how much they are willing to do in between groomings. I mean, this is no different than any other haircut breed that we do. So, take the time to educate those owners. Turn your frustration into an opportunity to help the pet, to help the pet parent, and be thankful that we are seeing so many Doodles coming through, because almost all of them truly need professional grooming to look and feel their best. And honestly gang, it is job security, number one, for all of us.


How to Build your Bath and Brush Business

In this video, Certified Master Groomer Melissa Verplank talks about ways you can be proactive in maintaining the volume of pets in your grooming business. In order to keep your business volume consistent and growing you need to deliver a service that goes beyond what customers can do at home or at a self-wash. Learn ways to set your service apart!

Get more great grooming business tips from www.GroominarNetwork.com.

Want to advance your training? Check out our advanced levels at Paragon Pet School’s Professional Dog Grooming Certification Program.

Transcript
Melissa V: Definitely this type of breed, even though people don’t think of it as needing a whole lot of grooming, they definitely need grooming. When I’m working with those tight-coated breeds, one of the tools that I really love to get them squeaky, squeaky clean and to help eliminate the shedding, because even though they’re a tight-coated breed, and whether it be a tight-coated breed like the pointer, or whether it’s going to be more a short-coated breed like your labs, they still shed. And that kind of coat can really weave into fabric, and it’s hard for a roller tape to get that picked up because that coat is tight. It’s hard, and it just weaves into the fabric.

It’s our job as the professional pet groomer to be able to minimize that for the client, and one of the tools that I really love is these types of rubber curries. They actually have an incense cone type tooth on them, and they’re super flexible. You can really take these to the bathtub and really scrub with them. They do a good job getting right down to the skin. They do a great job releasing a loose coat, pulling that debris right up to the surface, and it feels good. It’s like a massage. You just can’t hurt them.

That’s one of the things that I would really encourage you to utilize and pay attention to those details, is get them squeaky, squeaky clean. Use a great shampoo that has a nice fragrance to it, not overly heavy, but fragrance so that when that dog goes home, they know it’s clean. It smells good. It smells fresh, and when you pull that dog out of the tub, you want it to squeak, squeaky, squeaky clean. Whether it be the really tight-coated breeds, or whether you’re dealing with a lab, or the French bulldogs. You know, they’ve got a little bit more coat. Get them squeaky, squeaky clean.

Now, the other thing to look at is, like with the shepherds and the golden’s and any breed that has got that type of coat is, are you providing a shed-less type program? I live with Maremma sheepdogs. Maremma sheepdogs are like oversized white golden retrievers, and they shed. And we have instituted a shed-less program, and it has been amazing. The revenue generation that we have been able to come up with just by providing a service like that. So think about what types of services you can do. What are the problems that the clients have at home?

With these breeds, even though they don’t have a lot of coat, they don’t require haircuts, they definitely shed. And they get dirty, so figure out things that you can do to help solve that problem easily for the client. Again, like I said, pay attention to details. Make sure those ears are super clean. Not only trim nails, but what about utilizing a Dremel to file those nails so that they’re nice and smooth and they don’t have sharp edges on them. A client’s not going to be able to, number one, generally trim dog’s nails at home, nor will they file them. That’s a great service that you can offer. For many salons, they might trim nails and offer the filing as an upsell. We personally do a buck a paw, so it’s a four dollar upsell. Super easy to do.

Another thing that you can do with these dogs that don’t require full haircuts, and you can do it with full haircut dogs as well, but do you have any kind of breath freshener or teeth brushing or something that you can add orally to enhance the client’s experience with their dog at home? Again, it’s an easy upsell, and it’s something that generally clients don’t do for themselves at home with their dog. Being able to offer those types of things, just really pay attention to it.

With that doberman that we had years ago, most of the time she would come home not only with her nails filed, but they’d also be painted. And okay, every once in a while they were a crazy color, especially around the holidays, that would happen, but most of the time they were just painted black. It just gave a nice shine to the nail. It was a part of the detail that the client isn’t going to do for themselves. Did it make or break the groom? No, but it was just one of the those things that you noticed. It was in those details. Bows on collars, bandanas, the collar frills that you can get. Bardel Bows has got all kinds of really fun things. If you don’t like dealing with bows and bandanas, there’s companies out there like Bardel Bows that are going to have those things.

And my goal with a customer is always to bring the dog in, to treat it with respect and love and compassion, but when that client picks up their dog, when that dog goes home, what I aim for is to see a smile. When that client sees their dog, and not only a smile because they’re happy to see their dog, but a smile because the dog looks amazing. And again, if you’re dealing with a short and tight-coated dogs, you’re not going to see that big transformation that you see when you’re dealing with a haircut type dog. But there’s subtle differences that you can do to make that client go, “Wow. That was the best he’s looked. It’s the best he’s smelled. It’s the best he’s felt.” Those are the types of things that you’re going for.

What you want to do is bring those bath and brush dogs in on a really regular basis. Ideally, I love to see them every two or three weeks. That really helps keep the shedding under control. It keeps the film, the dirt on their coat down, and it keeps them smelling great. If you can encourage those customers to come in on a really regular basis and provide those services that they are not going to do themselves, if they bathe the dog in their driveway or in their bathtub, or they take that pet to a self-service facility. You are going to be able to do such a better job, and it goes without saying too, you’ve got the high velocity dryer. They don’t, and we all know how important that tool is.

And again, whether you’re dealing with a tight-coated dog, a short-coated dog, or a bath and brush type dog like the shepherd or the golden retriever, the high velocity dryers are going to be absolutely critical to doing a really knockout job on those dogs. Get those bath and brush dogs coming in. They are massive to what you can do with your bottom line, with a revenue generation. They are some of the easiest dogs that you’re going to do, but they really have a huge impact on your bottom line. And that’s what we’re in business for. We are in business to make a profit, to provide a service for our customers that they’re going to appreciate. So pay attention to the details and get those bath and brush dogs coming back in on a regular basis to you.


5 Steps to Visualize a Goal

By Melissa Verplank, CMG

Reaching your goals, especially if they are lofty, is always easier said than done. It does not matter whether they are personal goals. Career goals. Health goals. Financial goals. Or goals in any other area in your life. Achieving goals is hard work. It takes planning, focus and action.

What if I told you there’s a shortcut when it comes to achieving goals?

What is it?

Visualization.

Personally, I’ve used this technique repeatedly to achieve my goals. I first started hearing about it in the mid-1980s. Since then, I’ve used it for both large and small goals in all areas of my life with great success. Read the rest of this entry »


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